サンプル依頼リスト カート
  • English
  • Traditional Chinese
  • Simplified Chinese
表紙：生理用ナプキンの世界市場の評価：製品タイプ別、吸収力レベル別、材料別、羽構成別、サイズ別、香り別、顧客選好別、流通チャネル別、地域別、機会、予測（2017年～2031年）
市場調査レポート
商品コード
1402427

生理用ナプキンの世界市場の評価：製品タイプ別、吸収力レベル別、材料別、羽構成別、サイズ別、香り別、顧客選好別、流通チャネル別、地域別、機会、予測（2017年～2031年）

Sanitary Pads Market Assessment, By Product Type, By Absorbency Level, By Material, By Wing Configuration, By Size, By Fragrance, By Customer Preference, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F
出版日: | 発行: Market Xcel - Markets and Data | ページ情報: 英文 228 Pages | 納期: 3～5営業日

● お客様のご希望に応じて、既存データの加工や未掲載情報（例：国別セグメント）の追加などの対応が可能です。　 詳細はお問い合わせください。

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=154.94円
生理用ナプキンの世界市場の評価：製品タイプ別、吸収力レベル別、材料別、羽構成別、サイズ別、香り別、顧客選好別、流通チャネル別、地域別、機会、予測（2017年～2031年）
出版日: 2024年01月08日
発行: Market Xcel - Markets and Data
ページ情報: 英文 228 Pages
納期: 3～5営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の生理用ナプキンの市場規模は、2023年に252億米ドル、2031年に369億5,000万米ドルに達し、2024年～2031年の予測期間にCAGRで4.9%の成長が見込まれています。市場は健康への関心の高まりや、世界のティーンエイジャーの増加、女性用衛生用品への意識の高まり、そして、吸収力を高め、多量でもユーザーをドライに保つ高吸水性ポリマーのような技術の進歩に注目した、企業による新しく革新的な製品の提供によって牽引されています。UNICEFによると、世界人口の約4分の1が生殖年齢にあります。

eコマースプラットフォームの台頭が製品の売上を押し上げる

eコマースの台頭は、商品が用意に入手できるようになったことから、大転換を起こしました。オンラインショッピングを利用すれば、自宅にいながらにしてさまざまな生理用品を簡単に探したり購入したりすることができます。そのアクセシビリティによって、顧客は実店舗に行く代わりにオンラインで買いものをすることができ、多忙なスケジュールの人々やCOVID-19パンデミックのような状況で特に有用です。eコマースプラットフォームはまた、ニッチで独創的なブランドに、より多くのオーディエンスを獲得するためのプラットフォームを提供します。生理用ナプキンは、比較購買や慎重な注文、玄関先までの配達といった利便性から、オンラインマーケットプレイスでますます人気が高まっています。

市場成長を押し上げる意識の高まり

生理用ナプキンの受容と使用を形成する上で、認識と教育の高まりが重要な役割を果たしています。生理用ナプキンに関しては、意識の高まりと教育活動が生理にまつわる偏見をなくし、衛生の重要性を強調するのに役立っています。エンパワーメントを通じて、人々はより健康的な習慣を取り入れることができるようになり、その結果、生理用ナプキンの需要が高まっています。さらに、意識と知識の向上がもたらした文化の変化により、女性は自分の健康を優先し、妥協した選択肢よりも快適で便利かつ効果的な生理衛生ソリューションを選択するようになっています。

COVID-19の影響

消費者行動の変化とサプライチェーンの混乱は、生理用ナプキン業界に影響を与えたCOVID-19パンデミックの大きな要因の一部です。パンデミックによって世界の商品の生産と流通が混乱し、一部の地域では品不足と製造の遅れが生じました。さらにパンデミックは、必需品の買いだめの増加など、消費習慣の変化を引き起こしています。

ロックダウンやソーシャルディスタンスの措置がとられる中、オンラインショッピングが急増しています。このような消費者行動の変化は生理用ナプキンの流通チャネルにも影響を与え、オンラインでの購入を選ぶ人が増えています。これに加え、パンデミック中に健康と衛生に対する意識が高まったことも、生理用品の選択に影響を与えた可能性があります。また、消費者は抗菌作用のあるものや環境にやさしいものなど、機能が強化された製品を選ぶ傾向が強くなっている可能性もあります。

持続可能性や環境への影響に対する懸念は、使い捨てと再利用可能な生理用品のどちらを選ぶかという消費者の選択に影響を与える可能性があります。パンデミックは、衛生観念に基づく再利用可能な選択肢の採用を加速させています。

当レポートでは、世界の生理用ナプキン市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 世界の生理用ナプキン市場に対するCOVID-19の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

  • 人口統計（年齢/コホート分析 - 団塊の世代とX世代、ミレニアル世代、Z世代、性別、所得 - 低、中、高、地域、国籍など）
  • ブランドと製品の認知度
  • 購入決定において考慮される要素
  • 購入チャネル
  • 既存のユーザーまたは対象ユーザー
  • 友人、家族からの推奨/オンラインレビュー
  • 製品/ブランドの吸収におけるブランドアンバサダーまたはインフルエンサーマーケティングの役割

第6章 生理用ナプキン市場の見通し（2017年～2031年）

  • 市場規模と予測
    • 金額
    • 数量
  • 製品タイプ別
    • 使い捨て
    • 再利用可能
  • 吸収レベル別
    • 通常
    • 多量
    • 一晩
  • 材料別
    • コットン
    • 合成
    • ブレンド
  • 羽構成別
    • 羽付き
    • 羽なし
  • サイズ別
    • 通常
    • 中
    • 大
    • 特大
    • その他
  • 香り別
    • 香り付き
    • 香りなし
  • 顧客選好別
    • 有機
    • 無機
  • 流通チャネル別
    • eコマース
    • 薬局/病院
    • 小売店
    • スーパーマーケット/ハイパーマーケット
    • その他
  • 地域別
    • 北米
    • 欧州
    • 南米
    • アジア太平洋
    • 中東・アフリカ
  • 市場シェア：企業別（2023年）

第7章 生理用ナプキン市場の見通し：地域別（2017年～2031年）

  • 北米
    • 市場規模と予測
    • 製品タイプ別
    • 吸収レベル別
    • 材料別
    • 羽構成別
    • サイズ別
    • 香り別
    • 顧客選好別
    • 流通チャネル別
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • フランス
    • イタリア
    • 英国
    • ロシア
    • オランダ
    • スペイン
    • トルコ
    • ポーランド
  • 南米
    • ブラジル
    • アルゼンチン
  • アジア太平洋
    • インド
    • 中国
    • 日本
    • オーストラリア
    • ベトナム
    • 韓国
    • インドネシア
    • フィリピン
  • 中東・アフリカ
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ

第8章 市場マッピング（2023年）

  • 製品タイプ別
  • 吸収レベル別
  • 材料別
  • 羽構成別
  • サイズ別
  • 香り別
  • 顧客選好別
  • 流通チャネル別

第9章 マクロ環境と産業構造

  • 需給分析
  • 輸出入の分析
  • バリューチェーン分析
  • PESTEL分析
  • ポーターのファイブフォース分析

第10章 市場力学

  • 成長促進要因
  • 成長抑制要因（課題、抑制要因）

第11章 主要企業情勢

  • マーケットリーダー上位5社の競合マトリクス
  • マーケットリーダー上位5社の市場収益分析（2023年）
  • 合併と買収/合弁事業（該当する場合）
  • SWOT分析（市場参入企業5社）
  • 特許分析（該当する場合）

第12章 価格分析

第13章 ケーススタディ

第14章 主要企業の見通し

  • Procter & Gamble
  • KIMBERLY-CLARK CORPORATION
  • Hengan International Group Company Ltd.
  • Edgewell Personal Care
  • Kao Corporation
  • Unicharm Corporation
  • Eco Dreams International Ltd
  • Honour Your Flow
  • Nobel Hygiene Pvt Ltd
  • FOSHAN NICEDAY SANITARY PRODUCTS CO., LTD.

第15章 戦略的推奨事項

第16章 当社について、免責事項

図表

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 2. Global Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 3. Global Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 4. Global Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 5. Global Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 6. Global Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 7. Global Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 8. Global Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 9. Global Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 10. Global Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 11. Global Sanitary Pads Market Share (%), By Region, 2017-2031F
  • Figure 12. North America Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 13. North America Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 14. North America Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 15. North America Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 16. North America Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 17. North America Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 18. North America Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 19. North America Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 20. North America Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 21. North America Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 22. North America Sanitary Pads Market Share (%), By Country, 2017-2031F
  • Figure 23. United States Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 24. United States Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 25. United States Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 26. United States Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 27. United States Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 28. United States Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 29. United States Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 30. United States Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 31. United States Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 32. United States Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 33. Canada Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 34. Canada Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 35. Canada Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 36. Canada Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 37. Canada Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 38. Canada Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 39. Canada Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 40. Canada Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 41. Canada Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 42. Canada Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 43. Mexico Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 44. Mexico Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 45. Mexico Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 46. Mexico Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 47. Mexico Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 48. Mexico Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 49. Mexico Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 50. Mexico Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 51. Mexico Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 52. Mexico Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 53. Europe Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 54. Europe Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 55. Europe Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 56. Europe Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 57. Europe Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 58. Europe Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 59. Europe Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 60. Europe Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 61. Europe Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 62. Europe Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 63. Europe Sanitary Pads Market Share (%), By Country, 2017-2031F
  • Figure 64. Germany Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 65. Germany Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 66. Germany Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 67. Germany Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 68. Germany Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 69. Germany Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 70. Germany Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 71. Germany Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 72. Germany Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 73. Germany Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 74. France Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 75. France Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 76. France Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 77. France Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 78. France Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 79. France Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 80. France Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 81. France Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 82. France Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 83. France Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 84. Italy Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 85. Italy Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 86. Italy Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 87. Italy Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 88. Italy Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 89. Italy Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 90. Italy Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 91. Italy Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 92. Italy Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 93. Italy Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 94. United Kingdom Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 95. United Kingdom Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 96. United Kingdom Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 97. United Kingdom Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 98. United Kingdom Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 99. United Kingdom Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 100. United Kingdom Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 101. United Kingdom Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 102. United Kingdom Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 103. United Kingdom Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 104. Russia Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 105. Russia Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 106. Russia Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 107. Russia Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 108. Russia Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 109. Russia Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 110. Russia Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 111. Russia Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 112. Russia Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 113. Russia Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 114. Netherlands Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 115. Netherlands Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 116. Netherlands Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 117. Netherlands Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 118. Netherlands Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 119. Netherlands Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 120. Netherlands Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 121. Netherlands Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 122. Netherlands Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 123. Netherlands Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 124. Spain Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 125. Spain Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 126. Spain Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 127. Spain Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 128. Spain Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 129. Spain Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 130. Spain Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 131. Spain Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 132. Spain Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 133. Spain Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 134. Turkey Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 135. Turkey Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 136. Turkey Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 137. Turkey Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 138. Turkey Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 139. Turkey Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 140. Turkey Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 141. Turkey Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 142. Turkey Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 143. Turkey Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 144. Poland Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 145. Poland Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 146. Poland Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 147. Poland Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 148. Poland Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 149. Poland Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 150. Poland Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 151. Poland Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 152. Poland Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 153. Poland Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 154. South America Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 155. South America Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 156. South America Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 157. South America Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 158. South America Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 159. South America Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 160. South America Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 161. South America Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 162. South America Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 163. South America Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 164. South America Sanitary Pads Market Share (%), By Country, 2017-2031F
  • Figure 165. Brazil Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 166. Brazil Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 167. Brazil Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 168. Brazil Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 169. Brazil Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 170. Brazil Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 171. Brazil Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 172. Brazil Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 173. Brazil Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 174. Brazil Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 175. Argentina Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 176. Argentina Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 177. Argentina Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 178. Argentina Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 179. Argentina Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 180. Argentina Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 181. Argentina Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 182. Argentina Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 183. Argentina Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 184. Argentina Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 185. Asia-Pacific Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 186. Asia-Pacific Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 187. Asia-Pacific Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 188. Asia-Pacific Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 189. Asia-Pacific Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 190. Asia-Pacific Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 191. Asia-Pacific Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 192. Asia-Pacific Sanitary Pads Market Share (%), By Fragrance, 2016-2030
  • Figure 193. Asia-Pacific Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 194. Asia-Pacific Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 195. Asia-Pacific Sanitary Pads Market Share (%), By Country, 2017-2031F
  • Figure 196. India Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 197. India Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 198. India Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 199. India Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 200. India Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 201. India Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 202. India Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 203. India Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 204. India Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 205. India Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 206. China Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 207. China Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 208. China Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 209. China Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 210. China Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 211. China Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 212. China Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 213. China Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 214. China Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 215. China Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 216. Japan Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 217. Japan Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 218. Japan Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 219. Japan Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 220. Japan Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 221. Japan Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 222. Japan Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 223. Japan Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 224. Japan Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 225. Japan Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 226. Australia Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 227. Australia Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 228. Australia Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 229. Australia Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 230. Australia Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 231. Australia Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 232. Australia Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 233. Australia Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 234. Australia Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 235. Australia Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 236. Vietnam Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 237. Vietnam Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 238. Vietnam Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 239. Vietnam Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 240. Vietnam Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 241. Vietnam Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 242. Vietnam Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 243. Vietnam Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 244. Vietnam Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 245. Vietnam Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 246. South Korea Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 247. South Korea Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 248. South Korea Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 249. South Korea Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 250. South Korea Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 251. South Korea Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 252. South Korea Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 253. South Korea Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 254. South Korea Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 255. South Korea Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 256. Indonesia Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 257. Indonesia Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 258. Indonesia Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 259. Indonesia Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 260. Indonesia Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 261. Indonesia Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 262. Indonesia Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 263. Indonesia Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 264. Indonesia Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 265. Indonesia Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 266. Philippines Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 267. Philippines Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 268. Philippines Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 269. Philippines Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 270. Philippines Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 271. Philippines Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 272. Philippines Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 273. Philippines Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 274. Philippines Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 275. Philippines Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 276. Middle East & Africa Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 277. Middle East & Africa Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 278. Middle East & Africa Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 279. Middle East & Africa Sanitary Pads Market Share (%), By Product Type, In Million Units, 2017-2031F
  • Figure 280. Middle East & Africa Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 281. Middle East & Africa Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 282. Middle East & Africa Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 283. Middle East & Africa Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 284. Middle East & Africa Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 285. Middle East & Africa Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 286. Middle East & Africa Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 287. Middle East & Africa Sanitary Pads Market Share (%), By Country, 2017-2031F
  • Figure 288. Saudi Arabia Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 289. Saudi Arabia Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 290. Saudi Arabia Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 291. Saudi Arabia Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 292. Saudi Arabia Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 293. Saudi Arabia Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 294. Saudi Arabia Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 295. Saudi Arabia Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 296. Saudi Arabia Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 297. Saudi Arabia Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 298. UAE Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 299. UAE Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 300. UAE Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 301. UAE Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 302. UAE Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 303. UAE Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 304. UAE Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 305. UAE Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 306. UAE Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 307. UAE Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 308. South Africa Sanitary Pads Market, By Value, In USD Billion, 2017-2031F
  • Figure 309. South Africa Sanitary Pads Market, By Volume, In Million Units, 2017-2031F
  • Figure 310. South Africa Sanitary Pads Market Share (%), By Product Type, 2017-2031F
  • Figure 311. South Africa Sanitary Pads Market Share (%), By Absorbency Level, 2017-2031F
  • Figure 312. South Africa Sanitary Pads Market Share (%), By Material, 2017-2031F
  • Figure 313. South Africa Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 314. South Africa Sanitary Pads Market Share (%), By Size, 2017-2031F
  • Figure 315. South Africa Sanitary Pads Market Share (%), By Fragrance, 2017-2031F
  • Figure 316. South Africa Sanitary Pads Market Share (%), By Customer Preference, 2017-2031F
  • Figure 317. South Africa Sanitary Pads Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 318. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 319. By Absorbency Level Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 320. By Material Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 321. By Wing Configuration Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 322. By Size Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 323. By Fragrance Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 324. By Customer Preference Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 325. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 326. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023
目次
Product Code: MX10808

Global sanitary pads market size was valued at USD 25.2 billion in 2023, expected to reach USD 36.95 billion in 2031, with a CAGR of 4.9% for the forecast period between 2024 and 2031. The market is driven by rising health concerns, an increasing teenage population worldwide, growing awareness of female hygiene products, and new and innovative product offerings by companies that focus on technological advancements like super-absorbent polymers to enhance absorbency even in heavy flows and keep users dry. As per UNICEF, nearly one-fourth of the global population is of reproductive age.

Manufacturers constantly innovate to improve comfort, absorbency, and environmental impact because they recognize the diverse and changing needs of women. Menstruation pads are essential for women's comfort and hygiene during the menstrual cycle, which improves their general health. In May 2022, Kotex made a comeback to the Indian market with its creative line of Overnight Period Panties. Further, in January 2023, Kotex introduced the Kotex Prohealth+ sanitary pads, a superior, high-end innovation, in India itself.

Effective Hygiene Maintenance Showcases a Positive Growth in Sanitary Pads

Maintaining proper menstrual hygiene is essential for women's health and wellbeing. Menstruation pads are essential for maintaining hygiene, avoiding pain, and lowering the risk of infections. These products improve women's general health during menstruation by providing a practical and absorbent option. Maintaining good menstrual hygiene also helps women's mental health by enabling them to participate fully in everyday activities without worrying about discomfort or leakage. Understanding and attending to the basic need of menstrual hygiene highlights the significance of women's health, empowering self-esteem and encouraging a healthier way of living.

In May 2023, KNH ENTERPRISE CO., LTD., a Taiwan based manufacturer of hygiene care products, launched its new product for females that is bio-degradable pads which are made of bamboo. To reduce the plastic waste and introduce eco-friendly products, the products are sold under the line of the safest product and mostly in line with international standards that help reducing the use of plastic waste and introducing eco-friendly products. In the feminine hygiene products, they have used bio-based materials, nonwovens, and fully recyclable mono materials that provide women and families a comfortable and environmentally friendly option.

Rise in E-commerce Platforms Boosting the Sales of the Product

The rise in e-commerce has completely revolutionised as products are now easily accessible. People can easily explore and buy a wide variety of menstrual products from the comfort of their homes with the help of online shopping. Through its accessibility, customers can shop online instead of going to physical stores, which is especially useful for people with hectic schedules or in situations like the COVID-19 pandemic. E-commerce platforms also give niche and creative brands a platform to reach a wider audience. Menstruation pads are becoming increasingly popular in the online marketplace due to the convenience of comparison shopping, cautious ordering, and doorstep delivery.

In July 2023, two sisters founded brand C., in Saudi Arabia offering "mindfully made" organic and biodegradable period pads for women. The brand's name, C., which is an acronym for "cycle" and "comfort," is the first female hygiene brand in Saudi Arabia to produce biodegradable products. The brand was launched in view of gaps in products and demand of the women, which made them launch organic and biodegradable products.

Growing Awareness Surging the Market Growth

Increasing awareness and education acts as an important role in shaping the acceptance and use of sanitary pads. In terms of menstruation pads, increasing awareness and educational efforts have helped to breakdown the stigma related to menstruation and has also emphasised upon the importance of hygiene. Through empowering, people are able to adopt healthier practices and thus the demand for sanitary pads has been increased. Furthermore, women are being encouraged to prioritize their well-being and select comfortable, convenient, and effective menstrual hygiene solutions over less ideal options due to a shift in culture brought about by increased awareness and knowledge.

For instance, in October 2022, Yoona All Night pads 36cm were the latest offering from Yoona Digital Indonesia. Yoona ensures the comfort and health of women during their menstrual period by using materials that are 100% organic and chemical-free. The World Bank estimates that Indonesia generates 7.8 million tons of plastic waste a year, of which 4.9 million tons are improperly disposed of. Yoona uses ultra-thin, extremely absorbent 100% premium German and Japanese organic cotton for their sanitary pads. Thus, all of Yoona's sanitary pads are biodegradable within 6-12 months, additionally contributing to the environment.

Impact of COVID-19

Change in consumer behaviour, and disturbances to the supply chain are some of the major factors of the COVID-19 pandemic that has affected the menstruation pad industry. Global production and distribution of goods have been disrupted by the pandemic, leading to shortages and manufacturing delays in some areas. In addition, the pandemic has caused alterations in consumer habits, such as a rise in the hoarding of necessities.

Through lockdowns and social distancing measures in place, there has been a surge in online shopping. This shift in consumer behavior can impact the distribution channels of menstruation pads, with more people opting for online purchases. In addition to this, growing awareness of health and hygiene during the pandemic may have influenced the choice of sanitary products. Additionally, Consumers might be more inclined to choose products with enhanced features, such as those with antibacterial properties or eco-friendly options.

Concerns about sustainability and environmental impact may have influenced consumers' choices between disposable and reusable menstruation products. The pandemic has accelerated the adoption of reusable options based on hygiene perceptions.

Key Players Landscape and Outlook

Key players in the menstruation pad market include globally recognized brands that have established a strong presence in the feminine hygiene market. Procter & Gamble, with its Always brand, and Kimberly-Clark, known for Kotex, are prominent players. These companies invest in research and development to innovate their products, focusing on enhanced absorbency, comfort, and sustainability. Local brands also contribute significantly to the market, tailoring products to regional preferences. Additionally, newer entrants, often emphasizing organic or eco-friendly options, have gained traction as consumers increasingly prioritize sustainability.

E-commerce platforms play a crucial role, providing a convenient avenue for both established and emerging brands to reach consumers directly. The competitive landscape continues to evolve as companies respond to changing consumer demands, incorporating technology and sustainable practices. Overall, the menstruation pad market is dynamic, with key players continually adapting to global trends and diversifying their product offerings.

For instance, in 2022, Unicharm's has launched a limited-edition sanitary napkin made from bio-based materials in Indonesia. In product the surface sheet that touches the skin is made from bio material such as previously disposed pressed sugarcane, limestone, botanical oil, and natural resins, in an effort to further reduce the use of petroleum-based materials. In addition, materials containing bio material were also used for the backsheet of the sanitary napkin, individual packaging, and outer packaging.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on Global Sanitary Pads Market

4. Executive Summary

5. Voice of Customer

  • 5.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
  • 5.2. Brand and Product Awareness
  • 5.3. Factors Considered in Purchase Decision
    • 5.3.1. Quality of the Product
    • 5.3.2. Material Used
    • 5.3.3. Size and Absorbent Capacity
    • 5.3.4. Price Point
    • 5.3.5. Packaging
    • 5.3.6. Pack Size
    • 5.3.7. Health Benefits (Infection-free, Rash-free, etc.)
    • 5.3.8. Brand Reputation
    • 5.3.9. Availability and Accessibility
    • 5.3.10. Marketing and Advertising
  • 5.4. Purchase Channel
  • 5.5. Existing or Intended User
  • 5.6. Recommendations from friends, family/online reviews
  • 5.7. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. Sanitary pads Market Outlook, 2017-2031F

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
    • 6.1.2. By Volume
  • 6.2. By Product Type
    • 6.2.1. Disposable
    • 6.2.2. Reusable
  • 6.3. By Absorbency Level
    • 6.3.1. Regular
    • 6.3.2. Heavy
    • 6.3.3. Overnight
  • 6.4. By Material
    • 6.4.1. Cotton
    • 6.4.2. Synthetic
    • 6.4.3. Blended
  • 6.5. By Wing Configuration
    • 6.5.1. With Wings
    • 6.5.2. Without Wings
  • 6.6. By Size
    • 6.6.1. Regular
    • 6.6.2. Medium
    • 6.6.3. Large
    • 6.6.4. Extra Large
    • 6.6.5. Others
  • 6.7. By Fragrance
    • 6.7.1. Scented
    • 6.7.2. Unscented
  • 6.8. By Customer Preference
    • 6.8.1. Organic
    • 6.8.2. Inorganic
  • 6.9. By Distribution Channel
    • 6.9.1. E-commerce
    • 6.9.2. Pharmacies/Hospitals
    • 6.9.3. Retail Stores
    • 6.9.4. Supermarket/Hypermarket
    • 6.9.5. Others
  • 6.10. By Region
    • 6.10.1. North America
    • 6.10.2. Europe
    • 6.10.3. South America
    • 6.10.4. Asia-Pacific
    • 6.10.5. Middle East and Africa
  • 6.11. By Company Market Share (%), 2023

7. Sanitary Pads Market Outlook, By Region, 2017-2031F

  • 7.1. North America*
    • 7.1.1. Market Size & Forecast
      • 7.1.1.1. By Value
      • 7.1.1.2. By Volume
    • 7.1.2. By Product Type
      • 7.1.2.1. Disposable
      • 7.1.2.2. Reusable
    • 7.1.3. By Absorbency Level
      • 7.1.3.1. Regular
      • 7.1.3.2. Heavy
      • 7.1.3.3. Overnight
    • 7.1.4. By Material
      • 7.1.4.1. Cotton
      • 7.1.4.2. Synthetic
      • 7.1.4.3. Blended
    • 7.1.5. By Wing Configuration
      • 7.1.5.1. With Wings
      • 7.1.5.2. Without Wings
    • 7.1.6. By Size
      • 7.1.6.1. Regular
      • 7.1.6.2. Medium
      • 7.1.6.3. Large
      • 7.1.6.4. Extra Large
      • 7.1.6.5. Others
    • 7.1.7. By Fragrance
      • 7.1.7.1. Scented
      • 7.1.7.2. Unscented
    • 7.1.8. By Customer Preference
      • 7.1.8.1. Organic
      • 7.1.8.2. Inorganic
    • 7.1.9. By Distribution Channel
      • 7.1.9.1. E-commerce
      • 7.1.9.2. Pharmacies/Hospitals
      • 7.1.9.3. Retail Stores
      • 7.1.9.4. Supermarket/Hypermarket
      • 7.1.9.5. Others
    • 7.1.10. United States*
      • 7.1.10.1. Market Size & Forecast
      • 7.1.10.1.1. By Value
      • 7.1.10.1.2. By Volume
      • 7.1.10.2. By Product Type
      • 7.1.10.2.1. Disposable
      • 7.1.10.2.2. Reusable
      • 7.1.10.3. By Absorbency Level
      • 7.1.10.3.1. Regular
      • 7.1.10.3.2. Heavy
      • 7.1.10.3.3. Overnight
      • 7.1.10.4. By Material
      • 7.1.10.4.1. Cotton
      • 7.1.10.4.2. Synthetic
      • 7.1.10.4.3. Blended
      • 7.1.10.5. By Wing Configuration
      • 7.1.10.5.1. With Wings
      • 7.1.10.5.2. Without Wings
      • 7.1.10.6. By Size
      • 7.1.10.6.1. Regular
      • 7.1.10.6.2. Medium
      • 7.1.10.6.3. Large
      • 7.1.10.6.4. Extra Large
      • 7.1.10.6.5. Others
      • 7.1.10.7. By Fragrance
      • 7.1.10.7.1. Scented
      • 7.1.10.7.2. Unscented
      • 7.1.10.8. By Customer Preference
      • 7.1.10.8.1. Organic
      • 7.1.10.8.2. Inorganic
      • 7.1.10.9. By Distribution Channel
      • 7.1.10.9.1. E-commerce
      • 7.1.10.9.2. Pharmacies/Hospitals
      • 7.1.10.9.3. Retail Stores
      • 7.1.10.9.4. Supermarket/Hypermarket
      • 7.1.10.9.5. Others
    • 7.1.11. Canada
    • 7.1.12. Mexico

All segments will be provided for all regions and countries covered:

  • 7.2. Europe
    • 7.2.1. Germany
    • 7.2.2. France
    • 7.2.3. Italy
    • 7.2.4. United Kingdom
    • 7.2.5. Russia
    • 7.2.6. Netherlands
    • 7.2.7. Spain
    • 7.2.8. Turkey
    • 7.2.9. Poland
  • 7.3. South America
    • 7.3.1. Brazil
    • 7.3.2. Argentina
  • 7.4. Asia-Pacific
    • 7.4.1. India
    • 7.4.2. China
    • 7.4.3. Japan
    • 7.4.4. Australia
    • 7.4.5. Vietnam
    • 7.4.6. South Korea
    • 7.4.7. Indonesia
    • 7.4.8. Philippines
  • 7.5. Middle East & Africa
    • 7.5.1. UAE
    • 7.5.2. Saudi Arabia
    • 7.5.3. South Africa

8. Market Mapping, 2023

  • 8.1. By Product Type
  • 8.2. By Absorbency Level
  • 8.3. By Material
  • 8.4. By Wing Configuration
  • 8.5. By Size
  • 8.6. By Fragrance
  • 8.7. By Customer Preference
  • 8.8. By Distribution Channel

9. Macro Environment and Industry Structure

  • 9.1. Supply Demand Analysis
  • 9.2. Import Export Analysis
  • 9.3. Value Chain Analysis
  • 9.4. PESTEL Analysis
    • 9.4.1. Political Factors
    • 9.4.2. Economic System
    • 9.4.3. Social Implications
    • 9.4.4. Technological Advancements
    • 9.4.5. Environmental Impacts
    • 9.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 9.5. Porter's Five Forces Analysis
    • 9.5.1. Supplier Power
    • 9.5.2. Buyer Power
    • 9.5.3. Substitution Threat
    • 9.5.4. Threat from New Entrant
    • 9.5.5. Competitive Rivalry

10. Market Dynamics

  • 10.1. Growth Drivers
  • 10.2. Growth Inhibitors (Challenges and Restraints)

11. Key Players Landscape

  • 11.1. Competition Matrix of Top Five Market Leaders
  • 11.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
  • 11.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 11.4. SWOT Analysis (For Five Market Players)
  • 11.5. Patent Analysis (If Applicable)

12. Pricing Analysis

13. Case Studies

14. Key Players Outlook

  • 14.1. Procter & Gamble
    • 14.1.1. Company Details
    • 14.1.2. Key Management Personnel
    • 14.1.3. Products & Services
    • 14.1.4. Financials (As reported)
    • 14.1.5. Key Market Focus & Geographical Presence
    • 14.1.6. Recent Developments
  • 14.2. KIMBERLY-CLARK CORPORATION
  • 14.3. Hengan International Group Company Ltd.
  • 14.4. Edgewell Personal Care
  • 14.5. Kao Corporation
  • 14.6. Unicharm Corporation
  • 14.7. Eco Dreams International Ltd
  • 14.8. Honour Your Flow
  • 14.9. Nobel Hygiene Pvt Ltd
  • 14.10. FOSHAN NICEDAY SANITARY PRODUCTS CO., LTD.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us & Disclaimer