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Toothpaste Market - Growth, Trends, and Forecast (2020 - 2025)

発行 Mordor Intelligence LLP 商品コード 707275
出版日 ページ情報 英文 110 Pages
納期: 2-3営業日
本日の銀行送金レート: 1USD=111.19円で換算しております。
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歯磨き粉の世界市場:成長、動向、予測 Toothpaste Market - Growth, Trends, and Forecast (2020 - 2025)
出版日: 2020年01月01日 ページ情報: 英文 110 Pages




第1章 イントロダクション

  • 調査の主な成果物
  • 調査の前提条件
  • 市場の範囲

第2章 調査アプローチと方法論

  • イントロダクション
  • 調査設計
  • 調査のタイムライン
  • 調査の段階
    • 二次調査
    • ディスカッションガイド
    • 市場工学と計量経済学モデリング
    • 専門家による検証

第3章 市場の概要

  • 歯磨き粉市場の動向
  • 市場動向
    • 歯磨き粉市場の成長要因
    • 歯磨き粉市場の阻害要因
    • 歯磨き粉市場の機会
    • ポーターのファイブフォース分析

第4章 市場セグメンテーション

  • 練製品タイプ別市場
    • 歯磨き粉粉
  • 流通チャネル別市場
    • コンビニエンスストア
    • デパート
    • オンライン小売
    • 薬局
    • 専門小売業者
    • スーパーマーケット、ハイパーマーケット
    • 雑貨店
    • 会員制の大型ディスカウントショップ
    • 自動販売機
    • その他
  • 地域別市場
    • 北米
    • 欧州
    • アジア太平洋地域
    • 南米
    • 中東・アフリカ

第5章 歯磨き粉市場の競合情勢

  • 市場シェア分析
  • 主要企業が採用する戦略
  • 過去5年間で最も活発な企業

第6章 企業プロファイル

  • 製品・サービス
  • 主要動向
  • 採用戦略

第7章 歯磨き粉市場

  • Colgate-Palmolive Company
  • Procter & Gamble Co.
  • GlaxoSmithKline Plc
  • Johnson & Johnson Services Inc
  • Unilever Plc
  • Hawley&Hazel(Bvi)Co. Ltd
  • Sunstar Suisse SA
  • ライオン株式会社
  • Yunnan Baiyao Group Co., Ltd.
  • Church & Dwight Co., Inc.
  • LG Corporation
  • Henkel AG&Co KGaA

第8章 付録

  • 免責事項
  • ソース
Product Code: 64021

Market Overview

The toothpaste market was valued at USD 26.09 billion in 2018, and it is projected to reach USD 36.98 billion by 2024, registering a CAGR of 6.1% during the forecast period. Increasing dental problems among children and adults, due to poor eating habits, and the rise in popularity for herbal oral care products are the factors primarily driving the toothpaste market. Moreover, rising premiumization and consumers seeking more targeted solutions are accelerating the growth of the market studied. The rise in consciousness of oral health has helped vendors introduce oral hygiene product categories, like teeth-whitening products. One of the popular products used for teeth whitening is whitening toothpaste. Manufacturers offer toothpaste with teeth-whitening functionality that differs from ordinary toothpaste. However, an increase in awareness among the consumers toward harsh chemicals used in toothpaste is expected to hinder the market growth. This has increased the scope for key players in the market to expand their presence and product portfolio with natural products. Standard toothpaste is the major shareholder in the market. Geographically, Asia-Pacific accounts for a major share in the market, mostly because of a strong customer base, coupled with increase in household expenditure and changing lifestyles.

Scope of the Report

Toothpaste helps in keeping teeth clean and healthy, in removing the food and dental plaque from the teeth, and supports in subduing halitosis. It contains ingredients, like fluoride, to help avoid tooth decay and gum disease.

Key Market Trends

Deterring Oral Health among the Global Population

The rapidly changing lifestyle, improper diet, including sugar-rich diets, and the increased consumption of alcohol and tobacco have made oral health one of the major public health problems in almost every part of the world. The impact of oral diseases on people's everyday lives is subtle and pervasive, influencing food habits, sleep, rest, social roles, and almost every phase of the day. Collectively, oral diseases and disorders create substantial pain and suffering. Owing to this, consumers across the world have started paying immense attention to maintaining their oral health, which has led to an increase in the sales of toothpaste across the world. Although dental caries has been declining in permanent teeth for many children, since the 1960s, previous findings showed caries in primary teeth for preschool children increasing from 24% to 28%, between 1988 and 2004. Disparities in caries continue to persist for some race and ethnic groups in the United States. Prevalence of dental sealants, applied to the tooth chewing surfaces to help prevent caries, has also varied among socio-demographic groups. Some of the factors that influence the choice of toothpaste from the customers' point of view are perceived performance, brand awareness, product attributes, taste, the credibility of the company, availability of product information, and herbal ingredients.

Asia-Pacific Dominates the Global Market

The continuously increasing population, coupled with an increase in levels of household income, has boosted in the consumption power of the consumers. Therefore, the demand for toothpaste products is steadily rising in China. The National Oral Health Epidemiological Investigation in China has been conducting surveys repeatedly, regarding the oral care of the population. It revealed that a major population of the country is suffering from oral problems. This has resulted in a shift in the choices of toothpaste among the consumers, as they have started moving from the economic options to high- and middle-tiered ones.

Competitive Landscape

The toothpaste market is a concentrated market, with a majority of the share held by Colgate-Palmolive, Procter & Gamble, Unilever, and GlaxoSmithKline PLC. However, the market studied comprises of many regional players. The leading players in the toothpaste market enjoy a dominant presence, worldwide. These players focus to leverage opportunities posed by the emerging markets to expand their product portfolio, in order to cater to the requirements for various applications, especially sensitivity or pain relief.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents


  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study




  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter Five Forces Framework
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products and Services
    • 4.3.5 Degree of Competition


  • 5.1 By Distribution Channel
    • 5.1.1 Supermarkets/ Hypermarkets
    • 5.1.2 Convenience Stores
    • 5.1.3 Pharmacies and Drug Stores
    • 5.1.4 Online
    • 5.1.5 Other Distribution Channels
  • 5.2 Geography
    • 5.2.1 North America
      • United States
      • Canada
      • Mexico
      • Rest of North America
    • 5.2.2 Europe
      • Germany
      • United Kingdom
      • France
      • Russia
      • Italy
      • Spain
      • Rest of Europe
    • 5.2.3 Asia-Pacific
      • China
      • India
      • Rest of Asia-Pacific
    • 5.2.4 South America
      • Brazil
      • Argentina
      • Rest of South America
    • 5.2.5 Middle East & Africa
      • South Africa
      • Saudi Arabia
      • Rest of Middle East & Africa

6 Competitive Landscape

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Procter & Gamble
    • 6.3.2 Unilever Group
    • 6.3.3 Colgate-Palmolive
    • 6.3.4 Glaxosmithkline PLC
    • 6.3.5 Lion Corporation
    • 6.3.6 Church & Dwight Co. Inc.
    • 6.3.7 Sunstar Suisse SA
    • 6.3.8 Hain Celestial Group Inc.
    • 6.3.9 Henkel Ag & Company KgaA
    • 6.3.10 SCIENCE ARTS (Yunnan Baiyao)


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