市場調査レポート
商品コード
1386038
スマートパッケージングの世界市場:タイプ別、最終用途別、地域別、機会、予測、2016年~2030年Global Smart Packaging Market Assessment, By Type [Active Packaging, Intelligent Packaging, Others], By End-use [Food and Beverage, Healthcare, Automotive, Personal Care, Logistics, Others], By Region, Opportunities, and Forecast, 2016-2030F |
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カスタマイズ可能
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スマートパッケージングの世界市場:タイプ別、最終用途別、地域別、機会、予測、2016年~2030年 |
出版日: 2023年11月24日
発行: Market Xcel - Markets and Data
ページ情報: 英文 163 Pages
納期: 3~5営業日
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世界のスマートパッケージングの市場規模は、2022年の347億米ドルから2030年には614億3,000万米ドルに達すると予測されています。2023年から2030年までの予測期間では、CAG7R7.4%という著しい成長率が見込まれています。
製品の包装は製品そのものと同じくらい重要であり、製品の包装方法は長年にわたって変化しています。市場成長の原動力となっているのは、技術革新、環境に優しいソリューション、エンゲージメントに対する消費者の要求、eコマースの台頭です。テクノロジーは日常生活で重要な役割を果たしており、多くのブランドが製品包装にテクノロジーを活用することで、より多くの機能を提供し、顧客エンゲージメントを高めています。世界のスマートパッケージング市場は、製品の包装方法における変革的進化を象徴しており、最先端技術と従来の包装機能の融合を提供しています。
物理的なパッケージングとデジタルインタラクションの融合は、企業がダイナミックな体験を提供し、真正性を確保し、リアルタイムのデータインサイトを収集するための新たな道を開いた。技術革新が牽引する時代において、スマートパッケージングは製品パッケージの概念を再定義する革命の最前線に立っています。
スマートパッケージングは、ブランドがパーソナライズされた体験を通じて顧客エンゲージメントを構築・強化する効率的な方法です。スマートパッケージングは、QRコードやNFCタグのようなインタラクティブな要素を提供することができ、消費者はこれをスキャンすることで、追加の製品情報、プロモーション、関連コンテンツにアクセスすることができます。拡張現実(AR)は、その機能によって消費者がカスタマイズされたコンテンツ、プロモーション、使用方法にアクセスでき、パッケージをインタラクティブなタッチポイントに変えられるため、世界のスマートパッケージング市場で人気を集めています。
コネクテッドパッケージングにより、消費者とのインタラクションは、情報提供、娯楽、ロイヤルティプログラムの一部など、無数の可能性があります。デジタル説明書への迅速なアクセスにより、ブランドは出荷、準備、用量、廃棄といった顧客の使用パターンを理解し、製品をより使いやすくすることができます。よりスムーズな消費者体験のために、ユーザーにとって注文、再注文、返品が容易になります。
世界のスマートパッケージング市場は、世界中の様々な業界に影響を与えています。FMCGからヘルスケア、自動車から物流に至るまで、世界のスマート包装市場は、製品を安全に保ち、寿命を延ばし、より深い洞察を得るためのデータ収集において、業界を問わず様々なブランドにとって重要な役割を果たしています。食品・飲料業界では、スマート包装はセンサーを使用して温度と湿度を監視し、サプライチェーン全体を通じて食品の安全性と鮮度を維持します。ロジスティクス業界では、スマートパッケージングは、盗難や紛失の可能性をリアルタイムで監視しアラームを発することでセキュリティを向上させ、企業はパッケージングにセンサーを搭載することで、理想的な在庫レベルを維持し、在庫切れを減らすことができます。
当レポートでは、世界のスマートパッケージング市場について調査し、市場の概要とともに、タイプ別、最終用途別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。
By Region Map-Market Size (USD Billion) & Growth Rate (%), 2022
Global smart packaging market is expected to reach USD 61.43 billion by 2030 from USD 34.7 billion in 2022. The market is displaying a remarkable growth rate that is forecasted to be 7.4% compounded annually for the forecast period between 2023 and 2030.
The packaging of a product holds as much importance as the product itself, and the way products have been packaged over the years is changing. The market growth is driven by technological innovation, eco-friendly solutions, consumer demand for engagement and the rise of e-commerce. Technology plays an important part in everyday life, and many brands are leveraging technology in product packaging to provide more functionality and increase customer engagement. The global smart packaging market represents a transformative evolution in the way products are packaged, offering a blend of cutting-edge technology and traditional packaging functionality.
The convergence of physical packaging and digital interaction has opened new avenues for businesses to provide dynamic experiences, ensure authenticity, and gather real-time data insights. In an era driven by technological innovation, smart packaging stands at the forefront of a revolution that has redefined the concept of product packaging.
Smart packaging is an efficient way for brands to build and enhance customer engagement through personalized experiences. Smart packaging can offer interactive elements like QR codes or NFC tags that consumers can scan to access additional product information, promotions, or related content. Augmented Reality (AR) is becoming popular in the global smart packaging market as its features allow consumers to access tailored content, promotions and usage instructions, and transform packaging into interactive touchpoints.
With connected packaging, there are countless possibilities for consumer interaction, whether informative, entertaining, or a part of a loyalty program. Quick access to digital instructions help brands to understand customers' usage patterns of shipping, preparation, dosage, and disposal, and makes the products easier to use. For a smoother consumer experience, it makes ordering, reordering, and returning easier for the user.
Tetra Pak, a significant food processing and packaging firm, has added an entertaining and engaging smart packaging experience to its cartons for a top European fruit juice producer to inform and motivate its customers. The creative technology studio Appetite Creative and Tetra Pak worked together to design the feature.
McDonald's oversees approx. 38,000 restaurants in more than 100 nations and thousands of suppliers. To assure ingredient availability, reduce supply chain disruptions, and safeguard its commitment to food safety and ethical sourcing, the company uses real-time supply chain monitoring.
The global smart packaging market has made its impact across industries, all over the world. From FMCG to healthcare and from automotive to logistics, the global smart packaging market is playing a vital role for various brands, across industries, in keeping the product safe, extending its life and gathering data to get deeper insights. In the food and beverage industry, using sensors, smart packaging monitors temperature and humidity, ensuring that food goods stay safe and fresh throughout the supply chain. In logistics, smart packaging improves security by enabling real-time monitoring and alarms for potential theft or loss and businesses can maintain ideal inventory levels and decrease stockouts with the aid of sensors in packaging.
EVERTHNG company has developed the "Product Cloud" system , encompassing the entire lifecycle from sourcing, manufacturing, distribution, retail, and consumption, to recycling. Noteworthy brands such as Mondelez, Unilever, Coca-Cola, LVMH, and Diageo have embraced EVERTHNG's intelligent packaging solutions.
Real-time insights about the movements of products are being made possible in large part by smart packaging. Brands can monitor temperature, humidity, and location by integrating GPS tracking and sensors, guaranteeing that items are kept in ideal conditions throughout the supply chain. In the global smart packaging market, tracking and transparency has become an important aspect of smart packaging, such as product's journey from the starting point to the endpoint can be traced.
This kind of packaging tracks a product's travel through the supply chain using RFID tags or other tracking tools. The supply chain's effectiveness can be increased, and theft can be avoided with the use of this information. Real-time tracking and monitoring capabilities are provided by smart packaging systems, improving visibility across the supply chain. It results in improved inventory management, decreased waste, and simplified logistics processes.
The rise of e-commerce and growth in online sales channels is one of the primary reasons why the global smart packaging market is growing as the growth of online shopping has heightened the importance of packaging. As smart packaging's capabilities closely match the requirements and expectations of online retailers and consumers, e-commerce and smart packaging have developed a symbiotic relationship.
Smart packaging can provide e-commerce companies with tools to enhance customer experiences, gather feedback, and facilitate returns. QR codes NFC tags, and other interactive elements on packaging allow consumers to access product information, promotions, and related content, creating a personalized and memorable experience. The e-commerce sector is concerned about counterfeit goods. Customers have options to confirm the legitimacy of their purchases to smart packaging solutions with anti-counterfeiting features, which increases customer faith in the platform.
The COVID-19 pandemic had a significant impact on the global smart packaging market, influencing trends and developments in several different industries. As smart packaging market is dependent on other industries, the demand smart packaging solutions reduced due to restrictions and lockdowns. As the pandemic hit, the demand for personal care products, automotive, food and beverage declined and the subsequent demand for smart packaging decreased. However, as the demand for pharmaceuticals and healthcare products increased, the global smart packaging market showed positive impact. As the world's economy rebounded, the demand for smart packaging increased across the industries. Changed consumer behavior pushed the market further, like Smart packaging, with its QR codes and NFC technology, offering touchless ways to access information and interact with products. The pandemic led to the expansion of online shopping, which had a huge demand for smart packaging solutions.
Over the years, the global smart packaging market has expanded significantly with a positive outlook. The global smart packaging market is anticipated to grow steadily for the forecast period, catering to various industries across regions all over the globe. The market is expected to gain most in the Asia-Pacific, as India and China have huge population size as well as growing incomes with urbanization. Factors such as increased consumer demand for interactive experiences, advancements in IoT technology, and a growing emphasis on sustainability and supply chain optimization have prompted many businesses to invest in smart packaging. Significant smart packaging is not limited to big business houses, but to SMEs as well.
Key players are likely to continue investing in research and development to offer innovative solutions that cater to various industries needs and address evolving consumer expectations.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.