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市場調査レポート
商品コード
1472977
月経カップ市場の評価:素材タイプ・カップ形状・サイズ・価格・流通チャネル・地域別の機会および予測 (2017-2031年)Menstrual Cup Market Assessment, By Material Type, By Cup Shape, By Size, By Price, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
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月経カップ市場の評価:素材タイプ・カップ形状・サイズ・価格・流通チャネル・地域別の機会および予測 (2017-2031年) |
出版日: 2024年05月01日
発行: Market Xcel - Markets and Data
ページ情報: 英文 230 Pages
納期: 3~5営業日
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世界の月経カップの市場規模は、2023年の10億5,187万米ドルから、2024年から2031年の予測期間中は5.74%のCAGRで推移し、2031年には16億4,390万米ドルの規模に成長すると予測されています。
月経周期を迎える女性人口の増加、個人衛生に対する意識の高まり、女性の役割の多様化、他の代替品に対する月経カップの代替などにより、市場の成長が見込まれています。
月経カップの売上増加の主な原因のひとつは、プラスチック廃棄物削減による持続可能性目標達成と環境福祉の奨励です。世界保健機関 (WHO) の主任科学者によると、月経カップは生理用ナプキンと比べて99%の非生分解性廃棄物を削減するといわれています。
市場を促進する月経関連の廃棄物の削減:
一般的に、女性が一生の間に使用する生理用ナプキンは約10,000~15,000枚、タンポンは約9,100個であり、平均456回の生理周期で約135kgが月経関連の廃棄物となります。生理用ナプキンには90%のプラスチックが含まれているため、ナプキンが完全に廃棄されるまでには800年もかかります。一般的に、これらの製品は家庭ゴミと一緒に捨てられており、不適切なゴミ処理につながっています。そのため、環境に大きな害を与えています。おそらく、月経カップの寿命は通常6~10年で、9個前後の月経カップで済むため、月経カップ市場の動向は高まっています。
生理中の柔軟性が需要を牽引:
月経カップは、漏れたり不快な状況になったりすることを心配することなく、女性に活動的な柔軟性を提供します。カップが内側にフィットするので、悪臭に関する問題にも効率的に対処できます。月経カップは、6~8時間装着していても、息苦しさを感じさせません。これは月経の健康に対する前向きな姿勢につながり、月経カップ市場の成長につながっています。
さらに、人間工学に基づいた形状の月経カップは女性の間で需要があります。このようなカップは、ステムに簡単に手が届き、より快適な装着感につながるデザインになっています。
シリコーンが最大の市場シェアを占める:
素材タイプ別では、シリコーン素材が市場を独占すると予想されています。ガイドラインによると、医療グレードのシリコーンが月経カップ製造にもっとも効果的な素材です。医療グレードのシリコーンは再利用可能で、快適で、刺激がなく、吸収性がなく、生体適合性があります。シリコーンで作られた月経カップは身体に無害で、持続的に使用できるように低アレルギー性です。柔軟性があり、挿入時の組織損傷も防ぎます。
当レポートでは、世界の月経カップの市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。
Global menstrual cup market is expected to rise from USD 1051.87 million in 2023 to USD 1643.9 million in 2031, with a projected CAGR of 5.74% during the forecast period, 2024-2031. The market is expected to grow due to the rising population of women who undergo menstrual cycles, increasing awareness for personal hygiene, diversifying roles of women, and substitution of menstrual cups over other alternatives.
Menstrual cups are reusable products used for feminine hygiene, made from safe medical grade material, which provide flexibility and comfort to women during their period-flow days. Menstrual Cups come with a protective primary packaging. They are available in aesthetic and colorful packs to promote product attractiveness and brand recognition. According to the menstrual cup guidelines provided by UNFPA, UNICEF, and UNHCR, the product should accompany instructions for usage, storage, and maintenance. The manufacturer must adhere to the safety standards and compliance related to the use of chemicals and materials mentioned by the authorized regulator.
One of the major causes of increasing sales of menstrual cups is encouraging environmental welfare to reach sustainability goals by reducing plastic waste. According to a chief scientist of World Health Organization, menstrual cups reduce 99% non-biodegradable waste when compared with sanitary napkins.
Overall, menstrual cups are said to be the most environmentally safe and long-term products, which reduce costs, visits to pharmacies, odor, and period-mess due to longer wearability and sustaining healthy vaginal pH. Also, they are a great solution to global issues such as period poverty and the right to decent health related to menstrual blood and the female body.
Mitigation of Menstrual Waste to Promote the Market
Typically, a female uses around 10000-15000 sanitary pads or 9100 tampons in her lifetime, it adds to approx. 135 kg of menstrual waste, averaging 456 period cycles. It takes up to 800 years for a dispose of sanitary pad completely as it contains 90% of plastic. Generally, these products are thrown along with household waste, which leads to improper waste disposal. It in turn contributes to waste water production and marine litter, causing a significant harm to the environment. Perhaps, a menstrual cup usually has a span of 6-10 years, providing a better comparison with around 9 menstrual cups against the high number of alternative products is rising the trend of menstrual cup market.
In the campaign 'ReuseKaroSaveKaro', by The Good Glamm Group's brand, Sirona highlighted the issue of menstrual waste on World Environment Day, 2023 in India. The brand aimed to encourage women to use menstrual cup-like products to reduce waste, urging towards more ecological choice-making. The campaign was held online and offline to increase participation and its outcome. Consequently, the company, backed by the brand, doubled its overall revenue by the end of the financial year 2024.
Flexibility During Menstruation to Drive the Demand
Menstruation is natural to a female body. A woman undergoes a menstrual bleeding of approximately 2-7 days, which leads to constraints in daily tasks and normalcy. Menstrual cups provide women the flexibility of activeness without worrying about leakage or uncomfortable situation. As the cup fits inside, the issues related to foul odors are addressed efficiently. Menstrual cups remove the awkwardness of stuffiness, even when worn for 6-8 hours. It leads to a positive attitude towards menstrual health, leading to the growth of the menstrual cup market. Moreover, menstrual cups are effective while swimming, yoga, or during intercourse, which is not the case with other alternatives.
In addition, menstrual cups with ergonomic shapes are in demand amongst females. These cups have easily accessible stems and design leading to more comfortable fit. For instance, Kind Cup, a brand of Wevatopia LLC, provides its patented curvature shaped cup that has flexible stem and up to 12 hours of wear. Furthermore, Lena Cup LLC launched Lena Cup Generation 3 in April 2023, made with softer silicone and with an ergonomic shape.
Silicone to Hold the Largest Market Share
Silicone material for menstrual cup manufacturing is expected to dominate the market. According to the guidelines, medical-grade silicone is the most effective material for menstrual cup production. Medical-grade silicone is reusable, comfortable, non-irritating, non-absorbing, and biocompatible. Menstrual cups made from silicone are non-toxic to the body and hypoallergic to ensure persistent use. They provide flexibility and prevent tissue damage when inserted. In 2022, Mooncup Ltd. launched its first silicone-made menstrual cup that provides a comfortable experience to the user with trimmable stem and measurement markings.
Other materials used for making menstrual cup are thermoplastic elastomer, ordinary silicone, natural rubber, and latex. Thermoplastic elastomers, however, more environment-friendly, do not have a longer span in comparison of medical grade silicone. Also, most of the key players use silicone material of manufacturing because women possess allergies to latex or rubber. If the product is not completely silicone-based, the risk of presence of plastics remains as an issue.
According to an article in Business Standard, Action Research and Training for Health reported silicone menstrual cup do not break into microplastics, hence, are considered as safe for environment as well as human body.
North America to Dominate the Market
North America is expected to dominate the global menstrual cup market. The region consists of countries, such as United States, which ranks amongst the highest disposable income. According to OECD, 67% of people between 15-64 years and 62% of women have paid jobs. High quality of living further encourages women to spend on personal care products, such as menstrual cups, leading to dominance in the market. Also, the role of women is diversifying with more outdoors participations, resulting into the rise in demand for safer and prolonging menstrual solutions. Hence, menstrual cups are considered to be safer due to eight to twelve hours of control, with flexibility and comfort, contributing to the global menstrual cups market.
Moreover, Asia-Pacific, being the fastest growing region in the world, is expected to gain higher share in the menstrual cups market during the forecast period. According to the World Bank, India has the highest number of females between 15-64 years, with around 463.28 million women, growing at a CAGR of around 1%, annually, followed by China. Increasing working women and availability of different shapes and material of menstrual cups in the region are expected to drive the size of the Asia-Pacific menstrual cup market.
Future Market Scenario
More ergonomic designs to gain popularity as there is an increase in women who are active outdoors and demand safer menstrual cups without any leakage.
AI and IoT-based menstrual cups are expected to gain popularity due to technological environment and increasing consciousness towards menstrual health monitoring. An example of such product is Emm Smart menstrual cup, launched in 2023. The cup is integrated with an application that monitors blood and cycle related data of the user.
Key Players Landscape and Outlook
The outlook of global menstrual cup market looks positive, when considered from the perspective of environment and menstrual health. Organizations such as WECF and WASH are dedicatedly working to spread awareness regarding menstrual cup usage. National and international regulations promote sales and distribution. In addition, the key players are creating more awareness through online and offline social campaigns. It promotes their sales leading to corporate social responsibility and increasing brand image.
For instance, in January 2023, HLL Healthcare launched three brands, Thinkal, Velvet, and Cool Cup, in alliance with the government of India. During the event, the company distributed menstrual cups to lower and middle-class populations, leading to awareness and period care.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.