ネイルケアのインド市場の評価：製品タイプ別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2017年度～2031年度）

インドのネイルケア市場は、美意識の高い消費者の増加、ダイナミックなファッショントレンド、西洋文化の影響、可処分所得の増加、外見を重視する個人の意識などによって顕著な成長を示しています。

当レポートでは、インドのネイルケア市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 インドのネイルケア市場に対するCOVID-19の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 人口統計（年齢/コーホート分析 - 団塊の世代とX世代、ミレニアル世代、Z世代、性別、収入 - 低、中、高、地域、国籍など）
• 市場の認知度と製品情報
• ブランドの認知度とロイヤルティ
• 購入決定において考慮される要素
• 購入目的（個人使用、贈答品）
• 購入頻度
• 購入媒体
• 製品/ブランド吸収におけるブランドアンバサダーまたはインフルエンサーマーケティングの役割

第6章 インドのネイルケア市場の見通し（2017年度～2031年度）

• 市場規模と予測
  • 金額
  • 数量
• 製品タイプ別
  • マニキュア
  • マニキュア除光液
  • ネイルエクステンション
  • ネイルアクセサリ
  • その他
• 最終用途別
  • プロ
  • 個人
• 流通チャネル
  • オンライン
  • オフライン
• 地域別
  • 北部
  • 南部
  • 東部
  • 西部・中部
• 市場シェア：企業別（2023年度）

第7章 市場マッピング（2023年度）

• 製品タイプ別
• 最終用途別
• 流通チャネル別
• 地域別

第8章 マクロ環境と業界構造

• 需給の分析
• 輸出入の分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第9章 市場力学

• 成長促進要因
• 成長抑制要因（課題、抑制要因）

第10章 主要企業情勢

• マーケットリーダー上位5社の競合マトリックス
• マーケットリーダー上位5社の市場の収益分析（2023年度）
• 合併と買収/合弁事業（該当する場合）
• SWOT分析（市場参入企業5社向け）
• 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

• Estee Lauder Companies Inc.
• Coty, Inc.
• Hindustan Unilever Limited
• L'Oreal S.A.
• Revlon Inc.
• Gellen
• Chanel S.A. corporation
• Wella International Operations Switzerland S.a.r.l (OPI)
• JK Lifestyle Private Limited (Juice Cosmetics, NUGEL)
• Vellvette Lifestyle Private Limited (Sugar Cosmetics)

第14章 戦略的推奨事項

第15章 当社について・免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Nail Care Market, By Value, In USD Million, FY2017-2031F
• Figure 2. India Nail Care Market, By Volume, In Unit Thousand, FY2017-2031F
• Figure 3. India Nail Care Market Share, By Product Type, In USD Million, FY2017-2031F
• Figure 4. India Nail Care Market Share, By End-use, In USD Million, FY2017-2031F
• Figure 5. India Nail Care Market Share, By Distribution Channel, In USD Million, FY2017-2031F
• Figure 6. India Nail Care Market Share, By Region, In USD Million, FY2017-2031F
• Figure 7. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2023
• Figure 8. By End-use Map-Market Size (USD Million) & Growth Rate (%), FY2023
• Figure 9. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2023
• Figure 10. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2023

India Nail Care Market is displaying a remarkable growth trajectory and is projected to advance at 10.83% CAGR for the forecast period between FY2024 and FY2031 due to the growing number of beauty-conscious consumers, dynamic fashion trends, western culture's influence, increasing disposable incomes and awareness among individuals who are more conscious of their appearance. As per IMF, the Indian economy will be the fastest-growing economy in this decade and is estimated to grow at an average of 6.5% throughout the decade.

India Nail Care Market is witnessing a strong growth rate and it is projected to reach USD 910.53 million by FY2031 from USD 2072.78 million in FY2023. The Indian market has unparalleled growth potential owing to its large population and increasing workforce, which makes it a rich hotspot for the consumption of nail care products, making it a lucrative market for both international and domestic brands. Indian population is young, dominated by Millennials and Generation Z, who have a huge appetite for nail care and cosmetics products. Various brands and start-ups are emerging in the Indian market like Unglis.com and O'2 Nails India, specifically targeting the nail care segment and offering various products and services.

Sugar Cosmetics is an Indian cosmetics brand, all of its products are created using organic and ethically sourced ingredients. Additionally, the business doesn't include parabens, sulphates or synthetic scents in its formulations. The trend of frequently changing nail colours presents a huge possibility for business expansion due to increased fashion and beauty consciousness & growing affordability among women.

Growing Awareness and Importance of Nail Health

The concept of self-care has gained prominence and nail care is seen as a major part of this self-care routine. Consumers are becoming highly conscious of the significance of nail hygiene and wellness. People are purchasing items such as nail food, cuticle oils and serums that improve nail health, strengthen nails, and prevent damage as they become more aware of the need of maintaining healthy nails. Strong and well-maintained nails are desired by many individuals. The awareness of factors that can affect nail strength and growth, such as nutrition, hydration, and proper care, has increased. Consumers are seeking products enriched with vitamins, minerals, and nail-strengthening ingredients to improve their nails' overall strength and appearance. The concept of nail health and nail care has given rise to many players in the wellness industry, like nail salons, spas, and wellness centres.

Government Regulations

In India Nail Care products like nail polish, nail polish removers and others are regulated under the umbrella of cosmetics products. Drugs and Cosmetics Act, 1940 is the primary legislation governing the manufacturing, import, distribution, and sale of cosmetics in India. It provides guidelines for product labelling, packaging, safety standards and quality control.

The Drugs and Cosmetics Rules, 1945 give details on the procedure to manufacture cosmetics in India. Also, it defines that all cosmetics imported for sale in India must be registered with the licencing authority. The manufacturer who has a registered office in India, an authorised agent of the manufacturer, a subsidiary of the manufacturer and any other importer can apply for registration of cosmetics in India.

Nail care products must comply with specific labelling requirements . The labels should include information such as product name, ingredients list, manufacturing and expiry dates, directions for use, precautions, and contact details of the manufacturer or importer.

Increase in Professional Nail Care Services

Professional nail care services are becoming more and more necessary as consumers place more importance on grooming, aesthetic procedures, and personal care. The rise of nail salons and nail bars across Indian cities has made professional nail care services more accessible to consumers. These establishments offer a wide range of services including manicures, pedicures, nail extensions and nail art, attracting consumers who prefer professional nail care treatments. Urban areas in India have seen a rise in Western influences, including nail care trends. As more people adopt Western beauty practices, there is a greater demand for professional nail care services that provide the latest techniques, styles and products. These professional centres provide services to various cohort groups like millennials, Gen Z, Gen Y and others.

For example , the rapidly expanding nail care start-up O'2 Nails India has raised USD 150K in its seed round of funding. O'2 Nails India will be able to broaden its presence in the nation's expanding nail care market due to this strategic funding. French salon brand Marie Claire Salon is expanding by opening a new outlet in Bengaluru, customers can boost their beauty experience by using the brand's variety of beauty services, which include a nail art studio.

Inclination Towards Nail Art and Extensions

Nail art and nail extensions continue to be popular trends in India, especially among the younger demographics. People are embracing unique and creative nail designs, patterns and embellishments as a form of self-expression and a way to enhance their personal style. Nail salons and technicians are offering a wide range of artistic options, including intricate designs, 3D nail art and customized nail extensions.

In nail art, categories like tape art, Swarovski art, ombre art, foil art, chrome art, stamp art and brush art are quite popular whereas, on the other side gel overlay, acrylic overlay, acrylic nail extensions, gel nail extensions and French nail extensions are popular choices of nail extensions in India. Bridal and festive nail art and extensions have gained significant popularity in India. Many brides and individuals attending occasions opt for elaborate and ornate nail designs that complement their traditional attire. Intricate mehndi-inspired patterns, embellishments and gemstones are commonly incorporated into bridal and festive nail art.

Impact of COVID-19 on India Nail Care Market

The COVID-19 pandemic has had a significant impact on the nail care market in India, as it has on various industries worldwide. The industry was affected due to various lockdowns, disruptions in supply chains, social distancing policies, job losses, changes in consumer buying patterns and whatnot. Major international brands from France, South Korea and the United States were short of raw materials and finished products due to import restrictions and supply chain disruptions. This also provided an opportunity for domestic brands to step up and capture a significant market share.

With limited access to nail salons, many individuals turned to at-home nail care routines. This resulted in an increased demand for DIY nail care products, including nail polishes, nail art kits and nail care tools that could be used at home. The closure of retail channels forced consumers to turn to online channels for their nail care product needs. E-commerce platforms and online beauty retailers experienced a surge in sales during the pandemic.

Key Players Landscape and Outlook

Major international players dominate the market are Hindustan Unilever Limited, L'Oreal S.A., Coty Inc., Estee Lauder Companies Inc, and others. Western culture's influence on social media and the expansion of e-commerce and D2C channels have become crucial factors for businesses to expand their market reach among various demographics.

New brands are emerging who are significantly focusing on nail care like Juice Cosmetics, Unglis.com, O'2 Nails India, Sugar Cosmetics and more. To sustain in this highly competitive segment companies, need to focus on innovative marketing strategies, building a strong online presence, extensive distribution networks, product innovation and integrating technology, maintaining quality and investing in R&D.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on India Nail Care Market

4. Executive Summary

5. Voice of Customer

• 5.1 Demographics (Age/Cohort Analysis - Baby Boomers and GenX, Millenials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 5.2 Market Awareness and Product Information
• 5.3 Brand Awareness and Loyalty
• 5.4 Factors Considered in Purchase Decision
  • 5.4.1 Brand Name
  • 5.4.2 Pack Size
  • 5.4.3 Price
  • 5.4.4 Quality
  • 5.4.5 Customisation Options
  • 5.4.6 Packaging Type
  • 5.4.7 Inclination Towards Organic Products
  • 5.4.8 Promotional Offers & Discounts
• 5.5 Purpose of Purchase (Personal Use, Gifting)
• 5.6 Frequency of Purchase
• 5.7 Medium of Purchase
• 5.8 Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6 India Nail Care Market Outlook, FY2017-FY2031

• 6.1 Market Size & Forecast
  • 6.1.1 By Value
  • 6.1.2 By Volume
• 6.2 By Product Type
  • 6.2.1 Nail Polish
    • 6.2.1.1 Liquid Polish
    • 6.2.1.2 Gel Polish
    • 6.2.1.3 Top and Base Coat
    • 6.2.1.4 Others
  • 6.2.2 Nail Polish Removers
  • 6.2.3 Nail Extensions
  • 6.2.4 Nail Accessories
  • 6.2.5 Others
• 6.3 By End-use
  • 6.3.1 Professional
  • 6.3.2 Individual
• 6.4 Distribution Channel
  • 6.4.1 Online
  • 6.4.2 Offline
• 6.5 By Region
  • 6.5.1 North
  • 6.5.2 South
  • 6.5.3 East
  • 6.5.4 West and Central
• 6.6 By Company Market Share (%), FY2023

7 Market Mapping, FY2023

• 7.1 By Product Type
• 7.2 By End-use
• 7.3 By Distribution Channel
• 7.4 By Region

8 Macro Environment and Industry Structure

• 8.1 Supply Demand Analysis
• 8.2 Import Export Analysis
• 8.3 Value Chain Analysis
• 8.4 PESTEL Analysis
  • 8.4.1 Political Factors
  • 8.4.2 Economic System
  • 8.4.3 Social Implications
  • 8.4.4 Technological Advancements
  • 8.4.5 Environmental Impacts
  • 8.4.6 Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5 Porter's Five Forces Analysis
  • 8.5.1 Supplier Power
  • 8.5.2 Buyer Power
  • 8.5.3 Substitution Threat
  • 8.5.4 Threat from New Entrant
  • 8.5.5 Competitive Rivalry

9 Market Dynamics

• 9.1 Growth Drivers
• 9.2 Growth Inhibitors (Challenges and Restraints)

10 Key Players Landscape

• 10.1 Competition Matrix of Top Five Market Leaders
• 10.2 Market Revenue Analysis of Top Five Market Leaders (in %, FY2023)
• 10.3 Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4 SWOT Analysis (For Five Market Players)
• 10.5 Patent Analysis (If Applicable)

11 Pricing Analysis

12 Case Studies

13 Key Players Outlook

• 13.1 Estee Lauder Companies Inc.
  • 13.1.1 Company Details
  • 13.1.2 Key Management Personnel
  • 13.1.3 Products & Services
  • 13.1.4 Financials (As reported)
  • 13.1.5 Key Market Focus & Geographical Presence
  • 13.1.6 Recent Developments
• 13.2 Coty, Inc.
• 13.3 Hindustan Unilever Limited
• 13.4 L'Oreal S.A.
• 13.5 Revlon Inc.
• 13.6 Gellen
• 13.7 Chanel S.A. corporation
• 13.8 Wella International Operations Switzerland S.a.r.l (OPI)
• 13.9 JK Lifestyle Private Limited (Juice Cosmetics, NUGEL)
• 13.10 Vellvette Lifestyle Private Limited (Sugar Cosmetics)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14 Strategic Recommendations

15 About Us & Disclaimer