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市場調査レポート
商品コード
1322269
アルコール飲料の世界市場の評価:タイプ別、アルコール度数別、包装別、カテゴリ別、流通チャネル別、地域別、機会、予測(2016年~2030年)Alcoholic Beverages Market Assessment, By Type, By Alcohol Content, By Packaging, By Category, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F |
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カスタマイズ可能
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アルコール飲料の世界市場の評価:タイプ別、アルコール度数別、包装別、カテゴリ別、流通チャネル別、地域別、機会、予測(2016年~2030年) |
出版日: 2023年08月03日
発行: Market Xcel - Markets and Data
ページ情報: 英文 125 Pages
納期: 3~5営業日
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世界のアルコール飲料の市場規模は、2022年の1兆7,100億米ドルから2030年までに2兆3,400億米ドルに達し、2023年~2030年の予測期間にCAGRで4.01%の成長が予測されています。市場拡大の主な要因の1つは、多忙な生活やストレスの多い仕事のスケジュールによってもたらされる緊張や不安を和らげるためのアルコール飲料に対する需要の増加と、女性たちの消費動向の拡大です。また、世界各地でカフェ、パブ、クラブ、バー、ホテル、レストランが拡大し、アルコール飲料の消費が増加していることも、市場に明るい見通しをもたらしています。さらに、プレミアムでアルコール度数の低いRTDアルコール飲料に対する一般消費者の需要が世界中で高まっています。このことが市場成長を加速させ、人々の社交や週末の集まりの動向を高めています。
加えて、ハイパーマーケット、スーパーマーケット、専門店、コンビニエンスストア、オンラインストアなど、さまざまな流通チャネルを通じてアルコール飲料が広く入手できるようになったことも、産業経営者に有利な拡大可能性をもたらしています。市場は、若い世代によるフレーバー付きアルコール飲料への需要の向上によって好影響を受けています。これとは別に、消化管の健康維持に役立つビールの人気の向上により、市場は拡大しています。
さらに、中国やインドなどの新興国における職人技を駆使した蒸留酒の需要の急増により、市場成長が見込まれています。さらに、競争力のある価格で付加価値の高いハードセルツァー製品に対する需要の増加を活用する機会が市場にもたらされています。しかし、産業の拡大は、ノンアルコール飲料への選好の高まりによって妨げられています。健康志向の消費者に対応するため、主要企業は現在、アルコール度数の低いコーディアルやアルコール飲料の導入に注力しています。2021年8月、もっともヘルシーな低アルコールビールの1つであるHola Beer with Lime(アルコール度数0.5%)が、Loah Beer Co.によって低アルコール・ノンアルコールカテゴリに導入されました。アルコール度数0.5%を目標に、酵母、ホップ、麦芽はすべてアルコールビールと同じものを使用し、英国市場で現在販売されている低アルコールビールのうち、もっとも低カロリーで低糖質です。
今日、世界の消費者の選好はより洗練され、ユニークで優れたアルコール飲料をいつも探しているため、最高級のアルコール飲料に対する市場需要が高まっています。米国蒸留酒協会のデータによると、2021年までにプレミアムウイスキーの9リットルケースが2,170万本、プレミアムウォッカの9リットルケースが2,110万本消費されました。また、スーパープレミアムウイスキーは前年比14.1%増、ウォッカは同13.9%増でした。
健康志向の高まりを受け、機能性プレミアムアルコール飲料が開発されました。アルコールはさまざまな天然成分や外来の成分が含まれることで、より優れた機能性を発揮する傾向があり、幅広い消費者を惹きつけています。例えば、英国のプレミアムジンブランドであるWhitley Neillは、2022年3月にジンの新商品としてOriental Spiced Ginを発売しました。このジンには、グレインオブパラダイス、コリアンダー、ジンジャー、チリ、クミン、サフラン、唐辛子など、さまざまな植物やスパイスが含まれています。したがって、予測期間を通じて、プレミアム/スーパープレミアムアルコール飲料の人気の高まりが市場需要を促進すると予想されます。
当レポートでは、世界のアルコール飲料市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global Alcoholic Beverages Market size was estimated at USD 1.71 trillion in 2022 and is projected to reach USD 2.34 trillion by 2030, growing at a CAGR of 4.01% for the forecast period between 2023 to 2030. One of the main drivers of the market's expansion is the increased demand for alcoholic beverages to ease the tension and anxiety brought on by busy lives and stressful job schedules coupled with growing consumption trends among women. Additionally, a positive market outlook is being provided by the rising consumption of alcoholic beverages as a result of the expansion of cafes, pubs, clubs, bars, hotels, and restaurants around the world. Additionally, there is a growing demand among the general public worldwide for premium, low ABV (alcohol by volume) ready-to-drink (RTD) alcoholic beverages. This is accelerating the market's growth and the rising trend of socializing and weekend gatherings among people.
In addition, the widespread accessibility of alcoholic beverages through various distribution channels, including hypermarkets, supermarkets, specialty, convenience, and online stores, provides industry operators with lucrative expansion potential. The market is being positively impacted by the younger generation's rising demand for flavored alcoholic beverages. Apart from this, the market is expanding because of the growing popularity of beer, which helps people keep a healthy digestive tract.
Furthermore, the alcoholic beverages market is anticipated to grow due to the surging demand for artisanal spirits in emerging economies like China and India. Additionally, there is an opportunity for the market to capitalize on the increasing demand for value-added hard seltzer products at competitive prices. However, the industry expansion is hindered by the rising preference for non-alcoholic beverages. To cater to health-conscious consumers, major players are now focusing on introducing cordials and alcoholic beverages with lower alcohol content. In August 2021, Hola Beer with Lime (0.5% ABV), one of the healthiest low-alcohol beers, was introduced to the low and no-alcohol category by Loah Beer Co. Aiming, especially at a 0.5% ABV, the new Hola Beer with Lime is brewed with all the same yeast, hops, and malts as alcoholic beer. It also has one of the lowest calorie and sugar contents of any low-alcohol beer currently available in the UK market.
Global consumers today have more refined tastes and are constantly searching for unique and excellent alcoholic beverages resulting in greater market demand for alcoholic beverages of the highest caliber. In 2021 , 21.7 million 9-liter cases of premium whisky and 21.1 million 9-liter cases of premium vodka were consumed, as per the data by the Distilled Spirits Council of the United States. Additionally, Super-premium whisky and vodka both experienced year-over-year growth rates of 14.1% and 13.9%, respectively.
Functional premium alcoholic beverages have been developed as a result of the increase in health consciousness. Alcohol tends to have better functional qualities when various natural and exotic components are included, which attracts a wider range of consumers. For instance, the premium gin brand Whitley Neill in the United Kingdom introduced Oriental Spiced Gin as a new gin variety in March 2022. This gin contains a variety of botanicals and spices, including grains of paradise, coriander, ginger, chilli, cumin, saffron, and chilli. As a result, market demand is anticipated to be driven by the growing popularity of premium and super-premium alcoholic beverages throughout the forecast period.
People in emerging economies are experimenting with new forms of entertainment like nightclubs and pub hopping due to the growing urban population and increased disposable incomes. Additionally, sales of alcoholic beverages are driven by young individuals with wealthy families, substantial social media influence, and simple access to alcohol. Urban areas have more alcoholic beverage usage because of stressful employment and the idea that alcohol calms the mind, drives the demand for these beverages. Manufacturers of alcoholic beverages are often adding new flavours to their products. Customers are intrigued to test these products, which are appropriate for the alcoholic beverage business, especially millennials. To take benefit from the growing millennial population, in October 2022, three limited-edition unique experimental brews were created by Carlsberg Breweries A/S to mark the company's 175th anniversary.
Governments typically require alcoholic beverage producers, distributors, and retailers to obtain licenses and permits to operate legally. These licenses may be specific to different types of alcoholic beverages, such as beer, wine, or spirits. The application process and requirements for obtaining licenses vary, including factors such as age restrictions, background checks, and adherence to specific regulations. Governments set standards for the production, quality, and safety of alcoholic beverages. The labelling requirements often include details such as alcohol content, ingredients, allergen information, health warnings, and origin. Age restrictions are enforced for the purchase and consumption of alcoholic beverages. The legal drinking age varies globally, aiming to protect public health and prevent underage drinking. Alcoholic beverages are subject to taxation and excise duties imposed by governments. The rates and structures of these taxes vary across countries and can significantly impact pricing, profitability, and consumer demand. Governments use taxation as a means to generate revenue and regulate alcohol consumption.
This region leads the alcoholic beverage sector because a large majority of the population in North America is under the age of 25. Over the course of the forecast period, the market for alcoholic beverages is anticipated to grow due to the increased demand for premium alcoholic beverages. Due to rising disposable income, it is projected that the North American alcohol market will expand significantly. In the upcoming years, developing nations are anticipated to dominate the region's alcoholic beverage market. Due to customer perceptions of craft spirits as premium quality and the national notion of mindful drinking, craft beer and craft spirits are the segments with the strongest growth rates.
Wine consumption in North America has also been steadily increasing. The region has seen a rise in wine appreciation and wine culture, with consumers exploring a wide variety of wines from different regions and grape varieties. This trend has been supported by wine tourism, wine clubs, and a growing interest in wine education. According to the Wine Institute, a total of 822 million gallons of wine were consumed in the United States in 2022.
People's drinking patterns have substantially changed since the COVID-19 pandemic, shifting from pubs and restaurants to their homes. Alcohol is a common component of people's social lives, which COVID-19 has drastically affected. Overall, a few people did not change their drinking habits, but among those who did, their consumption increased by a larger percentage. According to early figures on government tax receipts, alcohol sales in Germany, the United Kingdom, and the United States rose by 3% to 5% in 2020 compared to 2019. This industry was badly impacted by the sharp decline in alcohol sales in bars and restaurants, while off-premises sales, such as those made in retail and online businesses, saw tremendous growth. For instance, online sales rose up to 234% in the United States.
The market is extremely competitive, and large competitors hold sizable market shares. Diageo, Anheuser-Busch InBev, Heineken Holding NV, Bacardi Limited, and Constellation Brands are some of the industry's biggest participants. The players in the market for alcoholic beverages employ a variety of business strategies to boost sales. These strategies include joint ventures, product innovations, and mergers and acquisitions. For instance, in March 2023, Pernod Ricard USA announced buying a majority stake in a flavored American Whiskey brand Skrewball. In the same month in 2023, Diageo completed its acquisition of a Philippines' dark rum- Don Papa Rum.
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