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市場調査レポート
商品コード
1546318
保育サービス市場:成長、将来展望、競合分析、2024~2032年Child Care Services Market - Growth, Future Prospects and Competitive Analysis, 2024 - 2032 |
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保育サービス市場:成長、将来展望、競合分析、2024~2032年 |
出版日: 2024年07月08日
発行: Acute Market Reports
ページ情報: 英文 178 Pages
納期: 即日から翌営業日
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保育サービス市場とは、乳幼児から学齢期の子どもまで、子どものケアや監督を行う業界を指します。これらのサービスは、デイケアセンター、保育園、プリスクール、ファミリーケアホーム、放課後プログラムなど、様々な環境を通じて提供されています。保育サービスの主な機能は、保護者が仕事などに従事している間、子どもたちに安全で、養育的で、教育的な環境を提供することです。この市場は幼児期の開拓において重要な役割を担っており、子どもの身体的、認知的、情緒的、社会的成長を促進する体系的な活動やプログラムを提供しています。サービスには、遊び、休息、学習、食事などの活動が含まれることが多く、送迎、宿題の補助、特別なニーズのケアなどの追加サポートを提供する場合もあります。保育サービス市場は、2024~2032年にかけてCAGR 4.45%で成長すると推定されます。これは、親、特に女性の労働参加の増加、幼児教育の重要性に対する意識の高まり、家族構成や社会規範の変化といった要因によるものです。核家族化やひとり親世帯の増加も、外部の保育サービスへの依存度を高める一因となっています。
促進要因:保護者の労働参加の拡大
保育サービス市場の重要な促進要因は、親、特に女性の労働力参入の増加です。この動向は、社会規範の変化と経済的な必要性から、両親ともに働くことを余儀なくされている結果です。世界の共働き家庭の増加により、保育サービスの需要が高まっています。フルタイムで働く親が増えるにつれ、信頼できる質の高い保育の必要性が不可欠になっています。この必要性は都市部に限ったことではなく、伝統的な家族支援体制が弱まりつつある郊外や農村部でも、外部の保育サービスに対する需要は高まっています。妊産婦の就労率の上昇は、保育施設の必要性の高まりと直結しています。このような状況は、片親世帯ではさらに顕著であり、片親の労働参加により、手頃な価格で利用しやすい保育ソリューションの利用が必要となっています。
機会:幼児教育の統合
保育サービス市場は、幼児教育の保育プログラムへの統合という大きな機会を提示しています。子どもの成長における早期学習の重要性が認識されつつあります。早期教育が学業や社会的な成果に長期的なメリットをもたらすという調査結果が次々と発表される中、教育的要素を備えた保育サービスを求める保護者が増えています。この動向は、保育プロバイダーが、体系的な学習や発達のための活動をプログラムに取り入れることで、提供するサービスを差別化する機会を広げています。教育的カリキュラムを取り入れることで、ケアだけでなく、子どもの認知的・社会的発達を重視する保護者を惹きつけることができます。
抑制要因:保育サービスの高いコスト
保育サービス市場における大きな抑制要因は、保育料の高さです。多くの家庭にとって、保育サービスにかかる費用は家計に占める割合が大きく、時にはコスト的に不可能な場合もあります。この問題は、物価の高い地域では特に深刻で、保育料が住宅費に匹敵することもあります。高額な保育料は、保護者が正式な保育を利用することをためらわせ、代わりに、同じレベルの保育や発達上の刺激が得られないかもしれない非公式な保育を選ぶことになりかねないです。育児の経済的負担は政策立案者にとって大きな関心事であり、労働参加、特に育児責任のために労働時間を短縮したり離職したりする可能性が高い女性の労働参加に影響を与えます。
課題:質と基準の維持
保育サービス市場が直面する重要な課題は、ケアの質と水準を高く維持することです。保育サービスの需要が高まるにつれ、これらのサービスが適切な安全、健康、発達の基準を満たすことを保証することは、ますます難しくなっています。プロバイダーは、質の高いケアを提供するためのコストと、家族のための手頃な価格のバランスをとらなければならないです。この課題は、地域によって規制や基準が異なるため、サービス提供者にとってコンプライアンスが複雑なものとなっています。さらに、質の高い保育と早期教育を提供するための熟練した労働力の確保と維持は、特に保育の仕事に関連する低賃金と高ストレスが多いことを考えると、根強い問題です。運営コストと法令遵守を管理しながら質の高い保育を確保することは、保育サービス業界にとって依然として重要な課題です。
デリバリータイプ別市場セグメンテーション
保育サービス市場において、デリバリータイプ別にセグメント化すると、センター型保育と家庭型保育があり、それぞれ異なる成長パターンと収益パターンを示しています。センター型保育は、保育所、幼稚園、保育園などの施設を含み、歴史的に最も高い収益を上げてきました。この動向は、構造化された環境、教育的・発達的プログラムの利用可能性、子どもたちが仲間と交流する機会などを理由に、多くの働く親がセンター型保育を好むことに起因しています。さらに、定評のあるセンター型保育施設には信頼と安心感があることも、市場での優位性につながっています。しかし、在宅保育分野は年間平均成長率(CAGR)が最も高くなると予測されています。この成長の背景には、個別化された柔軟な保育ソリューションに対する需要の増加があります。在宅保育は、より親密な環境を提供し、多くの場合、子どもの数が少なく、カスタマイズされた保育が可能であるため、家庭的な環境を好む保護者や、より適応性の高い保育スケジュールを必要とする保護者に魅力的です。また、地域の需要に応え、自宅でサービスを提供する保育士が増加していることも、このセグメントの成長を後押ししています。
地域別市場セグメンテーション
保育サービス市場の地域別セグメンテーションでは、各地域の経済状況、文化的規範、政府政策の影響を受けて、さまざまな地域が独自の動向を示しています。2023年には、北米、特に米国が保育サービス市場で最大の収益シェアを占めました。この優位性は主に、保育サービスを必要とする共働き世帯の多さと相まって、親の労働参加が高いことに起因しています。また、この地域の保育インフラが確立され、規制されていることも大きな役割を果たしました。2024~2032年にかけて、アジア太平洋は最も高い年間平均成長率(CAGR)を示すと予想されます。このような成長が予想されるのは、この地域の経済が急速に拡大していること、都市化が進んでいること、特に中国やインドのような国々で働く親が増加していることに起因しています。さらに、育児に対する社会の考え方の変化や幼児教育の重視の高まりも、この成長の要因となっています。
競合動向
保育サービス市場の競合動向と主要プレイヤーについて、2023年の市場は大手チェーンとローカルプロバイダーが混在しているのが特徴です。Bright Horizons Family Solutions Inc.、KinderCare Learning Centers LLC.、Learning Care Group Inc.、Spring Education Group、Cadence Education、Primrose School Franchising SPE, LLC.、G8 Education Ltd.、Kitty International School and Preschool、Klay.co.in、The Learning Journey Day Nursery Ltd.などの大手企業が、センターの広範なネットワーク、強力なブランド認知度、包括的なサービス提供を武器に市場を牽引しました。これらの企業は、地理的プレゼンスの拡大、品質と認定プログラムへの投資、テクノロジーと教育プログラムをサービスに取り入れるなどの戦略を採用しています。2024~2032年にかけて、市場は競争の激化と多様化が予想されます。アプリベースのサービスや、保育の検索・管理のためのオンラインプラットフォームなど、革新的な保育ソリューションを提供するテクノロジー主導型の新興企業を含む新規参入企業が、従来のプロバイダーに課題してくると予測されます。さらに、企業や教育機関との戦略的パートナーシップやコラボレーションは、顧客基盤やサービス提供の拡大を目指す企業にとって重要な戦略になると予想されます。今後は、各家庭の多様なニーズに応え、より個別化された柔軟な保育ソリューションに焦点が移っていくと思われます。さらに、幼児教育の市場競争への統合は、差別化要因になるとみられます。企業は、各地域で進化する家族のニーズや期待に適応しながら、高品質な水準と手頃な価格を維持するという課題を乗り切る必要があります。品質、安全性、発達プログラムを重視し、さらにテクノロジーを利用してサービス提供や保護者の関与を強化することが、保育サービス市場の競争力を高めると思われます。
本レポートでお答えする主な質問
保育サービス市場の成長に影響を与える主なミクロおよびマクロ環境要因は何か?
現在および予測期間中の製品セグメントと地域に関する主な投資ポケットは?
2032年までの推定推計・市場予測
予測期間中にCAGRが最も速いセグメントは?
市場シェアの大きいセグメントとその理由は?
中低所得国は保育サービス市場に投資しているか?
保育サービス市場で最大の地域市場はどこか?
アジア太平洋、ラテンアメリカ、中東・アフリカなどの新興市場における市場動向と力学は?
保育サービス市場の成長を促進する主要動向は?
世界の保育サービス市場で存在感を高めるための主要な競合企業とその主要戦略とは?
FIG. 8Market Positioning of Key Child Care Services Market Players, 2023
FIG. 9Global Child Care Services Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2032
The child care services market refers to the industry that provides care and supervision for children, typically ranging from infants to school-aged children. These services are offered through various settings, including daycare centers, nursery schools, preschools, family care homes, and after-school programs. The primary function of child care services is to provide a safe, nurturing, and educational environment for children while their parents or guardians are at work or otherwise engaged. This market plays a crucial role in early childhood development, offering structured activities and programs that facilitate physical, cognitive, emotional, and social growth in children. Services often include activities like play, rest, learning, and meals, and may also provide additional support such as transportation, homework assistance, and special needs care. The child care services market is estimated to grow at a CAGR of 4.45% from 2024 to 2032, driven by factors such as increasing workforce participation of parents, especially women, rising awareness of the importance of early childhood education, and changes in family dynamics and societal norms. The growing number of nuclear families and single-parent households has also contributed to the increased reliance on external child care services.
Driver: Growing Workforce Participation of Parents
A significant driver of the child care services market is the increasing workforce participation of parents, particularly women. This trend is a result of changing societal norms and economic necessities that compel both parents to work. The rising number of dual-income families worldwide has led to a growing demand for child care services. As more parents engage in full-time employment, the need for reliable and quality child care becomes essential. This necessity is not limited to urban areas; even in suburban and rural settings, where traditional family support structures are weakening, the demand for external child care services is rising. The increasing maternal employment rate directly correlates with the growing need for child care facilities. This situation is further underscored in single-parent households, where the sole parent's workforce participation necessitates the availability of affordable and accessible child care solutions.
Opportunity: Integration of Early Childhood Education
The child care services market presents a significant opportunity in the integration of early childhood education into child care programs. There is a growing recognition of the importance of early learning in a child's development. As research continues to highlight the long-term benefits of early education on academic and social outcomes, more parents are seeking child care services that offer educational components. This trend opens opportunities for child care providers to differentiate their offerings by incorporating structured learning and developmental activities into their programs. Providers who adapt to include educational curriculums can attract parents who value not only care but also the cognitive and social development of their children.
Restraint: High Cost of Child Care Services
A major restraint in the child care services market is the high cost of child care. For many families, the expense of child care services is a significant portion of their household budget, sometimes making it cost-prohibitive. This issue is particularly acute in regions with a high cost of living, where child care fees can be comparable to housing expenses. The high cost can deter parents from utilizing formal child care services, opting instead for informal arrangements that may not provide the same level of care or developmental stimulation. The economic burden of child care is a major concern for policymakers and has implications for workforce participation, especially among women, who are more likely to reduce working hours or leave the workforce due to child care responsibilities.
Challenge: Maintaining Quality and Standards
A key challenge facing the child care services market is maintaining high quality and standards of care. As the demand for child care services grows, ensuring that these services meet adequate safety, health, and developmental standards becomes increasingly challenging. Providers must balance the cost of delivering high-quality care with affordability for families. This challenge is compounded by the varying regulations and standards across different regions, making compliance a complex aspect for service providers. Furthermore, recruiting and retaining a skilled workforce to provide quality child care and early education is a persistent issue, particularly given the often low wages and high stress associated with child care jobs. Ensuring quality care while managing operational costs and regulatory compliance remains a critical challenge for the child care services industry.
Market Segmentation by Delivery Type
In the child care services market, segmentation by delivery type includes Center-based and Home-based care, each demonstrating distinct growth and revenue patterns. Center-based child care, which encompasses facilities like daycare centers, preschools, and nursery schools, has historically generated the highest revenue. This trend is attributed to the preference of many working parents for center-based care due to its structured environment, availability of educational and developmental programs, and opportunities for children to socialize with peers. Additionally, the trust and reliability often associated with established center-based facilities contribute to their dominance in the market. However, the Home-based child care segment is projected to experience the highest Compound Annual Growth Rate (CAGR). This growth can be attributed to the increasing demand for personalized and flexible child care solutions. Home-based care offers a more intimate setting, often with fewer children and the possibility of customized care, appealing to parents who prefer a homely environment for their children or require more adaptable care schedules. This segment's growth is also driven by the rising number of child care professionals setting up services in their homes, catering to local demand.
Market Segmentation by Region
In the geographic segmentation of the child care services market, various regions display distinct trends, influenced by local economic conditions, cultural norms, and government policies. In 2023, North America, particularly the United States, held the largest revenue share in the child care services market. This dominance was primarily due to the high workforce participation of parents, coupled with a substantial number of dual-income households necessitating child care services. The region's well-established and regulated child care infrastructure also played a significant role. Looking forward from 2024 to 2032, the Asia-Pacific region is expected to exhibit the highest Compound Annual Growth Rate (CAGR). This anticipated growth can be attributed to the rapidly expanding economies in this region, increasing urbanization, and the growing number of working parents, particularly in countries like China and India. Additionally, changing societal attitudes towards child care and a growing emphasis on early childhood education are factors contributing to this growth.
Competitive Trends
Regarding competitive trends and key players in the child care services market, in 2023, the market was characterized by a mix of large chains and local providers. Major players such as Bright Horizons Family Solutions Inc., KinderCare Learning Centers LLC., Learning Care Group Inc., Spring Education Group, Cadence Education, Primrose School Franchising SPE, LLC., G8 Education Ltd., Kitty International School and Preschool, Klay.co.in, and The Learning Journey Day Nursery Ltd. led the market, capitalizing on their extensive network of centers, strong brand recognition, and comprehensive service offerings. These companies employed strategies such as expanding their geographical presence, investing in quality and accreditation programs, and incorporating technology and educational programs into their services. From 2024 to 2032, the market is expected to witness increased competition and diversification. New entrants, including technology-driven startups offering innovative child care solutions like app-based services and online platforms for finding and managing child care, are projected to challenge traditional providers. Additionally, strategic partnerships and collaborations with corporations and educational institutions are expected to be key strategies for companies looking to expand their customer base and service offerings. The focus will likely shift towards more personalized and flexible child care solutions, meeting the diverse needs of families. Furthermore, the integration of early childhood education into child care services is poised to become a competitive differentiator in the market. Companies will need to navigate the challenges of maintaining high-quality standards and affordability while adapting to the evolving needs and expectations of families in different regions. The emphasis on quality, safety, and developmental programs, coupled with the use of technology to enhance service delivery and parent engagement, will drive the competitive dynamics in the child care services market.
Historical & Forecast Period
This study report represents an analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Child Care Services market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the Child Care Services market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.
Market Segmentation
Delivery Type
Region Segment (2022-2032; US$ Million)
North America
U.S.
Canada
Rest of North America
UK and European Union
UK
Germany
Spain
Italy
France
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Key questions answered in this report
What are the key micro and macro environmental factors that are impacting the growth of Child Care Services market?
What are the key investment pockets concerning product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2032.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the Child Care Services market?
Which is the largest regional market for Child Care Services market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving Child Care Services market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the Child Care Services market worldwide?