市場調査レポート

商品コード

1388958

男性用トイレタリー用品の世界市場：カテゴリー別・価格帯別・流通チャネル別・地域別の評価、機会と予測 (2016年～2030年)

Global Male Toiletries Market Assessment, By Category, By Range, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F

出版日: 2023年12月01日
発行: Market Xcel - Markets and Data
ページ情報: 英文 206 Pages
納期: 3～5営業日

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価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=143.57円

全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

世界の男性用トイレタリー用品の市場規模は2022年に276億米ドルと推定され、2023年から2030年にかけて4.1%のCAGRで成長し、2030年には380億6,000万米ドルに達すると予測されます。メトロセクシュアルな男性の出現や、有名人やインフルエンサーの影響力の高まりに影響され、伝統的な男性らしさに対する認識が進化していることが、態度の変化をもたらしています。その結果、男性はグルーミング用品により多くの資金を投じるようになっています。さらに、メンズサロンの増加が、世界規模で男性用化粧品の需要を押し上げています。さらに、シェーバーやカミソリのような電気製品に、最先端技術に基づく独特の性能を取り入れることで、まったく新しい製品を生み出している業界企業もあります。基本的な刃物からボディグルーマーや電気シェーバーまで、その製品ラインは拡大し、市場の成長を加速させています。大手企業はマーケティング戦略に投資し、フェイスブック、インスタグラム、ツイッターなどのソーシャルメディア・プラットフォームで商品を宣伝しています。男性用グルーミング用品市場は、天然素材やオーガニック製品への需要が高まるにつれ、新規参入企業も増えています。

近年、世界中の男性用グルーミング用品において、従来の髭剃り重視から、パーソナルケアに対するより広い視点が求められるようになっています。例えば、髭をきれいに剃るのではなく、髭をきれいに整えるという消費者の嗜好の変化が髭剃りの習慣を変えています。このような嗜好の変化は、ひげ用ワックス、ひげ用修正剤、ひげ用クリームの売上増加につながっています。その結果、市場参入企業は消費者のニーズを考慮し、それに合わせて製品を設計しています。例えば、2021年10月、ジレット (ザ・プロクター・アンド・ギャンブル・カンパニーのブランド) から新製品「ジレットラボ (エクスフォリエイティング・バー付き) 」が発売されました。この新しいカミソリは、刃が通過する前に汚れやゴミを取り除くことで、肌を髭剃りに適した状態に整えると謳うもので、洗顔と同じくらい簡単で素早く使用できます。同じことが、ハンドルに角質除去バーを組み込むことによって行われました。

当レポートでは、世界の男性用トイレタリー用品の市場について分析し、製品の概略や市場の基本構造、全体的な市場規模の動向見通し、セグメント別・地域別の詳細動向、市場の背景事情や主な影響要因、主要企業のプロファイル・市場シェアなどを調査しております。

人口統計 (年齢/コホート分析 (団塊の世代とX世代、ミレニアル世代、Z世代)、性別、所得別 (低所得、中所得、高所得)、地域別、国籍別など)
市場認識と製品情報
ブランドの認知度とロイヤルティ
購入意思決定時に考慮される要素
購入目的 (個人使用、贈答品)
購入頻度
購入手段
製品/ブランドの吸収におけるブランドアンバサダーまたはインフルエンサーマーケティングの役割

第6章世界の男性用トイレタリー用品市場の将来展望 (2016年～2030年)

市場規模と予測
- 金額ベース
- 数量ベース
カテゴリー別
- スキンケア
- ヘアケア・スタイリング
- シェービング・ヒゲケア
- バス/ボディ
- フレグランス
- オーラルケア
- その他
価格帯別
- 量販品
- 高級品
流通チャネル別
- オンライン
- オフライン
  - スーパーマーケット/ハイパーマーケット
  - 薬局・ドラッグストア
  - 専門店
  - 百貨店
  - その他
地域別
- 北米
- 欧州
- 南米
- アジア太平洋
- 中東・アフリカ
企業別市場シェア (%、2022年)

第7章世界の男性用トイレタリー用品市場の将来展望：地域別 (2016年～2030年)

北米*
- 市場規模と予測
  - 金額ベース
  - 数量ベース
- カテゴリー別
- 価格帯別
- 流通チャネル別
- 米国*
  - 市場規模と予測
  - カテゴリー別
  - 価格帯別
  - 流通チャネル別
- カナダ
- メキシコ

各セグメントの情報は、対象となる全ての地域・国について提供されます。

欧州
- ドイツ
- フランス
- イタリア
- 英国
- ロシア
- オランダ
- スペイン
- トルコ
- ポーランド
南米
- ブラジル
- アルゼンチン
アジア太平洋
- インド
- 中国
- 日本
- オーストラリア
- ベトナム
- 韓国
- インドネシア
- フィリピン
中東・アフリカ
- サウジアラビア
- アラブ首長国連邦
- 南アフリカ

第8章市場マッピング (2022年)

カテゴリー別
価格帯別
流通チャネル別
地域別

第9章マクロ環境と産業構造

需給分析
輸出入分析
バリューチェーン分析
PESTEL分析
ポーターのファイブフォース分析

第10章市場力学

成長促進要因
成長抑制要因 (課題、制約)

第11章主要企業の情勢

市場リーダー上位5社：競合マトリックス
市場リーダー上位5社：市場収益分析 (%、2022年)
企業合併・買収 (M&A)/合弁事業 (該当する場合)
SWOT分析 (市場参入企業5社の場合)
特許分析 (該当する場合)

第12章価格分析

第13章ケーススタディ

第14章主要企業の見通し

The Procter & Gamble (P&G) Company

企業概要
経営幹部
製品・サービス
財務状況 (報告どおり)
重点市場と地理的プレゼンス
最近の動向

L'Oreal SA
Unilever Plc
Shiseido Co., Ltd.
Beiersdorf AG
Johnson & Johnson Services, Inc.
Molton Brown Limited
The Estee Lauder Companies Inc.
Colgate-Palmolive Company
Coty Inc.

上記企業は市場シェア順ではなく、調査作業中に入手した情報に従って変更される可能性があります。

第15章戦略提言

第16章 Market Xcelについて、免責事項

図表

List of Tables

Table 1. Pricing Analysis of Products from Key Players
Table 2. Competition Matrix of Top 5 Market Leaders
Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

Figure 1. Global Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 2. Global Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 3. Global Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 4. Global Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 5. Global Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 6. Global Male Toiletries Market Share, By Region, in USD Billion, 2016-2030F
Figure 7. North America Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 8. North America Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 9. North America Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 10. North America Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 11. North America Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 12. North America Male Toiletries Market Share, By Country, in USD Billion, 2016-2030F
Figure 13. United States Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 14. United States Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 15. United States Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 16. United States Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 17. United States Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 18. Canada Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 19. Canada Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 20. Canada Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 21. Canada Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 22. Canada Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 23. Mexico Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 24. Mexico Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 25. Mexico Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 26. Mexico Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 27. Mexico Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 28. Europe Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 29. Europe Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 30. Europe Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 31. Europe Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 32. Europe Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 33. Europe Male Toiletries Market Share, By Country, in USD Billion, 2016-2030F
Figure 34. Germany Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 35. Germany Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 36. Germany Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 37. Germany Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 38. Germany Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 39. France Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 40. France Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 41. France Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 42. France Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 43. France Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 44. Italy Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 45. Italy Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 46. Italy Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 47. Italy Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 48. Italy Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 49. United Kingdom Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 50. United Kingdom Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 51. United Kingdom Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 52. United Kingdom Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 53. United Kingdom Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 54. Russia Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 55. Russia Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 56. Russia Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 57. Russia Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 58. Russia Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 59. Netherlands Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 60. Netherlands Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 61. Netherlands Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 62. Netherlands Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 63. Netherlands Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 64. Spain Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 65. Spain Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 66. Spain Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 67. Spain Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 68. Spain Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 69. Turkey Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 70. Turkey Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 71. Turkey Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 72. Turkey Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 73. Turkey Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 74. Poland Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 75. Poland Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 76. Poland Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 77. Poland Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 78. Poland Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 79. South America Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 80. South America Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 81. South America Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 82. South America Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 83. South America Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 84. South America Male Toiletries Market Share, By Country, in USD Billion, 2016-2030F
Figure 85. Brazil Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 86. Brazil Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 87. Brazil Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 88. Brazil Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 89. Brazil Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 90. Argentina Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 91. Argentina Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 92. Argentina Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 93. Argentina Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 94. Argentina Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 95. Asia-Pacific Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 96. Asia-Pacific Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 97. Asia-Pacific Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 98. Asia-Pacific Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 99. Asia-Pacific Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 100. Asia-Pacific Male Toiletries Market Share, By Country, in USD Billion, 2016-2030F
Figure 101. India Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 102. India Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 103. India Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 104. India Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 105. India Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 106. China Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 107. China Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 108. China Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 109. China Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 110. China Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 111. Japan Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 112. Japan Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 113. Japan Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 114. Japan Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 115. Japan Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 116. Australia Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 117. Australia Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 118. Australia Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 119. Australia Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 120. Australia Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 121. Vietnam Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 122. Vietnam Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 123. Vietnam Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 124. Vietnam Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 125. Vietnam Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 126. South Korea Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 127. South Korea Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 128. South Korea Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 129. South Korea Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 130. South Korea Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 131. Indonesia Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 132. Indonesia Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 133. Indonesia Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 134. Indonesia Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 135. Indonesia Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 136. Philippines Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 137. Philippines Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 138. Philippines Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 139. Philippines Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 140. Philippines Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 141. Middle East & Africa Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 142. Middle East & Africa Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 143. Middle East & Africa Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 144. Middle East & Africa Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 145. Middle East & Africa Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 146. Middle East & Africa Male Toiletries Market Share, By Country, in USD Billion, 2016-2030F
Figure 147. Saudi Arabia Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 148. Saudi Arabia Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 149. Saudi Arabia Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 150. Saudi Arabia Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 151. Saudi Arabia Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 152. UAE Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 153. UAE Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 154. UAE Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 155. UAE Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 156. UAE Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 157. South Africa Male Toiletries Market, By Value, in USD Billion, 2016-2030F
Figure 158. South Africa Male Toiletries Market, By Volume, in Unit Thousands, 2016-2030F
Figure 159. South Africa Male Toiletries Market Share, By Category, in USD Billion, 2016-2030F
Figure 160. South Africa Male Toiletries Market Share, By Range, in USD Billion, 2016-2030F
Figure 161. South Africa Male Toiletries Market Share, By Distribution Channel, in USD Billion, 2016-2030F
Figure 162. By Category Map-Market Size (USD Billion) & Growth Rate (%), 2022
Figure 163. By Range Map-Market Size (USD Billion) & Growth Rate (%), 2022
Figure 164. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2022
Figure 165. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2022

Product Code: MX10664

Global male toiletries market size was estimated at USD 27.6 billion in 2022 and is projected to reach USD 38.06 billion by 2030, growing at a CAGR of 4.1% from 2023 to 2030. The evolving perceptions of traditional masculinity, influenced by the emergence of the metrosexual man and the growing impact of celebrities and influencers, have led to a shift in attitudes. Consequently, men are increasingly investing more money in grooming products. Additionally, the rise in men's salons is driving up demand for male toiletries on a global scale. In addition, some industry players are creating brand-new electrical products like shavers and razors by incorporating distinctive performance qualities based on cutting-edge technology. From basic blades to body groomers and electric shavers, their product line has expanded, helping to accelerate market growth. Leading companies are investing in marketing initiatives and promoting their goods on social media platforms like Facebook, Instagram, and Twitter. The market for men's grooming products is seeing the entry of new players as well, as demand for natural and organic products rises.

The traditional emphasis on shaving has given way to a broader perspective on personal care in men's grooming products around the world in recent years. For example, shifts in consumer preferences toward a well-groomed beard as opposed to a clean-shaven look are altering shaving habits. This change in preference is subsequently contributing to increased sales of beard wax, beard fixers, and shaving creams. As a result, market participants are taking consumers' needs into account and designing products accordingly. For instance, in October 2021, a new product, GilletteLabs with Exfoliating Bar, was introduced by Gillette- a brand by The Procter & Gamble Company. This new razor claimed to prepare the skin for a close shave by removing dirt and debris before the blades passed, and it was as simple and quick to use as washing the face. The same was done by incorporating an exfoliating bar into the handle .

Growing Demand for Men's Grooming Products with Clean Labels and No Chemicals

Demand for natural, clean-label, and organic products has grown in the market for male toiletries products as a result of growing consumer awareness of the adverse effects of some chemical compounds commonly used in grooming products, such as shaving creams. Increasingly, a significant portion of men favour chemical-free natural grooming products. There has been an increase in demand for grooming products that are safe, all-natural, organic, and free of animal testing in recent years. In July 2021 , JASON, a brand of the Hain Celestial Group (a top manufacturer of natural and organic products), released a men's line with three collections: Refreshing (for all skin and hair types), Calming (for sensitive skin and dandruff) and Hydrating (for dry skin and hair). Body wash, 2-in-1 shampoo and conditioner, deodorant, facial moisturiser, and after-shave balm were all included in each set. The premiumization of organic men's grooming products has led to their high price, which has raised the significance of clean-label substances. Market participants are actively promoting their products through various means.

Government Regulations/Initiatives

Governments worldwide typically have regulatory bodies responsible for overseeing the safety, labelling, and marketing of cosmetic products, including toiletries. Authorities may regulate certain ingredients used in toiletries to protect consumer health. For example, they may prohibit or restrict the use of certain chemicals known to be harmful or require manufacturers to disclose the ingredients on product labels. Manufacturers of male toiletries must comply with these regulations to provide accurate information to consumers and prevent false or misleading claims. Various international organizations, such as the International Cooperation on Cosmetics Regulation (ICCR), work towards harmonizing regulations and standards related to cosmetics. Harmonization efforts aim to facilitate international trade while ensuring consumer safety.

Asia-Pacific Expected to be the Fastest-Growing Market

Asia-Pacific is one of the largest and fastest-growing markets for male toiletries. Male consumers across the region are spending more money than ever to feel and look amazing, boost their self-confidence, and play around with their sense of identity. Several factors contribute to this region's significant presence in the male toiletries market. Exposure to western lifestyles and media has influenced men's grooming habits in the region. Men are increasingly adopting grooming practices and seeking male-specific toiletries, propelling the market growth. For instance, BTS, a South Korean boy band, has endorsed Korean skin care and cosmetics brands and has launched pop-up shops that fuse music, fashion, and lifestyle in places like Bangkok, Singapore, and Taipei. The BTS boys have incredible influencer appeal in Asia. The convenience of online shopping, along with competitive pricing and product variety, has contributed to the expansion of the market. The online male market is accepting new male-centric brands and focused brand extensions while combining skin, body, and hair care goods with perfumes and grooming equipment. Many international brands have recognized the potential in the Asia-Pacific market and have tailored their product offerings to suit the preferences and specific needs of Asian men. Targeting metrosexual males who are willing to invest more in their personal branding, advertising campaigns are also breaking taboos. Furthermore, the market for skin-friendly shaving creams, genderless face care products, hair dyes, tonics, and scents is poised for expansion.

Changing Societal Norms and Attitudes

The male toiletries market is significantly influenced by shifting societal norms and attitudes, highlighting the pivotal role these changes play in shaping various aspects of our lives. Traditionally, grooming and personal care were often associated with femininity. However, in recent years, there has been a broader acceptance of men engaging in grooming practices as a means of self-care and self-expression. This cultural shift has opened up opportunities for the male toiletries market to cater to a growing demand from men. Society's increased focus on health and wellness has extended to male grooming. There is a growing awareness among men regarding the significance of tending to their physical appearance and overall well-being. The increasing emphasis on diversity and inclusion has led to a greater acknowledgment of different beauty standards and preferences. The male toiletries market has responded by offering a wider range of products that cater to diverse skin types, hair textures, and personal preferences. This inclusivity has attracted a more diverse consumer base and contributed to market growth. Companies and brands are competing to manufacture unique and inclusive products in the male toiletries segment focusing on men's well-being and their grooming. In April 2022 , Nivea Men, a brand of Beiersdorf AG, introduced a skin-care moisturiser made from recycled carbon dioxide. The carbon capture and utilisation (CCU) technique produced the final product. The climate care moisturiser gives a revitalising moisture boost and has a calming effect on the skin.

Impact of COVID-19

The COVID-19 pandemic had a notable impact on the male toiletries market. The market saw a rise in demand during the pandemic as men were able to take better care of themselves because they had taken a break from their routine. Consumer interest in personal care products made with natural ingredients rose because of the pandemic. Product purchases were significantly influenced by the increased demand to maintain cleanliness and sanitation at production facilities as well as the increased need to source clean materials for personal care products. Prior to the pandemic's onset, consumers were already avoiding personal care items that contained artificial substances and preservatives due to the danger of acquiring an infection.

Men focused more on essential personal care products, such as skincare essentials, hair care basics, and hygiene products, while discretionary items like luxury fragrances saw a decline in demand. As vaccination efforts progress and restrictions are gradually lifted, the male toiletries market is expected to recover. The resumption of social activities, office work, and events may lead to increased demand for grooming and fragrance products.

Key Players Landscape and Outlook

The market is highly competitive, characterized by a multitude of small- and medium-sized companies, regional competitors, and prominent multinational brands like Beiersdorf AG, The Procter & Gamble Company, L'Oreal S.A., and Shiseido Co., Ltd. Regional and international players are concentrating on using organic components due to the rise in demand for natural and organic products. The primary strategies used by the top players in the market are new product innovations and expansions. Acquisitions and mergers are accelerating market expansion. For instance , in December 2021, L'Oreal S.A. declared signing a deal to purchase California-based American skincare brand, Youth to the People.

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on Global Male Toiletries Market

4. Executive Summary

5. Voice of Customer

5.1. Demographics (Age/Cohort Analysis - Baby Boomers and GenX, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
5.2. Market Awareness and Product Information
5.3. Brand Awareness and Loyalty
5.4. Factors Considered in Purchase Decision
- 5.4.1. Brand Name
- 5.4.2. Pack Size
- 5.4.3. Price
- 5.4.4. Customisation Options
- 5.4.5. Packaging Type
- 5.4.6. Inclination Towards Organic Products
- 5.4.7. Promotional Offers & Discounts
5.5. Purpose of Purchase (Personal Use, Gifting)
5.6. Frequency of Purchase
5.7. Medium of Purchase
5.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. Global Male Toiletries Market Outlook, 2016-2030F

6.1. Market Size & Forecast
- 6.1.1. By Value
- 6.1.2. By Volume
6.2. By Category
- 6.2.1. Skin Care
- 6.2.2. Hair Care & Styling
- 6.2.3. Shaving & Beard Care
- 6.2.4. Bath & Body
- 6.2.5. Fragrances
- 6.2.6. Oral Care
- 6.2.7. Others
6.3. By Range
- 6.3.1. Mass
- 6.3.2. Premium
6.4. By Distribution Channel
- 6.4.1. Online
- 6.4.2. Offline
  - 6.4.2.1. Supermarkets/Hypermarkets
  - 6.4.2.2. Pharmacy & Drug Stores
  - 6.4.2.3. Specialty Stores
  - 6.4.2.4. Departmental Stores
  - 6.4.2.5. Others
6.5. By Region
- 6.5.1. North America
- 6.5.2. Europe
- 6.5.3. South America
- 6.5.4. Asia-Pacific
- 6.5.5. Middle East and Africa
6.6. By Company Market Share (%), 2022

7. Global Male Toiletries Market Outlook, By Region, 2016-2030F

7.1. North America*
- 7.1.1. Market Size & Forecast
  - 7.1.1.1. By Value
  - 7.1.1.2. By Volume
- 7.1.2. By Category
  - 7.1.2.1. Skin Care
  - 7.1.2.2. Hair Care & Styling
  - 7.1.2.3. Shaving & Beard Care
  - 7.1.2.4. Bath & Body
  - 7.1.2.5. Fragrances
  - 7.1.2.6. Oral Care
  - 7.1.2.7. Others
- 7.1.3. By Range
  - 7.1.3.1. Mass
  - 7.1.3.2. Premium
- 7.1.4. By Distribution Channel
  - 7.1.4.1. Online
  - 7.1.4.2. Offline
  - 7.1.4.2.1. Supermarkets/Hypermarkets
  - 7.1.4.2.2. Pharmacy & Drug Stores
  - 7.1.4.2.3. Specialty Stores
  - 7.1.4.2.4. Departmental Stores
  - 7.1.4.2.5. Others
- 7.1.5. United States*
  - 7.1.5.1. Market Size & Forecast
  - 7.1.5.1.1. By Value
  - 7.1.5.1.2. By Volume
  - 7.1.5.2. By Category
  - 7.1.5.2.1. Skin Care
  - 7.1.5.2.2. Hair Care & Styling
  - 7.1.5.2.3. Shaving & Beard Care
  - 7.1.5.2.4. Bath & Body
  - 7.1.5.2.5. Fragrances
  - 7.1.5.2.6. Oral Care
  - 7.1.5.2.7. Others
  - 7.1.5.3. By Range
  - 7.1.5.3.1. Mass
  - 7.1.5.3.2. Premium
  - 7.1.5.4. By Distribution Channel
  - 7.1.5.4.1. Online
  - 7.1.5.4.2. Offline
  - 7.1.5.4.2.1. Supermarkets/Hypermarkets
  - 7.1.5.4.2.2. Pharmacy & Drug Stores
  - 7.1.5.4.2.3. Specialty Stores
  - 7.1.5.4.2.4. Departmental Stores
  - 7.1.5.4.2.5. Others
- 7.1.6. Canada
- 7.1.7. Mexico

All segments will be provided for all regions and countries covered:

7.2. Europe
- 7.2.1. Germany
- 7.2.2. France
- 7.2.3. Italy
- 7.2.4. United Kingdom
- 7.2.5. Russia
- 7.2.6. Netherlands
- 7.2.7. Spain
- 7.2.8. Turkey
- 7.2.9. Poland
7.3. South America
- 7.3.1. Brazil
- 7.3.2. Argentina
7.4. Asia Pacific
- 7.4.1. India
- 7.4.2. China
- 7.4.3. Japan
- 7.4.4. Australia
- 7.4.5. Vietnam
- 7.4.6. South Korea
- 7.4.7. Indonesia
- 7.4.8. Philippines
7.5. Middle East & Africa
- 7.5.1. Saudi Arabia
- 7.5.2. UAE
- 7.5.3. South Africa

8. Market Mapping, 2022

8.1. By Category
8.2. By Range
8.3. By Distribution Channel
8.4. By Region

9. Macro Environment and Industry Structure

9.1. Supply Demand Analysis
9.2. Import Export Analysis
9.3. Value Chain Analysis
9.4. PESTEL Analysis
- 9.4.1. Political Factors
- 9.4.2. Economic System
- 9.4.3. Social Implications
- 9.4.4. Technological Advancements
- 9.4.5. Environmental Impacts
- 9.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
9.5. Porter's Five Forces Analysis
- 9.5.1. Supplier Power
- 9.5.2. Buyer Power
- 9.5.3. Substitution Threat
- 9.5.4. Threat from New Entrant
- 9.5.5. Competitive Rivalry

10. Market Dynamics

10.1. Growth Drivers
10.2. Growth Inhibitors (Challenges and Restraints)

11. Key Players Landscape

11.1. Competition Matrix of Top Five Market Leaders
11.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2022)
11.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
11.4. SWOT Analysis (For Five Market Players)
11.5. Patent Analysis (If Applicable)

12. Pricing Analysis

13. Case Studies

14. Key Players Outlook

14.1. The Procter & Gamble (P&G) Company
- 14.1.1. Company Details
- 14.1.2. Key Management Personnel
- 14.1.3. Products & Services
- 14.1.4. Financials (As reported)
- 14.1.5. Key Market Focus & Geographical Presence
- 14.1.6. Recent Developments
14.2. L'Oreal S.A.
14.3. Unilever Plc
14.4. Shiseido Co., Ltd.
14.5. Beiersdorf AG
14.6. Johnson & Johnson Services, Inc.
14.7. Molton Brown Limited
14.8. The Estee Lauder Companies Inc.
14.9. Colgate-Palmolive Company
14.10. Coty Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

男性用トイレタリー用品の世界市場：カテゴリー別・価格帯別・流通チャネル別・地域別の評価、機会と予測 (2016年～2030年)

Global Male Toiletries Market Assessment, By Category, By Range, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 新型コロナウイルス感染症 (COVID-19) が世界の男性用トイレタリー用品市場に与える影響

第4章 エグゼクティブサマリー

第5章 顧客側の見解

第6章 世界の男性用トイレタリー用品市場の将来展望 (2016年～2030年)

第7章 世界の男性用トイレタリー用品市場の将来展望：地域別 (2016年～2030年)

第8章 市場マッピング (2022年)

第9章 マクロ環境と産業構造

第10章 市場力学

第11章 主要企業の情勢

第12章 価格分析

第13章 ケーススタディ

第14章 主要企業の見通し

第15章 戦略提言