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市場調査レポート
商品コード
1509686
RTDアルコール飲料の世界市場の評価:製品別、ベースタイプ別、アルコール度数別、包装別、エンドユーザー別、流通チャネル別、地域別、機会、予測(2017年~2031年)Ready-to-Drink Alcoholic Beverages Market Assessment, By Product, By Base Type, By Alcohol by Volume, By Packaging, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
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カスタマイズ可能
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RTDアルコール飲料の世界市場の評価:製品別、ベースタイプ別、アルコール度数別、包装別、エンドユーザー別、流通チャネル別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年07月09日
発行: Market Xcel - Markets and Data
ページ情報: 英文 234 Pages
納期: 3~5営業日
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世界のRTDアルコール飲料の市場規模は、2023年の353億2,000万米ドルから2031年に710億米ドルに達すると予測され、予測期間の2024年~2031年にCAGRで9.12%の成長が見込まれます。市場は、社交イベントや懇親会の人気の高まり、自宅でカクテルを楽しむ文化の台頭、さまざまなアルコール飲料を摂取するための便利で手頃な、利用しやすい方法に対する消費者の選好といった大きな要因によって成長を示しています。
これらは事前に混ぜたり準備したりする必要がなく、すぐに飲むことができるため、持ち運びに便利で、消費しやすいです。そのため、外出先での消費に最適な選択肢となり、消費者はほとんど手間をかけずにプレミックスプレミアムアルコール飲料を楽しむことができます。
RTDアルコール飲料市場の成長を支えるその他の促進要因は、1杯ごとに高級感を維持しながら各製品の味を標準化すること、消費者に親しみやすい味を提供することで製品への共感や好感を高めること、時間を節約できる選択肢を好む消費者の選好、マティーニやネグローニといった定番のアルコール飲料からフルーツビールなどの革新的なアルコール飲料まで幅広い製品を入手できることです。
さらに、RTDアルコール飲料はホスピタリティ産業で広く利用されており、便利なアルコール飲料に対する需要が消費者の間で高まっているため、レストランや多数のカフェなどの店舗にとって新たな収益源となっています。さらに、市場の主要企業や他のさまざまな企業によるアルコール入りコーヒーや紅茶などのイノベーションは、アルコール飲料において型にはまらない組み合わせが消費者に好まれることから、市場の成長を促進しています。例えば2023年8月、Inspire Brands LLCのブランドであるDunkin'は、最新のRTDアルコール飲料であるDunkin' Spiked Iced CoffeeおよびIced Teaを発売しました。Dunkin' Spiked Iced Coffeeのアルコール度数は6%で、Dunkin' Spiked Iced Iced Teaのアルコール度数は5%です。
市場への広いリーチや、消費者が手軽に製品を入手できること、オフラインの小売店やeコマースウェブサイトへの露出によるブランドの高い認知度、さまざまな小売店による消費者向けのサンプリングや試飲イベントが増加し、消費者が市場で発売される最新の製品を試飲できるようになり、主要企業が消費者のフィードバックを得るのに役立ち、実際の発売前に製品をテストして改良する機会を作っていることなどが、小売流通の成長を助け、ひいては世界のRTD市場の成長を促進すると予測されます。
アルコール飲料の利便性と入手性が市場成長を支える
RTDアルコール飲料は、その入手性、消費の利便性、携帯性により人気を博しています。
RTDアルコール飲料は、複雑な調合や準備の工程を必要としないため、忙しいライフスタイルを送る人々の要求に対応し、利便性を提供しています。このシンプルさは、社交の場や外出先で楽しむために手軽で手間のかからない選択肢を探している人など、幅広い消費者にアピールします。さらに、缶や瓶に詰められているため携帯性に優れ、ピクニックや屋外イベント、ビーチパーティーやフェスティバルなどのさまざまなシーンに簡単に持ち運ぶことができます。さらに、その包装は鮮度を保ちこぼれるのを防ぐため、ガラス食器が実用的でない、あるいは禁止されている旅行やアウトドア活動に理想的な飲料となっています。
さらに、これらは1回分のサイズで販売され、大量生産されるため、生産コストが削減され、消費者にとって手頃な価格となっています。
例えば、Jack Danielは2023年3月、米国でRTD缶カクテルを発売すると発表しました。このRTDカクテルはコラボレーションの成果として、12オンス缶4本入りで、小売価格12.99米ドルで全米で販売されています。
当レポートでは、世界のRTDアルコール飲料市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global ready-to-drink alcoholic beverages market is projected to witness a CAGR of 9.12% during the forecast period 2024-2031, growing from USD 35.32 billion in 2023 to USD 71 billion in 2031. The ready-to-drink alcoholic beverages market is witnessing growth due to significant factors such as growing popularity of social events and get-togethers, rising cocktail-at-home culture, and consumers' preference for convenient, affordable, and accessible ways to consume various alcoholic beverages.
They provide convenience in portability and ease of consumption since they don't need to be mixed or prepared in advance and can be consumed immediately. Thus, they are a perfect option for on-the-go consumption, enabling consumers to enjoy their premixed premium alcoholic beverages with little or no effort.
Other drivers of the ready-to-drink alcoholic beverage market, which support its growth are standardization in the flavor of each product while maintaining premiumization with every serving, providing the consumers with a familiar taste which helps them in resonating with the product and develop liking for it, consumers' preferences for time-saving options and availability of wider range of products from classic alcoholic beverages, such as martini and negroni, to innovative alcoholic beverages such as fruit beer.
Additionally, ready-to-drink alcoholic beverages are widely used in the hospitality industry, and it creates a new revenue stream for restaurants, numerous cafes, and other outlets as the demand for convenient alcoholic beverages is rising among consumers. Moreover, innovations such as alcoholic coffees and teas by the key players and various other players in the market are fostering market growth as unconventional combinations are preferred by consumers in their alcoholic beverages. For instance, in August 2023, Dunkin', a brand of Inspire Brands LLC, launched its latest ready-to-drink alcoholic beverage, Dunkin' Spiked Iced Coffees and Iced Teas. Dunkin' spiked Iced Coffee has an alcohol by volume of 6% whereas, Dunkin' Spiked Iced Tea has an alcohol by volume of 5%.
Due to its wider market reach, easy availability of the products to the consumers, greater brand visibility due to the exposure to offline retail outlets and e-commerce websites, and rise in sampling and tasting events by various retail outlets for consumers, allowing them to try on the latest launches in the market and helping the key players to gain consumers' feedback, creating opportunity for them to test and improve their products before the actual launch is expected to help the retail distribution grow, in turn, driving the growth of global ready-to-drink market.
Convenience and Affordability of Alcoholic Beverages to Support the Market Growth
Ready-to-drink alcoholic beverages have gained popularity due to their affordability, convenience in consumption, and portability.
Ready-to-drink alcoholic beverages eliminate the need for complex mixing or preparation processes, catering to individuals with busy lifestyles, providing them convenience. The simplicity appeals to a wide range of consumers, including those looking for quick and hassle-free options for social gatherings or on-the-go enjoyment. Moreover, they offer exceptional portability as they are packed in cans or bottles, and they are easily transportable to various settings, from picnics and outdoor events to beach parties and festivals. Furthermore, the packaging ensures freshness and prevents spillage, making the drinks ideal for travel or outdoor activities where glassware is impractical or prohibited.
Moreover, they are affordable as they are marketed in single portion sizes and are produced in bulk which reduces their cost of production, making them affordable for the consumers.
For instance, in March 2023, Jack Daniel's announced the launch of ready-to-drink canned cocktails in the United States. The ready-to-drink cocktail, as an outcome of the collaboration, has been made available nationwide in 4-packs of 12 oz. cans at the retail price of USD 12.99.
Malt-based Ready-to-Drink Alcoholic Beverages to Drive Market Growth
Malt-based ready-to-drink alcoholic beverages are driving market growth over other ready-to-drink alcoholic beverages, such as wine-based and spirit-based, due to several significant reasons. The malt-based ready-to-drink alcoholic beverages offer a sweeter and more approachable flavor profile, appealing to a broader segment of consumers, particularly younger drinkers and those who are new to alcohol consumption. The sweetness masks the taste of alcohol, making it more palatable for novice drinkers.
Moreover, malt-based ready-to-drink alcoholic beverages typically have a lower alcohol content as compared to spirit-based beverages, making them more suitable for casual or social drinking occasions where moderation is desired. The lower alcohol content aligns with the changing consumer preferences towards healthier lifestyle choices and responsible drinking habits.
Furthermore, malt-based RTDs are available in a variety of flavors, which cater to the evolving preferences of consumers who seek experimental and customized alcoholic beverages. For instance, in February 2024, Diageo PLC launched its latest offering, Captain Morgan Sliced, a range of canned malt-based cocktails, containing 5.8% alcohol by volume. They were launched in four varieties, namely, Strawberry Margarita, Mango Taio Tai, Pineapple Daiquiri, and Passionfruit Hurricane.
Premixed Cocktails to Dominate the Market
Premixed cocktails have gained popularity among consumers over hard seltzers or alcopops due to several reasons. They offer a wider variety of flavors which cater to the diverse consumer preferences. With options available from classic cocktails, such as Manhattan, to trendy and latest cocktails, such as Expresso Martini, the ready-to-drink cocktails offer a more extensive flavor profile as compared to the relatively limited range of flavors that are available in hard seltzers.
Moreover, premixed cocktails contain a higher alcohol content than the hard seltzer, appealing to consumers who prefer stronger drinks. They add an element of sophistication to dinners, get-togethers, and cocktail parties.
For instance, in April 2023, Grey Goose, a brand of Bacardi Martini B.V. announced the launch of a ready-to drink Grey Goose Classic Martini Cocktail. The latest offering is crafted with three premium ingredients, namely, Grey Goose Vodka, dry French vermouth, and a dash of orange bitters. It offers 8-10 servings in each 750 ml bottle.
Europe To Hold a Greater Market Share
Europe is dominating other regions in the global ready-to-drink alcoholic beverage market due to several significant reasons. Europe has a well-established drinking culture with a high demand for diverse, convenient, and premium quality alcoholic beverages. The European consumers are generally open to experimenting with new formats and flavors of alcoholic beverages, which resonates well with the wide offering of the ready-to-drink products and its convenience. It facilitates the manufacturers to perceive Europe as a potential market for the introduction of their latest and innovative ready-to-drink products.
For instance, in October 2023, The Coca-Cola Company and Pernod Ricard formed a global partnership to debut Absolut Vodka and Sprite as a ready-to-drink pre-mixed cocktail in 2024. The pre-mixed cocktail was planned to be available in versions with Sprite and Sprite Zero Sugar with the initial launch planned for select European countries in early 2024, including countries such as the United Kingdom, Spain, the Netherlands, and Germany.
Moreover, there is a strong presence of established and well-knitted distribution channels and retail infrastructure in Europe, which makes it easier for manufacturers to introduce and distribute their latest ready-to-drink alcoholic beverages across the continent, making it a preferred choice.
Future Market Scenario (2024 - 2031F)
Global ready-to-drink alcoholic beverage market is anticipated to witness growth in the forecast period due to various reasons.
The surging popularity and demand for premium and high-quality ready-to-drink alcoholic beverages is expected to contribute to market growth in the forecast period.
Introduction of latest unconventional and creative flavors along with innovative marketing strategies by the key players is facilitating the market growth.
Introduction of new packaging options which increases the portability and provides greater convenience to the consumers will significantly foster the growth of ready-to-drink alcoholic beverage market as it appeals to the consumers and allows them to experience a hassle-free drinking experience.
Key Players Landscape and Outlook
Key players in the market are helping in the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
A significant trend has been observed where the key players are introducing premium ready-to-drink alcoholic beverages, to appeal to the consumers who seek high-quality products. For instance, in February 2024, Pernod Ricard Group's Absolut entered the ready-to-drink alcoholic beverages category by launching its latest Absolut Cocktails line with the flavors Raspberry Lemonade and Vodka Mojito. Being a pioneer in premium imported vodka, Absolut's latest offering delivers bar-quality cocktails that are refreshingly tasty and indulges the consumers in their high-quality taste and texture.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.