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市場調査レポート
商品コード
1472984
猫砂市場の評価:カテゴリー・素材・包装タイプ・パックサイズ・フレグランス・エンドユーザー・価格帯・流通チャネル・地域別の機会および予測 (2017-2031年)Cat Litter Market Assessment, By Category, By Material, By Packaging Type, By Pack Size, By Fragrance, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F |
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カスタマイズ可能
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猫砂市場の評価:カテゴリー・素材・包装タイプ・パックサイズ・フレグランス・エンドユーザー・価格帯・流通チャネル・地域別の機会および予測 (2017-2031年) |
出版日: 2024年05月01日
発行: Market Xcel - Markets and Data
ページ情報: 英文 233 Pages
納期: 3~5営業日
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世界の猫砂の市場規模は、2023年の63億9,000万米ドルから、2024年から2031年の予測期間中は4.87%のCAGRで推移し、2031年には93億5,000万米ドルの規模に成長すると予測されています。
ペットケア業界では、猫砂が重要な位置を占めています。この分野の市場は、ペットとしての猫の世界的増加によって大きく牽引されています。猫砂は、猫だけでなく飼い主の衛生と利便性を確保するため、猫の飼い主にとって不可欠です。
都市化の進展、可処分所得の増加、ライフスタイルの変化などが、世界の猫砂市場の成長を後押しする要因となっています。さらに、防臭を含むペットの衛生に対する意識が高まっており、その結果、猫砂製品の需要が急増しています。
従来からクレイベースの猫砂は、その有効性と手頃な価格のために市場を独占してきました。資源が限られている猫の飼い主が衛生と利便性のために手頃な価格の選択肢を求めているため、これらの砂が大きな市場シェアを占めています。シリカゲル、松、牧草などの他の環境に優しく持続可能な代用品は、環境に優しい消費者の間で人気を集めています。
世界の猫砂市場の競合は、より優れた臭気管理、塊状化特性、環境に優しい革新的製品の導入などにより拡大しています。メーカー各社は市場シェアを維持・拡大するため、ブランドロイヤルティにつながる差別化された製品の開発に取り組んでいます。
地域的には、ペットの飼育率が高く、購買力が高く、より良い製品処方の導入がある北米が猫砂市場で優位を占めています。一方、ペットの衛生管理に対する意識が高まるにつれ、アジア太平洋地域が世界の猫砂産業において重要な市場として浮上しています。
市場成長を牽引するイノベーション:
臭いの抑制、固形化、環境に優しい代替品の製造など、さまざまな面で継続的な技術革新が市場で観察されています。市場で入手可能な一部の猫砂には抗菌剤が配合されており、トイレ内の細菌や真菌の繁殖を抑制します。低発塵の猫砂製剤が市場に参入しており、注いだりすくったりしている間の空気中の塵埃粒子を減らし、ペットや飼い主の呼吸器系の問題を最小限に抑え、周囲を清潔に保ちます。
世界のトレンドをナビゲートする持続可能な選択肢:
環境に対する意識の高まりとともに、環境意識の高い消費者は、持続可能で環境に優しく、倫理的に調達された代替品を探しています。このトレンドは、ミレニアル世代やZ世代の間で非常に人気があり、彼らはこれらの側面に基づいた購入決定を優先する傾向があります。紙、木、竹、松などの素材は再生可能で生分解性があります。これらの素材は倫理的に調達されており、従来のクレイベースの猫砂に比べてカーボンフットプリントや、必要とされるエネルギーや資源はより少ないです。
北米が圧倒的シェアを占める:
北米は世界の猫砂市場の支配的な勢力です。この地域の堅調な成長には多くの要因があります。米国では、ペットを飼う人の割合が過去35年間で急激に増加しました。その結果、同国ではペット保険が勢いを増しています。2024年現在、米国では66%の世帯(8,690万世帯)がペットを飼っています。ペットの所有率が高まるにつれ、ペットの人間化という概念が一般的になりつつあります。猫は米国で2番目に人気のあるペットで、犬の44.5%に次いで29%以上が飼われています。人々の購買力が向上したことで、猫の飼い主は、餌、獣医による治療、おもちゃなど、年間約613米ドルをペットに費やしています。さらに、より優れた製品処方がこの地域の特徴であり、市場シェアの大半を占める要因となっています。
当レポートでは、世界の猫砂の市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。
Global cat litter market was valued at USD 6.39 billion in 2023, expected to reach USD 9.35 billion in 2031, with a CAGR of 4.87% for the forecast period between 2024 and 2031. In the pet care industry, cat litter holds a specific significance. This segment of the market is majorly driven by the increasing global adoption of cats as pets. Cat litter is essential for cat owners as it ensures hygiene and convenience for cats as well as owners.
Growing urbanization, increasing disposable incomes, and changing lifestyles are some factors propelling the growth of the global cat litter market. Moreover, there is a growing awareness about pet hygiene, including odor control, which has consequently surged the demand for cat litter products.
Traditionally, clay-based cat litter has dominated the market due to its effectiveness and affordability. These litters hold a major market share as cat owners with limited resources seek affordable options for hygiene and convenience. Other eco-friendly and sustainable substitutes, such as silica gel, pine, and grass, are gaining traction among environmentally friendly consumers.
The competition in the global cat litter market is growing owing to the introduction of innovative products with better odor management, clumping properties, and eco-friendliness. Manufacturers are working on creating differentiated products, leading to brand loyalty to maintain and gain their market share.
Geographically, North America is dominant in the cat litter market because of its high pet ownership rate, greater purchasing power, and introduction to better product formulations. In August 2023, Eco-Shell, LP introduced an innovative calming solution for cats. The product, Naturally Fresh Harmony Lavender & Bamboo Clumping Litter, features lavender and bamboo essential oils, enhancing the mood of the cats using the Harmony formula. It is the first ever mood-enhancing formula which improves the relationship between cats and their owners, using Givaudan MoodScentz+ technology.
However, with increasing awareness towards maintaining pet hygiene, Asia-Pacific is emerging as a significant market in global cat litter industry.
Innovations to Drive the Market Growth
Continued innovations are observed in the market in various aspects like odor control, clumping properties, and producing eco-friendly substitutes. Researchers are developing new formulations and additives to manage foul odor and provide better clumping. Better hygiene helps cat owners to manage their pets efficiently. Some cat litter available in the market is infused with antimicrobial agents that inhibit the growth of bacteria and fungi in the litter box. Low-dust cat litter formulations are entering the market, reducing air-borne dust particles while pouring and scooping, further minimizing respiratory issues for pets and owners, and keeping the surroundings clean. Cat litter consisting of larger granules or pellets often has less dust. For instance, Dr. Elsey's offers Precious Cat Respiratory Relief Unscented Clumping Clay Cat Litter which is a low-dust cat litter with added herbal essences, hypoallergenic, and comparatively reasonable. The product generates hard clumps for easy lifting.
Sustainable Alternatives to Navigate Global Cat Litter Market Trend
With increasing awareness towards environment, environmentally conscious consumers look for alternatives which are sustainable, eco-friendly, and ethically sourced. The trend is quite popular among millennials and generation Z as they tend to prioritize their purchase decisions based on these aspects. Materials such as paper, wood, bamboo, and pine are renewable and biodegradable. These materials are sourced ethically and have a lower carbon footprint as compared to the traditional clay-based cat litter. Lesser energy and resources are required to manufacture cat litter using these materials. This way pet owners feel like accomplishing their responsibility towards the environment and contribute to conservation efforts.
In February 2024, PetSafe launched PetSafe ScoopFree Premium Natural Litter, which controls odor for more than 21 days and is 100% natural using fossilized algae without any added fragrance, dyes, or chemicals. The new product is an extension of PetSafe's existing premium cat litter range. It is a non-clumping, highly absorbent formula that can be utilized with any traditional litter box.
North America to Hold the Dominant Share
North America is a dominant force in the global cat litter market. Numerous factors are responsible for the robust growth of the region. In the United States, the percentage of pet owners has surged drastically in the past 35 years. Consequently, pet insurance is gaining momentum in the country. 66% of households in the United States (86.9 million homes) have a pet, as of 2024. With growing pet ownerships, the concept of pet humanization is becoming common. Cats are the second most popular pets in the country, with more than 29% ownership, after dogs stand at more than 44.5%. With better purchasing power of people, cat owners spend around USD 613 annually on their pets, including their food, veterinary care, and toys. Moreover, better-advanced product formulations are a part of the region that helps it to gain the majority market share.
Future Market Scenario (2024 - 2031F)
Market share for sustainable and eco-friendly products will increase as more consumers adopt environmentally friendly products. Owing to changing consumer preferences, more investments are expected in this segment.
Manufacturers are likely to work on providing more health-oriented products to pet owners in the form of products made by utilizing hypoallergenic materials, antimicrobial properties, and low-dust formulations. Technological advancements will spike over the coming years.
With the growing trend of pet humanization, the demand for customized and personalized cat litter products is expected to see a surge. Consumers may prioritize buying products with specific scents, textures, and packaging designs tailored as per their pet requirements.
Key Players Landscape and Outlook
Global cat litter market displays a competitive environment with numerous key players dominating the industry. The key players are introducing differentiated products and maintaining their market share. In August 2023, the pet care company Intersand introduced a cat litter product that monitors the pet's health as well. OdourLock MaxCare contains diagnostic Blucare granules. When these granules encounter blood or glucose in urine, they turn into blue from white. It alerts the cat-owners of the health risks that their pet might be affected with. The product is dust-free and counteracts odor by leveraging ammonia-blocking properties. Such products are driving technological advancements in the market leading to increased demand for the products.
The market outlook seems to be promising with factors such as rising pet ownership, increasing demand for sustainable and eco-friendly products and technological advancements in the industry. Mergers, acquisitions, and strategic partnerships are evolving the landscape of the market providing better products to the consumers.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work