市場調査レポート
商品コード
1452474
哺乳瓶市場の評価:ボトル素材・ボトル形状・容量・乳首素材・乳首タイプ・月齢・価格帯・流通チャネル・地域別の機会および予測 (2017~2031年)Baby Feeding Bottle Market Assessment, By Bottle Material, By Bottle Shape, By Capacity, By Nipple Material, By Nipple Type, By Age Group, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031 |
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哺乳瓶市場の評価:ボトル素材・ボトル形状・容量・乳首素材・乳首タイプ・月齢・価格帯・流通チャネル・地域別の機会および予測 (2017~2031年) |
出版日: 2024年03月18日
発行: Market Xcel - Markets and Data
ページ情報: 英文 233 Pages
納期: 3~5営業日
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世界の哺乳瓶の市場規模は、2023年の20億3,000万米ドルから、2024年から2031年の予測期間中は5.4%のCAGRで推移し、2031年には30億9,000万米ドルの規模に成長すると予測されています。
同市場を牽引しているのは、製品への新技術の導入や、持続可能で環境に優しい素材を使用した哺乳瓶の製造など、数多くの要因です。
哺乳瓶は、消費者の日進月歩のニーズに応えるため、さまざまな形状、サイズ、デザイン、素材のものが市場に出回っています。アンチコリックシステム、温度インジケーター、好みに合わせたデザインなどの特徴は大衆にアピールし、こうした製品の需要の急増につながっています。乳幼児の栄養、健康、衛生に対する保育者の意識の高まりも市場成長の重要な要因です。
地域的には、北米と欧州が新製品の発売と優れた技術で市場成長に重要な役割を果たしています。アジア太平洋地域は市場を独占しています。これは同地域の人口規模が大きく、中間層の人口が増加しているためであり、最終的には購買力の増加につながっています。この地域のメーカーは、製品ブランディング、技術革新、さまざまなマーケティング戦略を駆使して、それぞれの市場シェアを獲得・維持しています。
技術の進歩が市場成長を牽引
哺乳瓶市場における技術の進歩は、保育者に利便性と安全性を提供しています。メーカー各社は、消費者の嗜好やライフスタイルの変化に対応するための取り組みを続けています。ユニークな哺乳瓶のデザインと開発された通気システムは、乳児の疝痛症状を軽減し、授乳中の空気摂取を最小限に抑えます。自己消毒機能付き哺乳瓶などの技術は、時間と労力を大幅に節約できるため、市場を席巻しています。
市場を後押しする持続可能性動向
環境意識の高まりと、プラスチックが環境に与える悪影響に対する懸念の高まりが、持続可能な素材で作られた哺乳瓶の需要増加の主な要因となっています。ガラスやステンレスのような環境に優しい素材は、環境にあまり害を与えないため、需要が拡大しています。また、耐久性に優れているため、使い勝手も良いです。哺乳瓶の寿命が尽きても、素材の品質を損なうことなく、完全にリサイクル可能な持続可能な哺乳瓶が市場に出回っています。このような製品は、最小限の包装で梱包されることが多く、環境への影響をさらに軽減しています。
当レポートでは、世界の哺乳瓶の市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。
Global baby feeding bottle market was valued at USD 2.03 billion in 2023, expected to reach USD 3.09 billion in 2031, with a CAGR of 5.4% for the forecast period between 2024 and 2031. The market is driven by numerous factors including the introduction of newer technologies in the product, and manufacturing baby feeding bottles using sustainable and eco-friendly materials.
Baby bottles are available in the market in many shapes, sizes, designs, and materials to cater to the ever-evolving needs of consumers. Features like anti-colic systems, temperature indicators, and tailored designs appeal to the masses leading to a surge in demand for these products. Rising awareness of caregivers towards infant nutrition, health, and hygiene is a key factor for the growth of the market.
Geographically, North America and Europe play an important role in the market growth with new product launches and better technologies. Asia-Pacific dominates the market because of the large population size of the region and growing middle-class population, ultimately leading to increased purchasing power. Manufacturers in the region are using product branding, innovation, and various marketing strategies to gain and maintain their respective market shares.
In August 2023, Richell Corporation launched Hanaemi, a range of baby bottles that compares the smile of a baby with a blooming flower. The range consists of glass baby bottles and PPSU baby bottles, that support baby care for moms, dads, and other caregivers. The sales of the product through specialty stores were planned to be started from September 2023.
Overall, there is a great scope for market expansion with ongoing technological advancements, innovation, and manufacturers responding to changing consumer preferences.
Technological Advancements in the Market to Drive the Market Growth
Technological advancements in the baby feeding bottle market offer more convenience and safety to caregivers. Manufacturers are continuously working on meeting the evolving preferences and lifestyles of consumers. Unique bottle designs and developed venting systems reduce colic symptoms in infants and minimize the air intake while feeding. Technology like self-sterilizing bottles is occupying the market, as they save a lot of time as well as efforts.
Moreover, temperature control features ensure optimal milk temperature offering comfort to the parents. For instance, In March 2023, Ember Technologies, Inc. launched a self-warming Baby Bottle System, which was the first of its kind. The company owns a patented technology for temperature control that enables the bottle to offer warm milk for babies in not more than 5 minutes. The bottle system is lightweight equipped with ergonomic features providing easy cleaning, filling, and assembly.
Such technological advancements in the market improve the functionality of baby bottles but bring innovation and increase the competitive spirit of baby feeding bottle market.
Sustainability Trend Fuelling the Market
Rising environmental awareness and growing concerns about the ill effects of plastic on the environment are the major drivers of increasing demand for baby bottles made with sustainable material. Eco-friendly materials like glass and stainless steel do not harm much to the environment leading to a greater demand. Moreover, these are usable as the material is highly durable. There are sustainable bottles in the market that are fully recyclable at the end of their lifespan, without losing the quality of the material. Such products are often packed using minimal packaging, further reducing the environmental impact. Following the sustainability trend, in September 2023, Solvay, a prominent specialty material provider, and Hegen Pte Ltd entered a strategic partnership for using Duradex polyphenyl sulfone (PPSU) in the premium range of Hegen's Press-to-Close, Twist-to-Open (PCTO) baby feeding bottles. Duradex PPSU is a sustainable resource that will help Hegen meeting the requirements of environmentally conscious consumers. The element does not contain any artificial pigments, bisphenols, or phthalates, providing more sustainable products to the masses.
Asia-Pacific Holds the Largest Market Share
More than 140 million babies are born globally every year, which means that four babies are born every second. Out of these, around half of the births occur in Asia, with 25 million in India and 16 million in China on an annual basis. These numbers are the major reason behind the dominance of the Asia-Pacific region in the global baby feeding bottle market. Apart from this, the increasing middle-class population leading to an increase in purchasing power and a surge in demand for premium baby products also fuel the market remarkably. Manufacturers in the region are continuously investing in research and development of advanced products using better materials and designs, to meet the diverse needs of consumers.
For instance, in June 2023, an Australian mother launched Mooki, The One baby bottle which was aimed at providing convenience to parents with its innovative design. The bottle features a bottle cap that remains attached to the bottle's base resulting in decreasing frustration of parents with respect to misplaced bottle caps. The bottle comes with an anti-colic nipple that ensures stress-free feeding for the parents as well as the babies.
Future Market Scenario (2024 - 2031F)
Growth in demand for sustainable feeding bottles is expected owing to the rising concerns about the environment. Eco-friendly materials like glass and stainless steel, which are reusable and recyclable, are going to spur the market.
Customization of feeding bottles may dominate the market as parents or caregivers like to add a personal touch to the belongings of their babies.
E-commerce platforms are likely to play an important role in the growth of the market as they provide better convenience and less hassle as compared to traditional brick-and-mortar stores.
Key Players Landscape and Outlook
Global baby feeding bottle market encompasses several key players including Pigeon Corporation, Koninklijke Phillips N.V., Goodbaby International Holdings Limited, Richell Corporation, and Handi-Craft Company. These players play an important role in shaping the landscape of the market by bringing in innovative designs and concepts appealing to the masses.
In March 2023, Dr Brown's, a Handi-Craft Company brand, introduced its new designer range of baby feeding bottles. The prints include flora and fauna theme with rabbits, elephants, octopuses, dinosaurs and many other animals along with flowers, leaves, and trees. The capacity of these newly designed bottles is 5oz and 7oz.
The aim is to provide convenience to the caregivers by giving them hassle-free options. The market is majorly driven by product innovations in the form of the development of advanced materials, designs, and features in baby feeding bottles, catering to diverse consumer preferences and needs. The outlook seems positive as governments of various countries take a keen interest in promoting maternal and child health, ensuring product safety and quality standards.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work