市場調査レポート
商品コード
1532130
栄養補助食品市場の評価:製品別、剤形別、フレーバー別、用途別、エンドユーザー別、流通チャネル別、地域別、機会、予測、2017年~2031年Dietary Supplements Market Assessment, By Product, By Dosage Forms, By Flavors, By Application, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
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栄養補助食品市場の評価:製品別、剤形別、フレーバー別、用途別、エンドユーザー別、流通チャネル別、地域別、機会、予測、2017年~2031年 |
出版日: 2024年08月13日
発行: Market Xcel - Markets and Data
ページ情報: 英文 251 Pages
納期: 3~5営業日
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世界の栄養補助食品の市場規模は、2024年~2031年の予測期間中に7.00%のCAGRで拡大し、2023年の1,012億1,000万米ドルから2031年には1,739億米ドルに成長すると予測されています。栄養補助食品市場は、消費者ヘルスケア分野で急成長している有望な市場です。一般的な健康意識とダイエット志向の高まりが、この市場の成長を後押しすると予想されます。
栄養補助食品は、通常の食事に加えて摂取することで、身体の栄養要求を満たしたり、特定の欠乏症を克服したりします。COVID-19パンデミックの間、栄養補助食品消費の大幅な増加が観察され、現在も一貫して増加しています。世界保健機関(WHO)、米国食品医薬品局(USFDA)、国連機関(UNO)などの世界的および地域的な組織が、栄養不良を撲滅し、栄養補助食品を摂取する一般市民を強制的に適切な栄養についての意識を広めるために試みています。これらすべての要因が栄養補助食品市場の成長を高めます。関節痛、月経の健康、全体的な免疫力、睡眠管理など、栄養補助食品のさまざまな応用分野に対応するために、最近いくつかの製品の発売を追跡することができます。
フィットネス、ボディービル、専門スポーツの人気の高まりが、美的目標の達成やパフォーマンスの向上に役立つ栄養補助食品への需要を後押ししています。庶民の健康意識と意識が高まるにつれて、食生活を補い、十分な栄養を摂取できるようにする方法を求めるようになり、これが市場をさらに牽引しています。世界の高齢者人口の増加と健康意識の高まりが相まって、ビタミン、ミネラル、その他の栄養素を補給して老化の影響を遅らせるサプリメントに対するニーズが高まっています。栄養補助食品の消費率が上昇しているのは、栄養所要量に対する意識が高まっていることの直接的な証拠です。2023年5月にHealth Services Insights Journalに掲載された論文によると、栄養補助食品の世界の使用率は、様々な国で25%から75%と何倍にも増加しています。
当レポートでは、世界の栄養補助食品市場について調査し、市場の概要とともに、製品別、剤形別、フレーバー別、用途別、エンドユーザー別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。
Global dietary supplements market is projected to witness a CAGR of 7.00% during the forecast period 2024-2031, growing from USD 101.21 billion in 2023 to USD 173.90 billion in 2031. The dietary supplement market is a fast-growing and promising market in the consumer healthcare segment. General health awareness and the rising trend of diet consciousness are anticipated to fuel the market growth in this market.
Dietary supplement products are consumed in addition to a regular diet to fulfill the nutritional requirement of the body or overcome any particular deficiency. During the COVID-19 pandemic, a significant rise in dietary supplement consumption was observed, and that is still growing consistently. The attempts from global and regional organizations such as World Health Organization (WHO), the United States Food and Drug Administration (USFDA), United Nations Organization (UNO), and others, to eradicate malnutrition and spread awareness about proper nutrition in enforcing commons to take dietary supplements. All these factors enhance the market growth in the dietary supplements market. Several product launches can be tracked in recent times to cater various application areas of dietary supplements such as joint pain, menstrual health, overall immunity, sleep management, and others. For instance, in June 2024, Steadfast Nutrition added three new supplements to its product line consisting of two fast-releasing protein supplements, Whey Protein and LIV Raw, and a vegetarian Multivitamin mega pack with 180 tablets. The launch took place at the International Health Sports and Fitness Festival (IHFF). However, a lack of standardization and counterfeit products are major challenges for this market.
Rising Awareness on Nutritional Requirements to Drive Market Demand
The rising popularity of fitness, bodybuilding, and specialized sports has driven demand for dietary supplements that help to achieve aesthetic goals or increase performance. As common people become more health conscious and aware, they seek ways to supplement their diets and ensure they are getting adequate nutrition, which further drives the market. With the growing global geriatric population combined with health awareness, there is a greater need for supplements that provide vitamins, minerals, and other nutrients to help delay the effects of aging. The increased consumption rate of dietary supplements is direct evidence of rising awareness about nutritional requirements. According to an article published in Health Services Insights Journal in May 2023, the global use of dietary supplements has increased multiple folds ranging from 25% to 75% in various nations.
Ethically Sourced Botanical Dietary Supplements to Drive Market Growth
Plant-based revolution has expanded beyond food alternatives to encompass health and wellness products. Botanicals, derived from various parts of plant, are viewed as premium ingredients that contribute to holistic health solutions, addressing needs such as stress management, immune support, and overall vitality. There is a rising demand for transparency regarding ingredient origins and ethical sourcing practices. Both factors significantly contribute to the market growth and several market players are actively involved in the development and launch of ethically sourced, vegan, or natural dietary supplements. For instance, in August 2023, Herbalife launched Herbalife V, a plant-based supplement line certified USDA Organic, verified non-GMO, certified kosher, and certified plant-based and vegan by FoodChain ID, to cater to the rising demand for vegan supplements. The line includes plant-based protein shakes, a greens booster, an immune-support formula, and a digestive-support formula.
Herbal Supplements Segment to Grow Fastest in Market
Herbal supplements, being safe for use and completely natural are becoming more popular with time. The concept of veganism and organic food is further fueling the fast growth of this segment. The growing awareness among people coupled with post-COVID-19 consciousness has further enhanced consumer's traction for herbal supplements. Furthermore, companies are increasingly focusing on developing customized herbal supplements tailored to individual health needs, leveraging data analytics for targeted product development, for instance, in May 2024, Herbochem, which is one of the oldest and most trusted manufacturers of phytochemicals with over 50 years of industry presence, introduced +91 ASHWAGANDHA. It is a revolutionary nutraceutical product that marks a groundbreaking advancement in the world of Ashwagandha extracts. The product is designed to offer the full potential of Ashwagandha.
North America Dominates the Dietary Supplements Consumption
North American population is quite aware of nutrition and dietary supplements and the majority of them are regular users of such products, which leads to the dominance of the North American region with the highest market share in the dietary supplement market. Another notable factor contributing to this dominance is the involvement of statutory bodies such as the USFDA and the National Institute of Health (NIH) to eliminate the nutrition deficit among their citizens. One such instance proving this is the findings of the 2023 CRN Consumer Survey on Dietary Supplements, which shows that more than 74% of American citizens consume dietary supplements and around 55% of the general population is a regular user of these products. The survey states that 92% of the survey population agrees that dietary supplements are necessary for health.
Future Market Scenario (2024 - 2031F)
Recent innovations in dietary supplement dosage forms focus on enhancing convenience, bioavailability, and user experience, which is anticipated to bring a drastic shift in the future market. Some notable advancements include capsule-in-capsule technology, gummies, melts, nano drops, and others. There is a trend towards mini and sprinkle capsules designed for easier ingestion, particularly for children and the elderly. The use of 3D printing enables customized formulations, while plant-based capsules cater to the growing demand for vegan products. Additionally, innovations in aroma coating technologies and vibrant capsule colors are enhancing sensory appeal, making products more attractive to consumers. For instance, in January 2024, The Smart Nutrition company Elo revolutionized personalized supplements by using 3D Printing Technology from the UK-based company, Nourished. Elo Smart Gummies are designed to deliver the effectiveness of seven pills in one nutrient-rich gummy, offering 389 million possible combinations and eight different flavors.
Key Players Landscape and Outlook
The market is highly competitive with numerous players including global and local competitors. Notable market expansion strategies such as mergers, acquisitions, and collaborations have been observed in recent times to enhance the market share.
In June 2024, Doctor's Best, which is a wholly owned subsidiary of Kingdomway USA Corp., announced the acquisition of the Viactiv brand of calcium and magnesium chews. Doctor's Best's acquisition of Viactiv aligns with its growth initiatives, expanding retail distribution, and offering customers with more convenient and tasty options. The deal brings together two industry leaders with a shared vision for promoting health and wellness.
In December 2023, ADM announced the acquisition of Revela Foods, which is a Wisconsin-based manufacturer of dairy flavor ingredients and solutions. Revela reached sales of USD 240 million by the end of 2023 and will enhance ADM's global flavors portfolio in dairy and savory flavors. The company, previously a subsidiary of New Heritage Capital, has around 400 employees and operates across three production facilities in the United States Midwest.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.