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市場調査レポート
商品コード
1793484
コールドコーヒーの世界市場:製品タイプ (RTDコールドコーヒー・コールドブリューコーヒー・アイスコーヒー)・流通チャネル・フレーバー・価格帯・消費者グループ・エンドユーザー・地域別 (~2030年)Global Cold Coffee Market Research Report by Product Type (Ready-to-Drink Cold Coffee, Cold Brew Coffee, Iced Coffee), by Distribution Channel, by Flavor, by Price Range, by Consumer Group, by End Use, and by Region Forecast till 2030 |
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コールドコーヒーの世界市場:製品タイプ (RTDコールドコーヒー・コールドブリューコーヒー・アイスコーヒー)・流通チャネル・フレーバー・価格帯・消費者グループ・エンドユーザー・地域別 (~2030年) |
出版日: 2025年07月08日
発行: Market Research Future
ページ情報: 英文 163 Pages
納期: 即納可能
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世界のコールドコーヒーの市場規模は、2024年の547億9,260万米ドルから、CAGR 16.5%で推移し、2030年には1,366億5,770万米ドルに達すると予測されています。コールドコーヒーとは、数時間かけて冷水で抽出するか、淹れたてのコーヒーを冷却して提供するコールドコーヒーを指します。ミルク、クリーム、フレーバーを加え、氷と一緒に出されることも多く、爽快感を楽しめます。特に暖かい気候の地域や、持ち運びに便利な飲料として人気があります。
世界のコールドコーヒー市場は、世界的なRTD飲料の需要増加に伴い拡大を続けています。コールドブリュー、ニトロコーヒー、フレーバーRTD製品は、利便性と品質を両立させたい消費者に日常的に選ばれるようになっています。特にミレニアル世代やZ世代といった若年層が市場成長を牽引しており、多様性、持ち運びやすさ、現代的なスタイルをコールドコーヒーから得ています。新しいフレーバーへの挑戦やコーヒー習慣の早期採用が、この層をロイヤルカスタマーにする主な要因です。フレーバーの革新は依然として大きな魅力であり、企業は贅沢感ある材料や機能性成分を試しています。
一方で、不安定なコーヒー豆市場は依然として大きな課題です。極端な気象条件が供給の混乱を引き起こし、主要生産国での干ばつは価格上昇やサプライチェーンの混乱につながっています。コスト上昇により価格を維持するため低品質の豆を使用するケースもあり、これが品質低下や消費者の信頼喪失につながりかねません。大手ブランドは損失を吸収できますが、中小規模の生産者は大きな打撃を受けやすい状況です。
北米では、健康志向が高まりつつも忙しい生活を崩したくない消費者により、コールドコーヒーの販売は過去最高を記録しています。コールドブリューは滑らかな味わいと低酸味で人気が高く、StarbucksやDunkinは常に新しいアイデアを打ち出しています。Califia FarmsやChameleon Cold-Brewといった企業のポータブルRTDボトルは、外出先やアクティブなライフスタイルの人々に合致します。低糖レシピからタンパク質やアダプトゲンを強化した商品まで、健康志向の革新が成長の決定的要因となっています。
欧州全体では、コーヒー文化の深まりとライフスタイルの変化に伴い、コールドコーヒーの需要が高まっています。アイスコーヒーがセグメントをリードしており、英国はタンパク質強化など機能性を加えた革新的なフレーバーでトレンドを牽引しています。イタリアではコールドブリューが着実に普及し、店舗販売とEC販売がともに伸びています。環境意識の高い消費者に向けて、ブランドはエコパッケージへの移行を進めています。
アジア太平洋は最も急成長しているコールドコーヒー市場であり、伝統的にコーヒー文化の強い国々や冒険的な若年層消費者が主導しています。日本では自販機網の普及によりRTDコーヒーが日常生活に根付いており、中国の中間層の成長がプレミアムコールドコーヒー市場を年率15%押し上げています。コールドブリューのやさしい特徴や健康的な飲み物というイメージは若年層に適合しています。現地ブランドと世界的企業は、リサイクル可能な紙パッケージへの変更や持続可能な豆の調達を約束しています。
当レポートでは、世界のコールドコーヒーの市場を調査し、市場の定義と概要、市場成長への各種影響因子の分析、市場規模の推移・予測、各種区分・地域/主要国別の内訳、競合環境、主要企業のプロファイルなどをまとめています。
Global Cold Coffee Market Research Report by Product Type (Ready-to-Drink (RTD) Cold Coffee, Cold Brew Coffee, Iced Coffee), by Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, HoReCa, Online Retail), by Flavor (Classic, Mocha, Caramel, Vanilla, Hazelnut, Others), by Price Range (Economy, Mid Range, Premium), by Consumer Group (Gen X, Millennials, Gen Z, Baby Boomers), by End Use (Household, Food service), and by Region (North America, Europe, Asia Pacific, South America, Middle East & Africa) Forecast till 2030
Industry Overview
The global cold coffee market, valued at USD 54,792.6 million in 2024, is projected to grow at a CAGR of 16.5% to reach USD 136,657.7 million by 2030. Cold coffee refers to coffee served cold, either by brewing it with cold water over several hours or by chilling freshly brewed coffee. It is often mixed with milk, cream, or flavorings and served with ice for a refreshing experience. This style of coffee is especially favored in warm climates and as an on-the-go beverage.
The global cold coffee market continues to expand as demand for RTD beverages rises worldwide. Cold brews, nitro coffees, and flavored RTD products are becoming everyday choices for consumers who value convenience without sacrificing quality. Younger consumers have a major impact on the growth of the market, as figures from Millennials and Gen Z show, as they are the ones who drive the market by embracing cold coffee. Variety, portability, and modernity are some of the things that they get from cold coffee. That demographic's eagerness to experiment with new flavors and their early adoption of coffee habits are the main reasons why they become loyal customers. Flavor innovation is still the main attraction with companies that are trying out both the indulgent and functional ingredients.
In spite of this, an unstable coffee bean market is still a major challenge that the venture is facing. Extreme weather conditions are the cause of the supply disruptions. For example, droughts in the main producing countries of coffee lead to an increase in prices and the disruption of supply chains. The rise in costs may result in the use of lower-grade beans to maintain prices, thereby reducing the quality and perhaps breaking the trust of the consumers. Bigger brands can protect themselves from these kinds of losses; however, smaller producers are those who usually get the brunt of it.
The possibilities are numerous, especially in the culinary area, where cold coffee plays a role in the success of desserts, marinades, and mixology. Also, the growth of retail and e-commerce further consolidates the market position and allows brands to expand beyond physical stores.
Online platforms offer an effective space to launch innovative flavors, connect with customers, and gather instant feedback. These combined drivers position cold coffee as one of the most dynamic segments in the global beverage industry.
Industry Segmentations
In terms of the distribution channel, the global market is divided into supermarkets, hypermarkets, convenience stores, HoReCa, and online retail.
The global cold coffee market is segmented by product type, comprising ready-to-drink (RTD) cold coffee, cold brew coffee, and iced coffee.
Based on the price range, the global market is classified into economy, mid-range, and premium.
Classic, mocha, caramel, vanilla, hazelnut, and others are the types of flavors of the global cold coffee market.
Depending on consumer groups, the global cold coffee market is separated into Gen X, millennials, Gen Z, and baby boomers.
Foodservice and household are end-use types of the global market.
Cold coffee sales in North America have been at an all-time high since consumers have become more health-conscious, but without compromising their busy schedules. Cold brew has become a favorite, which is loved for its smooth taste and low acidity, and Starbucks and Dunkin' are always coming up with new ideas. Portable RTD bottles from companies such as Califia Farms and Chameleon Cold-Brew fit seamlessly to the needs of on-the-go and active people. Health-focused innovation, ranging from low-sugar recipes to protein and adaptogen-enriched brews, has emerged as a decisive growth factor.
Across Europe, demand for cold coffee is rising alongside a deepening coffee culture and changing lifestyle habits. Iced coffee leads the segment, with the UK setting trends through inventive flavors and functional enhancements like protein enrichment. Cold brew is gaining steady ground in markets such as Italy, where both in-store and e-commerce sales are climbing. Sustainability has become a purchase driver, prompting brands to shift towards eco-friendly packaging that appeals to environmentally engaged consumers.
Asia-Pacific stands out as the fastest-growing cold coffee market, led by countries with strong coffee traditions and adventurous young consumers. Japan has also come to depend on RTD coffee in its daily life, largely due to the vending machine network, while China's middle class, which has not been here for a long time, is the reason for a 15% annual growth in premium cold coffee sales. Cold brew's gentle characteristics and the image of it being a healthy drink fit perfectly with younger consumers. Local brands and global companies are going to the extent of changing their packaging to recyclable paper, and they also promise that they will source the coffee beans in a sustainable way.
South America's cold coffee market is changing at a tremendous pace, and Brazil is at the forefront in terms of both producing and consuming. RTD cold coffee enjoys a foothold in cities and is backed by local brands that create original flavors using native ingredients. International companies accentuate their presence, proposing innovative cold coffee varieties targeted to local palates. In Argentina, the milder and less acidic cold brew has become very popular among the younger generation, thus signaling that they will move from traditional iced coffee to this one in the future.
Due to rising RTD consumption together with hot weather that calls for cool beverages, the MEA cold coffee segment is rapidly growing. The fastest growth is recorded in the UAE and Saudi Arabia, especially when tourism and cafe culture are booming. On the local and global front, brands are in a continuous fight for leadership and cutting-edge cold brew selections, as well as being tasty. Health positioning, combined with upscale presentation, is helping cold coffee secure a stronger presence in both retail and hospitality channels.
Major Competitors in the global cold coffee market are Nestle S.A., Starbucks Corporation, The Coca-Cola Company, Finlav S.p.A, Restaurant Brands International (RBI), Califia Farms, LLC, Westrock Coffee, Uptime Energy, Chobani, and Heartland Food Products Group.