月経カップ市場：タイプ、サイズ、流通チャネル別-2025-2030年世界予測

月経カップ市場は、2023年に7億7,352万米ドルと評価され、2024年には8億1,531万米ドルに達すると予測され、CAGR 6.00%で成長し、2030年には11億6,353万米ドルに達すると予測されています。

月経カップ市場は、持続可能で環境に優しい女性用衛生製品へのシフトの高まりに支えられ、より大きなパーソナルケア業界の中で重要なセグメントを占めています。月経カップは、再利用可能で衛生的な特徴を持ち、シリコンやゴムをベースとした素材であることから、従来の生理用品に代わる利点を提供します。健康、コスト、環境への影響に対する意識の高まりから、月経カップは主に長期的で費用対効果の高い解決策を求める環境意識の高い消費者に利用されています。月経カップは多様な消費者層で利用されており、特に月経の健康についての教育が普及している先進国市場で利用されています。しかし、発展途上地域は、意識が高まるにつれて潜在的な成長フロンティアとなります。市場参入企業が市場成長に影響を与える主な要因としては、月経衛生教育の普及率の上昇、女性の労働参加率の増加、月経衛生に対する意識の高まりなどが挙げられます。さらに、女性の健康を促進する政府の取り組みが、市場の可能性をさらに高めています。持続可能で毒素のない製品への関心が高まり、デジタル・プラットフォームが市場浸透の極めて重要なチャネルとなるなど、機会は豊富にあります。競合情勢の中で差別化を図るため、企業は快適さと使いやすさを追求した革新的なデザインに注力することも推奨されます。とはいえ、文化的タブー、初期導入コスト、特定の地域での不十分な認知度といった障壁が成長を阻害する可能性があります。技術革新の範囲には、より柔らかく、より快適な素材の開発、抗菌機能の強化、月経パターンの追跡技術の統合などが含まれます。また、包括的な持続可能性を確保するために、使用後の廃棄に対応する生分解性代替品も研究対象とすべきです。このように、月経カップ市場は、進化する消費者の嗜好と社会的責任のある消費を特徴とする活気に満ちた性質を示すが、文化的受容と市場浸透に関する課題に直面しています。継続的なイノベーションと教育に焦点を当てたマーケティング戦略により、企業はこの常にダイナミックな市場環境の中で、既存および新たな機会をうまく利用することができます。

市場力学：急速に進化する月経カップ市場の主要市場インサイトを公開

月経カップ市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 女性のリプロダクティブ・ヘルスに対する意識の高まり
  • 月経カップの提供を通じて月経衛生を促進する政府の取り組み
  • 月経周期を管理するための環境に優しい対策に対する消費者の嗜好
• 市場抑制要因
  • 模倣品の存在月経カップ
• 市場機会
  • 月経カップ普及のためのソーシャルメディアやデジタル・マーケティングの活用
  • 農村部における月経へのアクセシビリティ向上への取り組みとスマートカップの開発
• 市場の課題
  • 製品の高品質を確保するための厳しい規制と仕様

ポーターのファイブフォース：月経カップ市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：月経カップ市場における外部からの影響の把握

外部マクロ環境要因は、月経カップ市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析月経カップ市場における競合情勢の把握

月経カップ市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス月経カップ市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、月経カップ市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨月経カップ市場における成功への道筋を描く

月経カップ市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 女性の生殖に関する健康に対する意識の高まり
    • 月経カップの提供を通じて月経衛生を促進する政府の取り組み
    • 月経周期を管理するために環境に優しい対策を好む消費者
  • 抑制要因
    • 偽造月経カップ製品の存在
  • 機会
    • 月経カップのプロモーションにソーシャルメディアとデジタルマーケティングを活用
    • 農村地域の月経へのアクセス改善とスマートカップの開発に向けた取り組み
  • 課題
    • 製品の高品質を保証するための厳格な規制と仕様
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 月経カップ市場：タイプ別

• 使い捨て
• 再利用可能

第7章 月経カップ市場：サイズ別

• 大きい
• 中くらい
• 小さい

第8章 月経カップ市場：流通チャネル別

• オフライン
• オンライン

第9章 南北アメリカの月経カップ市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域の月経カップ市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカの月経カップ市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Blossom Cup
• Diva International Inc.
• Essity AB
• Fleurcup
• Invent Medic
• LELOi AB（Intimina）
• Lena Cup LLC
• Lunette
• LYV Life Inc.（Cora）
• Me Luna GmbH
• Mooncup Ltd.
• Nixit Ltd.
• Period Aisle
• Pixie Cup, LLC
• Saalt
• Sunny by Menstrual Mates, Inc.
• The Flex Company
• Voxapod, Inc.
• YUUKI Company s.r.o.

LIST OF FIGURES

• FIGURE 1. MENSTRUAL CUP MARKET RESEARCH PROCESS
• FIGURE 2. MENSTRUAL CUP MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MENSTRUAL CUP MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MENSTRUAL CUP MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MENSTRUAL CUP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MENSTRUAL CUP MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MENSTRUAL CUP MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MENSTRUAL CUP MARKET SIZE, BY SIZE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MENSTRUAL CUP MARKET SIZE, BY SIZE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS MENSTRUAL CUP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS MENSTRUAL CUP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES MENSTRUAL CUP MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES MENSTRUAL CUP MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC MENSTRUAL CUP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC MENSTRUAL CUP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MENSTRUAL CUP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MENSTRUAL CUP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. MENSTRUAL CUP MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. MENSTRUAL CUP MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MENSTRUAL CUP MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MENSTRUAL CUP MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MENSTRUAL CUP MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MENSTRUAL CUP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MENSTRUAL CUP MARKET DYNAMICS
• TABLE 7. GLOBAL MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MENSTRUAL CUP MARKET SIZE, BY DISPOSABLE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MENSTRUAL CUP MARKET SIZE, BY REUSABLE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MENSTRUAL CUP MARKET SIZE, BY LARGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MENSTRUAL CUP MARKET SIZE, BY MEDIUM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MENSTRUAL CUP MARKET SIZE, BY SMALL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MENSTRUAL CUP MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MENSTRUAL CUP MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS MENSTRUAL CUP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 22. ARGENTINA MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 24. BRAZIL MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 25. BRAZIL MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. CANADA MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 28. CANADA MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 29. CANADA MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 30. MEXICO MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 31. MEXICO MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 32. MEXICO MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. UNITED STATES MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. UNITED STATES MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES MENSTRUAL CUP MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 37. ASIA-PACIFIC MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 38. ASIA-PACIFIC MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC MENSTRUAL CUP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 41. AUSTRALIA MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 42. AUSTRALIA MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 43. AUSTRALIA MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 44. CHINA MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 45. CHINA MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 46. CHINA MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. INDIA MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. INDIA MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 49. INDIA MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. INDONESIA MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 51. INDONESIA MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 52. INDONESIA MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. JAPAN MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. JAPAN MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 55. JAPAN MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 56. MALAYSIA MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 57. MALAYSIA MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 58. MALAYSIA MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. PHILIPPINES MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 60. PHILIPPINES MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 61. PHILIPPINES MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 62. SINGAPORE MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 63. SINGAPORE MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 64. SINGAPORE MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. SOUTH KOREA MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 66. SOUTH KOREA MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 67. SOUTH KOREA MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. TAIWAN MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. TAIWAN MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 70. TAIWAN MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. THAILAND MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 72. THAILAND MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 73. THAILAND MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. VIETNAM MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 75. VIETNAM MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 76. VIETNAM MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. EUROPE, MIDDLE EAST & AFRICA MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 78. EUROPE, MIDDLE EAST & AFRICA MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 79. EUROPE, MIDDLE EAST & AFRICA MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA MENSTRUAL CUP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 81. DENMARK MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 82. DENMARK MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 83. DENMARK MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. EGYPT MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 85. EGYPT MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 86. EGYPT MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. FINLAND MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 88. FINLAND MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 89. FINLAND MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. FRANCE MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 91. FRANCE MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 92. FRANCE MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. GERMANY MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 94. GERMANY MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 95. GERMANY MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. ISRAEL MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. ISRAEL MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 98. ISRAEL MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. ITALY MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 100. ITALY MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 101. ITALY MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. NETHERLANDS MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 103. NETHERLANDS MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 104. NETHERLANDS MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 105. NIGERIA MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 106. NIGERIA MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 107. NIGERIA MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 108. NORWAY MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 109. NORWAY MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 110. NORWAY MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 111. POLAND MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 112. POLAND MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 113. POLAND MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 114. QATAR MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 115. QATAR MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 116. QATAR MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 117. RUSSIA MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 118. RUSSIA MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 119. RUSSIA MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 120. SAUDI ARABIA MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 121. SAUDI ARABIA MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 122. SAUDI ARABIA MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 123. SOUTH AFRICA MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 124. SOUTH AFRICA MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH AFRICA MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 126. SPAIN MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 127. SPAIN MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 128. SPAIN MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 129. SWEDEN MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 130. SWEDEN MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 131. SWEDEN MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 132. SWITZERLAND MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 133. SWITZERLAND MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 134. SWITZERLAND MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 135. TURKEY MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 136. TURKEY MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 137. TURKEY MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 138. UNITED ARAB EMIRATES MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 139. UNITED ARAB EMIRATES MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 140. UNITED ARAB EMIRATES MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 141. UNITED KINGDOM MENSTRUAL CUP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 142. UNITED KINGDOM MENSTRUAL CUP MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 143. UNITED KINGDOM MENSTRUAL CUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 144. MENSTRUAL CUP MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 145. MENSTRUAL CUP MARKET, FPNV POSITIONING MATRIX, 2023

The Menstrual Cup Market was valued at USD 773.52 million in 2023, expected to reach USD 815.31 million in 2024, and is projected to grow at a CAGR of 6.00%, to USD 1,163.53 million by 2030.

The menstrual cup market, underpinned by a growing shift towards sustainable and eco-friendly feminine hygiene products, represents a significant segment within the larger personal care industry. Defined by its reusable, hygienic features, and silicone or rubber-based material, the menstrual cup offers an advantageous alternative to traditional sanitary products. Necessitated by an increasing awareness of health, cost, and environmental impact, menstrual cups are mainly utilized by environmentally conscious consumers seeking long-term, cost-effective solutions. They find application across diverse consumer segments, notably in developed markets where education about menstrual health is more prevalent. However, developing regions represent a potential growth frontier as awareness increases. Key factors influencing the market growth include the rising prevalence of menstrual health education, increasing female workforce participation, and growing awareness of menstrual sanitation. Additionally, government initiatives promoting female health further amplify market potential. Opportunities abound with increasing public interest in sustainable, toxin-free products, with digital platforms serving as pivotal channels for market penetration. Companies are also recommended to focus on innovative designs catering to comfort and ease of use to differentiate in a competitive landscape. Nonetheless, barriers such as cultural taboos, initial adoption costs, and inadequate awareness in certain geographies can impede growth. The innovation scope includes developing softer, even more comfortable materials, enhancing antimicrobial features, and integrating technology for tracking menstruation patterns. Research endeavors should also target biodegradable alternatives to address end-of-life disposal, ensuring comprehensive sustainability. The menstrual cup market thus exhibits a vibrant nature, characterized by evolving consumer preferences and socially responsible consumption, yet faces challenges related to cultural acceptance and market penetration. Through continuous innovation and education-focused marketing strategies, companies can successfully exploit the existing and emerging opportunities within this ever-dynamic market landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Menstrual Cup Market

The Menstrual Cup Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing awareness about female reproductive health
  • Government initiatives to promote menstrual hygiene through the provision of menstrual cups
  • Consumer preference for eco-friendly measures to manage menstrual cycle
• Market Restraints
  • Presence of counterfeit menstrual cup products
• Market Opportunities
  • Utilization of social media and digital marketing to promote menstrual cups
  • Efforts to improve the accessibility of rural areas to menstrual and development of smart cups
• Market Challenges
  • Stringent regulations and specifications to ensure high quality of products

Porter's Five Forces: A Strategic Tool for Navigating the Menstrual Cup Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Menstrual Cup Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Menstrual Cup Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Menstrual Cup Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Menstrual Cup Market

A detailed market share analysis in the Menstrual Cup Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Menstrual Cup Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Menstrual Cup Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Menstrual Cup Market

A strategic analysis of the Menstrual Cup Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Menstrual Cup Market, highlighting leading vendors and their innovative profiles. These include Blossom Cup, Diva International Inc., Essity AB, Fleurcup, Invent Medic, LELOi AB (Intimina), Lena Cup LLC, Lunette, LYV Life Inc. (Cora), Me Luna GmbH, Mooncup Ltd., Nixit Ltd., Period Aisle, Pixie Cup, LLC, Saalt, Sunny by Menstrual Mates, Inc., The Flex Company, Voxapod, Inc., and YUUKI Company s.r.o..

Market Segmentation & Coverage

This research report categorizes the Menstrual Cup Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Disposable and Reusable.
• Based on Size, market is studied across Large, Medium, and Small.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing awareness about female reproductive health
    • 5.1.1.2. Government initiatives to promote menstrual hygiene through the provision of menstrual cups
    • 5.1.1.3. Consumer preference for eco-friendly measures to manage menstrual cycle
  • 5.1.2. Restraints
    • 5.1.2.1. Presence of counterfeit menstrual cup products
  • 5.1.3. Opportunities
    • 5.1.3.1. Utilization of social media and digital marketing to promote menstrual cups
    • 5.1.3.2. Efforts to improve the accessibility of rural areas to menstrual and development of smart cups
  • 5.1.4. Challenges
    • 5.1.4.1. Stringent regulations and specifications to ensure high quality of products
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Menstrual Cup Market, by Type

• 6.1. Introduction
• 6.2. Disposable
• 6.3. Reusable

7. Menstrual Cup Market, by Size

• 7.1. Introduction
• 7.2. Large
• 7.3. Medium
• 7.4. Small

8. Menstrual Cup Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Offline
• 8.3. Online

9. Americas Menstrual Cup Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Menstrual Cup Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Menstrual Cup Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Blossom Cup
• 2. Diva International Inc.
• 3. Essity AB
• 4. Fleurcup
• 5. Invent Medic
• 6. LELOi AB (Intimina)
• 7. Lena Cup LLC
• 8. Lunette
• 9. LYV Life Inc. (Cora)
• 10. Me Luna GmbH
• 11. Mooncup Ltd.
• 12. Nixit Ltd.
• 13. Period Aisle
• 14. Pixie Cup, LLC
• 15. Saalt
• 16. Sunny by Menstrual Mates, Inc.
• 17. The Flex Company
• 18. Voxapod, Inc.
• 19. YUUKI Company s.r.o.