欧州のアイウェア市場 (～2032年)：タイプ (メガネ・サングラス・コンタクトレンズ・その他)・カテゴリー・価格帯・流通チャネル (店舗・無店舗) 別

欧州のアイウェア市場は、視力矯正需要の増加、ハイファッションメガネの採用、レンズやフレーム設計の技術革新の影響により、大きく成長しています。2024年の市場規模は収益で351億3,014万米ドルに達し、2032年にかけてはCAGR 4.48%で推移し、497億3,500万米ドルに達すると予測されています。

スマートアイウェアといった技術革新、矯正レンズの採用拡大、アイウェア製造における持続可能性への関心の高まりが、市場の成長を促進しています。欧州のアイウェア市場には、メガネ、コンタクトレンズ、サングラスが含まれており、幅広い年齢層やスタイルの好みに対応しています。高齢化と若年層によるスクリーン使用時間の増加から視力関連の障害が悪化しており、処方アイウェアの需要が拡大しています。

流行に敏感な欧州の消費者が、アイウェアをライフスタイルアクセサリーとして捉える傾向を後押しした結果、プレミアムおよびデザイナーブランドの部門が成長しています。Ray-Ban、Oakley、Gucciといった高級ブランドがこの市場を引き続き支配する一方で、中価格帯や手頃な価格のブランドは、スタイリッシュなデザインと手ごろな価格で競争しています。小売チャネルのデジタルトランスフォーメーション、特にeコマースの進展は、消費者の購買行動を再定義する上で重要な役割を果たしています。現在では、消費者はオンラインプラットフォームを通じて、カスタマイズされたアイウェアの提案、バーチャル試着、競争力のある価格を利用できるようになり、より便利でアクセスしやすくなっています。一方で、オフライン店舗は今もなお、専門的な眼科ケアやパーソナライズされたフィッティングを提供するために重要な役割を担っています。

技術の進歩は、メガネ業界に大きな影響を与えています。ブルーライトカットレンズ、反射防止コーティング、軽量素材といった革新は、デジタル機器による眼精疲労や快適性に対する消費者の関心に応えるものです。もう一つの大きな動向は持続可能性であり、製造各社は倫理的な製品を求める消費者の需要増加に対応するため、環境に配慮した素材や製造工程にますます注力しています。さらに、拡張現実（AR）やAIもメガネに組み込まれつつあり、ナビゲーション、フィットネストラッキング、視覚体験の強化といった機能を提供することで、市場の成長可能性を一層高めています。

当レポートでは、欧州のアイウェアの市場を調査し、市場の定義と概要、市場成長への各種影響因子の分析、市場規模の推移・予測、各種区分・地域/主要国別の内訳、競合環境、主要企業のプロファイルなどをまとめています。

目次

第1章 エグゼクティブサマリー

第2章 市場概要

第3章 調査手法

第4章 市場力学

• 促進要因
  • 目の健康と視力ケアへの意識向上
  • 高齢化人口の増加による矯正メガネ需要の拡大
• 抑制要因
  • ブランドメガネの高価格が消費者の購買力を制限
  • 偽造アイウェア製品がブランドの信頼性と売上に及ぼす影響
• 機会
  • スクリーンタイムの増加によるデジタルアイウェアの普及増加
  • 拡張現実（AR）などのスマートアイウェア技術の革新
• 課題
  • メガネ製造における原材料費の高騰
• 戦略的洞察
  • 技術アップデート
  • 注目すべき地域市場
• 規制の最新情報
• 市場動向
• COVIDの影響分析
• 消費者行動分析

第5章 市場要因分析

• バリューチェーン分析
• サプライチェーン分析
• ポーターのファイブフォースモデル

第6章 欧州のアイウェア市場：タイプ別

• メガネ
• サングラス
• コンタクトレンズ
• その他

第7章 欧州のアイウェア市場：カテゴリー別

• 処方メガネ
• レクリエーション用/処方箋不要のメガネ

第8章 欧州のアイウェア市場：価格帯別

• クラシック/大衆価格
• プレミアム

第9章 欧州のアイウェア市場：エンドユーザー別

• 男性
• 女性
• ユニセックス
• キッズ

第10章 欧州のアイウェア市場：流通チャネル別

• 店舗ベース
• 非店舗ベース

第11章 欧州のアイウェア市場：国別

• 概要
  • 英国
  • ドイツ
  • フランス
  • スペイン
  • イタリア
  • その他

第12章 競合情勢

• 競合概要
• 欧州のアイウェア市場の主要企業
• 市場のディスラプターとイノベーターとしての主要企業
• 競合ベンチマーキング
• 欧州のアイウェア市場におけるマーケットリーダーの戦略
• 欧州のアイウェア市場における開発数でトップの企業
• 主な展開・成長戦略

第13章 企業プロファイル

• FIELMANN AG
• ESSILORLUXOTTICA SA
• SAFILO GROUP S.P.A.
• ZEISS INTERNATIONAL
• ALCON INC.
• DE RIGO VISION S.P.A.
• MARCOLIN SPA
• PRADA S.P.A.
• KERING S.A.
• SILHOUETTE INTERNATIONAL SCHMIED AG

第14章 付録

LIST OF TABLES

• TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT
• TABLE 2 EUROPE EYEWEAR MARKET, By type, 2018-2032 (USD MILLION)
• TABLE 3 EUROPE EYEWEAR MARKET, By type, 2018-2032 (MILLION units)
• TABLE 4 EUROPE EYEWEAR MARKET, By Category, 2018-2032 (USD MILLION)
• TABLE 5 EUROPE EYEWEAR MARKET, By Category, 2018-2032 (MILLION units)
• TABLE 6 EUROPE EYEWEAR MARKET, By Price Range, 2018-2032 (USD MILLION)
• TABLE 7 EUROPE EYEWEAR MARKET, By Price Range, 2018-2032 (MILLION units)
• TABLE 8 EUROPE EYEWEAR MARKET, By End-User, 2018-2032 (USD MILLION)
• TABLE 9 EUROPE EYEWEAR MARKET, By End-User, 2018-2032 (MILLION units)
• TABLE 10 EUROPE EYEWEAR MARKET, By Distribution Channel, 2018-2032 (USD MILLION)
• TABLE 11 EUROPE EYEWEAR MARKET, By Distribution Channel, 2018-2032 (MILLION units)
• TABLE 12 EUROPE EYEWEAR MARKET, By country, 2018-2032 (USD MILLION)
• TABLE 13 EUROPE EYEWEAR MARKET, By country, 2018-2032 (MILLION units)
• TABLE 14 uk EYEWEAR MARKET, By type, 2018-2032 (USD MILLION)
• TABLE 15 uk EYEWEAR MARKET, By type, 2018-2032 (MILLION units)
• TABLE 16 uk EYEWEAR MARKET, By Category, 2018-2032 (USD MILLION)
• TABLE 17 uk EYEWEAR MARKET, By Category, 2018-2032 (MILLION units)
• TABLE 18 uk EYEWEAR MARKET, By Price Range, 2018-2032 (USD MILLION)
• TABLE 19 uk EYEWEAR MARKET, By Price Range, 2018-2032 (MILLION units)
• TABLE 20 uk EYEWEAR MARKET, By End-User, 2018-2032 (USD MILLION)
• TABLE 21 uk EYEWEAR MARKET, By End-User, 2018-2032 (MILLION units)
• TABLE 22 uk EYEWEAR MARKET, By Distribution Channel, 2018-2032 (USD MILLION)
• TABLE 23 uk EYEWEAR MARKET, By Distribution Channel, 2018-2032 (MILLION units)
• TABLE 24 germany EYEWEAR MARKET, By type, 2018-2032 (USD MILLION)
• TABLE 25 germany EYEWEAR MARKET, By type, 2018-2032 (MILLION units)
• TABLE 26 germany EYEWEAR MARKET, By Category, 2018-2032 (USD MILLION)
• TABLE 27 germany EYEWEAR MARKET, By Category, 2018-2032 (MILLION units)
• TABLE 28 germany EYEWEAR MARKET, By Price Range, 2018-2032 (USD MILLION)
• TABLE 29 germany EYEWEAR MARKET, By Price Range, 2018-2032 (MILLION units)
• TABLE 30 germany EYEWEAR MARKET, By End-User, 2018-2032 (USD MILLION)
• TABLE 31 germany EYEWEAR MARKET, By End-User, 2018-2032 (MILLION units)
• TABLE 32 germany EYEWEAR MARKET, By Distribution Channel, 2018-2032 (USD MILLION)
• TABLE 33 germany EYEWEAR MARKET, By Distribution Channel, 2018-2032 (MILLION units)
• TABLE 34 france EYEWEAR MARKET, By type, 2018-2032 (USD MILLION)
• TABLE 35 france EYEWEAR MARKET, By type, 2018-2032 (MILLION units)
• TABLE 36 france EYEWEAR MARKET, By Category, 2018-2032 (USD MILLION)
• TABLE 37 france EYEWEAR MARKET, By Category, 2018-2032 (MILLION units)
• TABLE 38 france EYEWEAR MARKET, By Price Range, 2018-2032 (USD MILLION)
• TABLE 39 france EYEWEAR MARKET, By Price Range, 2018-2032 (MILLION units)
• TABLE 40 france EYEWEAR MARKET, By End-User, 2018-2032 (USD MILLION)
• TABLE 41 france EYEWEAR MARKET, By End-User, 2018-2032 (MILLION units)
• TABLE 42 france EYEWEAR MARKET, By Distribution Channel, 2018-2032 (USD MILLION)
• TABLE 43 france EYEWEAR MARKET, By Distribution Channel, 2018-2032 (MILLION units)
• TABLE 44 spain EYEWEAR MARKET, By type, 2018-2032 (USD MILLION)
• TABLE 45 spain EYEWEAR MARKET, By type, 2018-2032 (MILLION units)
• TABLE 46 spain EYEWEAR MARKET, By Category, 2018-2032 (USD MILLION)
• TABLE 47 spain EYEWEAR MARKET, By Category, 2018-2032 (MILLION units)
• TABLE 48 spain EYEWEAR MARKET, By Price Range, 2018-2032 (USD MILLION)
• TABLE 49 spain EYEWEAR MARKET, By Price Range, 2018-2032 (MILLION units)
• TABLE 50 spain EYEWEAR MARKET, By End-User, 2018-2032 (USD MILLION)
• TABLE 51 spain EYEWEAR MARKET, By End-User, 2018-2032 (MILLION units)
• TABLE 52 spain EYEWEAR MARKET, By Distribution Channel, 2018-2032 (USD MILLION)
• TABLE 53 spain EYEWEAR MARKET, By Distribution Channel, 2018-2032 (MILLION units)
• TABLE 54 italy EYEWEAR MARKET, By type, 2018-2032 (USD MILLION)
• TABLE 55 italy EYEWEAR MARKET, By type, 2018-2032 (MILLION units)
• TABLE 56 italy EYEWEAR MARKET, By Category, 2018-2032 (USD MILLION)
• TABLE 57 italy EYEWEAR MARKET, By Category, 2018-2032 (MILLION units)
• TABLE 58 italy EYEWEAR MARKET, By Price Range, 2018-2032 (USD MILLION)
• TABLE 59 italy EYEWEAR MARKET, By Price Range, 2018-2032 (MILLION units)
• TABLE 60 italy EYEWEAR MARKET, By End-User, 2018-2032 (USD MILLION)
• TABLE 61 italy EYEWEAR MARKET, By End-User, 2018-2032 (MILLION units)
• TABLE 62 italy EYEWEAR MARKET, By Distribution Channel, 2018-2032 (USD MILLION)
• TABLE 63 italy EYEWEAR MARKET, By Distribution Channel, 2018-2032 (MILLION units)
• TABLE 64 rest of europe EYEWEAR MARKET, By type, 2018-2032 (USD MILLION)
• TABLE 65 rest of europe EYEWEAR MARKET, By type, 2018-2032 (MILLION units)
• TABLE 66 rest of europe EYEWEAR MARKET, By Category, 2018-2032 (USD MILLION)
• TABLE 67 rest of europe EYEWEAR MARKET, By Category, 2018-2032 (MILLION units)
• TABLE 68 rest of europe EYEWEAR MARKET, By Price Range, 2018-2032 (USD MILLION)
• TABLE 69 rest of europe EYEWEAR MARKET, By Price Range, 2018-2032 (MILLION units)
• TABLE 70 rest of europe EYEWEAR MARKET, By End-User, 2018-2032 (USD MILLION)
• TABLE 71 rest of europe EYEWEAR MARKET, By End-User, 2018-2032 (MILLION units)
• TABLE 72 rest of europe EYEWEAR MARKET, By Distribution Channel, 2018-2032 (USD MILLION)
• TABLE 73 rest of europe EYEWEAR MARKET, By Distribution Channel, 2018-2032 (MILLION units)
• TABLE 74 major players in terms of market disruptors & innovators
• TABLE 75 The most active players in the Europe Eyewear Market
• TABLE 76 Product Launch/Product development
• TABLE 77 Expansion/ACQUISITION/ Partnership
• TABLE 78 Fielmann AG: PRODUCTS/SERVICES OFFERED
• TABLE 79 Fielmann AG: KEY DEVELOPMENTS
• TABLE 80 EssilorLuxottica SA: PRODUCTS OFFERED
• TABLE 81 EssilorLuxottica SA: KEY DEVELOPMENTS
• TABLE 82 Safilo Group S.p.A.: PRODUCTS OFFERED
• TABLE 83 Safilo Group S.p.A.: KEY DEVELOPMENTS
• TABLE 84 Zeiss International: PRODUCTS OFFERED
• TABLE 85 Zeiss International: KEY DEVELOPMENTS
• TABLE 86 Alcon Inc.: PRODUCTS OFFERED
• TABLE 87 Alcon Inc.: KEY DEVELOPMENTS
• TABLE 88 De Rigo Vision S.p.A.: PRODUCTS OFFERED
• TABLE 89 De Rigo Vision S.p.A.: KEY DEVELOPMENTS
• TABLE 90 Marcolin SpA: PRODUCTS/SERVICES OFFERED
• TABLE 91 Marcolin SpA: KEY DEVELOPMENTS
• TABLE 92 Prada S.p.A.: PRODUCTS OFFERED
• TABLE 93 Kering S.A.: PRODUCTS OFFERED
• TABLE 94 Kering S.A.: KEY DEVELOPMENTS
• TABLE 95 Silhouette International Schmied AG: PRODUCTS OFFERED
• TABLE 96 Silhouette International Schmied AG: KEY DEVELOPMENTS

LIST OF FIGURES

• FIGURE 1 MARKET ATTRACTIVENESS ANALYSIS: EUROPE EYEWEAR MARKET
• FIGURE 2 EUROPE EYEWEAR MARKET ANALYSIS, BY TYPE, 2024
• FIGURE 3 EUROPE EYEWEAR MARKET ANALYSIS, BY CATEGORY, 2024
• FIGURE 4 EUROPE EYEWEAR MARKET ANALYSIS, BY PRICE RANGE, 2024
• FIGURE 5 EUROPE EYEWEAR MARKET ANALYSIS, BY END-USER, 2024
• FIGURE 6 EUROPE EYEWEAR MARKET ANALYSIS, BY DISTRIBUTION CHANNEL, 2024
• FIGURE 7 EUROPE EYEWEAR MARKET ANALYSIS, BY COUNTRY, 2024
• FIGURE 8 EUROPE EYEWEAR MARKET: STRUCTURE
• FIGURE 9 KEY BUYING CRITERIA FOR EYEWEAR
• FIGURE 10 EUROPE EYEWEAR MARKET: MARKET DYNAMICS
• FIGURE 11 DRIVER IMPACT ANALYSIS (2023-2032)
• FIGURE 12 RESTRAINT IMPACT ANALYSIS (2022-2032)
• FIGURE 13 SUPPLY CHAIN ANALYSIS: EUROPE EYEWEAR MARKET
• FIGURE 14 PORTER'S FIVE FORCES MODEL: EUROPE EYEWEAR MARKET
• FIGURE 15 EUROPE EYEWEAR MARKET, BY TYPE, 2024 (% SHARE)
• FIGURE 16 EUROPE EYEWEAR MARKET, BY CATEGORY, 2024 (% SHARE)
• FIGURE 17 EUROPE EYEWEAR MARKET, BY PRICE RANGE, 2024 (% SHARE)
• FIGURE 18 EUROPE EYEWEAR MARKET, BY END-USER, 2024 (% SHARE)
• FIGURE 19 EUROPE EYEWEAR MARKET, BY DISTRIBUTION CHANNEL, 2024 (% SHARE)
• FIGURE 20 EUROPE MARKET: COMPARATIVE ANALYSIS
• FIGURE 21 EUROPE EYEWEAR MARKET, BY COUNTRY, 2024 (% SHARE)
• FIGURE 22 MAJOR PLAYERS IN THE EUROPE EYEWEAR MARKET: MARKET SHARE 2024
• FIGURE 23 BENCHMARKING OF MAJOR COMPETITORS
• FIGURE 24 FIELMANN AG: SWOT ANALYSIS
• FIGURE 25 ESSILORLUXOTTICA SA: FINANCIAL OVERVIEW SNAPSHOT
• FIGURE 26 ESSILORLUXOTTICA SA: SWOT ANALYSIS
• FIGURE 27 SAFILO GROUP S.P.A.: FINANCIAL OVERVIEW SNAPSHOT
• FIGURE 28 SAFILO GROUP S.P.A.: SWOT ANALYSIS
• FIGURE 29 ZEISS INTERNATIONAL: SWOT ANALYSIS
• FIGURE 30 ALCON INC.: FINANCIAL OVERVIEW SNAPSHOT
• FIGURE 31 ALCON INC.: SWOT ANALYSIS
• FIGURE 32 DE RIGO VISION S.P.A.: SWOT ANALYSIS
• FIGURE 33 MARCOLIN SPA: SWOT ANALYSIS
• FIGURE 34 PRADA S.P.A.: SWOT ANALYSIS
• FIGURE 35 KERING S.A.: FINANCIAL OVERVIEW SNAPSHOT
• FIGURE 36 KERING S.A.: SWOT ANALYSIS
• FIGURE 37 SILHOUETTE INTERNATIONAL SCHMIED AG: SWOT ANALYSIS

Report Information on Europe Eyewear Market Research by Type (Spectacles (Lenses and Frame), Sunglasses (Polarized and Non-Polarized), Contact Lenses (Clear and Color) and others), by Category (Prescribed Eyewear and Recreational/Non-Prescribed Eyewear), by Price Range (Classic/Mass and Premium), by Category (Men, Women, Unisex and Kids) by Distribution Channel (Store-Based (Supermarkets, Specialty Stores and Others), Non-Store-Based (Ecommerce and Online Retail Store)) Global Forecast till 2032

Market Overview

The European eyewear market has grown significantly, owing to increased demand for vision correction, the adoption of high-fashion eyeglasses, and the impact of technological breakthroughs in lens and frame design. In 2024, market revenue reached US$ 35,130.14 million, and it is expected to rise at a CAGR of 4.48% to US$ 49,735 million by 2032. The market's growth is being driven by technology improvements such as smart eyewear, increased adoption of corrective lenses, and a growing emphasis on sustainability in eyewear manufacturing. Eyewear in Europe includes spectacles, contact lenses, and sunglasses, catering to a wide range of age groups and style preferences. The region's aging population, combined with increased screen time among younger demographics, has exacerbated the prevalence of vision-related disorders, driving demand for prescription eyewear.

Fashion-forward European customers have pushed the emergence of eyewear as a lifestyle accessory, resulting in growth in the premium and designer segments. Luxury companies like Ray-Ban, Oakley, and Gucci continue to dominate this market, while mid-tier and budget-friendly brands compete by offering affordable prices and stylish designs. The digital transformation of retail channels, notably e-commerce, has been critical to redefining consumer purchasing behavior. Customers may now get customized eyewear solutions, virtual try-ons, and competitive pricing through online platforms, making them more convenient and accessible. However, offline establishments continue to be crucial for providing professional eye care services and personalized fittings.

Technological improvements have had a profound impact on the eyeglasses industry. Blue-light-blocking lenses, anti-reflective coatings, and lightweight materials are among the innovations that answer customer concerns about digital eye strain and comfort. Another major trend is sustainability, with manufacturers focusing more on eco-friendly materials and production procedures to suit increased consumer demand for ethical products. Furthermore, augmented reality (AR) and artificial intelligence (AI) are being integrated into eyewear to provide features such as navigation, fitness tracking, and enhanced visual experiences, boosting the market's growth potential.

Market Segmentation

The Europe Eyewear market is divided into four types: spectacles (lenses and frames), sunglasses (polarized and non-polarized), contact lenses (clear and color), and others.

The European eyewear market is divided into two categories: prescribed eyewear and recreational/non-prescribed eyewear.

The Europe Eyewear market is divided into two price ranges: classic/mass and premium.

The European eyewear market is divided into four categories: men, women, unisex, and children.

The Europe Eyewear market is divided into two distribution channels: store-based (supermarkets, specialty stores, and others) and non-store-based (ecommerce and online retail stores).

The study on the Europe Eyewear Market is divided into six countries: the United Kingdom, Germany, France, Spain, Italy, and the rest of Europe.

Major Players

EssilorLuxottica SA, Alcon Inc., Marcolin SpA, Silhouette International Schmied AG, Fielmann AG, Kering S.A., Prada S.p.A., Safilo Group S.p.A., and Zeiss International are the leading participants in the European Eyewear market.

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY

• 1.1 MARKET ATTRACTIVENESS ANALYSIS
  • 1.1.1 EUROPE EYEWEAR MARKET, BY TYPE
  • 1.1.2 EUROPE EYEWEAR MARKET, BY CATEGORY
  • 1.1.3 EUROPE EYEWEAR MARKET, BY PRICE RANGE
  • 1.1.4 EUROPE EYEWEAR MARKET, BY END-USER
  • 1.1.5 EUROPE EYEWEAR MARKET, BY DISTRIBUTION CHANNEL
  • 1.1.6 EUROPE EYEWEAR MARKET, BY COUNTRY

2 MARKET INTRODUCTION

• 2.1 DEFINITION
• 2.2 SCOPE OF THE STUDY
• 2.3 RESEARCH OBJECTIVE
• 2.4 MARKET STRUCTURE
• 2.5 KEY BUYING CRITERIA

3 RESEARCH METHODOLOGY

• 3.1 OVERVIEW
• 3.2 DATA FLOW
  • 3.2.1 DATA MINING PROCESS
• 3.3 PURCHASED DATABASE:
• 3.4 SECONDARY SOURCES:
  • 3.4.1 SECONDARY RESEARCH DATA FLOW:
• 3.5 PRIMARY RESEARCH:
  • 3.5.1 PRIMARY RESEARCH DATA FLOW:
• 3.6 APPROACHES FOR MARKET SIZE ESTIMATION:
  • 3.6.1 CONSUMPTION & NET TRADE APPROACH
  • 3.6.2 REVENUE ANALYSIS APPROACH
• 3.7 DATA FORECASTING
  • 3.7.1 DATA FORECASTING TECHNIQUE
• 3.8 DATA MODELING
  • 3.8.1 MICROECONOMIC FACTOR ANALYSIS:
  • 3.8.2 DATA MODELING:
• 3.9 TEAMS AND ANALYST CONTRIBUTION

4 MARKET DYNAMICS

• 4.1 INTRODUCTION
• 4.2 DRIVERS
  • 4.2.1 INCREASING AWARENESS OF EYE HEALTH AND VISION CARE
  • 4.2.2 GROWTH IN THE AGING POPULATION, LEADING TO HIGHER DEMAND FOR CORRECTIVE EYEWEAR
• 4.3 RESTRAINTS
  • 4.3.1 HIGH COST OF BRANDED EYEWEAR LIMITS AFFORDABILITY FOR CONSUMERS
  • 4.3.2 COUNTERFEIT EYEWEAR PRODUCTS IMPACTING BRAND INTEGRITY AND SALES
• 4.4 OPPORTUNITY
  • 4.4.1 RISING ADOPTION OF DIGITAL EYEWEAR DUE TO INCREASED SCREEN TIME
  • 4.4.2 INNOVATIONS IN SMART EYEWEAR TECHNOLOGIES, SUCH AS AUGMENTED REALITY (AR)
• 4.5 CHALLENGES
  • 4.5.1 INCREASING COST OF RAW MATERIALS FOR EYEWEAR MANUFACTURING
• 4.6 STRATEGIC INSIGHTS
  • 4.6.1 TECHNOLOGY UPDATE
  • 4.6.2 REGIONAL MARKETS TO LOOKOUT FOR
• 4.7 REGULATORY UPDATE
• 4.8 MARKET TRENDS
• 4.9 IMPACT ANALYSIS OF COVID - 19
  • 4.9.1 IMPACT ON OVERALL EYEWEAR INDUSTRY
• 4.10 CONSUMER BEHAVIOR ANALYSIS

5 MARKET FACTOR ANALYSIS

• 5.1 VALUE CHAIN ANALYSIS
  • 5.1.1 RAW MATERIALS
  • 5.1.2 MANUFACTURING / PRODUCTION/ PROCESSING
  • 5.1.3 PACKING
• 5.2 SUPPLY CHAIN ANALYSIS
  • 5.2.1 PARTICIPANTS (AT DIFFERENT NODES)
    • 5.2.1.1 RAW MATERIAL SUPPLIERS
    • 5.2.1.2 MANUFACTURERS
    • 5.2.1.3 DISTRIBUTION CHANNEL
    • 5.2.1.4 END USER
  • 5.2.2 INTEGRATION LEVELS
  • 5.2.3 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS)
• 5.3 PORTER'S FIVE FORCES MODEL
  • 5.3.1 THREAT OF NEW ENTRANTS
  • 5.3.2 BARGAINING POWER OF SUPPLIERS
  • 5.3.3 THREAT OF SUBSTITUTES
  • 5.3.4 BARGAINING POWER OF BUYERS
  • 5.3.5 INTENSITY OF RIVALRY

6 EUROPE EYEWEAR MARKET, BY TYPE

• 6.1 INTRODUCTION
• 6.2 SPECTACLES
• 6.3 SUNGLASSES
• 6.4 CONTACT LENSES
• 6.5 OTHERS

7 EUROPE EYEWEAR MARKET, BY CATEGORY

• 7.1 INTRODUCTION
• 7.2 PRESCRIBED EYEWEAR
• 7.3 RECREATIONAL/NON-PRESCRIBED EYEWEAR

8 EUROPE EYEWEAR MARKET, BY PRICE RANGE

• 8.1 INTRODUCTION
• 8.2 CLASSIC/MASS
• 8.3 PREMIUM

9 EUROPE EYEWEAR MARKET, BY END-USER

• 9.1 INTRODUCTION
• 9.2 MEN
• 9.3 WOMEN
• 9.4 UNISEX
• 9.5 KIDS

10 EUROPE EYEWEAR MARKET, BY DISTRIBUTION CHANNEL

• 10.1 INTRODUCTION
• 10.2 STORE-BASED
• 10.3 NON-STORE BASED

11 EUROPE EYEWEAR MARKET, BY COUNTRY

• 11.1 OVERVIEW
  • 11.1.1 UK
  • 11.1.2 GERMANY
  • 11.1.3 FRANCE
  • 11.1.4 SPAIN
  • 11.1.5 ITALY
  • 11.1.6 REST OF EUROPE

12 COMPETITIVE LANDSCAPE

• 12.1 COMPETITIVE OVERVIEWS
• 12.2 MAJOR PLAYERS IN THE EUROPE EYEWEAR MARKET
• 12.3 MAJOR PLAYERS IN TERMS OF MARKET DISRUPTORS & INNOVATORS
• 12.4 COMPETITIVE BENCHMARKING
• 12.5 STRATEGIES OF MARKET LEADERS IN THE EUROPE EYEWEAR MARKET
  • 12.5.1 ESSILORLUXOTTICA SA
  • 12.5.2 ZEISS INTERNATIONAL
  • 12.5.3 KERING S.A.
  • 12.5.4 FIELMANN AG
  • 12.5.5 PRADA S.P.A.
• 12.6 LEADING PLAYERS IN TERMS OF THE NUMBER OF DEVELOPMENTS IN EUROPE EYEWEAR MARKET
• 12.7 KEY DEVELOPMENTS & GROWTH STRATEGIES
  • 12.7.1 PRODUCT LAUNCH/PRODUCT DEVELOPMENT
  • 12.7.2 EXPANSION/ACQUISITION/PARTNERSHIP

13 COMPANY PROFILES

• 13.1 FIELMANN AG
  • 13.1.1 COMPANY OVERVIEW
  • 13.1.2 FINANCIAL OVERVIEW
  • 13.1.3 PRODUCTS/SERVICES OFFERED
  • 13.1.4 KEY DEVELOPMENTS
  • 13.1.5 SWOT ANALYSIS
  • 13.1.6 KEY STRATEGIES
• 13.2 ESSILORLUXOTTICA SA
  • 13.2.1 COMPANY OVERVIEW
  • 13.2.2 FINANCIAL OVERVIEW
  • 13.2.3 PRODUCTS OFFERED
  • 13.2.4 KEY DEVELOPMENTS
  • 13.2.5 SWOT ANALYSIS
  • 13.2.6 KEY STRATEGIES
• 13.3 SAFILO GROUP S.P.A.
  • 13.3.1 COMPANY OVERVIEW
  • 13.3.2 FINANCIAL OVERVIEW
  • 13.3.3 PRODUCTS OFFERED
  • 13.3.4 KEY DEVELOPMENTS
  • 13.3.5 SWOT ANALYSIS
  • 13.3.6 KEY STRATEGIES
• 13.4 ZEISS INTERNATIONAL
  • 13.4.1 COMPANY OVERVIEW
  • 13.4.2 FINANCIAL OVERVIEW
  • 13.4.3 PRODUCTS OFFERED
  • 13.4.4 KEY DEVELOPMENTS
  • 13.4.5 SWOT ANALYSIS
  • 13.4.6 KEY STRATEGIES
• 13.5 ALCON INC.
  • 13.5.1 COMPANY OVERVIEW
  • 13.5.2 FINANCIAL OVERVIEW
  • 13.5.3 PRODUCTS OFFERED
  • 13.5.4 KEY DEVELOPMENTS
  • 13.5.5 SWOT ANALYSIS
  • 13.5.6 KEY STRATEGIES
• 13.6 DE RIGO VISION S.P.A.
  • 13.6.1 COMPANY OVERVIEW
  • 13.6.2 FINANCIAL OVERVIEW
  • 13.6.3 PRODUCTS OFFERED
  • 13.6.4 KEY DEVELOPMENTS
  • 13.6.5 SWOT ANALYSIS
  • 13.6.6 KEY STRATEGIES
• 13.7 MARCOLIN SPA
  • 13.7.1 COMPANY OVERVIEW
  • 13.7.2 FINANCIAL OVERVIEW
  • 13.7.3 PRODUCTS/SERVICES OFFERED
  • 13.7.4 KEY DEVELOPMENTS
  • 13.7.5 SWOT ANALYSIS
  • 13.7.6 KEY STRATEGIES
• 13.8 PRADA S.P.A.
  • 13.8.1 COMPANY OVERVIEW
  • 13.8.2 FINANCIAL OVERVIEW
  • 13.8.3 PRODUCTS OFFERED
  • 13.8.4 KEY DEVELOPMENTS
  • 13.8.5 SWOT ANALYSIS
  • 13.8.6 KEY STRATEGIES
• 13.9 KERING S.A.
  • 13.9.1 COMPANY OVERVIEW
  • 13.9.2 FINANCIAL OVERVIEW
  • 13.9.3 PRODUCTS OFFERED
  • 13.9.4 KEY DEVELOPMENTS
  • 13.9.5 SWOT ANALYSIS
  • 13.9.6 KEY STRATEGIES
• 13.10 SILHOUETTE INTERNATIONAL SCHMIED AG
  • 13.10.1 COMPANY OVERVIEW
  • 13.10.2 FINANCIAL OVERVIEW
  • 13.10.3 PRODUCTS OFFERED
  • 13.10.4 KEY DEVELOPMENTS
  • 13.10.5 SWOT ANALYSIS
  • 13.10.6 KEY STRATEGIES

14 APPENDIX

• 14.1 REFERENCES