業務用デジタルカメラのインド市場の評価：カテゴリ別、タイプ別、流通チャネル別、地域別、機会、予測（2017年度～2031年度）

インドの業務用デジタルカメラの市場規模は、2030年度に9億3,628万米ドルに達し、予測期間中にCAGRで12.35%の成長が予測されています。高品質な写真撮影や動画撮影に対する需要の増加により、市場は安定的に成長しています。また、ソーシャルメディアプラットフォームの人気の増大やデジタルマーケティングの台頭により、高品質なビジュアルコンテンツに対する需要が急増しました。

当レポートでは、インドの業務用デジタルカメラ市場について調査分析し、市場規模と予測、市場力学、競合の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 製品の概要

第3章 インドの業務用デジタルカメラ市場に対するCOVID-19の影響

第4章 顧客の声

• 回答者の人口統計
• ブランドの所有とロイヤリティ
• 購入決定に向けて考慮される要素
  • 価格設定
  • ブランドモデルの選好
  • プロのニーズ
  • レビューと推奨
• 購買行動分析
  • 将来の購入の意向
  • 好ましいカメラの特徴
  • 好ましい購入チャネル
  • 購入の頻度

第5章 エグゼクティブサマリー

第6章 インドの業務用デジタルカメラ市場の見通し（2017年度～2031年度）

• 市場規模と予測
  • 金額
  • 数量
• 市場シェアと予測
  • カテゴリ別
  • タイプ別
  • 流通チャネル別
  • 地域別
  • 都市ごとのカメラ販売台数

第7章 インドの業務用デジタルカメラ市場のマッピング（2023年度）

• カテゴリ別
• タイプ別
• 流通チャネル別
• 地域別

第8章 上位5社の価格分析

第9章 小売業者のSKUの分析

第10章 マクロ経済環境と業界構造分析

• バリューチェーン分析
• 需要供給の分析
• 輸出入の分析
• ポーターのファイブフォース分析

第11章 市場力学

• 主な動向と発展
• 成長促進要因
• 成長抑制要因

第12章 ケーススタディ

第13章 競合情勢

• マーケットリーダーの競合マトリックス
  • SWOT分析 - Canon India Private Limited
  • SWOT分析 - Nikon India Private Limited
  • SWOT分析 - Sony India Private Limited
  • SWOT分析 - Fujifilm India Private Limited
  • SWOT分析 - Panasonic Life Solutions India Private Limited
• マーケットリーダーの収益
• 提携とパートナーシップ

第14章 競合の見通し

• Canon India Pvt Ltd.
• Panasonic Life Solutions India Pvt. Ltd.
• Nikon India Pvt Ltd
• Sony India Private Limited
• Fujifilm India Private Limited
• FCE Lifestyles Pvt Ltd. (Leica India)
• OM Digital Solutions Corporation (Olympus Corporation)
• Kodak India Pvt Ltd (Eastman Kodak Company)
• Pentax Ricoh Imaging Company, Ltd.

第15章 戦略的推奨事項

第16章 当社について・免責事項

List of Tables

• Table 1: Preferred Camera Features, By Brand, 2023
• Table 2: Annual Sales Volume in Metro Cities, FY2022-23
• Table 3: Annual Sales Volume in Non-Metro Cities, FY2023
• Table 4: Pricing Analysis of Top Five Market Companies, FY2023
• Table 5: Import by India - By Value (USD Million), FY2018-FY2022
• Table 6: Export from India - By Value (USD Million), FY2018-FY2022
• Table 7: Competition Matrix of Market Leaders, FY2023

List of Figures

• Figure 1: Respondent Demographics, March 2023
• Figure 2: Voice of Customer, Brand Awareness & Loyalty
• Figure 3: Voice of Customer, Price Preference
• Figure 4: Voice of Customer, Brand Model/Preference
• Figure 5: Voice of Customer, Professional Need
• Figure 6: Voice of Customer, Reviews & Recommendations (Respondent Count)
• Figure 7: Voice of Customer, Product Series - Intent of Future Purchase (Respondent's Count)
• Figure 8: Preferred Channel of Purchase, 2023
• Figure 9: Voice of Customer, Frequency of Purchase
• Figure 10: India Professional Digital Camera Market, By Value, In USD Million, FY2016- 030F
• Figure 11: India Professional Digital Camera Market, By Volume, In Units, FY2016-2030F
• Figure 12: India Professional Digital Camera Market Share, By Category, By Value, In USD Million, FY2016-2030F
• Figure 13: India Professional Digital Camera Market Share, By Camera Type, By Value, In USD Million, FY2016-2030F
• Figure 14: India Professional Digital Camera Market Share, By Distribution Channel, In USD Million, FY2016-2030F
• Figure 15: India Professional Digital Camera Market Share, By Region, In USD Million, FY2016-2030F
• Figure 16: By Category Map-Market Size (USD Million) & Growth Rate (%), FY2022
• Figure 17: By Camera Type Map-Market Size (USD Million) & Growth Rate (%), FY2022
• Figure 18: By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2022
• Figure 19: By Region Map-Market Size (USD Million) & Growth Rate (%), FY2022
• Figure 20: Leading Brands Product Category Analysis, By Sales Volume (%), FY2023
• Figure 21: Sony APS-C SKU Analysis, By Sales Volume (%), FY2023
• Figure 22: Sony Full-Frame SKU Analysis, By Sales Volume (%), FY2023
• Figure 23: Canon APS-C SKU Analysis, By Sales Volume (%), FY2023
• Figure 24: Canon Full-Frame SKU Analysis, By Sales Volume (%), FY2023
• Figure 25: Nikon APS-C SKU Analysis, By Sales Volume (%), FY2023
• Figure 26: Nikon Full-Frame SKU Analysis, By Sales Volume (%), FY2023
• Figure 27: Fujifilm APS-C SKU Analysis, By Sales Volume (%), FY2023
• Figure 28: Mirrorless Mult-Brands SKU Analysis, By Sales Volume (%), FY2023
• Figure 29: Estimated Revenues of Top Five Players in India Professional Digital Camera Market, In USD Million, FY2022

India Professional Digital Camera Market value size will reach at USD 936.28 million in FY2030 at CAGR of 12.35% during the forecast period. The market is growing steadily due to the increasing demand for high-quality photography and videography. The market is primarily driven by professional photographers, videographers, and filmmakers who required advanced features such as high-resolution sensors, low-light photography, interchangeable lenses, and manual controls to capture high-quality images and videos. Apart from this, increasing popularity of social media platforms and the rise of digital marketing led to a surge in demand for high-quality visual content.

Increasing Demand for Mirrorless Cameras

Mirrorless cameras are gaining popularity among professional photographers in India, largely due to their compact size, ease of use, superior image quality, video capabilities, affordability, and popularity among professional photographers. In recent years, the market observed sudden paradigm shift towards mirrorless cameras from digital SLR cameras (DSLR) and have managed to grab majority market share in short time. This is being driven by leading market players shifting focus in production of more mirrorless cameras than DSLRs amid the growing preference of end-users towards these cameras.

Growing Inclination of Content Creators Towards Hybrid Cameras

Hybrid cameras, also known as Mirrorless interchangeable-lens cameras (MILCs), have gained immense popularity among vloggers, content creators, and social media influencers who seek a camera that is portable, lightweight, and delivers exceptional image and video quality. The emergence of social media platforms such as Instagram, YouTube, and TikTok has amplified the need for cameras that can capture high-quality content for these platforms.

COVID-19 Impact

The COVID-19 pandemic has had a significant impact on the Indian economy, including the professional digital camera market. Due to the nationwide lockdown and restrictions on movement and gatherings, many photography projects, events, and shoots were postponed or cancelled. As a result, the demand for professional digital cameras decreased significantly. In addition, the closure of multi brand stores and showrooms also affected the market as it became difficult for photographers and enthusiasts to access cameras and related equipment. However, online sales of professional digital cameras increased as many people shifted to online shopping during the pandemic.

The pandemic affected the supply chain network drastically which heavily restrict the import of cameras and led to an increase in the prices of professional digital cameras in India as there is no manufacturing facility for cameras in India. Despite the challenges, in post COVID scenario, the professional digital camera market in India is recovering in the coming years as the situation normalizes and the demand for high-quality content and digital photography increases.

In this report, India Professional Digital Camera Market has been segmented into the following categories:

1. India Professional Digital Camera Market, By Category

• 1.1. DSLR
• 1.2. DSLM (Mirrorless)
• 1.3. Compact
• 1.4. Camcorders
• 1.5. Lenses

2. India Professional Digital Camera Market, By Type

• 2.1. Full frame
• 2.2. APS-C
• 2.3. Micro 4/3

3. India Professional Digital Camera Market, By Distribution Channel

• 3.1. Online
• 3.2. Offline
  • 3.2.1. Brand Stores/Kiosks
  • 3.2.2. Multi-Brand Stores
  • 3.2.3. Others

4. India Professional Digital Camera Market, By Region

• 4.1. Metro Cities
• 4.2. Non-Metro Cities
  • 4.2.1. Tier 1 Cities
  • 4.2.2. Tier 2 Cities
  • 4.2.3. Tier 3 Cities
  • 4.2.4. Tier 4 Cities

Key Players Landscape and Outlook:

To expand the market share and profitability, several businesses are focusing on strategic collaboration projects. However, the mid-size and small businesses are leveraging the expansion capabilities on gaining new contracts and tapping into new markets as result of technical improvements and product innovations.

The market is highly competitive with key players involving Canon India Pvt. Ltd., Nikon India Pvt. Ltd., Sony India Pvt. Ltd., Panasonic Life Solutions India Pvt. Ltd., Fujifilm India Pvt. Ltd.

• In February 2023, Canon unveiled the EOS R8, a new entry-level full-frame camera and the EOS R50, a new APS-C mirrorless camera that will replace the EOS M50 Mark II. Both cameras feature many of the robust video and still shooting features of the EOS R6 Mark II, including Canon Log 3 and up to 40 frames per second continuous shooting.

• In January 2023, Panasonic has introduced the Lumix S5II and S5IIX cameras in India. A freshly created 24.2-megapixel 35mm full-frame CMOS sensor along with PDAF is featured in the new hybrid mirrorless cameras (Phase Detection Auto-Focus). In order to achieve high resolution, natural description, and around 2x faster signal processing for high bit-rate video recording, the image engine has also undergone recent development.

• In October 2022, Nikon India launched firmware version 3.00 for flagship full frame mirrorless camera Nikon Z9. Firmware version 3.00 further enhances the Z9, offering exciting new features related to both video and still functions, as well as improved operability and display features that respond to user needs.

Key Players Operating in India Professional Digital Camera Market:

Key Benefits of Buying This Report:

Market Xcel reports are based on qualitative and quantitative data collected through 'on-ground' primary research interventions. Based on our in-depth research, our reports can also provide granular city/state level market size data. The report includes deeper actionable insights provided by the industry experts & Key Opinion Leaders thus offering cutting-edge business solutions. The forecast data included in the report is based on 'Drivers based forecasting' technique ensuring accurate decoding of the future.

Table of Contents

1. Research Methodology

2. Product Overview

3. Impact of COVID-19 on India Professional Digital Camera Market

4. Voice of Customer

• 4.1. Respondents' Demographics
• 4.2. Brand Ownership and Loyalty
• 4.3. Factors Considered For Purchase Decision
  • 4.3.1. Price Preference
  • 4.3.2. Brand Model Preference
  • 4.3.3. Professional Need
  • 4.3.4. Reviews and Recommendations
• 4.4. Buying Behaviour Analysis
  • 4.4.1. Intent of Future Purchase
  • 4.4.2. Preferred Camera Features
  • 4.4.3. Preferred Channel of Purchase
  • 4.4.4. Frequency of Purchase

5. Executive Summary

6. India Professional Digital Camera Market Outlook, FY2017-FY2031F

• 6.1. Market Size and Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share & Forecast
  • 6.2.1. By Category
    • 6.2.1.1. DSLR
    • 6.2.1.2. DSLM
    • 6.2.1.3. Compact
    • 6.2.1.4. Camcorder
    • 6.2.1.5. Lenses
  • 6.2.2. By Type
    • 6.2.2.1. Full Frame
    • 6.2.2.2. APS-C
    • 6.2.2.3. Micro 4/3
  • 6.2.3. By Distribution Channel
    • 6.2.3.1. Online
    • 6.2.3.2. Offline
    • 6.2.3.2.1. Brand Stores/Kiosks
    • 6.2.3.2.2. Multi-Brand Stores
    • 6.2.3.2.3. Others
  • 6.2.4. By Region
    • 6.2.4.1. Metro Cities
    • 6.2.4.2. Non-Metro Cities
    • 6.2.4.2.1. Tier 1 Cities
    • 6.2.4.2.2. Tier 2 Cities
    • 6.2.4.2.3. Tier 3 Cities
    • 6.2.4.2.4. Tier 4 Cities
  • 6.2.5. City Specific Camera Sales Volume

7. India Professional Digital Camera Market Mapping FY2023

• 7.1. By Category
• 7.2. By Type
• 7.3. By Distribution Channel
• 7.4. By Region

8. Pricing Analysis of Top Five Companies

9. Retailer SKU Analysis

10. Macro-Economic Environment and Industry Structure Analysis

• 10.1. Value Chain Analysis
• 10.2. Demand Supply Analysis
• 10.3. Import Export Analysis
• 10.4. Porter's Five Force Analysis
  • 10.4.1. Threat of New Entrants
  • 10.4.2. Threat of Substitutes
  • 10.4.3. Competitive Rivalry
  • 10.4.4. Bargaining Power of Suppliers
  • 10.4.5. Bargaining Power of Consumer

11. Market Dynamics

• 11.1. Key Trends and Developments
• 11.2. Growth Drivers
• 11.3. Growth Inhibitors

12. Case Studies

13. Competitive Landscape

• 13.1. Competition Matrix of Market Leaders
  • 13.1.1. SWOT Analysis-Canon India Private Limited
  • 13.1.2. SWOT Analysis-Nikon India Private Limited
  • 13.1.3. SWOT Analysis-Sony India Private Limited
  • 13.1.4. SWOT Analysis-Fujifilm India Private Limited
  • 13.1.5. SWOT Analysis-Panasonic Life Solutions India Private Limited
• 13.2. Revenues of Market Leaders (in USD Million, FY2022)
• 13.3. Collaboration and Partnership

14. Competition Outlook

• 14.1. Canon India Pvt Ltd.
  • 14.1.1. Company Details
  • 14.1.2. Key Market Focus & Geographical Presence
  • 14.1.3. Recent Developments
• 14.2. Panasonic Life Solutions India Pvt. Ltd.
• 14.3. Nikon India Pvt Ltd
• 14.4. Sony India Private Limited
• 14.5. Fujifilm India Private Limited
• 14.6. FCE Lifestyles Pvt Ltd. (Leica India)
• 14.7. OM Digital Solutions Corporation (Olympus Corporation)
• 14.8. Kodak India Pvt Ltd (Eastman Kodak Company)
• 14.9. Pentax Ricoh Imaging Company, Ltd.

15. Strategic Recommendations

16. About Us & Disclaimer