米国の葬儀社、墓地、火葬場市場

当レポートでは、米国の葬儀社、墓地、火葬場市場について調査し、市場の概要とともに、市場成長の影響要因、COVID-19パンデミックの影響、今後の予測、および市場に参入する競合企業の収益実績などを提供しています。

目次

イントロダクション- 調査範囲、使用した情報源、調査手法

エグゼクティブサマリーと主な調査結果

• 業界の性質/定義:葬儀場が提供する典型的なサービス、ビジネスの主な特徴、葬儀場の需要、需要影響要因
• 需要影響要因:葬儀場、火葬、事前手配、死亡率、平均余命の動向に関する消費者の態度
• 主な業界動向:人口の死亡率/高齢化、グリーンサービス、買収別成長、より多くの創造物への移行、事前必要プログラムの人気の高まり、棺桶でのオンライン競合、パーソナライズとカスタマイズの増加、仮想サービスへの移行
• 業界規模/成長/予測(1985年～2019年実績、2020年～2021年、2022年、2025年の予測)、成長影響要因、パンデミックの影響、大手チェーンの業績、アナリスト、業界の長期展望
• 業界構造:葬儀場業界、墓地および火葬場業界(2007年、2012年、2017年、2020年)、米国国勢調査に基づく主要な葬儀場の稼働率、実績(施設数、平均領収書および施設ごとの給与)の概要、従業員、上位50社のシェア)
• 主な競合他社:上位4社（Service Corp.、Carriage Services、Park Lawn、StoneMor Inc.）の2019年～2021年の収益

業界の性質とプロファイル

• 産業構造と進化
• サービスの需要に影響を与える要因
• 主な業界動向:火葬数の増加、アメリカの高齢化人口、より多くの仮想サービスへの移行に関する議論
• National Funeral Director Associationにより報告された主要な業界指標(価格、火葬、グリーンサービスの需要、家族の所有権、葬儀場の数など)

需要に影響を与える要因

• 考察:過去の死亡率パターンに対するCOVID-19パンデミックの影響
• 考察:死亡率の年間動向
• 死亡の季節性-考察
• 平均余命-考察
• 火葬料金:考察:地域と州の違い
• 葬儀場に対する消費者の態度:パンデミックが彼らをどのように変えたか

The $20 billion U.S. funeral homes industry is a mature, low-growth and fragmented business comprised of mostly independent services. The Covid-19 pandemic resulted in a record 3.4 million deaths and a record 1.9 million cremations, and the industry benefitted from the increase in 2020 and 2021. However, as more consumers opted for cremation, and services shifted from in-person to virtual, the product mix changed, and top-line revenues were constrained.

As the price of the average funeral climbs to $7,848, more people are opting for less costly cremations (57% of all services now and rising steadily). This study is Marketdata's 3rd edition investigation of the industry. It examines the industry's nature and structure, major trends and issues, factors affecting demand and growth, pricing/profit margins, funeral home operating ratios from the Census Bureau and trade groups, demographics/death rates, and industry receipts from 1985-2019 actual, 2020-2021 estimated, 2022 & 2025 forecasts. Separate analyses of funeral homes and cemeteries. Effects of the pandemic on growth and operations is included.

Contains results of surveys by government agencies, the leading trade associations and private sector organizations, brokerage firm analysts, etc. In-depth profiles of: Service Corp., Carriage Services, Park Lawn, StoneMor Corp., Matthews Intl., and Bates (Hillenbrand).

Table of Contents

Introduction - Study Scope, Sources Used, Methodology

Executive Overview and Major Findings (Highlights of ALL study chapters)

• Industry Nature/Definition: typical services provided by funeral homes, main characteristics of the business, no. of funeral homes, factors affecting demand
• Factors affecting demand: Consumer Attitudes about funeral homes, cremation, pre-arrangements, death rate and life expectancy trends
• Major industry trends: death rate/aging of population, green services, growth via acquisition, shift to more creations, pre-need programs become more popular, online competition in caskets, more personalization & customization, shift to virtual services
• Industry size/growth/forecasts (1985-2019 actual, 2020-2021 estimated 2022 & 2025 forecast), factors affecting growth, effects of the pandemic, performance by large chains, analysts, long-term outlook for the industry
• Industry Structure: Snapshots of the Funeral Homes industry, Cemeteries & Crematories industry (2007, 2012, 2017, 2020), major funeral home operating ratios based on U.S. Census surveys, historical (no. of establishments, avg. receipts & payroll per estab. and employee, mkt. share for top 50 firms)
• The main competitors: 2019-2021 revenues for top 4 (Service Corp., Carriage Services, Park Lawn, StoneMor Inc.).

Nature & Profile of The Industry

• Industry structure and evolution
• Factors affecting demand for services
• Major industry trends: discussion of increasing number of cremations, America's aging population, shift to more virtual services
• Major industry metrics, as reported by the National Funeral Directors Association (prices, cremations, demand for green services, family ownership, no. of funeral homes, etc.)

Factors Affecting Demand

• Discussion: Covid-19 pandemic's effect on historical mortality patterns
• Discussion: Annual trends in mortality
• Seasonality in deaths - discussion
• Life expectancy - discussion
• Cremation rates: discussion: regional and state differences
• Consumer Attitudes Toward Funeral Homes: How The Pandemic Changed Them

Tables & Charts:

• Chart - Annual deaths in the United States: 1920-2021
• Table: Number of U.S. total deaths, annual percent chg. - 2000-2021
• Chart: Average daily deaths by month in the U.S. - 2010-2021
• Chart: Life expectancy at birth and at age 65, by sex - 2019 & 2020
• Number of U.S. cremations, cremation rate - 1980-2021

Industry Size, Trends, Growth

• Discussion of fragmented nature of the industry, no. of funeral homes, estimated share of large chains, barriers to entry, reasons why industry not much affected by business cycles
• Major Industry Demand/Growth Factors: discussions of... 1) the death rate/aging population, 2) prices/avg. funeral costs, 3) change in no. of funeral homes, 4) product mix of services/more cremations, 5) health of the overall economy.
• Industry Trends: Analysis of: total death rate and aging population, rising cremation rate, pre-need programs, new online competition, retail competition, environmentally conscious burials, holistic after death care, technological change, more customization and personalization, new products/services.
• Revenue data sources: where growth comes from, estimates of no. of no. of U.S. funeral homes, sources of industry receipts data (Census Bureau, Service Annual Survey, County Business Patterns, competitors)
• Effects of the Covid-19 pandemic on revenues and operations - views of NFDA, competitors
• Analysis of top 4 chains' performance (sales for 2020, 2021, 2022 1st quarter)
• Marketdata estimates of 2020 & 2021 receipts growth, discussion of recent price increases (avg. cost per funeral),
• 2022 & 2025 Forecasts & Rationale: Marketdata forecasted receipts growth, value of industry revenues, long-term outlook, positive & negative factors.

Tables:

• Total industry national receipts: 1985-2020 actual, for Funeral Homes, Cemeteries & Crematories, combined total, annual percent change.

• Profile of The Leaders - Revenues: 2019-2021, Q1 2022

Economic Structure & Operating Ratios of the Industry (Census Bureau data)

• Text/Discussion & analysis of 2020, 2017, 2012 - major Operating Performance ratios; the industry's structure at a glance, ratios by: Legal Form of Organization, by Single/Multi-Unit, by top 50 firms' Market Share (Concentration Ratios), by Receipts by Size of Firm, by Receipts by Size of Establishment, Geographic Analysis: Share of National Receipts and Average Receipts Per Establishment-- by State.

Census Tables

• Snapshot of the Funeral Homes industry: summary statistics, 2002, 2007, 2012, 2017
• Snapshot of the Cemeteries & Crematories industry: summary statistics, 2002, 2007, 2012, 2017
• Labor Productivity Ratios: Funeral Homes: 2002-2020
• Labor Productivity Ratios: Cemeteries & Crematories: 2002-2020
• Funeral Home Receipts, by Type: 2017
• Funeral Homes Industry: Expenses & Profit Margins: 2013-2019
• Cemeteries & Crematories Industry: Expenses & Profit Margins: 2013-2019
• Legal Form of Organization 2017 & 2012 - Total funeral service & crematory firms, by legal form of organization - corporations, sole proprietorships, partnerships: (no. of firms, receipts, payroll as % receipts, no. of employees).
• Ratios by Single vs. Multi-Unit Companies 2017 & 2012 - (ratios as above)
• Market Share (Concentration Ratios) 2017 & 2012 - ratios for top 4, 8, 20, 50 largest firms (no. of estabs., firms, receipts as a % total, payroll as % receipts)
• Ratios by Receipts by Size of Firm 2017 & 2012 - (under $100,000 to $100 + million.); (no. of firms, estabs., receipts, payroll, avg. receipts per firm)
• Ratios by Receipts by Size of Facility 2017 & 2012 - (under $10,000 to $10+ million.); no. of firms, estabs., receipts, payroll, avg. receipts per firm)
• No. of establishments and Average Receipts Per Establishment by State 2020

Competitor Profiles

• (For each company below: discussion & analysis of services offered, divisions, markets served; 3-year financial analysis (sales, net profits, 2019-2021, Q1 2022 performance); no. of homes and cemeteries operated, funerals performed, backlogs, history & recent developments/acquisitions, corporate strategies, headquarters.)

• Service Corporation International (incl. Stewart Enterprises, Alderwoods)
• Carriage Services
• StoneMor Inc.
• Park Lawn Corp.
• Hillenbrand (Batesville segment)
• Matthews Intl. Corp.

Table

• Profile of The Leaders - 2019-2021, Q1 2022 Revenues

Reference Directory of Industry Information Sources

• Addresses, phones, contacts at major industry trade associations, trade journals, industry research reports by brokerage firms.