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市場調査レポート

世界のフレグランス・香水市場:成長、動向、および予測(2020年~2025年)

Global Fragrances and Perfumes Market - Growth, Trends, and Forecast (2020 - 2025)

発行 Mordor Intelligence LLP 商品コード 704793
出版日 ページ情報 英文 134 Pages
納期: 2-3営業日
価格
本日の銀行送金レート: 1USD=110.08円で換算しております。
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世界のフレグランス・香水市場:成長、動向、および予測(2020年~2025年) Global Fragrances and Perfumes Market - Growth, Trends, and Forecast (2020 - 2025)
出版日: 2020年01月01日 ページ情報: 英文 134 Pages
概要

世界のフレグランス・香水市場は、2018年に527億米ドルとなりました。同市場は、2019年から2024年の間に5.5%のCAGRで成長する見通しで、2024年には723億米ドルに達すると予測されています。

当レポートは世界のフレグランス・香水市場は、市場機会や動向、成長および阻害要因、製品・消費者・カテゴリー・流通チャネル・地域別の市場分析、競合情勢、主要企業のプロファイル等の情報を提供しています。

目次

第1章 イントロダクション

  • 調査成果
  • 調査の前提条件
  • 調査範囲

第2章 調査方法

第3章 エグゼクティブサマリー

第4章 市場力学

  • 成長要因
  • 阻害要因
  • ポーターのファイブフォース分析
    • サプライヤーの交渉力
    • バイヤーの交渉力
    • 新規参入の脅威
    • 代替製品およびサービスの脅威
    • 業界内の競争

第5章 市場セグメンテーション

  • 製品別
    • パルファン
    • オードパルファン(EDP)
    • オードトワレ(EDT)
    • オーデコロン(EDC)
    • その他
  • 消費者別
    • 男性
    • 女性
    • ユニセックス
  • カテゴリー別
    • 天然
    • 合成
  • 流通チャネル別
    • オフライン小売店
    • オンライン小売店
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋地域
    • 南米
    • 中東・アフリカ

第6章 競合情勢

  • 主な採用戦略
  • 市場シェア分析
  • 企業プロファイル
    • Coty Inc.
    • 株式会社資生堂
    • L'Oral SA
    • LVMH Mot Hennessy Louis Vuitton SE
    • Revlon Inc.
    • Avon Products Inc.
    • Abdul Samad Al Qurashi
    • Herms International SA

第7章 市場機会および今後の動向

目次
Product Code: 62651

Market Overview

The fragrances and perfumes market was valued at USD 52.7 billion in 2018 and is expected to be worth USD 72.3 billion by 2024, registering a CAGR of 5.5% during the forecast period, 2019 to 2024. Key players in the market studied are focusing on developing natural fragrances, primarily due to the rising concerns regarding an issue related to synthetic fragrances, such as allergies and toxins. For instance, LUXE brand is positioning itself as a natural fragrance brand and is collaborating with celebrities for product endorsement. Increasing consumer expenditure on personal care products and rising awareness regarding the therapeutic benefits associated with fragrance are driving the market's growth. The growing popularity of perfumes and increasing demand for higher fragrance concentration are driving the sales of parfums (pure perfume), which have 15% to 40% fragrance concentration.

Scope of the Report

Fragrances and perfumes have improved the grooming habits of individuals and have become important products of day-to-day life. Perfume and fragrance products are used to relieve unpleasant body smell produced due to sweating.

Key Market Trends

Increasing Expenditure on Advertisement and Promotion

R&D and advertisements are driving the growth of the market studied. Key players are investing in these factors, in order to influence the consumer purchase decisions. The rising influence of social media and celebrity endorsement is impacting the advertisement strategies adopted by key market players. Key market players are heavily investing in advertisement and promotion, in order to attract consumers on the digital platform. For instance, L'Oreal developed a tool known as the dubbed cockpit, which measures the ROI and productivity of its media investments in real time. This enables better decision-making while formulating performance strategies. In 2017, L'Oreal spent USD 9.16 billion on advertisement and promotional activities, an increase of 4.91%, during the period between 2014 to 2017.

Asia Pacific Has the Largest Market Revenue

With increasing disposable income, more local consumers pursue quality products, especially young consumers, which are increasingly crucial for improved consumption. This shows a shift from mass to premium fragrances. Perfumes and fragrances play an increasingly important role in the growth of luxury brands, especially in China, driven by emerging middle-class consumers and millennials who pursue high-end lifestyles. Premium women's fragrances remained as the most important type, within fragrances and perfume in India. This sector is expected to grow in the forecasted period. With the introduction of perfumes with synthetic ingredients, other products (such as attars) are facing tough competition. This synthetic perfumes segment takes over a major market share.

Competitive Landscape

The fragrances and perfumes market is a highly fragmented market and comprises of international and regional competitors. Coty Inc., L'Oreal, LVMH, and Estee Lauder dominate the market with the help of major strategies, namely acquisitions, expansions, and product launches. The rest of the market is occupied by small players, who are specific in manufacturing various personal care and cosmetics products. Companies compete on different factors, including product offerings, price, ingredients, and marketing activities, in order to gain a competitive advantage in the market. Key players are focussing on the online distribution channels for the online marketing and branding of their products to attract more customers. Some of the other prominent players in the market are Shiseido Co., Ltd, Revlon Inc., Chanel SA, Hermes International SA, and Avon Products Inc.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter Five Forces Framework
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products and Services
    • 4.3.5 Degree of Competition

5 MARKET SEGMENTATION

  • 5.1 Product
    • 5.1.1 Parfum or de Parfum
    • 5.1.2 Eau de Parfum (EDP)
    • 5.1.3 Eau de Toilette (EDT)
    • 5.1.4 Eau de Cologne (EDC)
    • 5.1.5 Other Product Types
  • 5.2 Consumer Group
    • 5.2.1 Men
    • 5.2.2 Women
    • 5.2.3 Unisex
  • 5.3 Category
    • 5.3.1 Natural
    • 5.3.2 Synthetic
  • 5.4 Distribution Channel
    • 5.4.1 Offline Retail Stores
    • 5.4.2 Online Retail Stores
  • 5.5 Geography
    • 5.5.1 North America
      • 5.5.1.1 United States
      • 5.5.1.2 Canada
      • 5.5.1.3 Mexico
      • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
      • 5.5.2.1 Germany
      • 5.5.2.2 United Kingdom
      • 5.5.2.3 France
      • 5.5.2.4 Russia
      • 5.5.2.5 Italy
      • 5.5.2.6 Spain
      • 5.5.2.7 Rest of Europe
    • 5.5.3 Asia - Pacific
      • 5.5.3.1 China
      • 5.5.3.2 India
      • 5.5.3.3 Japan
      • 5.5.3.4 Australia
      • 5.5.3.5 Rest of Asia - Pacific
    • 5.5.4 South America
      • 5.5.4.1 Brazil
      • 5.5.4.2 Argentina
      • 5.5.4.3 Rest of South America
    • 5.5.5 Middle East & Africa
      • 5.5.5.1 South Africa
      • 5.5.5.2 Saudi Arabia
      • 5.5.5.3 Rest of Middle East & Africa

6 Competitive Landscape

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Coty Inc.
    • 6.3.2 Shiseido Company Limited
    • 6.3.3 L'Oral SA
    • 6.3.4 LVMH Mot Hennessy Louis Vuitton SE
    • 6.3.5 Revlon Inc.
    • 6.3.6 Avon Products Inc.
    • 6.3.7 Abdul Samad Al Qurashi
    • 6.3.8 Herms International SA

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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