市場調査レポート
商品コード
1408049
ネイルアクセサリーの世界市場の評価:製品タイプ別、成分選好別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測(2017年~2031年)Nail Accessories Market Assessment, By Product Type, By Ingredient Preferences, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F |
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ネイルアクセサリーの世界市場の評価:製品タイプ別、成分選好別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年01月15日
発行: Market Xcel - Markets and Data
ページ情報: 英文 206 Pages
納期: 3~5営業日
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世界のネイルアクセサリーの市場規模は、2023年に28億4,000万米ドル、2031年に62億2,000万米ドルに達し、2024年~2031年の予測期間にCAGRで10.3%の成長が見込まれています。市場は近年、ネイルアートと身だしなみの動向の人気の高まりに後押しされ大きく成長しています。美容やセルフケアの習慣が普及するにつれて、消費者はネイルケア製品やアクセサリーへの投資を増やしています。
主な市場成長の要因は、身だしなみの重視の高まり、美容動向に対するソーシャルメディアの影響、革新的で多様なネイル製品の入手可能性などです。市場は競合環境によって特徴付けられ、既存企業も新興企業も消費者の関心を高めるために独創的な新製品を投入しています。
従来の小売チャネルに加え、eコマースプラットフォームが市場の拡大に重要な役割を果たしており、消費者がさまざまなネイルアクセサリーに便利にアクセスできるようにしています。COVID-19パンデミックはオンラインショッピングへの動きをさらに促進し、消費者の行動と購入パターンを形成しました。
地理的には北米と欧州が市場に大きく寄与しており、高級ネイル製品や特殊ネイル製品への需要が高いです。しかし、中国やインドなどの国々における美容意識の高まりに後押しされ、アジア太平洋が急成長中の市場となっています。
世界のネイルアクセサリー市場は、継続的な美容動向、製品イノベーション、ネイルアートの選好に対するソーシャルメディアインフルエンサーの影響力の高まりにより、今後もその成長軌道を維持すると予測されます。
ネイルアートの人気の高まりは、世界のネイルアクセサリー市場に影響を与える大きな要因となっています。洗練された芸術的なデザインをフィーチャーするソーシャルメディアプラットフォームの活用により、消費者は次第に多様なネイルアクセサリーに惹かれるようになっています。ネイルアート愛好家は、自分の個性を表現するために、専用のツール、高級なポリッシュ、自己接着機能のあるネイルシールなどの製品を求めています。この動向は美容室だけにとどまらず、DIYネイルアートの人気も高まっています。革新的で視覚に訴えるネイルアクセサリーに対する需要の急増は、世界中の消費者が表現力豊かなネイルデザインにまつわる芸術性と創造性を受け入れ、称賛していることから、市場成長の主な要因となっています。
革新的な製品の提供は、世界のネイルアクセサリー市場に大きな影響を与えています。長持ちするネイルポリッシュ、ジェルベースの製剤、最先端のネイルケアソリューションなどの絶え間ない革新は、消費者の選好の変化に対応しています。これらの製品は美的魅力を高めるだけでなく、耐久性と利便性も提供しています。技術や製剤の革新に対する市場の反応性は、効率的で時間を節約でき、トレンドを先取りしたソリューションに対する需要を上回っています。新しい質感、仕上げ、塗布テクニックを導入するブランドは、消費者の関心を生かし、売上を伸ばしています。そのため、市場はダイナミックな様相を呈しており、独創的な製品の絶え間ない増加が購入決定に影響を与え、市場の成長を持続させています。
北米は世界のネイルアクセサリー市場で圧倒的な強さを誇り、大きな市場シェアを獲得するとともに動向に影響を与えています。この地域の強力な美容・ファッション産業とパーソナルケアへの高い消費支出が、この優位性に寄与しています。北米に本社を置く主要ブランドは、市場情勢を形成する上で極めて重要です。ネイルケアを取り入れる男性層の増加など、多様な消費者層が需要をさらに促進しています。この地域のダイナミックなeコマースインフラはアクセス性を高め、オンラインプラットフォームが不可欠な流通チャネルとなっています。北米の影響力は、継続的な製品革新、戦略的マーケティング、ネイルアートと身だしなみを通じた個人の表現に価値を置く文化によって特徴付けられ、世界市場におけるその人気につながっています。
当レポートでは、世界のネイルアクセサリー市場について調査分析し、市場規模と予測、市場力学、主要企業情勢と見通しなどを提供しています。
Global nail accessories market was valued at USD 2.84 billion in 2023, expected to reach USD 6.22 billion in 2031, with a CAGR of 10.3% for the forecast period between 2024 and 2031. The market has witnessed significant growth in recent years, fueled by the increasing popularity of nail art and grooming trends. As beauty and self-care routines become popular, consumers invest more in nail care products and accessories. The market includes various products, including nail art tools, artificial nails, and nail cutters and clippers.
Key factors contributing to the market's growth include a growing focus on personal grooming, social media influence on beauty trends, and the availability of innovative and diverse nail products. The nail accessories market is characterized by a competitive environment, with both established and emerging players introducing new and creative products to boost consumer interest.
In addition to traditional retail channels, e-commerce platforms have played a crucial role in expanding the market's reach, providing consumers with convenient access to various nail accessories. The COVID-19 pandemic further enhanced the move towards online shopping, shaping consumer behavior and purchase patterns.
Geographically, North America and Europe have been major contributors to the market, with a high demand for premium and specialty nail products. However, Asia-Pacific has become a rapidly growing market, fueled by increasing beauty awareness in countries such as China and India.
Global nail accessories market is expected to continue its upward trajectory, driven by ongoing beauty trends, product innovations, and the growing influence of social media influencers on nail art preferences.
The growing popularity of nail art has become a major force influencing the global nail accessories market. By utilizing social media platforms featuring sophisticated and artistic designs, consumers are gradually more drawn to a diverse range of nail accessories. Nail art enthusiasts seek products like specialized tools, exclusive polishes, and nail stickers with built-in self-adhesion to express their individuality. The trend's influence extends beyond beauty salons, with DIY nail art gaining popularity. This surge in demand for innovative and visually appealing nail accessories is a key factor for market growth, as consumers worldwide embrace and celebrate the artistry and creativity associated with expressive nail designs. In April 2022, Lottie London, a UK-based nail paint brand, collaborated with manicurist Chaun Legend to launch a new range of press on fake nails. The nails have a gel finish and are applied with vegan nail glue or adhesive pads that are extremely easy to remove. The press-on nails are 94% PCR, and the external packaging is recyclable, and are PETA-approved, vegan, and cruelty-free.
Innovative product offerings have a significant impact on global nail accessories market. Continuous innovations, such as long-lasting nail polishes, gel-based formulations, and cutting-edge nail care solutions, serve the changing consumer preferences. These products not only enhance aesthetic appeal but also provide durability and convenience. The market's responsiveness to technological and formulation innovations surpasses the demand for efficient, timesaving, and trend-forward solutions. Brands that introduce new textures, finishes, and application techniques capitalize on consumer interest and generate sales. Therefore, the global nail accessories market is characterized by a dynamic landscape, with a constant increase in inventive products influencing purchasing decisions and sustaining market growth.
In April 2023, Astral Brands, LLC owned butter London introduced Quick Slip Revitalizing Nail & Cuticle Oil with Coconut Oil in their nail care category, that comes in an easy squeeze tube with a brush applicator. The product claims to be formulated with a combination of conditioning Safflower Oil, Jojoba Oil, and Coconut Oil to replenish and enhance the appearance of cuticles.
North America is a dominant force in the global nail accessories market, leading to significant market share and influencing trends. The region's strong beauty and fashion industry, combined with high consumer spending on personal care, contribute to this dominance. Major brands headquartered in North America are crucial in shaping the market landscape. The diverse consumer group, such as a growing male demographic embracing nail care, further fuels demand. The region's dynamic e-commerce infrastructure enhances accessibility, making online platforms essential distribution channels. North America's influence is characterized by continuous product innovation, strategic marketing, and a culture that values individual expression through nail art and grooming, resulting in its popularity in the global nail accessories market. In October 2022, the US-based brand OPI launched OPI xPRESS/ON, the brand's first artificial nails, which provided professional quality hues, artistry, and effects. OPI xPRESS/ON has 33 press-on gel-like salon manicure designs that last 14 days.
The COVID-19 pandemic resulted in a transformation of the nail accessories market. The initial disruption caused a decline in consumer spending on non-essential items, causing the nail care industry to decline. Salon closures and restrictions on in-person services led to a shift towards at-home nail care, resulting in the demand for DIY nail accessories and products. E-commerce channels became a major factor as consumers began to use online platforms for their beauty needs. Furthermore, the emphasis on hygiene and self-care during lockdowns contributed to increased sales of nail care and wellness-oriented accessories. While the industry faced challenges, the flexibility of brands to changing consumer behaviour and preferences, along with the surge in online sales, played a vital role in the recovery and revival of the global nail accessories market post the pandemic's initial impact.
Global nail accessories market features a competitive landscape with key players driving innovation and market expansion. Established brands like Wella Operations US LLC, L'Oreal S.A., and Shiseido Company, Limited dominate, utilizing their extensive product portfolios and global reach. Emerging industry players focusing on niche and specialty offerings, contribute to market dynamism. The market's outlook highlights continued product innovation, sustainability initiatives, and strategic collaborations to maintain a competitive edge. E-commerce platforms will remain essential for market penetration, offering consumers a convenient access. As beauty trends evolve, the key players are poised to introduce unique inventions and designs, adapting to changing consumer preferences and sustaining growth in the global nail accessories market. In May 2022, US-based Rare Beauty Brands relaunched Dr. Dana's famous Nail Renewal System, which was developed by renowned dermatologist and nail expert Dr. Dana Stern. The product is a complete nail recovery kit including 3 steps that tend to hydrate, exfoliate, and strengthen nails.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.