市場調査レポート
商品コード
1516929
女性向けフレグランスの世界市場の評価:製品タイプ別、成分別、フレグランスタイプ別、包装材料別、包装サイズ別、価格帯別、流通チャネル別、地域別、機会、予測(2017年~2031年)Women's Fragrances Market Assessment, By Product Type, By Ingredients, By Fragrance Type, By Packaging Material, By Packaging Size, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
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女性向けフレグランスの世界市場の評価:製品タイプ別、成分別、フレグランスタイプ別、包装材料別、包装サイズ別、価格帯別、流通チャネル別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年07月22日
発行: Market Xcel - Markets and Data
ページ情報: 英文 246 Pages
納期: 3~5営業日
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世界の女性向けフレグランスの市場規模は、2023年に433億9,000万米ドルであり、2031年に692億米ドルに達すると予測され、2024年~2031年の予測期間にCAGRで6.01%の成長が見込まれます。市場の継続的な成長は、発展途上国の消費者の可処分所得と身だしなみに対する意識の高まりによるもので、過去数年間、継続的な市場成長につながっています。市場は、香水、オードパルファム、オードトワレ、ボディミスト、デオドラントなどのさまざまな製品で構成されています。これらの製品はそれぞれ、異なる消費者の志向に対応しています。パーソナルケアセグメントでは、世界の女性向けフレグランス市場が絶えず成長しています。
ウッディな香りからシトラスの香りまで、多様な香水のラインナップが、製品の多様化によって消費者の幅広いニーズに応えています。さらに、市場はエコノミーレンジの製品からプレミアムレンジ、ラグジュアリーレンジまで区分され、それによってさまざまな消費者に対応しています。予算重視の消費者やニッチ製品の愛好家向けに、豊富な選択肢が用意されています。
地理的には、北米が最大のフレグランス市場です。しかし、アジア太平洋は、西洋のグルーミング規範の影響に加え、都市化動向の高まりと中間層の台頭により、成長速度が速くなっています。eコマースを通じて製品にアクセスしやすくなったことで、消費者はより多くの選択肢から利便性を享受できるようになっています。
有名人やデザイナーの香りの使用の増加、天然材料にこだわった持続可能な材料へのニーズの高まり、Twitterなどのソーシャルプラットフォームを通じたデジタル広告が今日の人々の要求に影響を与えていることなどは、重要な動向の一部です。このような動向により、世界の女性向けフレグランス市場は、時間の経過とともに利用可能な香りの売上が増加しています。
2024年4月、Steve Maddenは、ウッディフローラルの香りを持つ女性向けの最新のフレグランス、Goldie Eau de Parfumを発売しました。この香水には洋ナシ、ベルガモット、ジャスミンが配合され、顧客にフレッシュな香りを提供します。
高級香水への志向の高まりが市場需要を促進
独自性と最高級の品質を求める消費者が増える中、女性用香水市場では高級香水の需要が急増しています。高級フレグランスは主に、希少で際立った成分を使用し、複雑な香りを作り出すことで、その他の経済的な製品とは一線を画しています。香りだけでなく、高級香水のパッケージも消費者にアピールし、ブランドのイメージを高めています。エレガントで芸術的なパッケージデザインは、消費者の心にポジティブな印象を与えます。
高級香水は主に、ブランドの評判と伝統によって左右されます。よく知られたファッションハウスや調香師は、消費者の心をつかみ、社会でのステータスを示すのに役立つ香りを作り出すために、職人技とともに豊かな歴史を活用しています。これらのフレグランスが贅沢や高貴さと関係していることから、これらのフレグランスは裕福な購入者やより贅沢なライフスタイルを望む人々の間で非常に注目されています。例えば2024年5月、LVMH Moet Hennessy Louis Vuittonが所有するFendiは、7種類の高級フレグランスを発売しました。フレグランスデザイナーのQuentin Bisch、Fanny Bal、Anne Flipoがコラボして7つのコレクションを作り、各フレグランスの価格は330米ドルでした。
さらに、これらの高級一流ブランドが消費者に提供する、限定版の展開のようなパーソナライズされたサービスは、個性的で希少な製品に対する需要の急増をもたらしています。
製剤技術の進歩が市場成長を促進
製剤技術の進歩は、世界の女性向けフレグランス市場の成長を大きく促進しています。こうした改良は、多様な消費者のニーズや志向を満たす、先進の効率的な製品の創出を支援しています。例えば、カプセル化という形の新技術により、香りを一日中安定して放出することで香りを長持ちさせることができます。この技術は、香りの耐久性と安定性を高め、消費者によりよい価値を提供します。
当レポートでは、世界の女性向けフレグランス市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global women's fragrances market was valued at USD 43.39 billion in 2023, expected to reach USD 69.20 billion in 2031, with a CAGR of 6.01% for the forecast period between 2024 and 2031. The continued market growth is owing to the disposable incomes and increased consciousness of consumers in developing countries on personal grooming. It has led to continuous market growth over the past few years. The market consists of various products such as perfumes, eau de parfums, eau de toilettes, body mists, and deodorants. Each of these products caters to different consumer inclinations. In the personal care segment, the global women's fragrances market is growing constantly.
A diverse array of perfumes ranging from woody to citrus smells for broader consumer needs through the demography is introduced by diversifying product offerings. Moreover, the market segments through economy range products to premium and luxury ranges, thereby catering to different consumers. Ample of options are available for the budget conscious consumers and the niche product enthusiasts.
Geographically, North America is the biggest market for fragrances since it has high consumer spending patterns and established brands. However, Asia-Pacific is growing at a faster rate due to growing urbanization trend and emerging middle-class, besides western grooming norms influence. Growing accessibility to products through e-commerce avenues has made consumers enjoy higher levels of convenience with more choices.
The increased use of celebrity and designer scents, growing need for sustainable materials which are all-natural, and digital advertising via social platforms, such as Twitter, influencing people's requirements today are some of the significant trends. Due to such trends, the global women's fragrances market is experiencing an increase in the sales volume in the available aromas over time.
In April 2024, Steve Madden launched its latest fragrance for women, Goldie Eau de Parfum, with woody-floral scent notes. The perfume is infused with pear, bergamot, and jasmine offering a fresh fragrance to customers.
Growing Inclination Towards Luxury Fragrances Drive the Market Demand
With more consumers desiring uniqueness and premium quality, the demand for luxury fragrances has seen a surge in the women's fragrances market. Luxury fragrances mainly use rare and distinguished ingredients creating a complex scent which separates them from the rest of the economical products. Not only the scent, but the packaging of luxury perfumes also appeals to the consumers and enhances the image of the brand. The elegant and artistic packaging designs create a positive impression on the minds of the consumers.
Luxury fragrances are mainly driven by the reputation and heritage of the brand. Well-known fashion houses and perfumers make use of their rich histories along with craftsmanship to produce smells that rule the minds of consumers and help them showcasing their status in the society. The relationship of these fragrances with lavishness and stature makes these fragrances highly looked-for among prosperous buyers and those desiring a more extravagant lifestyle. For instance, in May 2024, Fendi, owned by LVMH Moet Hennessy Louis Vuitton, launched a range of luxury fragrances, containing seven different varieties. The fragrance designers Quentin Bisch, Fanny Bal, and Anne Flipo collaborated to create the seven-piece collection, with each fragrance costing USD 330.
Furthermore, the personalized services that these luxury prestigious brands offer to their consumers, like limited-edition roll outs, bring a surge in the demand for distinctive and rare products.
Advancements in Formulation Technology Propels Market Growth
Advancements in formulation technology are considerably driving the global women's fragrances market growth. These improvements aid the creation of more advanced and efficient products that meet varied consumer needs and inclinations. For instance, the latest technology in the form of encapsulation allows the fragrances to last longer by steadily releasing the scent through the day. This technology boosts the durability and steadiness of fragrances, providing better value to consumers.
Additionally, the incorporation of skin-friendly components and innovative delivery systems has led to the expansion of multifunctional products, such as whole-body deodorants. Such products not only provide fragrance to the consumers but also provide skincare benefits to them making them a full-fledged solution for fragrance-related personal needs. In fact, in May 2024, Unilever PLC owned, Dove, launched a range of whole-body deodorants for women. The range, including Dove Whole Body Deo Invisible Cream and Dove Whole Body Deo Anti-Friction Stick, provides protection against odor in parts other than underarms.
Moreover, the growing inclination of consumers towards natural and organic products has not spared the women's fragrances market as well. Naturally and organically derived fragrances are gaining momentum, catering to the requirements of eco-friendly consumers and their demand for clean and sustainable products.
Glass Bottle Holds Dominant Global Women's Fragrances Market Share
Global women's fragrances market is dominated by glass bottles in terms of packaging. Glass bottles present an elite and premium look, offering a sense of luxury and exclusivity to the customers. Glass bottles, including translucent and transparent bottles, enhance the visual appeal of the product. Also, because glass is an inert component in scientific terms, it helps in preserving the real fragrance without letting it mix with other foreign smells. This is why glass bottles are majorly considered as the primary packaging material for fragrances as they help in maintaining the quality of the product for a prolonged time period.
Apart from this, growing concerns about environment also add to the dominance of glass bottles in packaging of fragrances. As compared to the non-recyclable plastic, glass is completely recyclable and is easier to reuse, keeping its quality in place. This even caters to the rising demand of consumers for sustainable solutions of packaging. Majority of the brands are opting for glass bottles for packaging purposes to serve their share of responsibility towards creating sustainable environment. In August 2023, Gucci introduced Flora Gorgeous Magnolia Eau de Parfum to its existing FloraFantasy collection, packed in a stretched-out bottle made of lacquered purple stone glass with a dazzling gold lid. The fragrance has a gentle touch along with a relaxing trail of musk. The fragrance is available in three sizes, i.e., 30 ml, 50 ml, and 100 ml.
Asia-Pacific is the Fastest Growing Market
Regionally, Asia-Pacific is an emerging market for women's fragrances market worldwide. This growth of the region can be attributed to several factors. Positive demographic trends like young populations significantly influence the global women's fragrances market. Other than this, rising middle class population, ongoing urbanization and higher rate of technology adoption are other factors that influence the growth of the market in the region. Additionally, the Asians are well drawn towards the Western cultures and are highly influenced by the global fashion trends , which boosts the demand for premium fragrances and fragrances that are niche.
In July 2023, luxury perfume brand Kilian Paris introduced a new floral fragrance, named Can't Stop Loving You, in Shanghai to commemorate its 15th anniversary. The launch celebrated a milestone for the brand, highlighting its legacy of crafting exquisite and high-end fragrances.
Moreover, the region is witnessing a remarkable growth in online distribution channels and digital marketing platforms, allowing consumers to search through a variety of products, compare their prices and make payment for the chosen one. This is further bringing many international brands to the region as they see good investment opportunities in Asia-Pacific. The sustainability trend also plays a vital role in helping the region emerge as a significant market for women's fragrances.
Future Market Scenario (2024 - 2031F)
Creation of personalized fragrances by using AI is expected to capture a major market share. Biometric data along with individual preferences will help in creating these personalized scents.
More of sustainable packaging solutions will be adopted to cater to the needs of environmentally conscious consumers. The sustainability trend is expected to continue in future with brands utilizing ethically sourced ingredients for their production processes, that will ultimately reduce the carbon footprint. For instance, in February 2024, Starco Brands launched Skylar's most popular eau de parfum, Boardwalk Delight, in a convenient and lightweight hair and body mist format. Travel-friendly bottle is composed of thirty percent recycled materials, which is consistent with Skylar's dedication to sustainability.
The distinction between perfumes and personal care products will fade away, as fragrances are likely to incorporate more aromatherapy benefits to promote mental and emotional well-being.
Key Players Landscape and Outlook
Global women's fragrances market is characterized by a dynamic and competitive landscape, dominated by key players who continually innovate to maintain and grow their market share. Leading brands such as LVMH Moet Hennessy Louis Vuitton, The Estee Lauder Companies Inc., and L'Oreal S.A. drive the market with their strong heritage, extensive distribution networks, and continuous investment in product development and marketing. These brands leverage their established reputations to introduce new and exclusive fragrances, ensuring they remain at the forefront of consumer preferences.
Emerging niche and boutique brands are making significant disruptions, appealing to consumers seeking unique, personalized, and artisanal scents. Brands such as Kilian Paris have gained popularity by focusing on high-quality ingredients, bespoke services, and innovative formulations. Their emphasis on sustainability and ethical sourcing resonates with the growing segment of eco-conscious consumers.
Looking ahead, the market outlook is positive, with continued growth driven by increasing consumer spending on luxury and premium products, rising urbanization, and expanding online retail channels. Technological advancements in fragrance formulation and personalized scent experiences will further propel the market, while sustainability trends will push brands to innovate in eco-friendly packaging and natural ingredients.
In July 2023, Burberry Limited launched a new fragrance for women in the name of Goddess. The product is the first fragrance by the brand which is refillable, combining the notes of vanilla with the essence of lavender, cocoa, and ginger root.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work