![]() |
市場調査レポート
商品コード
1488623
シアバターの世界市場の評価:性質別、用途別、流通チャネル別、地域別、機会、予測(2017年~2031年)Shea Butter Market Assessment, By Nature, By Application, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
||||||
カスタマイズ可能
|
シアバターの世界市場の評価:性質別、用途別、流通チャネル別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年06月05日
発行: Market Xcel - Markets and Data
ページ情報: 英文 221 Pages
納期: 3~5営業日
|
世界のシアバターの市場規模は、2023年に25億6,000万米ドルであり、2031年に45億1,000万米ドルに達すると予測され、2024年~2031年の予測期間にCAGRで7.35%の成長が見込まれます。市場は、シアバターの多様な用途と顧客の選好の進化によって牽引されています。シアバターには鎮静作用があり、乾燥した肌を落ち着かせ、柔らかくするのに役立ちます。さらに、シアバターには皮膚の腫れを抑える成分が含まれており、湿疹を含む皮膚が腫れる疾患の治療を容易にします。
さらに、シアバターはその優れたエモリエント特性から、ローション、クリーム、石鹸、リップクリームなどのさまざまな化粧品の生産に利用されています。シアバターのこれらの特性は、その組成の少なくとも95%を占めるトリグリセリドまたは脂肪酸に由来します。その多様な用途が、化粧品やパーソナルケア市場での需要を高めています。
化粧品以外にも、シアバターはその優れた栄養特性や健康的な代替脂肪として食品・飲料産業で使用されています。アフリカのシアバター輸出の約90%は食品部門で利用されています。菓子類、パン類、乳製品のメーカーは、その食感とナッツのような風味から、シアバターを製品に取り入れています。さらに、シアバターの薬効成分は製薬産業を惹きつけ、外用剤が作り出されています。シアバターは、湿疹、火傷、フケ、乾燥肌、ニキビなどのさまざまな疾患を治療するために皮膚に塗布されます。
シアバターには未精製と精製があり、さまざまな消費者の多様なニーズに対応しています。オンライン小売プラットフォームの成長により、消費者はシアバターを競争力のある価格で簡単に入手できるようになっています。しかし、シアバターの流通においては、オフラインチャネルが引き続き重要な役割を果たしています。
全体として、シアバター市場は、製品の有益な効果や多様な用途に対する意識の高まりとともに、拡大の余地があります。
消費者の意識の高まりが市場成長を促進
より多くの消費者がヘルスとウェルネスの動向の高まりを認識するにつれ、日常製品に使用される成分への関心が高まっています。シアバターは天然由来であり、皮膚や髪に数多くの恩恵をもたらすことから、消費者はシアバターの特性を理解することに強い関心を寄せています。保湿効果、抗酸化作用、抗炎症作用については、これまでによく研究されています。欧州委員会の化粧品成分データベース「COSING」によれば、粘度を調整し、肌を整える性質があります。さらに、純粋なシアバターには不けん化物の割合が高く(5~7%)、鎮静作用と抗酸化作用があると言われています。さまざまな産業のシアバターを配合した製品がシアバター市場の成長を促進しています。
さらに、クリーンで透明性のある表示は消費者の購買行動に影響を与え、ブランドと製品への信頼を高めます。2023年8月、Rubicon OrganicsのブランドであるWildflowerは2つの新製品、Wildflower 1:1 CBD:THC Relief StickとWildflower Extra Strength Relief Stickを発売しました。これらの製品には、シアバター、ココナッツオイル、エッセンシャルオイルが配合されています。
天然成分使用の動向の高まりが需要を後押し
合成成分が健康や環境に及ぼす有害な影響から、天然成分やオーガニック成分を求める動向が高まっています。シアバターはナッツ類に由来する天然成分であるため、人々はその品質に関心を示しています。そのため、メーカーはシアバターをさまざまな製品に配合しています。これらの天然成分は、肌や体に安全でやさしいと認識されています。そのため、シアバターへの選好が高まり、結果として各産業の需要を促進しています。グリーンリビング運動やクリーンビューティーキャンペーンがシアバター市場の成長をさらに後押ししています。2024年2月、製品を通じてクリーンビューティーのコンセプトを推進するパーソナルケアブランド、Raw Sugar Livingがカナダで発表されました。シアバターを主成分とするボディバターなど複数の製品がカナダで発売され、天然成分による肌の保湿を求める顧客に対応しました。
当レポートでは、世界のシアバター市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global shea butter market was valued at USD 2.56 billion in 2023, expected to reach USD 4.51 billion in 2031, with a CAGR of 7.35% for the forecast period between 2024 and 2031. The market is driven by versatile uses of shea butter, along with customers' evolving preferences. Shea butter has calmative properties, which help in soothing and softening dry skin. Additionally, shea butter includes ingredients that help reduce swelling on the skin, leading to ease in the treatment of skin-swelling disorders, including eczema.
Moreover, shea butter is utilized in the production of several cosmetics, such as lotions, creams, soaps, lip balms, and others, for its excellent emollient properties. These properties of shea butter are derived from the triglycerides or fatty acids that make up at least 95% of its composition. Its versatile usage has fueled its demand in the cosmetics and personal care market.
Apart from cosmetics, shea butter is used in the food and beverage industry due to its brilliant nutritional properties and as a healthy fat alternative. Approximately 90% of Africa's shea exports are utilized in the food sector. Manufacturers of confectionery, baking items, and dairy products incorporate shea butter in their creations because of its texture and nut-like flavor. Additionally, the medicinal properties of shea butter attract the pharmaceutical industry to create formulations for topical treatments. People apply shea butter topically to the skin to treat various ailments, including eczema, burns, dandruff, dry skin, and acne.
Crude and refined forms of shea butter are available in the market, catering to the diverse needs of various consumers. With growing online retail platforms, consumers have easy access to shea butter available at competitive prices. However, offline channels continue to play a significant role in distribution of shea butter.
Overall, the market for shea butter has scope for expansion, with rising awareness of the product's beneficial effects and diverse applications.
Growing Awareness Among Consumers Drive Market Growth
As more consumers are aware of the growing health and wellness trend, the interest in the ingredients used in everyday products is rising. As shea butter is derived naturally and offers numerous benefits for skin and hair, consumers are keenly interested in understanding the properties of shea butter. The moisturizing, antioxidant, and anti-inflammatory properties of the product have been well researched so far. It offers viscosity-controlling and skin-conditioning qualities, according to the European Commission's COSING cosmetic ingredient database. Additionally, pure shea butter contains a high percentage of unsaponifiables (5-7%), which are said to offer calming and anti-oxidant qualities. Products incorporating shea butter across different industries are driving the growth of shea butter market.
Moreover, clean and transparent labelling influences the consumer buying behavior and enhances their trust in the brand and the product. In August 2023, Wildflower, the brand under Rubicon Organics, launched two new products, Wildflower 1:1 CBD:THC Relief Stick and Wildflower Extra Strength Relief Stick. These products have a blend of shea butter, along with coconut oil and essential oils used in their formulations.
Rising Trend of Using Natural Ingredients Fuels the Demand
The harmful effects of synthetic elements on wellness and environment have fueled the growing trend towards natural and organic ingredients. As shea butter is naturally derived from nuts, people are showing inclination towards qualities. It brings manufacturers to incorporate shea butter in various product formulations. These natural ingredients are perceived to be safer and gentler on skin and bodies. Therefore, the preference for shea butter is rising, consequently driving its demand across verticals. Green living movements and clean beauty campaigns have further propelled the growth of shea butter market. In February 2024, the personal care brand, Raw Sugar Living, which promotes clean beauty concept through its products, was launched in Canada. Several products hit the Canadian shelves including body butter which contained shea butter as the key ingredient to cater to the customers looking for skin hydration using natural ingredients.
Crude Shea Butter Dominates the Market
Raw shea butter type holds largest market share in 2023. Less processed oils are capturing the interests of consumers because of the advantages they offer including increased skin hydration, faster healing of cuts and scrapes, and reduced risk of breakouts. For instance, Sundial Brands LLC owned SheaMoisture offering a range of personal care products with raw shea butter as the primary component. The range includes products like shampoos, conditioners, body washes, body butters, and lotions. Due to its anti-inflammatory properties, it is a great option for people suffering from joint and muscle pain. Consuming unrefined shea butter helps in weight management as it has higher concentration of healthy fats.
Europe to Dominate the Market
With the maximum market share across the world in 2023, Europe held the largest share due to the presence of numerous cosmetics, food, and pharmaceutical businesses located in the region. Shea butter is widely utilized in the production of items such as body lotions, moisturisers, and chocolates. Furthermore, the availability of plentiful supplies of raw materials from Sub-Saharan countries in the region are expected to sustain this rise. 19 thousand tonnes of vegetable oils (including shea butter) worth more than USD 72 million were imported by the United Kingdom in 2022, out of which more than 16,000 tonnes were imported from European Union countries.
In April 2023, Netherlands-based company, The Flower Farm, launched a spread made using shea butter, instead of palm oil. With the initiative, the company aims to look at a broader perspective of sustainability, as it claims to save 726,000 kilos of palm oil and more than 1.85 million square meters of palm oil plantation so far.
Future Market Scenario (2024 - 2031F)
With growing trend of organic luxury skincare across the world markets, raw shea butter will observe a spike in demand. Due to the presence of plenty of fatty acids and vitamins in shea butter, it is an ideal ingredient for skin care product manufacturers.
Researchers are studying on creating oral dosage using extracts from shea bark to decrease antimicrobial activities in animals. Possible antibacterial properties of shea butter on humans will lead to an extended use of shea butter in future.
As companies strive to differentiate themselves by superior product quality, pricing tactics, and customer satisfaction, competition will encourage a never-ending search for innovation and exceptional performance.
Key Players Landscape and Outlook
Global shea butter market holds a dynamic landscape with several key players introducing innovative products and shaping the outlook of the industry. Prominent players hold majority of market share by working on product diversification, expanding their product portfolios with a variety of shea butter products, and making sustainability efforts. The key to the market enables companies to grow and hold onto their respective market shares is innovation and portfolio growth. Strategic mergers and acquisitions are helping businesses expand into new markets and offer new products, which improves the outlook for the market.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work