屋外用LEDディスプレイの世界市場の評価：実装タイプ別、最終用途別、地域別、機会、予測（2016年～2030年）

世界の屋外用LEDディスプレイ市場は、近年大きな成長を示しており、今後も力強い拡大ペースを維持すると予測されています。2022年の予測収益は約67億3,000万米ドルで、2030年までに163億1,000万米ドルに達し、2023年～2030年にCAGRで11.7%の健全な成長が見込まれています。

市場は、デジタル広告やブランディングへの要望が採用を促進し、急速に拡大しています。また、解像度の向上やエネルギー効率の改善など、技術の進歩も魅力を高めています。その結果、スポーツイベントや屋外エンターテインメントの急増が大型ディスプレイへのニーズを生み出し、市場成長を後押ししています。

スポーツ競技場最大の屋外ビデオボードを含む、Gillette Stadiumでの14台の新しいLEDディスプレイの建設は、スポーツと屋外エンターテインメント産業におけるLEDディスプレイの利用の増加を示しています。これらのディスプレイは、ライブ映像、即時リプレイ、統計、グラフィック、スポンサーメッセージを提供し、没入型の体験がもたらされます。この動向は、ファンのエンゲージメントと全体的な体験の向上に対する業界の献身を示しており、屋外用LEDディスプレイ市場の成長を後押ししています。LED技術は、スポーツ施設や屋外イベントにおいて、より大型で高解像度のダイナミックなディスプレイが一般的になるにつれて、観客がスポーツやエンターテインメントの材料に接する方法を変革する上で重要な役割を果たしています。

市場の成長に対する都市化とインフラ開発の影響

大都市地域の増加や、それに伴う交通ハブ、商業センター、公共スペースなどの重要なインフラの建設が、屋外用LEDディスプレイ市場を牽引しています。こうした近代化の試みは、効率的なコミュニケーションや販促の場を求めています。屋外用LEDディスプレイは、交通ハブにおけるダイナミックなサイネージソリューションとして不可欠であり、通勤客や乗客にリアルタイムの情報を提供しています。ショッピングモールでは、プロモーションや魅力的なコンテンツを表示することで、ショッピング体験を向上させます。さらに、公共の場所では、これらのディスプレイが人々に情報を伝え楽しませると同時に、有利な広告機会を提供します。都市が近代的な通信インフラに投資するにつれて、都市景観におけるこれらの適応型の注目を集めるディスプレイへのニーズが高まっており、市場の発展可能性が示されています。

屋外用LEDディスプレイ市場を形成するコスト効率の高い広告

屋外用LEDディスプレイのコスト効率は、市場の伸びの重要な触媒として浮上しています。従来の印刷広告では、製造と配送に多額の継続的なコストが必要です。一方、屋外用LEDディスプレイは、遠隔地からのコンテンツ更新や集中制御が可能なため、経済的に有益な選択肢となります。この重要な機能により、継続的なランニングコストが大幅に削減されるため、LEDディスプレイは経済的に健全で長期的な投資となります。その結果、企業やマーケティング担当者は経済的な戦略にますます魅了されるようになり、大規模なターゲットオーディエンスにリーチするコスト効率の高い方法を探しているさまざまな業界でLEDディスプレイの需要が高まっています。この現象は、屋外用LEDディスプレイ市場の成長拡大に不可欠です。

屋外用LEDディスプレイ市場における表面実装の優位性

表面実装型屋外用LEDディスプレイは、その耐久性と適応性により、現在の市場セグメントを独占しています。これらのディスプレイは極端な天候に耐えるように作られており、屋外での使用に最適です。さらに、薄型で軽量であるため、設置やメンテナンスが容易です。表面実装型LEDは非常に明るく、太陽光下でも見えます。エネルギー消費が少なく、寿命が長いため、運用コストを抑えることができます。さらに、これらのディスプレイはさまざまなサイズやデザインに変更できるため、独創的な設置が可能です。こうした利点から、表面実装型LEDディスプレイは屋外の広告やコミュニケーションに適した選択肢となっています。

当レポートでは、世界の屋外用LEDディスプレイ市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 世界の屋外用LEDディスプレイ市場に対するCOVID-19の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 製品と市場のインテリジェンス
• ブランド認知の方式
• 購入決定において考慮される要素
• プライバシーと安全規制への配慮

第6章 世界の屋外用LEDディスプレイ市場の見通し（2016年～2030年）

• 市場規模と予測
  • 金額
  • 数量
• 実装タイプ別
  • 表面実装型
  • 個別実装型
• 最終用途別
  • ビルボード
  • モバイルLEDディスプレイ
  • 外周ボード
  • 信号機
  • ビデオウォール
  • その他
• 地域別
  • 北米
  • 欧州
  • アジア太平洋
  • 南米
  • 中東・アフリカ
• 市場シェア：企業別（2022年）

第7章 世界の屋外用LEDディスプレイ市場の見通し：地域別（2016年～2030年）

• 北米
  • 市場規模と予測
  • 実装タイプ別
  • 最終用途別
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • トルコ
  • ポーランド
• アジア太平洋
  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン
• 南米
  • ブラジル
  • アルゼンチン
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第8章 市場マッピング（2022年）

• 実装タイプ別
• 最終用途別
• 地域別

第9章 マクロ環境と産業構造

• 需給分析
• 輸出入の分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第10章 市場力学

• 成長促進要因
• 成長抑制要因（課題、抑制要因）

第11章 主要企業情勢

• マーケットリーダー上位5社の競合マトリクス
• マーケットリーダー上位5社の市場収益分析（2022年）
• 合併と買収/合弁事業（該当する場合）
• SWOT分析（市場参入企業5社）
• 特許分析（該当する場合）

第12章 ケーススタディ

第13章 主要企業の見通し

• Barco NV
• Daktronics, Inc.
• Electronic Displays Inc.
• GALAXIA ELECTRONICS
• Leyard group
• LG Electronics Inc. (LG Corp.)
• Lighthouse Technologies Limited
• Panasonic Corporation
• Samsung Electronics Co Ltd
• Sony Group Corporation

第14章 戦略的推奨事項

第15章 当社について、免責事項

List of Tables

• Table 1: Global Outdoor LED Display Market Share, By Mount Type, 2016-2030F

Table 2: Global Outdoor LED Display Market Share, By End-use, 2016-2030F

Table 3: Global Outdoor LED Display Market Share, By Region, By Value (%), 2016-2030F Table 4: G

List of Figures

• Figure 01: Respondents, By Region
• Figure 02: Respondents, By Type of Industries
• Figure 03: Respondents, By Company Size
• Figure 04: Mount Type (%)
• Figure 05: Color Type (%)
• Figure 06: Brand Awareness (%)
• Figure 07: Advantages of Outdoor Led Displays (%)
• Figure 08: Application Domains (%)
• Figure 09: Emerging Technology (%)
• Figure 10: Challenges and Concerns (%)
• Figure 11: Factors Considered In Purchase Decision (%)
• Figure 12: After Sales Support (%)
• Figure 13: Privacy & Safety Regulations (%)
• Figure 14: Global Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 15: Global Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 16: Global Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 17: Global Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 18: Global Outdoor LED Display Market Size, By Region, By Value, In USD Million, 2016-2030F
• Figure 19: Global Outdoor LED Display Market Size, By Region, By Volume, In Thousand Sq. Meter, 2016-2030F
• Figure 20: Market Shares of Top Five Companies (In %, 2022)
• Figure 21: North America Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 22: North America Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 23: North America Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 24: North America Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 25: United States Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 26: United States Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 27: United States Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 28: United States Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 29: Canada States Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 30: Canada Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 31: Canada Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 32: Canada Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 33: Mexico Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 34: Mexico Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 35: Canada Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 36: Canada Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 37: Mexico Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 38: Mexico Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 39: Mexico Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 40: Mexico Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 41: Europe Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 42: Europe Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 43: Europe Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 44: Europe Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 45: Germany Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 46: Germany Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 47: Germany Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 48: Germany Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 49: France Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 50: France Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 51: France Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 52: Italy Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 53: United Kingdom Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 54: United Kingdom Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 55: United Kingdom Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 56: United Kingdom Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 57: Russia Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 58: Russia Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 59: Russia Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 60: Russia Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 61: Netherlands Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 62: Netherlands Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 63: Netherlands Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 64: Netherlands Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 65: Spain Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 66: Spain Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 67: Spain Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 68: Spain Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 69: Turkey Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 70: Turkey Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 71: Turkey Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 72: Turkey Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 73: Poland Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 74: Poland Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 75: Poland Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 76: Poland Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 77: Asia-Pacific Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 78: Asia-Pacific Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 79: Asia-Pacific Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 80: Asia-Pacific Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 81: India Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 82: India Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 83: India Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 84: India Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 85: China Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 86: China Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 87: China Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 88: China Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 89: Japan Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 90: Japan Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 91: Japan Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 92: Japan Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 93: Australia Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 94: Australia Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 95: Australia Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 96: Australia Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 97: Vietnam Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 98: Vietnam Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 99: Vietnam Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 100: Vietnam Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 101: South Korea Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 102: South Korea Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 103: South Korea Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 104: South Korea Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 105: Indonesia Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 106: Indonesia Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 107: Indonesia Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 108: Indonesia Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 109: Philippines Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 110: Philippines Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 111: Philippines Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 112: Philippines Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 113: South America Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 114: South America Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 115: South America Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 116: South America Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 117: Brazil Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 118: Brazil Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 119: Brazil Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 120: Brazil Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 121: Argentina Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 122: Argentina Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 123: Argentina Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 124: Argentina Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 125: Middle East & Africa Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 126: Middle East & Africa Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 127: Middle East & Africa Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 128: Middle East & Africa Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 129: Saudi Arabia Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 130: Saudi Arabia Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 131: Saudi Arabia Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 132: Saudi Arabia Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 133: UAE Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 134: UAE Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 135: UAE Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 136: UAE Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 137: South Africa Outdoor LED Display Market, By Value, In USD Million, 2016-2030F
• Figure 138: South Africa Outdoor LED Display Market Size, By Volume, In Thousand Sq. Meters, 2016-2030F
• Figure 139: South Africa Outdoor LED Display Market Size, By Mount Type, By Value, In USD Million, 2016-2030F
• Figure 140: South Africa Outdoor LED Display Market Size, By End-use, By Value, In USD Million, 2016-2030F
• Figure 141: By Mount Type Map-Market Size (USD Million, 2022) & Growth Rate (%, 2023E-2030F)
• Figure 142: By End-use Map-Market Size (USD Million, 2022) & Growth Rate (%, 2023E-2030F)
• Figure 143: By Region Map-Market Size (USD Million, 2022) & Growth Rate (%, 2023E-2030F)
• Figure 144: Number Of People Living In Urban And Rural Areas In World
• Figure 145: Share Of People Living In Urban Areas
• Figure 146: Market Share of Top Five Companies (In %, 2022)
• Figure 147: Number of Patents Issued (2021-2023)
• Figure 148: Number of Patents Issued by Country/Region (2021-2023)
• Figure 149: Number of Patents Issued by Company

Global outdoor LED display market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years. With projected revenue of approximately USD 6.73 billion in 2022, the market is forecasted to reach a value of USD 16.31 billion by 2030, displaying a robust CAGR of 11.7% from 2023 to 2030.

Outdoor LED displays provide several advantages, including excellent visibility in a variety of lighting settings, energy efficiency, a long lifespan, weather resistance, and dynamic content possibilities. They let organizations attract attention, efficiently transmit messages, and alter material on the go, making them a versatile and cost-effective tool for successful communication and advertising.

The outdoor LED display market is expanding rapidly as the desire for digital advertising and branding drives adoption. Also, technical advances such as improved resolution and energy efficiency boost attractiveness. Consequently, the surge in sporting events and outdoor entertainment creates a need for large-scale displays, propelling market growth.

The construction of 14 new LED displays at Gillette Stadium, including the largest outdoor videoboard at a sports arena, demonstrates the rising usage of LED displays in the sports and outdoor entertainment industries. Immersive experiences are provided by these displays, which offer live video, immediate replays, statistics, graphics, and sponsorship messages. The trend demonstrates the industry's dedication to improving fan engagement and overall experiences, which is fueling the growth of the outdoor LED display market. LED technology is playing a critical role in revolutionizing how audiences interact with sporting and entertainment material, as bigger, high-resolution, and dynamic displays become typical at sports facilities and outdoor events.

For instance, in November 2022, Leyard's "made-in-China" LED displays, which covered 1500m2, drew a lot of attention at the FIFA World Cup Qatar 2022, serving a variety of event scenarios ranging from stadiums to fan zones. It helped Leyard build a global footprint in VFX technology.

Influence of Urbanization and Infrastructure Development on Market's Growth

The increase of metropolitan regions, as well as the concurrent construction of vital infrastructure such as transportation hubs, commercial centers, and public spaces, are driving the outdoor LED display market. These attempts at modernization demand efficient communication and promotional outlets. Outdoor LED displays are essential as dynamic signage solutions in transportation hubs, providing commuters and passengers with real-time information. They improve the shopping experience at shopping malls by displaying promotions and appealing content. Furthermore, in public places, these displays enlighten and entertain people while providing lucrative advertising opportunities. As cities invest in modern communication infrastructure, the growing need for these adaptable, attention-grabbing displays in urban landscapes highlights their market development potential.

For example, in September 2022, Leyard, a well-known LED manufacturer, reached a key milestone by getting the Product Carbon Label Evaluation Certificate. This award recognizes their dedication to environmentally friendly production techniques and coincides with the industry's green initiatives.

Cost-Effective Advertising Reshaping the Outdoor LED Display Market

The cost-effectiveness associated with outdoor LED displays has emerged as a critical catalyst in fueling the market's rise. Traditional print advertising requires significant ongoing costs for manufacturing and delivery. Outdoor LED displays, on the other hand, provide an economically beneficial option due to their ability for remote content updates and centralized control. This critical feature significantly reduces ongoing running expenses, making LED displays an economically sound, long-term investment. As a result, companies and marketers alike are increasingly lured to economic strategy, driving the demand for LED displays across varied industries looking for a cost-effective way to reach large target audiences. This phenomenon is critical to the expanding growth of the outdoor LED display market.

For example, in May 2023, The General Specifications of Micro LED Screens, produced by industry giants such as BOE, TCL, and Hisense, have been released, establishing standards for Micro LED chip size, encouraging industry growth.

Dominance of Surface-mounted in Outdoor LED Display Market

Surface-mounted outdoor LED displays currently dominate the market segment owing to their durability and adaptability. These displays are built to resist extreme weather, making them perfect for usage outside. Furthermore, their thin and lightweight form makes installation and maintenance easy. Surface-mounted LEDs are extremely bright, allowing for vision in full sunshine. Their low energy consumption and long lifespan, lower operating expenses. Furthermore, these displays may be modified in a variety of sizes and designs, allowing for imaginative installations. Due to these benefits, surface-mounted LED displays have become the preferred choice for outdoor advertising and communication.

Asia-Pacific Dominates the Market

Asia-Pacific dominated the market with nearly 50% of the total market share in 2022 and it is expected that the market will grow at a double digit CAGR reach a projected value in 20230. Asia-Pacific has gained control of the outdoor LED display market. Demand for outdoor displays at transit hubs, commercial areas, and public places has increased due to rapid urbanization and considerable infrastructure investments. Production prices have decreased because of the region being the hub of LED component and manufacturing, particularly in China and South Korea. Furthermore, Asia-Pacific is at the forefront of LED technology innovation, continually producing cutting-edge solutions. A vibrant advertising and entertainment business increases demand for enormous outdoor displays. These elements, when combined, solidify Asia-Pacific as the leader in the outdoor LED display market, supported by powerful market dynamics and technological capability.

For instance, in November 2022, Lighthouse Technologies has teamed with AVITCOM System to offer its indoor and outdoor LED video display solutions exclusively in Singapore. The agreement seeks to increase Lighthouse's footprint in Singapore and provide high-quality LED goods to clients.

The United States Holds the Dominant Position in the Outdoor LED Display Market

The United States leads the supremacy in the outdoor LED display market and it is expected that the market will grow at a CAGR of 9.95% to reach a projected value in 2030. In the United States, schools and universities widely embrace outdoor LED displays for effective communication and engagement. These displays serve as informational hubs, showcasing announcements, event details, and educational content. With vibrant visuals and real-time updates, outdoor LED displays enhance campus communication, fostering a dynamic and interactive environment for students, faculty, and visitors.

Daktronics Inc. Strategically Leads Outdoor LED Display Market

The top five players operating in the global outdoor LED display market are Daktronics, Inc., LG Electronics Inc., Panasonic Corporation, Leyard Optoelectronic Co Ltd, and Unilumin Group Co Ltd. Daktronics, Inc. held the dominant position in the global outdoor LED display market. Daktronics' outdoor LED solutions are advantageous for transportation hubs, where displays are essential for delivering advertising, wayfinding, and information in aesthetically pleasing formats. The company's technology is used in entertainment settings and events, enhancing the immersive visual experiences that are offered at outdoor events like festivals and concerts. Most of the manufacturing of daktronics products take place in South Dakato, the United States. The company has manufacturing facilities in China and Ireland as well, this large number of manufacturing units across the globe strengthens the company's global presence.

Government Initiatives Acting as Catalyst

The government is aggressively pushing energy-efficient outdoor LED display technology through several initiatives. These activities attempt to cut energy usage, reduce greenhouse gas emissions, and improve overall sustainability. Incentives such as tax credits, rebates, and grants encourage enterprises and governments to switch to LED displays, promoting wider adoption. Furthermore, rules and standards guarantee that LED goods fulfill high energy efficiency criteria, leading to a more ecologically aware industry. Government-funded research and development initiatives stimulate innovation, leading to superior LED technology and lower costs. These combined initiatives enhance the growth of the outdoor LED display market while harmonizing with wider environmental and energy conservation aims.

Impact of COVID-19

Before COVID-19, the outdoor LED display market grew due to digital signs and urbanization. Following COVID-19, the market first experienced a slowdown because of gathering limitations, which impacted demand. Moreover, the advent of the pandemic disrupted the supply chain of outdoor LED display screens. Shipments decreased by about 25% in comparison to the fourth quarter of the pandemic, despite the Y-o-Y growth of the outdoor LED video display industry in the first quarter. However, the business remained resilient since LED screens played an important role in conveying pandemic-related information, promoting outdoor eating, and permitting drive-in events. Accelerated digitalization and a greater emphasis on outdoor communication solutions are likely to fuel future market expansion, highlighting outdoor LED displays' versatility and continuing significance in the emerging post-pandemic context. China's quick internal economic recovery and government-backed policies helped the country show its resilience during the pandemic. Furthermore, supply chain improvements in lead time and cost led to excellent performance for fine pixel pitch categories in broadcast applications, particularly for 1.00-1.49 mm products. Fine pixel pitch outdoor LED video displays seemed to compete parallelly with LCD video walls for projects with a display area of more than 20 to 30 sq meters.

Future Market Scenario (2024 - 2030F)

The promotion of events like festivals, exhibitions, and sporting events will continue to benefit the outdoor LED display market, fueling the demand for big and high-resolution displays.

Outdoor LED displays will be used in healthcare and educational buildings to disseminate information, provide instructions, and enhance learning settings.

As businesses seek to engage customers in new ways, the use of outdoor LED displays for advertising and enriching consumer experiences will increase in the retail sector.

Key Players Landscape and Outlook

The outdoor LED display market is highly competitive, with significant players such as Intel Corporation, Kingston Technology Company, Inc., Seagate Technology LLC, ADATA Technology Co., Ltd., and Samsung Electronics Co., Ltd. The market forecast is positive, owing to factors such as expanding demand for high-performance storage solutions, greater data center deployment, and an ongoing fall in SSD pricing. With advances in NAND technology, firmware breakthroughs, and the dominance of interfaces like as NVMe and PCIe, the SSD market is projected to grow further, delivering greater capacities, increased cost-efficiency, and enhanced performance to meet a wide range of consumer and corporate applications.

In December 2022, Lighthouse Technologies, a well-known global pioneer in LED video display technology, formed a distribution relationship with Zodiac Investment Corporation. The agreement is planned to capitalize on Lighthouse's expertise in LED displays to enter the rapidly increasing Vietnamese market, strengthening Zodiac's position in visual information solutions.

In November 2023, Lighthouse Technologies has established a distribution collaboration with AVLS, the Philippines' largest provider of audio-visual solutions. This alliance seeks to provide quality LED video display goods and services to corporate, educational, hotel, and government organizations in the country, boosting the audio-visual experience.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on the Global Outdoor LED Display Market

4. Executive Summary

5. Voice of Customer

• 5.1. Product and Market Intelligence
• 5.2. Mode of Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
  • 5.3.1. Features and other value-added service
  • 5.3.2. IT Infrastructure Compatibility
  • 5.3.3. Efficiency of Solutions
  • 5.3.4. After-Sales Support
• 5.4. Consideration of Privacy & Safety Regulations

6. Global Outdoor LED Display Market Outlook, 2016-2030F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Mount Type
  • 6.2.1. Surface Mounted
  • 6.2.2. Individually Mounted
• 6.3. By End-use
  • 6.3.1. Billboards
  • 6.3.2. Mobile LED Display
  • 6.3.3. Perimeter Board
  • 6.3.4. Traffic Lights
  • 6.3.5. Video Wall
  • 6.3.6. Others
• 6.4. By Region
  • 6.4.1. North America
  • 6.4.2. Europe
  • 6.4.3. Asia-Pacific
  • 6.4.4. South America
  • 6.4.5. Middle East and Africa
• 6.5. By Company Market Share (%), 2022

7. Global Outdoor LED Display Market Outlook, By Region, 2016-2030F

• 7.1. North America*
  • 7.1.1. Market Size & Forecast
    • 7.1.1.1. By Value
    • 7.1.1.2. By Volume
  • 7.1.2. By Mount Type
    • 7.1.2.1. Surface Mounted
    • 7.1.2.2. Individually Mounted
  • 7.1.3. By End-use
    • 7.1.3.1. Billboards
    • 7.1.3.2. Mobile LED Display
    • 7.1.3.3. Perimeter Board
    • 7.1.3.4. Traffic Lights
    • 7.1.3.5. Video Wall
    • 7.1.3.6. Others
  • 7.1.4. United States*
    • 7.1.4.1. Market Size & Forecast
    • 7.1.4.1.1. By Value
    • 7.1.4.1.2. By Volume
    • 7.1.4.2. By Mount Type
    • 7.1.4.2.1. Surface Mounted
    • 7.1.4.2.2. Individually Mounted
    • 7.1.4.3. By End-use
    • 7.1.4.3.1. Billboards
    • 7.1.4.3.2. Mobile LED Display
    • 7.1.4.3.3. Perimeter Board
    • 7.1.4.3.4. Traffic Lights
    • 7.1.4.3.5. Video Wall
    • 7.1.4.3.6. Others
  • 7.1.5. Canada
  • 7.1.6. Mexico

All segments will be provided for all regions and countries covered

• 7.2. Europe
  • 7.2.1. Germany
  • 7.2.2. France
  • 7.2.3. Italy
  • 7.2.4. United Kingdom
  • 7.2.5. Russia
  • 7.2.6. Netherlands
  • 7.2.7. Spain
  • 7.2.8. Turkey
  • 7.2.9. Poland
• 7.3. Asia Pacific
  • 7.3.1. India
  • 7.3.2. China
  • 7.3.3. Japan
  • 7.3.4. Australia
  • 7.3.5. Vietnam
  • 7.3.6. South Korea
  • 7.3.7. Indonesia
  • 7.3.8. Philippines
• 7.4. South America
  • 7.4.1. Brazil
  • 7.4.2. Argentina
• 7.5. Middle East & Africa
  • 7.5.1. Saudi Arabia
  • 7.5.2. UAE
  • 7.5.3. South Africa

8. Market Mapping, 2022

• 8.1. By Mount Type
• 8.2. By End-use
• 8.3. By Region

9. Macro Environment and Industry Structure

• 9.1. Demand Supply Analysis
• 9.2. Import Export Analysis
• 9.3. Value Chain Analysis
• 9.4. PESTEL Analysis
  • 9.4.1. Political Factors
  • 9.4.2. Economic System
  • 9.4.3. Social Implications
  • 9.4.4. Technological Advancements
  • 9.4.5. Environmental Impacts
  • 9.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 9.5. Porter's Five Forces Analysis
  • 9.5.1. Supplier Power
  • 9.5.2. Buyer Power
  • 9.5.3. Substitution Threat
  • 9.5.4. Threat from New Entrant
  • 9.5.5. Competitive Rivalry

10. Market Dynamics

• 10.1. Growth Drivers
• 10.2. Growth Inhibitors (Challenges and Restraints)

11. Key Players Landscape

• 11.1. Competition Matrix of Top Five Market Leaders
• 11.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2022)
• 11.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 11.4. SWOT Analysis (For Five Market Players)
• 11.5. Patent Analysis (If Applicable)

12. Case Studies

13. Key Players Outlook

• 13.1. Barco NV
  • 13.1.1. Company Details
  • 13.1.2. Key Management Personnel
  • 13.1.3. Products & Services
  • 13.1.4. Financials (As reported)
  • 13.1.5. Key Market Focus & Geographical Presence
  • 13.1.6. Recent Developments
• 13.2. Daktronics, Inc.
• 13.3. Electronic Displays Inc.
• 13.4. GALAXIA ELECTRONICS
• 13.5. Leyard group
• 13.6. LG Electronics Inc. (LG Corp.)
• 13.7. Lighthouse Technologies Limited
• 13.8. Panasonic Corporation
• 13.9. Samsung Electronics Co Ltd
• 13.10. Sony Group Corporation

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer