MICE (会議・インセンティブ旅行・国際会議・展示会) の世界市場：イベントタイプ・予約モード・地域別の予測 (～2032年)

MICE (会議・インセンティブ旅行・国際会議・展示会) の市場規模は、2023年の9,332億2,000万米ドル、2024年の9,934億4,000万米ドルから、予測期間中は8.38％のCAGRで推移し、2032年には1兆8,915億3,000万米ドルの規模に成長すると予測されています。

MICEの需要は、現代における技術の急速な進歩によって牽引されています。技術の進歩は、進化を続ける世界のMICE市場において変革の力となっており、イベントの概念化、計画、体験の方法を再構築しています。業界の成長と世界的な重要性は、モバイルイベントアプリケーション、高度なイベント管理ソフトウェア、仮想現実/拡張現実 (VR/AR) などの最先端技術の統合によって大きく影響を受けています。

地域別の視点

欧州のMICE市場は2022年に44.56%で最大の市場シェアを占め、CAGR 8.3%で成長すると予測されています。欧州の豊かな歴史的意義、文化的多様性、世界クラスのインフラは、世界のMICE市場の礎石としての地位を確立しています。

北米はMICE業界において圧倒的な強さを示しており、この成熟し、確立された市場は、世界の企業イベントにとって不可欠な存在となっています。米国とカナダは、このダイナミックな分野でもっとも重要な参加国のひとつです。米国とカナダは、さまざまな国際会議、展示会、企業イベントの開催で高い評価を確立しています。

アジア太平洋地域は、世界のMICE市場において、ダイナミックかつ急速に拡大している地域です。この地域がビジネスイベント分野で存在感を増しているのは、中国、日本、シンガポール、オーストラリアといった国々が、国際会議やイベントの主要な開催地として位置づけられている結果です。

当レポートでは、世界のMICE (会議・インセンティブ旅行・国際会議・展示会) の市場を調査し、市場の定義と概要、市場成長への各種影響因子の分析、市場規模の推移・予測、各種区分・地域/主要国別の内訳、競合環境、主要企業のプロファイルなどをまとめています。

目次

第1章 エグゼクティブサマリー

第2章 市場概要

第3章 調査手法

第4章 市場力学

• 促進要因
  • 技術の進歩の加速
  • 従業員のエンゲージメントに対する企業の需要の高まり
  • ビジネスの急速なグローバル化
• 抑制要因
  • 経済の変動と不確実性
  • 地政学的不安定性
• 機会
  • 持続可能なイベントの台頭
  • ニッチ市場の出現
• 課題
  • ハイブリッドイベント実行の複雑さの課題
• 動向
  • ハイブリッドイベントの進化
  • 技術を活用した体験
  • 健康と持続可能性への焦点
• 戦略的洞察
• 規制の最新情報
• COVID-19の影響分析

第5章 市場要因分析

• バリューチェーン分析
• サプライチェーン分析
• ポーターのファイブフォース分析

第6章 世界のMICE (会議・インセンティブ旅行・国際会議・展示会) 市場：イベントタイプ別

• 会議
• インセンティブ旅行
• 国際会議
  • パネル
  • プレゼンテーション
  • スピーチ
  • ディスカッション
  • その他
• 展示会
  • ネットワーキングイベント
  • 受賞式
  • 新規ビジネス提案

第7章 世界のMICE (会議・インセンティブ旅行・国際会議・展示会) 市場：予約モード別

• オンライン
• オフライン

第8章 世界のMICE (会議・インセンティブ旅行・国際会議・展示会) 市場：地域別

• 概要
• 北米
• 欧州
• アジア太平洋
• 南米
• 中東・アフリカ

第9章 競合情勢

• 競合ダッシュボード
• 競合分析
• 主要なディスラプターとイノベーター
• 市場リーダーの採用戦略

第10章 企業プロファイル

• THAI AIRWAYS INTERNATIONAL PCL
• INTERNATIONAL TRAVEL HOUSE LTD
• MICE SERVICE GROUP
• CATHAY PACIFIC AIRWAYS LIMITED
• MICE HOSPITALITY
• GLOBAL MICE LTD
• MEETINGS AND INCENTIVES WORLDWIDE, INC
• CREATIVE GROUP, INC.
• FCM MEETINGS & EVENTS
• BCD MEETING AND EVENTS

LIST OF TABLES

• TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT
• TABLE 2 GLOBAL MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 3 GLOBAL MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 4 GLOBAL MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 5 GLOBAL MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 6 GLOBAL MICE MARKET, BY REGION, 2018-2032 (USD MILLION)
• TABLE 7 NORTH AMERICA MICE MARKET, BY COUNTRY, 2018-2032 (USD MILLION)
• TABLE 8 NORTH AMERICA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 9 NORTH AMERICA MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 10 NORTH AMERICA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 11 NORTH AMERICA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 12 US MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 13 US MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 14 US MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 15 US MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 16 CANADA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 17 CANADA MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 18 CANADA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 19 CANADA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 20 MEXICO MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 21 MEXICO MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 22 MEXICO MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 23 MEXICO MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 24 EUROPE MICE MARKET, BY COUNTRY, 2018-2032 (USD MILLION)
• TABLE 25 EUROPE MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 26 EUROPE MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 27 EUROPE MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 28 EUROPE MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 29 GERMANY MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 30 GERMANY MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 31 GERMANY MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 32 GERMANY MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 33 FRANCE MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 34 FRANCE MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 35 FRANCE MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 36 FRANCE MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 37 UK MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 38 UK MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 39 UK MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 40 UK MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 41 ITALY MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 42 ITALY MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 43 ITALY MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 44 ITALY MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 45 SPAIN MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 46 SPAIN MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 47 SPAIN MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 48 SPAIN MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 49 REST OF EUROPE MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 50 REST OF EUROPE MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 51 REST OF EUROPE MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 52 REST OF EUROPE MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 53 ASIA PACIFIC MICE MARKET, BY COUNTRY, 2018-2032 (USD MILLION)
• TABLE 54 ASIA PACIFIC MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 55 ASIA PACIFIC MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 56 ASIA PACIFIC MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 57 ASIA PACIFIC MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 58 CHINA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 59 CHINA MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 60 CHINA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 61 CHINA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 62 JAPAN MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 63 JAPAN MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 64 JAPAN MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 65 JAPAN MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 66 INDIA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 67 INDIA MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 68 INDIA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 69 INDIA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 70 SOUTH KOREA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 71 SOUTH KOREA MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 72 SOUTH KOREA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 73 SOUTH KOREA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 74 REST OF ASIA PACIFIC MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 75 REST OF ASIA PACIFIC MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 76 REST OF ASIA PACIFIC MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 77 REST OF ASIA PACIFIC MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 78 SOUTH AMERICA MICE MARKET, BY COUNTRY, 2018-2032 (USD MILLION)
• TABLE 79 SOUTH AMERICA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 80 SOUTH AMERICA MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 81 SOUTH AMERICA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 82 SOUTH AMERICA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 83 BRAZIL MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 84 BRAZIL MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 85 BRAZIL MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 86 BRAZIL MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 87 ARGETINA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 88 ARGETINA MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 89 ARGETINA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 90 ARGETINA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 91 REST OF SOUTH AMERICA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 92 REST OF SOUTH AMERICA MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 93 REST OF SOUTH AMERICA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 94 REST OF SOUTH AMERICA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 95 MEA MICE MARKET, BY COUNTRY, 2018-2032 (USD MILLION)
• TABLE 96 MEA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 97 MEA MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 98 MEA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 99 MEA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 100 GCC COUNTRIES MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 101 GCC COUNTRIES MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 102 GCC COUNTRIES MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 103 GCC COUNTRIES MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 104 TURKEY MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 105 TURKEY MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 106 TURKEY MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 107 TURKEY MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 108 NORTHERN AFRICA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 109 NORTHERN AFRICA MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 110 NORTHERN AFRICA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 111 NORTHERN AFRICA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 112 SOUTHERN AFRICA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION)
• TABLE 113 SOUTHERN AFRICA MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION)
• TABLE 114 SOUTHERN AFRICA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION)
• TABLE 115 SOUTHERN AFRICA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION)
• TABLE 116 THAI AIRWAYS INTERNATIONAL PCL: PRODUCTS OFFERED
• TABLE 117 INTERNATIONAL TRAVEL HOUSE LTD: PRODUCTS OFFERED
• TABLE 118 MICE SERVICE GROUP: PRODUCTS OFFERED
• TABLE 119 CATHAY PACIFIC AIRWAYS LIMITED: PRODUCTS OFFERED
• TABLE 120 MICE HOSPITALITY: PRODUCTS OFFERED
• TABLE 121 GLOBAL MICE LTD: PRODUCTS OFFERED
• TABLE 122 : PRODUCTS OFFERED
• TABLE 123 CREATIVE GROUP, INC: PRODUCTS OFFERED
• TABLE 124 FCM MEETINGS & EVENTS: PRODUCTS OFFERED
• TABLE 125 BCD MEETING AND EVENTS: PRODUCTS OFFERED

LIST OF FIGURES

• FIGURE 1 GLOBAL MICE MARKET: STRUCTURE
• FIGURE 2 GLOBAL MICE MARKET: MARKET GROWTH FACTOR ANALYSIS (2022-2032)
• FIGURE 3 DRIVER IMPACT ANALYSIS (2023-2032)
• FIGURE 4 RESTRAINT IMPACT ANALYSIS (2022-2032)
• FIGURE 5 VALUE CHAIN ANALYSIS: GLOBAL MICE MARKET
• FIGURE 6 SUPPLY CHAIN ANALYSIS: GLOBAL MICE MARKET
• FIGURE 7 PORTER'S FIVE FORCES MODEL: GLOBAL MICE MARKET
• FIGURE 8 GLOBAL MICE MARKET, BY EVENT TYPE, SEGMENT ATTRACTIVENESS ANALYSIS
• FIGURE 9 GLOBAL MICE MARKET, BY MATERIAL TYPE, 2022 (% SHARE)
• FIGURE 10 GLOBAL MICE MARKET, BY BOOKING MODE, SEGMENT ATTRACTIVENESS ANALYSIS
• FIGURE 11 GLOBAL MICE MARKET, BY PRODUCT TYPE, 2022 (% SHARE)
• FIGURE 12 GLOBAL MICE MARKET, BY REGION, 2022 (% SHARE)
• FIGURE 13 NORTH AMERICA MARKET: SWOT ANALYSIS
• FIGURE 14 NORTH AMERICA MICE MARKET, BY COUNTRY, 2022 (% SHARE)
• FIGURE 15 EUROPE MICE MARKET, BY COUNTRY, 2022 (% SHARE)
• FIGURE 16 EUROPE MARKET: SWOT ANALYSIS
• FIGURE 17 ASIA PACIFIC MICE MARKET, BY COUNTRY, 2022 (% SHARE)
• FIGURE 18 ASIA PACIFIC MARKET: SWOT ANALYSIS
• FIGURE 19 SOUTH AMERICA MICE MARKET, BY COUNTRY, 2022 (% SHARE)
• FIGURE 20 SOUTH AMERICA MARKET: SWOT ANALYSIS
• FIGURE 21 MEA MICE MARKET, BY COUNTRY, 2022 (% SHARE)
• FIGURE 22 MEA MARKET: SWOT ANALYSIS
• FIGURE 23 COMPETITOR DASHBOARD: GLOBAL MICE MARKET
• FIGURE 24 GLOBAL MICE MARKET: COMPETITIVE ANALYSIS, 2022
• FIGURE 25 THAI AIRWAYS INTERNATIONAL PCLSWOT ANALYSIS
• FIGURE 26 INTERNATIONAL TRAVEL HOUSE LTDSWOT ANALYSIS
• FIGURE 27 MICE SERVICE GROUPSWOT ANALYSIS
• FIGURE 28 SWOT ANALYSIS
• FIGURE 29 MICE HOSPITALITYSWOT ANALYSIS
• FIGURE 30 SWOT ANALYSIS
• FIGURE 31 SWOT ANALYSIS
• FIGURE 32 CREATIVE GROUP, INCSWOT ANALYSIS
• FIGURE 33 FCM MEETINGS & EVENTSSWOT ANALYSIS
• FIGURE 34 BCD MEETING AND EVENTSSWOT ANALYSIS

Global MICE Market Research Report Information By Event Type (Meetings, Incentives, Conferences, and Exhibitions), Booking Mode (Online and Offline), and By Region (North America, Europe, Asia-Pacific, South America, and Middle East and Africa) - Forecast Till 2032

Market Overview

In 2023, the MICE Market Size was estimated to be USD 933.22 billion. The MICE market industry is anticipated to experience a compound annual growth rate (CAGR) of 8.38% from USD 993.44 billion in 2024 to USD 1,891.53 billion in 2032 during the forecast period (2024-2032). The demand for processed MICE is being driven by the rapid advancement of technology in the present day. Technological advancements are a transformative force in the ever-evolving Global Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) market, reshaping the way events are conceptualized, planned, and experienced. The industry's growth and global significance have been significantly influenced by the integration of cutting-edge technologies, including mobile event applications, advanced event management software, and virtual and augmented reality (VR/AR).

Market segment insights

The MICE Market has been divided into four categories: Meetings, Incentives, Conferences, and Exhibitions, which are determined by the type of event.

The MICE Market has been divided into Online and Offline based on the Booking Mode.

Regional Perspectives

The MICE market in Europe constitutes the greatest market share at 44.56% in 2022 and is anticipated to grow at a compound annual growth rate (CAGR) of 8.3%. Europe's rich historical significance, cultural diversity, and world-class infrastructure have established it as a cornerstone in the global Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) market. The continent has become a top destination for a diverse range of business events, drawing organizers, professionals, and delegates from all over the world.

North America is a dominant force in the Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) industry, with a mature and well-established market that is essential to the global corporate events landscape. The United States and Canada are among the most significant participants in this dynamic sector. They have established a reputation for hosting a variety of international conferences, exhibitions, and corporate events.

The Asia Pacific region has emerged as a dynamic and rapidly expanding participant in the global Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) market. The region's growing prominence in the business events sector is a result of the positioning of countries such as China, Japan, Singapore, and Australia as key destinations for international conferences and events.

The South American MICE market is a beneficiary of the growing globalization. South America becomes an appealing destination for hosting events that encourage international collaboration as businesses expand their operations and pursue new markets. The region's strategic geographic location between North America, Europe, and Asia makes it a convenient meeting point for professionals from around the globe.

Fueled by strategic investments, infrastructural development, and a dedication to establishing key destinations as global hubs for business events, the Middle East & Africa (MEA) region is currently experiencing a significant increase in Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) activities.

Major Players

Thai Airways International Public (Thailand), International Travel House Ltd. (India), MICE Service Groups (Switzerland), Cathay Pacific Airways Limited (China), MICE Hospitality (Singapore), GLOBAL MICE LTD (UK), Meetings and Incentives Worldwide, Inc. (USA), Creative Group, Inc (USA), and FCM Meetings & Events (Singapore) are among the key companies in the MICE market.

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY

2 MARKET INTRODUCTION

• 2.1 DEFINITION
• 2.2 SCOPE OF THE STUDY
• 2.3 RESEARCH OBJECTIVE
• 2.4 MARKET STRUCTURE

3 RESEARCH METHODOLOGY

• 3.1 OVERVIEW
• 3.2 DATA FLOW
  • 3.2.1 Data Mining Process
• 3.3 PURCHASED DATABASE:
• 3.4 SECONDARY SOURCES:
  • 3.4.1 Secondary Research data flow:
• 3.5 PRIMARY RESEARCH:
  • 3.5.1 Primary Research DATA FLOW:
  • 3.5.2 Primary Research: Number of Interviews conducted
  • 3.5.3 Primary Research: Regional Coverage
• 3.6 APPROACHES FOR MARKET SIZE ESTIMATION:
  • 3.6.1 Consumption & Net Trade Approach
  • 3.6.2 Revenue Analysis Approach
• 3.7 DATA FORECASTING
  • 3.7.1 Data forecasting Technique
• 3.8 DATA MODELING
  • 3.8.1 microeconomic factor analysis:
  • 3.8.2 Data modeling:
• 3.9 TEAMS AND ANALYST CONTRIBUTION

4 MARKET DYNAMICS

• 4.1 INTRODUCTION
• 4.2 DRIVERS
  • 4.2.1 Increasing technological advancements
  • 4.2.2 Growing Corporate Demand for Employee Engagement
  • 4.2.3 Rapid Globalization of Businesses
• 4.3 RESTRAINTS
  • 4.3.1 Economic fluctuations and uncertainties pose a formidable restraint
  • 4.3.2 The Impact of Geopolitical Instability on the MICE Industry
• 4.4 OPPORTUNITY
  • 4.4.1 Rise of Sustainable Events
  • 4.4.2 Emergence of Niche Markets
• 4.5 CHALLENGES
  • 4.5.1 The Challenge of Hybrid Event Execution Complexity in the MICE Industry
• 4.6 TRENDS
  • 4.6.1 Hybrid Event Evolution
  • 4.6.2 Tech-Infused Experiences
  • 4.6.3 Wellness and Sustainability Focus
• 4.7 STRATEGIC INSIGHTS
  • 4.7.1 Technology UPDATE
  • 4.7.2 Regional Markets to Lookout For
• 4.8 REGULATORY UPDATE
• 4.9 IMPACT ANALYSIS OF COVID-19
  • 4.9.1 Impact on Overall Event Management Industry
    • 4.9.1.1 Economic Impact
  • 4.9.2 Impact on global MICE market
  • 4.9.3 Impact on the supply chain of MICE
  • 4.9.4 Impact on Market Demand of MICE
    • 4.9.4.1 Impact Due to Restrictions/Lockdown
    • 4.9.4.2 Consumer Sentiments
  • 4.9.5 Impact on Pricing of MICE
  • 4.9.6 Consumer Behavior Analysis

5 MARKET FACTOR ANALYSIS

• 5.1 VALUE CHAIN ANALYSIS
  • 5.1.1 Event Planning and Conceptualization
  • 5.1.2 Venue Selection and Management
  • 5.1.3 Participant Registration and Engagement
  • 5.1.4 Technology Integration
• 5.2 SUPPLY CHAIN ANALYSIS
  • 5.2.1 Suppliers of Event Equipment and Technology
  • 5.2.2 Venue Providers
  • 5.2.3 Hospitality and Catering Services
  • 5.2.4 Technology Solution Providers
• 5.3 PORTER'S FIVE FORCES MODEL
  • 5.3.1 Bargaining Power of Suppliers
  • 5.3.2 Bargaining Power of Buyers
  • 5.3.3 Threat of New Entrants
  • 5.3.4 Threat of Substitutes
  • 5.3.5 Intensity of Rivalry

6 GLOBAL MICE MARKET, BY EVENT TYPE

• 6.1 INTRODUCTION
• 6.2 MEETINGS
• 6.3 INCENTIVES
• 6.4 CONFERENCES
  • 6.4.1 Panel
  • 6.4.2 Presentations
  • 6.4.3 Speeches
  • 6.4.4 Discussions
  • 6.4.5 Others
• 6.5 EXHIBITIONS
  • 6.5.1 Networking Events
  • 6.5.2 Awards
  • 6.5.3 New Business Pitches

7 GLOBAL MICE MARKET, BY BOOKING MODE

• 7.1 INTRODUCTION
• 7.2 ONLINE
• 7.3 OFFLINE

8 GLOBAL MICE MARKET, BY REGION

• 8.1 OVERVIEW
• 8.2 NORTH AMERICA
  • 8.2.1 US
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 EUROPE
  • 8.3.1 GERMANY
  • 8.3.2 France
  • 8.3.3 UK
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 rest of Europe
• 8.4 ASIA PACIFIC
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 South korea
  • 8.4.5 rest of Asia Pacific
• 8.5 SOUTH AMERICA
  • 8.5.1 Brazil
  • 8.5.2 Argetina
  • 8.5.3 Rest of South America
• 8.6 MEA
  • 8.6.1 GCC Countries
  • 8.6.2 Turkey
  • 8.6.3 Northern Africa
  • 8.6.4 Southern Africa

9 COMPETITIVE LANDSCAPE

• 9.1 INTRODUCTION
• 9.2 COMPETITION DASHBOARD
  • 9.2.1 PRODUCT PORTFOLIO
  • 9.2.2 REGIONAL PRESENCE
  • 9.2.3 STRATEGIC ALLIANCES
  • 9.2.4 INDUSTRY EXPERIENCES
• 9.3 COMPETITIVE ANALYSIS, 2022
• 9.4 WHO ARE THE MAJOR DISRUPTORS & INNOVATORS?
• 9.5 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS

10 COMPANY PROFILES

• 10.1 THAI AIRWAYS INTERNATIONAL PCL
  • 10.1.1 COMPANY OVERVIEW
  • 10.1.2 FINANCIAL OVERVIEW
  • 10.1.3 PRODUCTS OFFERed
  • 10.1.4 SWOT ANALYSIS
  • 10.1.5 Key Strategy
• 10.2 INTERNATIONAL TRAVEL HOUSE LTD
  • 10.2.1 COMPANY OVERVIEW
  • 10.2.2 PRODUCTS OFFERed
  • 10.2.3 SWOT ANALYSIS
  • 10.2.4 Key Strategy
• 10.3 MICE SERVICE GROUP
  • 10.3.1 COMPANY OVERVIEW
  • 10.3.3 SWOT ANALYSIS
• 10.4 CATHAY PACIFIC AIRWAYS LIMITED
  • 10.4.1 COMPANY OVERVIEW
  • 10.4.3 KEY STRATEGY
• 10.5 MICE HOSPITALITY
  • 10.5.1 COMPANY OVERVIEW
  • 10.5.3 KEY STRATEGY
• 10.6 GLOBAL MICE LTD
  • 10.6.1 COMPANY OVERVIEW
  • 10.6.3 KEY STRATEGY
• 10.7 MEETINGS AND INCENTIVES WORLDWIDE, INC
  • 10.7.1 COMPANY OVERVIEW
  • 10.7.2 KEY STRATEGY
• 10.8 CREATIVE GROUP, INC.
  • 10.8.1 COMPANY OVERVIEW
  • 10.8.2 KEY STRATEGY
• 10.9 FCM MEETINGS & EVENTS
  • 10.9.1 COMPANY OVERVIEW
  • 10.9.2 KEY STRATEGY
• 10.10 BCD MEETING AND EVENTS
  • 10.10.1 COMPANY OVERVIEW
  • 10.10.2 KEY STRATEGY