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クラウドテレビの世界市場 - 成長、動向、予測

Cloud TV Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

出版日: | 発行: Mordor Intelligence Pvt Ltd | ページ情報: 英文 120 Pages | 納期: 2-3営業日

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クラウドテレビの世界市場 - 成長、動向、予測
出版日: 2021年01月01日
発行: Mordor Intelligence Pvt Ltd
ページ情報: 英文 120 Pages
納期: 2-3営業日
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  • 概要
  • 目次
概要

クラウドテレビは、テレビ番組や映画、音楽コンテンツなどをストリーミングするクラウドベースのアプリケーションで、個人の電子端末に容易にインストールでき、多くのメモリを必要としないという利点があります。コンテンツ消費におけるHD解像度の高い需要や、スマートテレビにプレインストールされるクラウドテレビアプリなどが当市場の成長を促進すると予測されています。

当レポートでは、世界のクラウドテレビ市場を調査し、市場の概要、展開タイプ・サービス・用途・地域別の市場規模の推移と予測、市場の成長要因および阻害要因の分析、市場機会、将来動向、競合情勢、主要企業のプロファイルなど包括的な情報を提供しています。

目次

第1章 イントロダクション

  • 調査成果
  • 調査の前提条件
  • 調査範囲

第2章 調査方法

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場概況
  • 市場の成長要因と阻害要因の分析
  • 成長要因
    • スマートデバイスの採用の増加
    • 帯域幅に依存しないクラウドストリーミングサービスの発展
    • 効率的かつ迅速なサービスにつながる技術開発の増加
  • 市場の阻害要因
    • ユーザー不足による4Gサービスの普及の失敗
    • 一部地域のインターネット浸透率の低さ
  • 市場機会
  • ファイブフォース分析
    • 買い手の交渉力
    • 供給企業の交渉力
    • 新規参入業者の脅威
    • 代替品の脅威
    • 競争企業間の敵対関係
  • 技術スナップショット

第5章 クラウドテレビの世界市場:セグメント別

  • 展開タイプ別
    • パブリッククラウド
    • プライベートクラウド
    • ハイブリッドクラウド
  • サービス別
    • SaaS(Software as a Service)
    • IaaS(Infrastructure as a Service)
    • PaaS(Platform as a Service)
  • 用途別
    • 通信
    • エンターテイメント・メディア
    • IT
    • 民生用テレビ
    • その他
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋地域
    • 中南米
    • 中東・アフリカ

第6章 競合情勢

  • 企業プロファイル
    • Ooyala Inc.
    • Brightcove Inc.
    • NetSuite Inc.
    • Fordela Corp.
    • Amino Technologies PLC
    • DaCast LLC
    • Kaltura Inc.
    • MatrixStream Technologies Inc.
    • MUVI Television Ltd.
    • Minoto Video Inc.
    • Monetize Media Inc.
    • UpLynk LLC
    • PCCW Limited
    • Spectrum (Charter Communications)
    • Liberty Global PLC

第7章 投資分析

第8章 市場機会および将来動向

目次
Product Code: 55985

The Cloud TV Market was valued at USD 1.96 billion in 2020 and is expected to reach USD 3.31 billion by 2026 and work at a CAGR of 9.12% over the forecast period 2021-2026. Cloud TV is essentially a cloud-based application which streams content such as TV channels, movies, shows, music, and several others. Cloud TV applications are easily installed on personal electronic devices and do not require much memory. A key driver of the global cloud TV market is the ability of cloud TV to provide HD capability for internet browsing, email, online gaming, and support for popular social networking platforms such as Skype, Twitter, and Facebook. Additionally, the high demand for HD resolution in content consumption is expected to drive market growth. Another vital factor driving the growth of the global cloud TV market is the pre-installation of cloud TV apps of smart television sets to promote adoption.

  • Cloud TV platform can be installed on any device, such as television sets, mobile phones, tablets, media boxes, which make it a tool with ease of accessibility. This platform eliminates the need for multiple service providers for cable and the internet, which is one of the primary selling points offered by the OTT service providers.
  • Companies, like Netflix and Amazon prime, are using various AI platforms to revamp the way the content is monetized. The growing adoption of IoT devices is further fueling the data generated. By 2021, mobile video is expected to drive 24% of the Internet video traffic. Recently in 2018, Massive, a specialist UX vendor for the OTT industry, and Kaltura, a video technology provider serving more than 27 million cloud TV users monthly, have collaborated to improve customer loyalty and conversion and reduce churn rates, as well as increase the adoption of cloud TV.
  • The rising adoption of 5G technology and growing advancement in wireless communication is expected to enhance the market for cloud TV. Moreover, many Telecom vendors are investing in the progress of 5G technology, to strengthen cloud TV experience. For instance, Nokia and AT&T are collaborating to advance 5G technology in the 39 GHz band, by finishing fixed wireless 5G tests with AT&T's Internet TV streaming service, DIRECTV NOW.
  • Infrastructure as a service (IaaS) and Platform as a Service (PaaS) are the fastest growing segments of the broader cloud market. In the Asia-Pacific region, China is a major contributor to the public cloud, in terms of revenue. Cloud services and IaaS, in particular, are fully embraced by domestic enterprise users. The local IaaS market is the first choice of small and medium enterprises to construct IT resources in the fields of gaming, video, and mobile internet.

Key Market Trends

Entertainment and Media Expected to be Primary Areas of Applications

  • The integration of high definition streaming and lack of delay in the broadcasting services have spiked the sales for cloud service over the conventional set-top boxes. The advent of 3D content and virtual reality in the recently launched smart televisions has created a completely new opportunity for the cloud TV service providers to seize.
  • An average human spends an average of 3 hours in a week on gaming realted entertainment activities, which is projected to increase by a significant amount with VR and cloud gaming set to impact the gaming ecosystem. These trends indicate that the integration of the cloud services in the televisions and other smart devices ensures the growth of the market by a huge margin during the forecast period.
  • Trends, such as video on demand, content streaming, hyper-targeted content and advertising, and direct-to-consumer relationship are increasing the demand for cloud TV platforms in the media and entertainment industry. For instance, Lightbox, a New Zealand subscription video on demand (SVOD) service, offers a selection of television shows over a range of devices by using Qrious analytics expertise. The analytics helps in gaining expertise on customer needs as well as how to improve/engage/retain the same viewers.
  • Additionally, the rising demand for high definition resolution is also fueling market growth of entertainment and media. Various companies such as Toshiba Corporation, Koninklijke Philips N.V., and others provide cloud TV apps and solutions pre-installed on their smart television sets.

Asia Pacific has the Highest Growth Potential Owing to the High Populations in These Countries

  • Developing regions have the highest potential to grow, with increasing penetration of the internet and the number of smart devices set to shape the market significantly during the forecast period. Countries, such as India have a huge population and it has been estimated to accommodate 800 million smart devices by 2020, making it the largest smart devices user in the world. This indicates the potential for the cloud TV market to grow indicating a rapidly evolving market with huge scope for improvement.
  • In the Asia-Pacific region, China is a major contributor to the public cloud, in terms of revenue. Cloud services and IaaS, in particular, are fully embraced by domestic enterprise users. The local IaaS market is the first choice of small and medium enterprises to construct IT resources in the fields of gaming, video, and mobile internet.
  • The telecom market is dominated by certain players, with each having the outreach and the potential to cater to millions of users. The recent introduction of Jio services by Reliance has led to a rise in the awareness of 4G services by a huge margin. Educating the audience by explaining the potential of the service provided goes a long way in establishing the trust of the consumer.
  • The region is witnessing growing adoption of video streaming among consumers are increasingly adopting smart technology. The market is rife with opportunities for products and services in the local APAC market. Due to the potential the region displays, the APAC market is expected to grow to reach a substantial valuation during the forecasted period.

Competitive Landscape

The cloud tv market is moderately competitive and consists of several market players. The continuously increasing market opportunity, improved mobile internet services and coverage, improving display quality, is expected to attract multiple new vendors into the market. These vendors are innovating and using new techniques and analytics to gain a significant market share and maintain that by using real-time analytics. Such developmensts are expected to aid the development of the cloud TV market. The companies operating in the market are leveraging on strategic collaborative initiatives to increase their market share and increase their profitability.

  • April 2019 - Brightcove Inc, the leading provider of cloud services for video, announced the completion of the acquisition of the online video platform business of Ooyala, a provider of cloud video technology. The strategic acquisition strengthens Brightcove's position in the online video industry.
  • Jun 2018 - Oracle NetSuite introduced embedded artificial intelligence (AI) to its cloud products, such as data integration, API, and mobile. This is expected to automate key tasks of the organization, reduce risks, and accelerate predictive analytics.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 Increasing Adoption of Smart Devices
    • 4.3.2 Evolution of Bandwidth-independent Cloud Streaming Services
    • 4.3.3 Increasing Technological Development Leading to Efficient and Quicker Service
  • 4.4 Market Restraints
    • 4.4.1 Failure of the Widespread Adoption of 4G Services Due to Insufficient User
    • 4.4.2 Lack of Internet Penetration in Certain Areas
  • 4.5 Market Opportunities
    • 4.5.1 Technological Advancements Leading to the Possibility of Customization
    • 4.5.2 Untapped Market in Africa and India
  • 4.6 Industry Attractiveness - Porter's Five Force Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry
  • 4.7 Technological Snapshot

5 MARKET SEGMENTATION

  • 5.1 By Deployment
    • 5.1.1 Public Cloud
    • 5.1.2 Private Cloud
    • 5.1.3 Hybrid Cloud
  • 5.2 By Service
    • 5.2.1 Software as a Service (SaaS)
    • 5.2.2 Infrastructure as a Service (IaaS)
    • 5.2.3 Platform as a Service (PaaS)
  • 5.3 By Applications
    • 5.3.1 Telecom
    • 5.3.2 Entertainment and Media
    • 5.3.3 Information Technology
    • 5.3.4 Consumer Television
    • 5.3.5 Other Applications
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.2 Europe
    • 5.4.3 Asia-Pacific
    • 5.4.4 Latin America
    • 5.4.5 Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Ooyala Inc.
    • 6.1.2 Brightcove Inc.
    • 6.1.3 NetSuite Inc.
    • 6.1.4 Fordela Corp.
    • 6.1.5 Amino Technologies PLC
    • 6.1.6 DaCast LLC
    • 6.1.7 Kaltura Inc.
    • 6.1.8 MatrixStream Technologies Inc.
    • 6.1.9 MUVI Television Ltd.
    • 6.1.10 Minoto Video Inc.
    • 6.1.11 Monetize Media Inc.
    • 6.1.12 UpLynk LLC
    • 6.1.13 PCCW Limited
    • 6.1.14 Spectrum (Charter Communications)
    • 6.1.15 Liberty Global PLC

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

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