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市場調査レポート
商品コード
1486781
フレーバーアルコール飲料市場の評価:フレーバー・タイプ・ABV・パッケージ・流通チャネル・地域別の機会および予測 (2017-2031年)Flavored Alcoholic Beverages Market Assessment, By Flavor, By Type, By ABV, By Packaging, By Distribution Channel, Region, Opportunities and Forecast, 2017-2031 |
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カスタマイズ可能
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フレーバーアルコール飲料市場の評価:フレーバー・タイプ・ABV・パッケージ・流通チャネル・地域別の機会および予測 (2017-2031年) |
出版日: 2024年05月30日
発行: Market Xcel - Markets and Data
ページ情報: 英文 232 Pages
納期: 3~5営業日
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世界のフレーバーアルコール飲料の市場規模は、2023年の836億米ドルから、2024年から2031年の予測期間中は7%のCAGRで推移し、2031年には1,441億4,000万米ドルの規模に成長すると予測されています。
世界のフレーバーアルコール飲料の市場は、消費者の選択肢が革新的で多様な味覚体験へとシフトしているため、大きな成長を遂げています。フレーバーアルコール飲料は、アルコールに果物、スパイス、その他の天然成分や人工成分などのフレーバーを加えたものです。これらの飲料にはフレーバービール、スピリッツ、RTD (レディトゥドリンク) カクテルなどがあり、従来のアルコール飲料を超えた多様な味覚の選択肢を提供することで、ユニークで楽しい飲酒体験を求める消費者にアピールしています。エキゾチックフルーツや植物性のインフュージョンなど、低アルコールで斬新な風味を求める熱意の高まりが市場拡大の原動力となっています。
業界の主要参入企業は、健康志向の購買層にアピールするため、天然素材や持続可能な生産方法を用いて、製品の差別化と特別な製品提供に注力しています。eコマースや消費者への直接販売チャネルの台頭も、市場へのアクセス性と利便性をさらに高めています。継続的な製品イノベーションと戦略的マーケティングにより、フレーバーアルコール飲料市場は健全な成長を維持し、多様な消費者層を惹きつけると考えられています。
RTD (レディトゥドリンク) カクテルの人気の高まり:
RTDカクテルの人気の高まりは、フレーバーアルコール飲料市場の大きな変化を反映しています。この動向は、従来のカクテルの準備の手間を省き、簡便性、多様性、プレミアム体験を求める消費者が推進しています。RTDカクテルは、多忙なライフスタイルや外出先での消費に対応し、手軽で簡単なソリューションを提供します。
eコマースプラットフォームの拡大が市場成長を加速:
eコマースプラットフォームの拡大は、消費者に便利でアクセスしやすい商品の検索・購入手段を提供することで、フレーバーアルコール飲料の市場成長を大きく加速させています。オンラインマーケットプレースでは、従来の店舗では対応できないような多種多様な製品が提供されるため、顧客はさまざまなブランドや地域の新しくユニークなフレーバーを発見することができます。この多様性が消費者の好みや嗜好の多様性に対応し、需要を喚起し、売上を伸ばしています。
当レポートでは、世界のフレーバーアルコール飲料の市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。
Global flavored alcoholic beverages market is projected to witness a CAGR of 7% during the forecast period 2024-2031, growing from USD 83.6 billion in 2023 to USD 144.14 billion in 2031.
The global flavored alcoholic beverages market is experiencing significant growth due to shifting consumer choices towards innovative and varied taste experiences. Flavored alcoholic beverages drinks combine alcohol with added flavors such as fruits, spices, or other natural and artificial ingredients. These beverages include flavored beer, spirits, and ready-to-drink cocktails, offering diverse taste options beyond traditional alcoholic drinks, appealing to consumers seeking unique and enjoyable drinking experiences. The markets expansion is driven by increasing passion for low alcohol and novel flavor profiles, including exotic fruits and botanical infusion.
Key industry players are focusing on product differentiation and premium offerings, using natural ingredients and sustainable production practices to appeal to health-conscious buyers. The rise of e-commerce and direct to consumer sales channel is further enhancing market accessibility and convenience. With continuous product innovation and strategic marketing efforts the flavored alcoholic beverages market is set to maintain a healthy growth and attract a diverse consumer base.
Growing Popularity of Ready-to-Drink Cocktail
The growing popularity of ready-to-drink (RTD) cocktails reflects a significant shift in the market for flavored alcoholic beverages. The trend is driven by consumers increasing demand for convenience, variety, and premium experiences without the hassle of traditional cocktail preparation. RTD cocktails offer a quick and easy solution, catering to busy lifestyles and on-the-go consumptions. Flavored alcoholic beverages have always attracted those looking for diverse and innovative taste experiences. Consumers are increasingly experimenting with different flavors and ingredients, leading to a surge in the demand for flavored alcoholic beverages.
For instance, in December 2023, SunBoy, an alcoholic coconut water producer released its flavorful drink mixed with real fruits flavor such as mango, pineapple, and tangerine. Also, it is the first pack of the brand with no added sugar and 5% alcohol content.
Bartenders, influencers, and social media platforms play pivotal role in promoting new cocktail trends and driving consumer curiosity about the new flavors. The RTD segment taps into this desire by offering a wide array of flavors from classic margaritas and mojitos to contemporary and exotic blends appealing to a broad demographic.
For instance, in May 2023, Monaco Cocktails launched ready-to-drink margaritas expanding the popular tequila-based products with 9% of alcohol content. The launch includes lime and watermelon with classic spicy varieties for each.
In addition, the quality and sophistication of these beverages have improved with many brands focusing on using high quality ingredients elevating the drinking experience. In fast paced lifestyles, consumers who lead hectic lives and want convenience are looking for disturbance-free solutions that allow them to enjoy alcoholic beverages in social gatherings without taking many efforts. RTD cocktails and pre-mixed beverages offer an optimal solution, as they come in convenient packaging and are immediately consumable without the need for any additional preparation or mixing. Overall, RTD cocktails represent dynamic fusion of convenience from variety and premium quality, driving their rising popularity in the flavored alcoholic beverage market.
Expanding E-Commerce Platform Accelerate Market Growth
The expansion of e-commerce platform significantly accelerates market growth for flavored alcoholic beverages by providing a convenient and accessible avenue for consumers to explore and purchase products. Online marketplaces offer a wide variety of products that traditional stores are not able to cater at times, allowing customers to discover new and unique flavors from varied brands and regions. This variety can cater to diverse consumer taste and preferences, driving demand and increasing sales.
In addition, the convenience of online shopping coupled with the ability to read reviews, compare products, and benefits from promotional deals encourages more frequent purchases. The use of data analytics by e-commerce platforms to understand consumer behavior further helps in tailoring offerings and improving customer satisfaction. Overall, the rising expansion of e-commerce platforms is acting as a major driver and contributing to the growth of the flavored alcoholic beverages market.
For instance, online platforms such as Total Wine, Minibar, Fresh Directs, Naked Wines, and others offer a wide variety of flavored alcoholic beverages based on consumers' interests.
Whiskey Holds Largest Market Share
Whiskey holds the largest market share and dominates the flavored alcoholic beverages market in 2023 due to several compelling factors. The global appeal of whiskey is combined with its versatility making it an ideal base for flavor infusion brands, such as Fireball Cinnamon Whiskey and Crown Royal Apple, successfully introduced innovative flavors that cater to diverse consumer preferences. The growing interest in premium and craft flavored beverages strengthen the popularity of flavoured whiskey, as consumers are increasingly willing to explore and invest in high-quality flavored whisky options that offers unique taste and experiences. The market is further propelled by its extensive range from high-end options to affordable whiskeys catering to diverse consumers.
The popularity of whiskey in emerging markets, particularly in Asia and Latin America, boosts its market share as these regions experience economic growth and a rising middle class sector. In addition, the global distribution and marketing efforts by major whiskey producers ensure its availability and recognition worldwide. Collectively, these factors help whiskey maintain the largest market share in the competitive flavored beverages market.
According to the Distilled Spirits Council of the United States (DISCUS), more than 6.1 million liters of Irish Whiskey were sold in 2022.
North America Dominates Flavored Alcoholic Beverages Market
North America's dominance in flavored alcoholic beverages market is driven by factors such as high level of disposable income in the region, allowing consumers to experiment with premium and niche products.
According to World Population Review in 2024, the United States has the highest average disposable income compared to other countries. On an average, this country has USD 54, 854 of gross disposable income.
The cultural trend towards diverse and unique flavor experiences has led to increased demand for innovative beverages, including different flavours and craft cocktails. Furthermore, North America's robust distribution network have accelerated the rapid access and widespread availability of these products.
For instance, in March 2024, Molson Coors Beverage Company launched their new brand 'Happy Thursday' with fruity-flavored product line of beverages such as black cherry, strawberry, pineapple, and passionfruit with 4% of alcohol content.
In addition, the regions dynamic nightlife and social drinking culture particularly in urban centers fostered the popularity of flavored alcoholic beverages. Consumer preferences for low calorie and healthier option have spurred the growth of flavored alcoholic beverages, which are often perceived as lighter alternative to traditional alcoholic drinks. The presence of major industry players, such as Diageo plc and Constellation Brands Inc., and continuous product innovation further strengthens North America's leading position in the global flavored alcoholic beverages market, making it a hub for both production and consumption of flavoured alcoholic beverages.
Future Market Scenario (2024 - 2031F)
Increased consumer demand for unique flavors is anticipated to drive the market growth. Enhancing the market reach and convenience by expanding the sales channels digitally helps in strengthening the market growth
Availability of flavored alcoholic beverages with customized flavors and promoting it with food pairings helps in driving the market growth. For instance, a renowned United States brand, Doritos collaborated with Empirical to Nacho-Cheese Flavored alcoholic beverages with 42% of alcohol content
Key Players Landscape and Outlook
Continuous innovation by the key players characterizes the competitive landscape of global flavored alcoholic beverages market. The market is dominated by major players such as Diageo plc, Pernod Richard S.A. Anheuser-Busch InBev SA/NV, Bacardi Limited, and others. These companies lead through extensive portfolios, strong brand recognition, product launch, and brand evolution.
For instance, in August 2022, Halewood International launched the new ready-to-drink line up which offers vodka lime and soda, London dry gin and pink gin, lemonade. The launch aims to provide retailers with variety of innovative range of products.
These industry leaders continuously introduce new flavor and product lines to meet evolving consumer tastes and preferences. The market outlook remains positive, with a projected increase in demand driven by rising consumer interest in premium beverage option. Technological advancement in flavor development and production processes are expected to further boost the market growth.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.