市場調査レポート
商品コード
1452495
ウォーターシューズ市場の評価:素材・靴幅・エンドユーザー・価格帯・流通チャネル・地域別の機会および予測 (2017~2031年)Water Shoes Market Assessment, By Material, By Shoe Width, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
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ウォーターシューズ市場の評価:素材・靴幅・エンドユーザー・価格帯・流通チャネル・地域別の機会および予測 (2017~2031年) |
出版日: 2024年03月18日
発行: Market Xcel - Markets and Data
ページ情報: 英文 235 Pages
納期: 3~5営業日
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世界のウォーターシューズの市場規模は、2023年の2億670万米ドルから、2024年から2031年の予測期間中は3.4%のCAGRで推移し、2031年には2億7,009万米ドルの規模に成長すると予測されています。
この市場の主な原動力となっているのは、水辺でのアクティビティに対する関心の高まり、足の保護に対する意識の高まり、スタイリッシュで機能的なフットウェアに対する消費者の嗜好の進化です。ビーチでの外出、水泳、ウォータースポーツ、アウトドアアドベンチャーなどの多くの活動は、ウォーターシューズが持つ快適性とグリップ力によって支えられています。メーカー各社は競争力を維持するため、イノベーション、カスタマイズデザイン、先進的な素材技術を継続的に業界に導入しています。
大手企業は、耐久性、性能、持続可能性を強化したウォーターシューズを生産するため、常にR&Dに投資しています。プラスチックやファイバーは一般的に使用される素材であり、速乾性、通気性、耐水性などの特徴を備えています。また、消費者の環境意識の高まりを反映し、持続可能な素材やリサイクル素材を使用した環境に優しいウォーターシューズの需要が急増しています。
地域的には、北米と欧州がウォーターシューズ市場を独占しています。これは、水に関連した活動への参加率が高く、消費者の購買力が高いためです。一方、可処分所得の増加、都市化、アウトドアレクリエーション活動への関心の高まりを背景に、アジア太平洋が重要な市場として台頭しています。オンライン小売チャネルは、利便性、幅広い製品幅、競争力のある価格を提供し、ますます普及しています。
当レポートでは、世界のウォーターシューズの市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。
Global water shoes market was valued at USD 206.7 million in 2023, expected to reach USD 270.09 million in 2031, with a CAGR of 3.4% for the forecast period between 2024 and 2031. The market is majorly driven by the growing interest of individuals in water-based activities, rising awareness for foot protection, and evolving consumer tastes and preferences for stylish as well as functional footwear. A lot of activities like beach outings, swimming, water sports, and outdoor adventures are supported by the comfort and grip provided by water shoes. Manufacturers are continuously bringing in innovation, customised designs, and advanced material technology in the industry to stay competitive.
Major players are constantly investing in research and development to produce water shoes with enhanced durability, performance, and sustainability. Plastic and fibre are commonly used materials, offering features like quick-drying, breathability, and water resistance. Additionally, the market is witnessing a surge in demand for eco-friendly water shoes made from sustainable or recycled materials, reflecting growing environmental consciousness among consumers.
Geographically, North America and Europe dominate the water shoes market due to high participation rates in water-related activities and strong consumer purchasing power. However, Asia-Pacific is emerging as a significant market, fueled by increasing disposable incomes, urbanization, and growing interest in outdoor recreational activities. Online retail channels are becoming increasingly popular for purchasing water shoes, offering convenience, a wide product range, and competitive pricing.
Overall, the global water shoes market is poised for continued expansion, driven by factors such as lifestyle changes, outdoor recreation trends, and the desire for comfort, performance, and style in footwear choices.
In April 2023, Salomon and Gramicci collaborated to manufacture an H2O-proof water shoe, Technosonic, that is constructed using ultra-resistant materials. The shoes have a collapsible heel that allows the consumer to switch from a sandal to a slip-on easily.
Rising Participation in Water-Based Activities to Fuel the Market
The surge in participation in water-based activities, including water sports, aquatic fitness, beach outings, and outdoor adventures, is fueling the demand for specialized footwear, driving the growth of the water shoes market. As more individuals seek recreational and fitness opportunities in or around water bodies, the need for footwear that offers comfort, protection, and traction in wet conditions becomes paramount. Whether engaging in activities like surfing, kayaking, or simply strolling along the beach, water shoes provide the necessary support and stability to enhance the overall experience and mitigate the risk of injuries. In April 2022, Aleader launched Women's Xdrain Knit Pro Water Shoes with Xdrain technology that doesn't let water sit in the shoes and provides dry feet to consumers. The product has a rubber outsole for enhanced grip in all terrains and a soft insole for extra comfort.
Additionally, as urbanization and lifestyle preferences shift towards outdoor recreation and wellness concerns, the market for water shoes is expected to continue expanding, presenting manufacturers with opportunities to innovate and cater to evolving consumer needs.
Growing Concern for the Environment
The growing concern for the environment is influencing consumer preferences towards eco-friendly products, including footwear like water shoes. The shift in consumer behavior is driven by a heightened awareness of environmental issues such as climate change, pollution, and resource depletion. As a result, there is a rising demand for water shoes made from sustainable or recycled materials. Manufacturers are responding to this demand by incorporating sustainable practices into their product offerings. It includes sourcing materials from renewable sources, reducing carbon emissions during manufacturing, and implementing recycling programs to minimize waste. Additionally, eco-friendly certifications and labels help consumers identify products that align with their values and environmental concerns.
In August 2023, Clarks Shoes and Red Paddle Co collaborated to develop and manufacture a pair of shoes, The Red x Clarks Water Shoes, in which the upper part is made up using sponges and meshes. It consists of webbing and the inner sock. The inner footbed and the outer sole consists of Bio EVA made of algae, with rubber on the toe and the heel. All the materials used are recyclable and belong to the premium range.
North America Holds the Largest Market Share
With growing interest of individuals in outdoor recreation activities, North America dominates the global water shoes market. People in the region have greater interest in outdoor activities like kayaking, paddleboarding, and beach outings, prompting manufacturers to bring innovation in footwear industry with durable products with better grip in water. As per the Outdoor Industry Association, the participant base of outdoor recreation activities in the United States rose 55 percent of the total population aging six and older in 2022. In fact, the participant base became more diversified in the same year with people including Hispanic, Black, and LBGTQIA+ population. 80 per cent of these outdoor activities included water-based categories like fishing, camping, and skateboarding. The market in North America is expected to continue to dominate the water shoes market with rising outdoor participant base and innovative products entering the market.
Future Market Scenario (2024 - 2031F)
Manufacturers are expected to introduce products that work in water and are comfortable and supportive in walking on land. Shoes that excel at both will gain a greater demand in future.
Asia-Pacific will emerge as an upcoming market with growing interest of people in water sports. The rising income levels in the region will boost the demand for aqua shoes.
Increasing online sales channels will provide a convenient platform for consumers to purchase water shoes, driving the water shoes market growth globally.
Key Players Landscape and Outlook
Global water shoes market is characterized by the presence of several key players competing for market share. Established brands such as Speedo, Adidas, Nike, Crocs, and Merrell dominate the market with their extensive product offerings and strong brand recognition. These players focus on innovation, product differentiation, and marketing strategies to maintain their competitive edge. Global water shoes market is expected to witness continued growth driven by increasing consumer participation in water-related activities, rising awareness of foot protection, and advancements in material technology. Key players are likely to invest in research and development to introduce innovative products, expand their distribution networks, and capitalize on emerging market opportunities, sustaining their market position and driving overall market growth.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work