インドネシアの会計ソフトウェア市場の評価：展開・コンポーネント・タイプ・産業・地域別の機会および予測 (2017-2031年)

インドネシアの会計ソフトウェアの市場規模は、2023年の1億4,390万米ドルから、2024年から2031年の予測期間中は12.6%のCAGRで推移し、2031年には3億9,540万米ドルの規模に成長すると予測されています。

インドネシアの会計ソフトウェアの市場規模は、エラーがなく、時間のかからない取引の急増により、着実な成長を遂げています。さらに、環境・社会・ガバナンス (ESG) 報告書の急増に伴い、財務・会計業務のアウトソーシングに関する意識の高まりも市場の成長をもたらしています。

小規模・中規模企業とeコマース企業との協業の増加や、IoTやブロックチェーンベースの会計サービスプラットフォームの採用も、会計ソフト市場の成長に寄与しています。また、インドネシアの会計ソフト市場は、税制の複雑化に伴う会計処理の迅速化が進んでいます。

BFSI部門における会計ソフトウェアの導入の拡大：

会計ソフトウェアは、銀行・金融サービス・保険 (BFSI) 部門で広く使用されており、さまざまな会計業務を合理化・自動化し、スピード、正確性、効率性を確保しています。これらのソフトウェアソリューションは、簿記係や会計士が会社の財務取引を記録・報告するのを支援し、財務データの詳細な追跡や事業財務に関するリアルタイムの洞察を可能にします。

AIと会計ソフトウェアの統合：

会計ソフトウェアへのAIの統合に関連する利点は、精度の向上、財務プロセスの合理化、タスクの自動化、貴重な洞察の獲得など多数あります。これらの利点により、経理担当者はプロセスを効率的に合理化し、精度を大幅に向上させ、データに基づいた意思決定を行うことができます。

当レポートでは、インドネシアの会計ソフトウェアの市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

• 回答者の人口統計
• さまざまなタイプの会計ソフトウェアに対する顧客の好み
• 購入決定時に考慮される要素
• 導入に基づく顧客の好み
• クラウド会計ソフトを導入する理由

第5章 インドネシアの会計ソフトウェア市場の展望

• 市場規模・予測
• 展開別
  • クラウドベース
  • オンプレミス
• コンポーネント別
  • サービス
  • ソフトウェア
• タイプ別
  • 給与管理ソフトウェア
  • カスタム会計ソフトウェア
  • 請求および請求書ソフトウェア
  • スプレッドシート
  • その他
• 産業別
  • BFSI
  • 小売
  • IT・通信
  • 製造
  • エネルギー・公共事業
  • ヘルスケア
  • メディア・エンターテイメント
  • その他
• 地域別
  • 西洋
  • 中央
  • 東部

第6章 市場マッピング

• 展開別
• コンポーネント別
• タイプ別
• 産業別
• 地域別

第7章 マクロ環境と産業構造

• PESTEL分析
• ポーターのファイブフォース分析

第8章 市場力学

• 成長促進因子
• 成長阻害因子 (課題・制約)

第9章 主要企業の情勢

• 市場リーダー上位5社の競合マトリックス
• 市場リーダー上位5社の市場収益分析
• SWOT分析 (参入5社)

第10章 ケーススタディ

第11章 主要企業の展望

• PT Hashmicro Solusi Indonesia (EQUIP)
• Pt Acosys Global Data
• PT Cipta Piranti Sejahtera
• PT. Zahir Internasional
• Deskera
• PT 3E Accounting Services
• PT Ramco Systems Indonesia
• Intuit Inc. (QuickBooks)
• NDSITE INC. (FRESHBOOKS)
• Odoo SA

第12章 戦略的提言

第13章 当社について・免責事項

List of Tables

• Table 01: Indonesia Accounting Software Market Size, By Value, In USD Million, By Deployment, 2017-2031F
• Table 02: Indonesia Accounting Software Market Size, By Value, In USD Million, By Component, 2017-2031F
• Table 03: Indonesia Accounting Software Marke

List of Figures

• Figure 01: Respondents, By Region
• Figure 02: Respondents, By End-user
• Figure 03: Respondents, By Company Size
• Figure 04: Types of Different Accounting Software (%)
• Figure 05: Purchase Decision Factors by Overall Expenses (%)
• Figure 06: Customer Preferences by Deployment (%)
• Figure 07: Indonesia Accounting Software Market, By Value, In USD Million, 2017-2031F
• Figure 08: By Deployment, Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 09: By Component, Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 10: By Type, Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 11: By Industry Vertical, Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 12: By Region, Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 13: Global Accounting Software Market Trends
• Figure 14: Market Share of Top Five Companies (In %, 2023)

Indonesia accounting software market is projected to witness a CAGR of 12.6% during the forecast period 2024 to 2031, growing from USD 143.9 million in 2023 to USD 395.4 million in 2031. The Indonesia accounting software market size is witnessing steady growth owing to the surge in error-free and less time-consuming transactions. Furthermore, the market is also experiencing growth with the rising awareness regarding outsourcing financial and accounting operations along with the surge in environmental, social, and governance (ESG) reporting.

The increasing collaboration of micro, small, and medium enterprises with e-commerce players and the adoption of internet-of-things and blockchain-based accounting service platforms are also contributing to the accounting software market growth. Indonesia accounting software market is also experiencing swiftness in the way of accounting owing to the increase in the complexity of tax regulations as the businesses are struggling to keep up with the changes.

In October 2023, FreshBooks introduced its groundbreaking collaborative accounting model, revolutionizing the accountant-client relationship. This innovative approach empowers accountants to focus on strategic financial advice while involving small business owners in their financial processes. The model enhances understanding and collaboration, fostering smarter business decisions by integrating clients into financial tasks. FreshBooks' user-friendly platform facilitates this synergy, creating a purpose-built relationship for long-term success, and bridging the gap between traditional accounting methods and client involvement.

The accounting software market in Indonesia is very fragmented due to small and large-level software providers already existing in the market and penetrating on a larger scale. Intense competition is rising from unorganized players due to cost constraints and pricing deficiency. However, the emerging market for accounting software is booming particularly for cloud-based accounting software which is replacing traditional on-premises software in the long run.

Increasing Deployment of Accounting Software in the BFSI Sector

Accounting software is widely used in the banking, financial services, and insurance (BFSI) sector to streamline and automate various accounting tasks, ensuring speed, accuracy, and efficiency. These software solutions assist bookkeepers and accountants in recording and reporting a firm's financial transactions, enabling detailed tracking of financial data and real-time insights into business finances.

In the BFSI sector, accounting software is used for managing and recording transactions, tracking inventory, fixed asset management, expense management, project management, accounts receivable, accounts payable, budgeting, and forecasting. Therefore, software solutions help businesses save time and money, reducing the risk of errors and fraud.

Factors such as government emphasis on the digitization of the BFSI sector, increasing efficiency in processes, and others are boosting the demand for accounting software in the BFSI industry in Indonesia. For instance, top BFSI firms, including Shinhan Sekuritas Indonesia, Qoala, Valbury eCapital, and others have adopted accounting software in Indonesia. As a result, the increasing deployment of accounting software in Indonesia's BFSI sector to ensure more efficient, secure, and technologically advanced accounting solutions is amplifying the Indonesia accounting software market growth.

Integration of AI with Accounting Software

The key benefits associated with the incorporation of artificial intelligence (AI) in accounting software are numerous such as enhancing accuracy, streamlining financial processes, automating tasks, and gaining valuable insights. These benefits enable accountants to streamline their processes efficiently, significantly enhance accuracy, and make data-driven decisions. Thus, accounting professionals can focus more on strategic tasks that require human expertise, while routine and repetitive tasks can be automated through the integration of AI with accounting software.

The primary advantage of AI in accounting software is the automation of mundane and repetitive tasks. AI-powered systems can handle tasks such as invoice processing, payroll calculations, and data entry with speed and precision, thereby ensuring superior efficiency. This automation saves time and minimizes the risk of human error, ensuring greater accuracy in financial records.

Moreover, AI-driven accounting software can generate real-time reports and provide up-to-date financial information to stakeholders. This enables faster and more informed decision-making because executives and managers can access accurate financial data when they need it. Real-time reporting also ensures timely adjustments and course corrections and optimizes business strategies for better outcomes. Henceforth, companies such as Robofin Cloud Accounting, Ramco Systems, QuickBooks, and Odoo are actively leveraging their technological potential for the development of AI-integrated accounting software in Indonesia, which is fostering the revenue expansion of the market in the country.

Global Trends in Accounting Software Market

Accounting automation is becoming more extensive at the global level which is augmenting the adoption of such software in Indonesia to efficiently manage the company's financial transactions and cash flow.

The global market growth trends such as cloud-based accounting software have become the standard, more opportunities for personalization, and an increased focus on forecasting, scenario planning, and analytics, among others are fostering the deployment of software to ensure enhanced efficiency and accuracy in the accounting processes. Therefore, global trends are promoting the deployment of accounting software in different industrial setups across Indonesia, thereby accelerating the growth of the Indonesia accounting software market.

Security Risks and Operational Limitations Associated with Accounting Software Deployment is Restraining the Market Growth

Accounting software offers several benefits and provides the ability to increase an enterprise's return on investment. However, there are several limitations and issues such as security risks, vendor lock-in, technology bottlenecks, lack of standardization, and others associated with cloud deployments that are preventing organizations from adopting accounting software such as cloud-deployed accounting software, which are prime factors constraining the market growth.

The deployment of the cloud platform is usually associated with a higher risk of security threats including cyberattacks, data breaches, and privacy disclosures as most of the data including sensitive information is stored and processed on the cloud, which makes the system highly susceptible to cyber attackers and hackers. Additionally, cloud-based accounting software is more prone to data loss or leakage, and risk of unexpected downtime, and requires high-speed internet for efficient performance, along with legal and regulatory compliance.

In 2020, Cermati, a provider of accounting software in Indonesia, experienced a massive security breach in which the data of 2.9 million users was stolen. The data included full names, bank accounts, e-mails, addresses, phone numbers, occupations, taxpayer registration numbers, ID numbers, and others. The information was sold for USD 2,200 by cyber attackers. Thus, the data breach from accounting software due to cyber attacks in Indonesia is posing a major restraint for market growth. Further, accounting software is often associated with issues such as vendor lock-in, which refers to a situation where companies utilizing a particular vendor's accounting software cannot switch to a different vendor. In case of vendor lock-in, enterprises are forced to receive services from a particular accounting software vendor irrespective of their requirements, which may affect the organization's operational workflow and efficiency. Hence, high data security risks and operational limitations associated with the deployment of accounting software in Indonesia are impacting the overall demand for accounting software that is often used to manage income and expense tracking, invoicing, bookkeeping, and other aspects of financial management, thereby restricting the growth of the market.

Future Market Scenario (2024-2031F)

According to the Indonesia accounting software market analysis, Indonesia's GDP contribution within the region is notable, reflecting its economic potential. Such economic stability empowers businesses and individuals alike, enabling them to invest in advanced accounting software tools. Moreover, Indonesia's proactive stance towards enhancing its digital infrastructure and technology adoption is evident. Initiatives to streamline business processes and promote efficiency resonate with the growing demand for accounting software solutions. Thus, with a thriving economy, supportive government policies, and a growing emphasis on digital transformation, Indonesia stands poised to dominate the regional accounting software landscape.

Key Players Landscape and Outlook

The Indonesian market for accounting software showcases a dynamic landscape with prominent players introducing new solutions to increase their market share in the country. The companies are launching a new series of products in collaboration with other market players.

In February 2024, Intuit Inc. introduced QuickBooks Solopreneur, a new product designed for one-person businesses. The comprehensive tool provides easy-to-use features to help solopreneurs manage finances, create trackable goals, manage business expenses to stay tax-ready and gain financial stability. QuickBooks Solopreneur includes a suite of intuitive tools and features that enable solopreneurs to manage finance-related operations.

In February 2024, Ramco Systems unveiled Ramco Payce, a revolutionary platform-based payroll software. This cutting-edge software offers swift implementation, lightning-fast payroll processing, and enhanced accuracy, empowering organizations with fast, effortless, and precise payroll management. Leveraging advanced technologies like serverless in-memory, data analytics, artificial intelligence, and machine learning, Ramco Payce aims to redefine how businesses handle payroll operations, ensuring efficiency and ease of use for enterprises worldwide.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

• 4.1.Respondents Demographics
• 4.2.Customer Preference Towards Different Types of Accounting Software
• 4.3.Factors Considered in Purchase Decisions
• 4.4.Customer Preferability Based on Deployment
• 4.5.Reasons for Adoption of Cloud-based Accounting Software

5.Indonesia Accounting Software Market Outlook, 2017-2031F

• 5.1.Market Size & Forecast
  • 5.1.1.By Value
• 5.2.By Deployment
  • 5.2.1.Cloud-based
  • 5.2.2.On-premises
• 5.3.By Component
  • 5.3.1.Services
  • 5.3.2.Software
• 5.4.By Type
  • 5.4.1.Payroll Management Software
  • 5.4.2.Custom Accounting Software
  • 5.4.3.Billing and Invoice Software
  • 5.4.4.Spreadsheets
  • 5.4.5.Others
• 5.5.By Industry Vertical
  • 5.5.1.BFSI
  • 5.5.2.Retail
  • 5.5.3.IT and Telecom
  • 5.5.4.Manufacturing
  • 5.5.5.Energy and Utilities
  • 5.5.6.Healthcare
  • 5.5.7.Media & Entertainment
  • 5.5.8.Others
• 5.6.By Region
  • 5.6.1.Western
  • 5.6.2.Central
  • 5.6.3.Eastern

6.Market Mapping, 2023

• 6.1.By Deployment
• 6.2.By Component
• 6.3.By Type
• 6.4.By Industry Vertical
• 6.5.By Region

7.Macro Environment and Industry Structure

• 7.1.PESTEL Analysis
  • 7.1.1.Political Factors
  • 7.1.2.Economic System
  • 7.1.3.Social Implications
  • 7.1.4.Technological Advancements
  • 7.1.5.Environmental Impacts
  • 7.1.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.2.Porter's Five Forces Analysis
  • 7.2.1.Supplier Power
  • 7.2.2.Buyer Power
  • 7.2.3.Substitution Threat
  • 7.2.4.Threat from New Entrant
  • 7.2.5.Competitive Rivalry

8.Market Dynamics

• 8.1.Growth Drivers
• 8.2.Growth Inhibitors (Challenges and Restraints)

9.Key Players Landscape

• 9.1.Competition Matrix of Top Five Market Leaders
• 9.2.Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 9.3.SWOT Analysis (For Five Market Players)

10.Case Studies

11.Key Players Outlook

• 11.1.PT Hashmicro Solusi Indonesia (EQUIP)
  • 11.1.1.Company Details
  • 11.1.2.Key Management Personnel
  • 11.1.3.Products & Services
  • 11.1.4.Financials (As reported)
  • 11.1.5.Key Market Focus & Geographical Presence
  • 11.1.6.Recent Developments
• 11.2.Pt Acosys Global Data
• 11.3.PT Cipta Piranti Sejahtera
• 11.4.PT. Zahir Internasional
• 11.5.Deskera
• 11.6.PT 3E Accounting Services
• 11.7.PT Ramco Systems Indonesia
• 11.8.Intuit Inc. (QuickBooks)
• 11.9.2NDSITE INC. (FRESHBOOKS)
• 11.10.Odoo SA

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

12.Strategic Recommendations

13.About Us & Disclaimer