ベトナムの浄水器市場の評価：技術別、タイプ別、用途別、流通チャネル別、地域別、機会、予測（2017年～2031年）

ベトナムの浄水器の市場規模は、2023年に3億9,254万米ドルと評価され、2031年に10億6,402万米ドルに達すると予測され、2024年～2031年の予測期間にCAGRで13.27%の成長が見込まれます。近年、汚染された水によって引き起こされる疾患に対する人々の意識の高まりや、水質に対する不安の高まりにより、市場は大幅な成長を示しています。都市化と工業化の進行が水質汚染の悪化につながり、人々は信頼できる浄水ソリューションを求めています。市場は、UV浄水器、RO浄水器、UF浄水器などのさまざまな技術に基づいたセグメントで構成されており、顧客独自の要件に適合しています。

2023年11月、ドイツの持続可能な気候ソリューションの主要企業の1つであるViessmann Climate Solutionは、ベトナムでVitopure浄水器とフィルターのシリーズを発売しました。Vitopureは、その革新的な水処理技術と水質に関する包括的な検査により、飲料水や家庭用水のニーズに応えています。VitopureはS2、S3、S4-RO、S5、S6の5つの製品ラインを提供しています。それぞれ、水の特定の用途に適した特徴的で現代的なスタイルと特性を持っています。

政府による清潔な水へのアクセスの向上への取り組みが市場の急成長に寄与しており、1人当たり所得の増加によってさらに加速しています。その結果、国内企業の増加に加え、外資系企業の参入が相次いでいます。その結果、国内企業と外資系企業の間で厳しい競合が繰り広げられ、技術の進歩や製品の多様化が進みました。都市部、特にハノイやホーチミンのような都市では、認知度が高く購買力が高いため、製品の採用率が高いです。

さらに、COVID-19パンデミックによる健康問題のさらなる高まりもあり、浄水器のニーズが高まっています。このような有利な動きにもかかわらず、村落部における浄水の重要性に関する知識の不足や高い初期費用といった課題も存在します。しかし、顧客教育への継続的な取り組みと入手性の改善により、ベトナムの浄水器市場は今後も継続的な成長が見込まれます。

技術の進歩が浄水器需要を後押し

ベトナムにおける技術の進歩により、浄水器は人々の生活においてますます重要なものとなっています。現在のフィルター技術の発展により、効率が向上し、顧客にとってより魅力的なものとなっています。最新の浄水器は、UV、UF、RO技術を組み合わせた多段ろ過システムで、重金属、ウイルス、細菌、フッ化物などの幅広い汚染物質の除去に役立ちます。2022年10月、ROBOT INVESTMENT CORPORATIONは、アルカリイオン電解質市場の先進の技術と特性を利用したスマートアルカリイオン電解質浄水器シリーズを発表しました。このシリーズには、iONsmart、iONprince、iONqueenの3つのアルカリイオン整水器が含まれ、消費者に訴求し、国内で新たな動向を生み出しています。

需要の急増に伴い、各社はリアルタイム水質モニタリング、フィルター自動交換アラート、Wi-Fi接続などの機能を導入しています。こうした機能は、浄化システムの管理に時間を費やしたくない技術に精通した人々をターゲットに、手間のかからない一貫性とろ過プロセスの利便性を提供します。

消費電力が多いという懸念は、省電力機によって解決され、浄水器は環境にやさしく、手頃な価格になっています。さらに、あちこちに持ち運べる小型浄水器の登場が市場規模を拡大しています。こうした小型器は、個人用から業務用まで、さまざまなカテゴリの人々のニーズに対応しています。

政府の取り組みが市場成長を促進

政府の施策はベトナムの浄水器市場の成長促進要因となっています。ベトナム政府は、純粋な飲料水の品質と利用可能性を高めるため、複数の政策を導入しています。政府は、公害や汚染の問題を解決するため、浄水場の建設やアップグレードなど、水インフラへの投資を優先しています。

当レポートでは、ベトナムの浄水器市場について調査分析し、市場規模と予測、各地域の市場見通し、市場力学、競合情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

• 人口統計（年齢/コホート分析 - ベビーブーマー世代、X世代、ミレニアル世代、Z世代、性別、所得 - 低所得、中所得、高所得、地域、国籍など）
• 市場の認知度と製品情報
• ブランド認知度とロイヤルティ
• 購入決定において考慮される要素
• 購入目的（個人使用、贈答）
• 購入頻度
• 購入媒体
• ブランドアンバサダーやインフルエンサーマーケティングが製品/ブランドの浸透に果たす役割

第5章 ベトナムの浄水器市場の見通し（2017年～2031年）

• 市場規模と予測
  • 金額
  • 数量
• 市場シェア分析と予測
  • 技術別
  • タイプ別
  • 用途別
  • 流通チャネル別
  • 地域別
  • 市場シェア分析：企業別（金額）（上位5社とその他 - 2023年）
• 市場マップ分析（2023年）
  • 技術別
  • タイプ別
  • 用途別
  • 流通チャネル別
  • 地域別

第6章 需給分析

第7章 輸入と輸出の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 マクロ経済指標

第12章 価格分析

第13章 利益率分析

第14章 消費者購買行動分析

第15章 市場力学

• 市場促進要因
• 市場の課題

第16章 市場の動向と発展

第17章 ケーススタディ

第18章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 企業エコシステム分析（スタートアップ vs.中小企業 vs.大規模企業）
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • KAROFI Group Joint Stock Company
  • Sunhouse Vietnam Co., Ltd.
  • AO Smith Vietnam Co., Ltd.
  • Carpa Vietnam Joint Stock Company
  • UNILEVER VIETNAM INTERNATIONAL COMPANY LIMITED
  • Tecomen Joint Stock Company
  • Kangaroo International Joint Venture Company
  • Tan A Dai Thanh Group
  • TOSHIBA CONSUMER PRODUCTS VIETNAM COMPANY LIMITED
  • Pure Germany Water Vietnam

第19章 戦略的推奨

第20章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Vietnam Water Purifier Market, By Value, In USD Million, 2017-2031F
• Figure 2. Vietnam Water Purifier Market, By Volume, In Thousand Units, 2017-2031F
• Figure 3. Vietnam Water Purifier Market Share (%), By Technology, 2017-2031F
• Figure 4. Vietnam Water Purifier Market Share (%), By Type, 2017-2031F
• Figure 5. Vietnam Water Purifier Market Share (%), By Application, 2017-2031F
• Figure 6. Vietnam Water Purifier Market Share (%), By Distribution Channel, 2017-2031F
• Figure 7. Vietnam Water Purifier Market Share (%), By Region, 2017-2031F
• Figure 8. By Technology Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 9. By Type Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 10. By Application Size Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 11. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 12. By Region Map-Market Size (USD Million) & Growth Rate (%), 2023

Vietnam water purifier market was valued at USD 392.54 million in 2023, expected to reach USD 1064.02 million in 2031, with a CAGR of 13.27% for the forecast period between 2024 and 2031. During recent years, the market has seen substantial growth, owing to an increase in public awareness concerning diseases caused by contaminated water and raised apprehensions on quality of water. Increasing rate of urbanization and industrialization has led to a worsening state of water pollution making people look for reliable ways of purification solutions for water. The market consists of different technology-based segments, such as UV purifiers, RO purifiers, and UF purifiers, and others, suiting the unique requirements of the customers.

In November 2023, one of the key German companies for sustainable climate solutions, Viessmann Climate Solution part of Carrier Global Corporation), launched its range of Vitopure water purifiers and filters in Vietnam. Vitopure meets the needs for drinking water and household water with its innovative water treatment technology and comprehensive testing conducted on water quality. Vitopure provides five distinct product lines, S2, S3, S4-RO, S5, and S6. Each has a distinctive, contemporary style and characteristics that are suited to a particular use of water.

Efforts by the government for better clean water access have been contributing to rapid market growth, which is further accelerated by increasing per capita incomes. This has resulted in the entry of foreign firms into the country, alongside the growing number of domestic firms. Consequently, this has given rise to technological advancements and diversification of products range with stiff competition running between indigenous and foreign entities. There are higher rates of product adoption in urban areas, especially in cities like Hanoi and Ho Chi Minh City, where there is better awareness and higher purchasing ability.

Moreover, there has been further rise in health issues due to COVID- 19 pandemic, hence increasing the need for water purifiers. Despite the favorable movements, challenges like lack of knowledge about clean water importance in village areas and high initial costs, exist. But with continued commitment to educate customers and improve affordability, the Vietnam water purifier market is set for continuous growth in the future.

Technological Advancements Fuel Demand for Water Purifiers

Technological advancements in Vietnam have made water purifiers increasingly important in human life. Current developments in filter technology have resulted in improved efficiency and thus more appealing to clients. Modern water purifiers have a combination of UV, UF, and RO technologies with multi-stage filtration systems which helps in removing a wide range of contaminants such as heavy metals, viruses, bacteria, and fluoride. In October 2022, ROBOT INVESTMENT CORPORATION introduced Smart alkaline iON electrolyte water purifier range using advanced technology and characteristics of alkaline iON electrolyte market. The range includes iONsmart, iONprince, and iONqueen, the three alkaline iON electrolyte water purifiers, appealing to consumers and setting new trends in the country.

With soaring demand, companies are introducing features such as real-time water quality monitoring, automatic filter replacement alert, and Wi-Fi connectivity. Such features offer hassle-free consistency and convenience in the filtration process targeted at tech-savvy individuals who do not want to spend their time managing their purification systems.

Concerns about high electricity usage have been addressed by power saving machines, making water purifiers to be environmentally friendly and affordable. Furthermore, the inception of small size water purifiers that can be carried from one place to another has increased the market size. These compact machines cater to the needs of different categories of people, ranging from personal use to commercial use.

Government Initiatives Drive the Market Growth

Government measures have been instrumental in propelling the development of the water purifier market in Vietnam. Several policies have been introduced by the Vietnamese Government to enhance the quality and availability of pure drinking water. The government is prioritizing investments in water infrastructure, such as construction and upgrading water treatment plants, to solve the problems of pollution and contamination.

Market expansion has been supported by policies promoting public health and environmental protection. Government statistics show that poor water quality and inadequate sanitation causes approx. 9,000 deaths, 250,000 hospital admissions, and around 200,000 cases of cancer in Vietnam annually. The government's partnership with global institutions help it establish water safety plan and strict guidelines for water quality which increases awareness, leading to increased use of water purifiers. For instance, in February 2023, the World Bank issued a USD 50 million Emission Reduction-Linked Bond to raise private capital for a water purification project in Vietnam. The distribution of water purifiers under the project aims at reducing greenhouse gas emissions by substituting purifying methods that rely on burning biomass to boil water, in addition to assisting in the delivery of reliable and safe drinking water.

Enhanced demand has been further promoted by subsidies and financial incentives given to schools, hospitals, and rural areas for setting up purification systems. Public campaigns and educational initiatives targeted at enhancing awareness on the significance of clean water and advantages of water purifiers have stimulated interest among consumers.

Reverse Osmosis Segment Holds the Larger Market Share

The Vietnam water purifier market is led by the reverse osmosis (RO) segment, which is credited with superior filtration capabilities and increasing consumer knowledge on water quality. RO purifiers are very effective in eliminating wide ranges of pollutants that include dissolved salts, heavy metals, and harmful microorganisms thereby making them preferred choice for health-conscious households and business enterprises.

Installing RO technology has become more preferred due to affected sources of domestic water. Strong water purification systems have been raised as waterborne diseases and industrial water body pollutants continue to increase. RO technology ensures improvements in technology like the creation of smart user-friendly models with minimal power consumption that can be remotely controlled or maintained. In November 2023, Panasonic Manufacturing Malaysia Berhad (PMMA) introduced its latest Reverse Osmosis Water Purifier (ROWP) in Vietnam market. The product meets Japan Quality Standards, providing superior water quality as its reverse osmosis filter is able to remove 99.9% of the bacteria present in water.

Moreover, cost-effectiveness has enhanced presence of affordable models at varying rates, catering to premium and budget conscious consumers. Product adoption has been driven by well-targeted marketing campaigns emphasizing savings on long-term costs and improved health via RO purifiers.

Future Market Scenario (2024 - 2031F)

Urbanization and industrialization are increasing, which will continue to intensify water pollution issues, hence necessitating the availability of reliable water purification solutions. Consequently, consumers are likely to have higher expectations toward sophisticated water purifiers in subsequent years.

Pivotal technological innovations such as advancements in filtration efficiency, smart features, and energy saving water purifiers are expected to attract a wider customer base.

Government initiatives are expected to continue playing a key role in shaping the market scenario through policies meant for enhancing water infrastructure and quality standards throughout the country.

Key Players Landscape and Outlook

The key players contributing to the Vietnamese water purifier industry are a blend of global giants and aggressive local companies who are fighting for market penetration using innovation, forming alliances, and strong distribution channels. In the premium market segment, advanced technology and robust product portfolios have been used by top multinational brands to take over market. These global companies have taken advantage of their strong research and development capabilities to come up with hi-tech purification systems that appeal to health-conscious customers.

Also, local players have equally penetrated the market with available competitively priced products aimed at addressing specific needs of Vietnamese customers. These local brands usually understand best about water quality situations within regions and customer tastes which enables them to take up a large percentage of the market particularly in the countryside and semi-urban regions.

The market is expected to continue moving upwards in future. It is anticipated that firms will broaden their product ranges by introducing affordable and energy-efficient smart water purifiers. Also, strategic partnerships, collaborations, and acquisitions will play a significant role in addressing underprivileged areas. In March 2024, AO Smith Group collaborated with a business owning 100% Vietnamese capital, Phu Tien Co., Ltd., as a strategic partner, to take care of all the market expansion roles for AO Smith in Vietnam. In addition to building a distribution and agent system, and handling maintenance tasks, Phu Tien Co., Ltd. will proactively deploy communication and sales operations.

To remain relevant in such a dynamic environment with high competition, product innovation and strategies that prioritize consumers' needs are very important while trying to hold the market share and expand it.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decision
  • 4.4.1. Brand Name
  • 4.4.2. Capacity
  • 4.4.3. Price
  • 4.4.4. Quality
  • 4.4.5. Customization Options
  • 4.4.6. Packaging Type
  • 4.4.7. Electricity Consumption / Star Rating
  • 4.4.8. Fitting Space
  • 4.4.9. Promotional Offers and Discounts
• 4.5. Purpose of Purchase (Personal Use, Gifting)
• 4.6. Frequency of Purchase
• 4.7. Medium of Purchase
• 4.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. Vietnam Water Purifier Market Outlook, 2017-2031F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Technology
    • 5.2.1.1. Reverse Osmosis (RO)
    • 5.2.1.2. Ultraviolet (UV)
    • 5.2.1.3. Ultrafilters (UF)
    • 5.2.1.4. Hybrid
    • 5.2.1.5. Others
  • 5.2.2. By Type
    • 5.2.2.1. Point of Use
      • 5.2.2.1.1. Under the Counter
      • 5.2.2.1.2. Wall Mounted
      • 5.2.2.1.3. Faucet Mounted
      • 5.2.2.1.4. Others
    • 5.2.2.2. Point of Entry
  • 5.2.3. By Application
    • 5.2.3.1. Residential
    • 5.2.3.2. Commercial and Industrial
      • 5.2.3.2.1. Workplaces
      • 5.2.3.2.2. Educational Institutes
      • 5.2.3.2.3. Medical Facilities
      • 5.2.3.2.4. Manufacturing Facilities
      • 5.2.3.2.5. Others
  • 5.2.4. By Distribution Channel
    • 5.2.4.1. Direct Sales
    • 5.2.4.2. Retail Stores
    • 5.2.4.3. Online
    • 5.2.4.4. Others
  • 5.2.5. By Region
    • 5.2.5.1. North
    • 5.2.5.2. South
    • 5.2.5.3. Central
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Technology
  • 5.3.2. By Type
  • 5.3.3. By Application
  • 5.3.4. By Distribution Channel
  • 5.3.5. By Region

All segments will be provided for all regions covered

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Macro-economic Indicators

12. Pricing Analysis

13. Profit Margin Analysis

14. Consumer Buying Behavior Analysis

15. Market Dynamics

• 15.1. Market Drivers
• 15.2. Market Challenges

16. Market Trends and Developments

17. Case Studies

18. Competitive Landscape

• 18.1. Competition Matrix of Top 5 Market Leaders
• 18.2. Company Ecosystem Analysis (Startup v/s SME v/s Large-scale)
• 18.3. SWOT Analysis for Top 5 Players
• 18.4. Key Players Landscape for Top 10 Market Players
  • 18.4.1. KAROFI Group Joint Stock Company
    • 18.4.1.1. Company Details
    • 18.4.1.2. Key Management Personnel
    • 18.4.1.3. Products and Services
    • 18.4.1.4. Financials (As Reported)
    • 18.4.1.5. Key Market Focus and Geographical Presence
    • 18.4.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 18.4.2. Sunhouse Vietnam Co., Ltd.
  • 18.4.3. AO Smith Vietnam Co., Ltd.
  • 18.4.4. Carpa Vietnam Joint Stock Company
  • 18.4.5. UNILEVER VIETNAM INTERNATIONAL COMPANY LIMITED
  • 18.4.6. Tecomen Joint Stock Company
  • 18.4.7. Kangaroo International Joint Venture Company
  • 18.4.8. Tan A Dai Thanh Group
  • 18.4.9. TOSHIBA CONSUMER PRODUCTS VIETNAM COMPANY LIMITED
  • 18.4.10. Pure Germany Water Vietnam

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

19. Strategic Recommendations

20. About Us and Disclaimer