屋外用LEDディスプレイの市場規模、シェア、成長分析：技術別、カラーディスプレイ別、用途別、地域別 - 産業予測 2025～2032年

屋外用LEDディスプレイ市場規模は2023年に85億9,000万米ドルとなり、予測期間（2025～2032年）のCAGRは6%で、2024年の91億米ドルから2032年には145億1,000万米ドルに成長すると予測されています。

屋外用LEDディスプレイの世界市場は、デジタル広告の需要増加や、展示会、スポーツ競合、式典などの大規模イベントの動向の高まりを背景に、大きな成長を遂げようとしています。このような集会は、スポンサーにとって、自社製品を展示し、より多くの視聴者にアピールできる費用対効果の高い機会であり、動的ディスプレイは管理が容易で、リアルタイム更新が可能です。Daktronics Inc.のような企業は、ドレクセル大学やカタールのLusail Boulevardのような有名な会場でのインパクトのあるLED設置に協力することで、この可能性を示しています。さらに、電子機器の需要の急増は、技術の進歩やインターネットアクセスの拡大によって強化されたインタラクティブ・ディスプレイの人気とともに、高度なデジタル体験に向けた消費者の嗜好の変化を浮き彫りにし、市場の成長軌道をさらに強固なものにしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

屋外用LEDディスプレイ市場規模：技術別

• 市場概要
• 個別に取り付け
• 表面実装

屋外用LEDディスプレイ市場規模：カラーディスプレイ別

• 市場概要
• モノクロ表示
• 3色ディスプレイ
• フルカラーディスプレイ

屋外用LEDディスプレイ市場規模：用途別

• 市場概要
• LED看板
• 周辺LEDボード
• LEDモバイルパネル
• LED信号機
• LEDビデオウォール
• その他のLEDマトリックスボード

屋外用LEDディスプレイ市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Barco（Belgium）
• Leyard（China）
• SNA Displays（USA）
• Samsung（South Korea）
• Absentec（China）
• Daktronics（USA）
• Unilumin（China）
• NEC Display Solutions（Japan）
• PixelFLEX（USA）
• Christie Digital Systems（USA）
• Planar Systems（USA）
• LG Electronics（South Korea）
• JVC Kenwood（Japan）
• Panasonic（Japan）
• Sony（Japan）
• Sharp（Japan）
• AU Optronics（Taiwan）
• Innolux（Taiwan）
• Chimei Innolux（Taiwan）
• BOE Technology Group（China）

結論と推奨事項

Outdoor LED Display market size was valued at USD 8.59 Billion in 2023 and is poised to grow from USD 9.10 Billion in 2024 to USD 14.51 Billion by 2032, growing at a CAGR of 6% during the forecast period (2025-2032).

The global outdoor LED display market is set for significant growth, driven by the increasing demand for digital advertising and the rising trend of large-scale events such as exhibitions, sports competitions, and ceremonies. These gatherings present sponsors with a cost-effective opportunity to showcase their products and reach a broader audience through dynamic displays, which offer easier management and the ability to make real-time updates. Companies like Daktronics Inc. illustrate this potential by collaborating on impactful LED installations at notable venues like Drexel University and Qatar's Lusail Boulevard. Moreover, the surge in electronic demand, alongside the popularity of interactive displays-enhanced by technological advancements and greater internet access-highlights a shift in consumer preferences towards advanced digital experiences, further solidifying the market's growth trajectory.

Top-down and bottom-up approaches were used to estimate and validate the size of the Outdoor Led Display market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Outdoor Led Display Market Segmental Analysis

Global Outdoor LED Display Market is segmented by technology, color display, application and region. Based on technology, the market is segmented into individually mounted and surface mounted. Based on color display, the market is segmented into monochrome display, tri-color display and full-color display. Based on application, the market is segmented into LED billboards, perimeter LED boards, LED mobile panel, LED traffic lights, LED video walls and other LED matrix boards. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Outdoor Led Display Market

The Outdoor LED Display market is primarily driven by the escalating demand for digital advertising, fueled by the rising inclination towards dynamic and interactive content. Businesses and advertisers increasingly recognize the efficacy of outdoor LED displays as powerful tools for brand visibility and promotion. These displays offer the ability to capture attention with vibrant visuals and real-time updates, making them an attractive choice for reaching diverse audiences. As companies strive to enhance their marketing strategies and engage consumers in more captivating ways, the adoption of outdoor LED displays continues to rise, solidifying their role in the evolving advertising landscape.

Restraints in the Outdoor Led Display Market

One of the key restraints in the Outdoor LED Display market is the substantial initial investment required for installation. This high cost can be a significant barrier for small and medium-sized businesses or organizations with limited financial resources, making it challenging for them to adopt this technology. The substantial upfront expenses associated with acquiring and installing outdoor LED displays may discourage potential buyers who are working within strict budgetary constraints. As a result, the high initial costs could slow the market's growth by limiting access to this effective advertising medium for a segment of potential users.

Market Trends of the Outdoor Led Display Market

The Outdoor LED Display market is witnessing a pronounced trend towards the increasing adoption of Fine Pixel Pitch (FPP) displays, driven by the demand for superior resolution and image clarity in diverse applications, including advertising, sports events, and digital signage. As consumers and businesses seek enhanced visual experiences, FPP technologies provide seamless viewing options, effectively catering to the nuances of high-detail content. This shift not only reflects a transformation in aesthetic preferences but also underscores the importance of engaging viewers in competitive outdoor environments. Consequently, manufacturers are focusing on developing advanced FPP solutions to capitalize on this burgeoning market trend, thus ensuring sustained growth and innovation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Outdoor LED Display Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Individually Mounted
• Surface Mounted

Global Outdoor LED Display Market Size by Color Display & CAGR (2025-2032)

• Market Overview
• Monochrome Display
• Tri-Color Display
• Full-Color Display

Global Outdoor LED Display Market Size by Application & CAGR (2025-2032)

• Market Overview
• Led Billboards
• Perimeter LED Boards
• LED Mobile Panel
• LED Traffic Lights
• LED Video Walls
• Other LED Matrix Boards

Global Outdoor LED Display Market Size & CAGR (2025-2032)

• North America (Technology, Color Display, Application)
  • US
  • Canada
• Europe (Technology, Color Display, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Color Display, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Color Display, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Color Display, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Barco (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leyard (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SNA Displays (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Absentec (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daktronics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilumin (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEC Display Solutions (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PixelFLEX (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Christie Digital Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Planar Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JVC Kenwood (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AU Optronics (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Innolux (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chimei Innolux (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BOE Technology Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations