Product Code: SE 9176
The global AI PC market is expected to grow from USD 91.23 billion in 2025 to USD 260.43 billion by 2031, at a CAGR of 19.1%. The demand for high-performance gaming devices drives the adoption of AI PCs, as modern games require advanced AI for graphics and smarter NPC behavior. Features including procedural content generation, real-time ray tracing, and adaptive difficulty necessitate powerful computing. AI PCs with GPUs and NPUs deliver seamless gameplay and enhance the gaming experience. Additionally, the rise in content creation and game streaming has led gamers to seek systems that support multitasking with AI-based tools, boosting the appeal of AI-powered PCs.
Scope of the Report |
Years Considered for the Study | 2023-2031 |
Base Year | 2023 |
Forecast Period | 2025-2031 |
Units Considered | Value (USD Billion) |
Segments | By Product, Operating System, Compute Type, Compute Architecture and Region |
Regions covered | North America, Europe, APAC, RoW |
"X86 compute architecture to account for significant share of AI PC market"
The x86 compute architecture contributes the largest share of the AI PC market as it has dominated personal computing for many years. In addition, it has widespread software compatibility and continues to improve performance. Intel and AMD developed x86 processors that power most desktop and notebook PCs globally, making them the default architecture for most AI PC deployments. Their mature platform supports operating systems, software packages, and developer tools. Moreover, recent developments in x86 architecture, such as integrating AI accelerators, improved multi-core performance, and upgraded power efficiency, enable these processors to host increasing AI workloads. This makes x86-based PCs compatible with consumer and enterprise usage scenarios, including real-time collaboration, creative applications, and business productivity. With leading PC makers still depending on x86 processors from Intel and AMD, and with these companies heavily investing in AI-optimized CPUs, the architecture is expected to continue leading the AI PC market.
"NPU compute type to grow fastest in AI PC market during forecast period"
The NPU compute type is set to grow rapidly in the AI PC market, as NPUs are optimized for processing neural networks, enabling faster and more energy-efficient execution of AI tasks such as speech recognition and face authentication. With the rising demand for low-power AI accelerators, companies such as Apple, Intel, Qualcomm, and AMD are integrating NPUs into their chipsets for on-device AI processing, enhancing response times, data privacy, and user experiences. Operating systems such as Windows and macOS are being optimized to leverage NPUs for features such as smart search and system performance improvements, making NPUs the standard in AI PCs.
"US to hold largest share of North American AI PC market"
The US is expected to capture the largest market share of the AI PC market in North America due to its leadership in technological innovation, presence of major tech firms such as Apple, Intel, and NVIDIA, and early adoption of AI solutions across industries. The strong infrastructure and consumer demand for advanced computing have driven the adoption of AI devices. US enterprises prioritize digital transformation by investing in AI PCs to boost productivity and enhance data security. Additionally, government support through funding and partnerships further strengthens the country's commitment to AI research and innovation, solidifying its position as a global leader in the AI PC market.
In-depth interviews have been conducted with C-level executives, directors, and other executives from various key organizations operating in the AI PC marketplace.
- By Company Type: Tier 1 - 40%, Tier 2 - 35%, and Tier 3 - 25%
- By Designation: C-level Executives - 35%, Directors - 45%, and Others - 20%
- By Region: North America- 45%, Europe - 25%, Asia Pacific - 20%, and RoW - 10%
The study includes an in-depth competitive analysis of these key players in the AI PC market, with their company profiles, recent developments, and key market strategies.
Research Coverage
This research report categorizes the AI PC market by product, operating system, compute architecture, compute type, price, end user, and region (North America, Europe, Asia Pacific). The report scope covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the AI PC market. A thorough analysis of the key industry players has provided insights into their business overview, solutions and services, key strategies, Contracts, partnerships, agreements, new product and service launches, acquisitions, and recent developments associated with the AI PC market. This report covers a competitive analysis of the upcoming AI PC market ecosystem startups.
Reasons to Buy This Report
The report will help market leaders and new entrants with information on the closest approximations of the revenue numbers for the AI PC market and subsegments. It will also help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
- Analysis of key drivers (rise of generative AI & productivity tools, increasing adoption of digital platforms, booming gaming industry, and advancements in AI and ML, enterprise adoption of intelligent productivity tools), restraints (reliance on cloud-based services, shortage of qualified professionals, and requirement for specialized hardware components), opportunities (requirement for hardware upgrades due to software optimization, advancements in AI hardware, increasing adoption in commercial sector, and integration into IoT ecosystems), and challenges (rapid technological evolution and upgrade cycles, high costs of AI-optimized hardware) influencing the growth of the AI PC market.
- Product Development/Innovation: The report includes detailed insights on upcoming technologies, research & development activities, and product launches in the AI PC market.
- Market Development: The report provides comprehensive information about lucrative markets and analyzes the AI PC market across varied regions.
- Market Diversification: It includes exhaustive information about new products, untapped geographies, recent developments, and investments in the AI PC market.
- Competitive Assessment: The AI PC market report includes information about In-depth assessments of market shares, growth strategies, and service offerings of leading players, such as Apple Inc. (US), Dell Inc. (US), HP Development Company, L.P. (US), Lenovo (China), and ASUSTeK Computer Inc. (Taiwan).
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 STUDY OBJECTIVES
- 1.2 MARKET DEFINITION
- 1.3 STUDY SCOPE
- 1.3.1 MARKETS COVERED AND REGIONAL SCOPE
- 1.3.2 INCLUSIONS AND EXCLUSIONS
- 1.3.3 YEARS CONSIDERED
- 1.4 CURRENCY CONSIDERED
- 1.5 UNIT CONSIDERED
- 1.6 LIMITATIONS
- 1.7 STAKEHOLDERS
2 RESEARCH METHODOLOGY
- 2.1 RESEARCH DATA
- 2.1.1 SECONDARY DATA
- 2.1.1.1 List of key secondary sources
- 2.1.1.2 Key data from secondary sources
- 2.1.2 PRIMARY DATA
- 2.1.2.1 List of primary interview participants
- 2.1.2.2 Breakdown of primaries
- 2.1.2.3 Key data from primary sources
- 2.1.2.4 Key industry insights
- 2.1.3 SECONDARY AND PRIMARY RESEARCH
- 2.2 MARKET SIZE ESTIMATION
- 2.2.1 BOTTOM-UP APPROACH
- 2.2.1.1 Approach to estimate market size using bottom-up analysis (supply side)
- 2.2.2 TOP-DOWN APPROACH
- 2.2.2.1 Approach to estimate market size using top-down analysis (demand side)
- 2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
- 2.4 RESEARCH ASSUMPTIONS
- 2.5 RISK ANALYSIS
- 2.6 RESEARCH LIMITATIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
- 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AI PC MARKET
- 4.2 AI PC MARKET, BY PRODUCT
- 4.3 AI PC MARKET, BY COMPUTE TYPE
- 4.4 AI PC MARKET, BY PRICE
- 4.5 AI PC MARKET IN ASIA PACIFIC, BY COUNTRY AND END USER
- 4.6 AI PC MARKET, BY COUNTRY
5 MARKET OVERVIEW
- 5.1 INTRODUCTION
- 5.2 MARKET DYNAMICS
- 5.2.1 DRIVERS
- 5.2.1.1 Adoption of digital platforms
- 5.2.1.2 Advancements in GenAI and ML
- 5.2.1.3 Expanding gaming industry
- 5.2.1.4 Rise of Generative AI & productivity tools
- 5.2.2 RESTRAINTS
- 5.2.2.1 Shortage of qualified professionals
- 5.2.2.2 Requirement of specialized hardware components
- 5.2.2.3 Reliance on cloud-based services
- 5.2.3 OPPORTUNITIES
- 5.2.3.1 Increasing adoption in commercial sector
- 5.2.3.2 Integration into IoT ecosystem
- 5.2.3.3 Increasing optimization of software for AI workloads
- 5.2.4 CHALLENGES
- 5.2.4.1 High costs of AI-optimized hardware
- 5.2.4.2 Rapid shifting landscape of technology in AI industry
- 5.3 SUPPLY CHAIN ANALYSIS
- 5.4 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
- 5.5 ECOSYSTEM ANALYSIS
- 5.6 GLOBAL PC SHIPMENT FORECAST
- 5.7 PORTER'S FIVE FORCES ANALYSIS
- 5.7.1 THREAT OF NEW ENTRANTS
- 5.7.2 THREAT OF SUBSTITUTES
- 5.7.3 BARGAINING POWER OF SUPPLIERS
- 5.7.4 BARGAINING POWER OF BUYERS
- 5.7.5 INTENSITY OF COMPETITION RIVALRY
- 5.8 KEY STAKEHOLDERS AND BUYING CRITERIA
- 5.8.1 KEY STAKEHOLDERS IN BUYING PROCESS
- 5.8.2 BUYING CRITERIA
- 5.9 CASE STUDY ANALYSIS
- 5.9.1 DELOITTE ACCELERATED DIGITAL TRANSFORMATION WITH DELL AI PCS POWERED BY INTEL
- 5.9.2 INTEL INTEGRATED AI INTO NEW GENERATION OF PCS THAT ENHANCED SPEED AND SECURITY
- 5.9.3 DELL WORKSTATIONS DEPLOYED NVIDIA GPUS THAT BOOSTED AI PERFORMANCE AND COMPUTATIONAL POWER
- 5.9.4 ACER DELIVERED TRAVELMATE SPIN B3 LAPTOPS TO VARIETAS THAT ENHANCED LEARNING EXPERIENCE
- 5.10 INVESTMENT AND FUNDING SCENARIO, 2022-2024
- 5.11 TECHNOLOGY ANALYSIS
- 5.11.1 KEY TECHNOLOGIES
- 5.11.1.1 Edge AI
- 5.11.1.2 Processors used in AI PC
- 5.11.1.2.1 AMD Ryzen AI processors
- 5.11.1.2.2 Apple's neural engine
- 5.11.1.2.3 Intel deep learning boost
- 5.11.1.2.4 Qualcomm's hexagon
- 5.11.1.2.5 NVIDIA GeForce and RTX GPUs
- 5.11.2 COMPLEMENTARY TECHNOLOGIES
- 5.11.2.1 High bandwidth memory
- 5.11.3 ADJACENT TECHNOLOGIES
- 5.11.3.1 Integration of AI accelerators
- 5.12 IMPACT OF 2025 US TARIFF- AI PC MARKET
- 5.12.1 INTRODUCTION
- 5.12.2 KEY TARIFF RATES
- 5.12.3 PRICE IMPACT ANALYSIS
- 5.12.4 IMPACT ON COUNTRY/REGION
- 5.12.4.1 The US
- 5.12.4.2 Europe
- 5.12.4.3 APAC
- 5.12.5 IMPACT ON END-USE INDUSTRIES
- 5.13 TRADE ANALYSIS
- 5.13.1 IMPORT SCENARIO (HS CODE 847141)
- 5.13.2 EXPORT SCENARIO (HS CODE 847141)
- 5.14 PATENT ANALYSIS
- 5.15 TARIFF AND REGULATORY LANDSCAPE
- 5.15.1 TARIFF ANALYSIS
- 5.15.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
- 5.15.3 REGULATORY STANDARDS
- 5.16 KEY CONFERENCES AND EVENTS, 2025-2026
- 5.17 PRICING ANALYSIS
- 5.17.1 INDICATIVE PRICING OF KEY PLAYERS, BY PRODUCT, 2024
- 5.17.2 INDICATIVE PRICING OF DESKTOPS/NOTEBOOKS AND WORKSTATIONS, BY REGION, 2024
6 AI PC MARKET, BY PRODUCT
- 6.1 INTRODUCTION
- 6.2 DESKTOP/NOTEBOOK
- 6.2.1 ENHANCED USER EXPERIENCES THROUGH AI-DRIVEN AUTOMATION TO FUEL MARKET GROWTH
- 6.3 WORKSTATION
- 6.3.1 RISING AI APPLICATION IN FINANCE, HEALTHCARE, AND CREATIVE SECTORS TO FUEL MARKET GROWTH
7 AI PC MARKET, BY OPERATING SYSTEM
- 7.1 INTRODUCTION
- 7.2 WINDOWS
- 7.2.1 INTEGRATION OF GEN AI INTO OPERATING SYSTEMS TO DRIVE MARKET
- 7.3 MACOS
- 7.3.1 EASE OF INTEGRATION OF ML MODELS INTO APPS TO BOOST DEMAND
- 7.4 OTHERS
8 AI PC MARKET, BY COMPUTE ARCHITECTURE
- 8.1 INTRODUCTION
- 8.2 X86
- 8.2.1 ABILITY TO SUPPORT LARGE AMOUNT OF RAM TO BOOST DEMAND
- 8.3 ARM
- 8.3.1 RISING NEED TO MAINTAIN BALANCE BETWEEN POWER EFFICIENCY AND PROCESSING CAPABILITIES TO FUEL MARKET GROWTH
9 AI PC MARKET, BY COMPUTE TYPE
- 9.1 INTRODUCTION
- 9.2 GPU
- 9.2.1 ABILITY TO PROCESS LARGE MATRICES AND COMPLEX COMPUTATIONS IN AI ALGORITHMS TO FUEL MARKET GROWTH
- 9.3 NPU
- 9.3.1 GROWING NEED TO HANDLE ML AND DEEP LEARNING WORKLOADS TO BOOST DEMAND
- 9.3.1.1 <40 tops
- 9.3.1.2 40-60 tops
10 AI PC MARKET, BY PRICE
- 10.1 INTRODUCTION
- 10.2 LESS THAN USD 1,200
- 10.2.1 INCREASING ADOPTION OF LESS COMPLEX MODELS TO DRIVE MARKET
- 10.3 USD 1,200 AND ABOVE
- 10.3.1 GROWING ADOPTION AMONG RESEARCHERS TO FOSTER MARKET GROWTH
11 AI PC MARKET, BY END USER
- 11.1 INTRODUCTION
- 11.2 CONSUMER
- 11.2.1 GROWING DEMAND FOR AI-DRIVEN GAMING, SMART ASSISTANTS, PERSONALIZED RECOMMENDATIONS TO FUEL MARKET GROWTH
- 11.3 ENTERPRISE
- 11.3.1 IMPROVED PRODUCTIVITY THROUGH WORKFLOW AUTOMATION AND INTELLIGENT DECISION-MAKING TO DRIVE MARKET
12 AI PC MARKET, BY REGION
- 12.1 INTRODUCTION
- 12.2 NORTH AMERICA
- 12.2.1 MACROECONOMIC OUTLOOK FOR NORTH AMERICA
- 12.2.2 US
- 12.2.2.1 Government-led initiatives to boost AI development to foster market growth
- 12.2.3 CANADA
- 12.2.3.1 Growing emphasis on developing digital economy to fuel market growth
- 12.2.4 MEXICO
- 12.2.4.1 Increasing shift toward digital platforms to accelerate demand
- 12.3 EUROPE
- 12.3.1 MACROECONOMIC OUTLOOK FOR EUROPE
- 12.3.2 UK
- 12.3.2.1 Development of data centers to boost demand
- 12.3.3 GERMANY
- 12.3.3.1 Surging adoption of AI in automotive, manufacturing, and healthcare sectors to drive market
- 12.3.4 ITALY
- 12.3.4.1 Growing need for advanced data processing methods to offer lucrative growth opportunities
- 12.3.5 FRANCE
- 12.3.5.1 Increasing collaborations between academia, industry, and government to foster market growth
- 12.3.6 REST OF EUROPE
- 12.4 ASIA PACIFIC
- 12.4.1 MACROECONOMIC OUTLOOK FOR ASIA PACIFIC
- 12.4.2 CHINA
- 12.4.2.1 Rising initiatives to develop and deploy AI PCs to accelerate demand
- 12.4.3 JAPAN
- 12.4.3.1 Expanding data center infrastructure to offer lucrative growth opportunities
- 12.4.4 INDIA
- 12.4.4.1 Rising e-governance to offer lucrative growth opportunities
- 12.4.5 SOUTH KOREA
- 12.4.5.1 Government-led initiatives to boost AI infrastructure to drive market
- 12.4.6 REST OF ASIA PACIFIC
- 12.5 ROW
- 12.5.1 MACROECONOMIC OUTLOOK FOR ROW
- 12.5.2 MIDDLE EAST & AFRICA
- 12.5.2.1 Increasing demand for AI infrastructure to drive market
- 12.5.2.2 GCC countries
- 12.5.2.3 Rest of Middle East & Africa
- 12.5.3 SOUTH AMERICA
- 12.5.3.1 Rapid technological advancements to foster market growth
13 COMPETITIVE LANDSCAPE
- 13.1 OVERVIEW
- 13.2 KEY STRATEGIES/RIGHT TO WIN, 2023-2025
- 13.3 REVENUE ANALYSIS OF KEY PLAYERS, 2022-2024
- 13.4 MARKET SHARE ANALYSIS OF KEY PLAYERS, 2024
- 13.5 COMPANY VALUATION AND FINANCIAL METRICS, 2025
- 13.6 BRAND/PRODUCT COMPARISON
- 13.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024
- 13.7.1 STARS
- 13.7.2 EMERGING LEADERS
- 13.7.3 PERVASIVE PLAYERS
- 13.7.4 PARTICIPANTS
- 13.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024
- 13.7.5.1 Company footprint
- 13.7.5.2 Region footprint
- 13.7.5.3 Product footprint
- 13.7.5.4 End user footprint
- 13.7.5.5 Operating system footprint
- 13.7.5.6 Compute type footprint
- 13.7.5.7 Price footprint
- 13.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024
- 13.8.1 PROGRESSIVE COMPANIES
- 13.8.2 RESPONSIVE COMPANIES
- 13.8.3 DYNAMIC COMPANIES
- 13.8.4 STARTING BLOCKS
- 13.8.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024
- 13.8.5.1 Detailed list of key startups/SMEs
- 13.8.5.2 Competitive benchmarking of key startups/SMEs
- 13.9 COMPETITIVE SCENARIOS
- 13.9.1 PRODUCT LAUNCHES
- 13.9.2 DEALS
- 13.9.3 EXPANSIONS
- 13.9.4 OTHER DEVELOPMENTS
14 COMPANY PROFILES
- 14.1 KEY PLAYERS
- 14.1.1 APPLE INC.
- 14.1.1.1 Business overview
- 14.1.1.2 Products/Solutions/Services offered
- 14.1.1.3 Recent developments
- 14.1.1.3.1 Product launches
- 14.1.1.3.2 Deals
- 14.1.1.4 MnM view
- 14.1.1.4.1 Key strengths/Right to win
- 14.1.1.4.2 Strategic choices
- 14.1.1.4.3 Weaknesses/Competitive threats
- 14.1.2 DELL INC.
- 14.1.2.1 Business overview
- 14.1.2.2 Products/Solutions/Services offered
- 14.1.2.3 Recent developments
- 14.1.2.3.1 Product launches
- 14.1.2.3.2 Deals
- 14.1.2.3.3 Expansion
- 14.1.2.4 MnM view
- 14.1.2.4.1 Key strengths/Right to win
- 14.1.2.4.2 Strategic choices
- 14.1.2.4.3 Weaknesses/Competitive threats
- 14.1.3 LENOVO
- 14.1.3.1 Business overview
- 14.1.3.2 Products/Solutions/Services offered
- 14.1.3.3 Recent developments
- 14.1.3.3.1 Product launches
- 14.1.3.3.2 Deals
- 14.1.3.3.3 Expansions
- 14.1.3.4 MnM view
- 14.1.3.4.1 Key strengths/Right to win
- 14.1.3.4.2 Strategic choices
- 14.1.3.4.3 Weaknesses/Competitive threats
- 14.1.4 HP DEVELOPMENT COMPANY, L.P.
- 14.1.4.1 Business overview
- 14.1.4.2 Products/Solutions/Services offered
- 14.1.4.3 Recent developments
- 14.1.4.3.1 Product launches
- 14.1.4.3.2 Deals
- 14.1.4.4 MnM view
- 14.1.4.4.1 Key strengths/Right to win
- 14.1.4.4.2 Strategic choices
- 14.1.4.4.3 Weaknesses/Competitive threats
- 14.1.5 ASUSTEK COMPUTER INC.
- 14.1.5.1 Business overview
- 14.1.5.2 Products/Solutions/Services offered
- 14.1.5.3 Recent developments
- 14.1.5.3.1 Product launches
- 14.1.5.4 MnM view
- 14.1.5.4.1 Key strengths/Right to win
- 14.1.5.4.2 Strategic choices
- 14.1.5.4.3 Weaknesses/Competitive threats
- 14.1.6 INTEL CORPORATION
- 14.1.6.1 Business overview
- 14.1.6.2 Products/Solutions/Services offered
- 14.1.6.3 Recent developments
- 14.1.6.3.1 Product launches
- 14.1.6.3.2 Deals
- 14.1.6.3.3 Other developments
- 14.1.7 ADVANCED MICRO DEVICES, INC.
- 14.1.7.1 Business overview
- 14.1.7.2 Products/Solutions/Services offered
- 14.1.7.3 Recent developments
- 14.1.7.3.1 Product launches
- 14.1.7.3.2 Deals
- 14.1.7.3.3 Expansions
- 14.1.8 NVIDIA CORPORATION
- 14.1.8.1 Business overview
- 14.1.8.2 Products/Solutions/Services offered
- 14.1.8.3 Recent developments
- 14.1.8.3.1 Product launches
- 14.1.8.3.2 Deals
- 14.1.9 MICROSOFT
- 14.1.9.1 Business overview
- 14.1.9.2 Products/Solutions/Services offered
- 14.1.9.3 Recent developments
- 14.1.9.3.1 Deals
- 14.1.9.3.2 Other developments
- 14.1.10 ACER INC.
- 14.1.10.1 Business overview
- 14.1.10.2 Products/Solutions/Services offered
- 14.1.10.3 Recent developments
- 14.1.10.3.1 Product launches
- 14.2 OTHER PLAYERS
- 14.2.1 FUJITSU
- 14.2.2 HUAWEI TECHNOLOGIES CO., LTD.
- 14.2.3 GIGA-BYTE TECHNOLOGY CO., LTD.
- 14.2.4 MICRO-STAR INT'L CO., LTD.
- 14.2.5 SUPER MICRO COMPUTER, INC.
- 14.2.6 LAMBDA, INC.
- 14.2.7 IBM CORPORATION
- 14.2.8 BOXX
- 14.2.9 CORSAIR
- 14.2.10 PUGET SYSTEMS
- 14.2.11 RAZER INC.
- 14.2.12 SYSTEM76, INC.
- 14.2.13 GROQ, INC.
- 14.2.14 HAILO TECHNOLOGIES LTD
- 14.2.15 BLAIZE
- 14.2.16 KNERON, INC.
- 14.2.17 CEREBRAS
15 APPENDIX
- 15.1 DISCUSSION GUIDE
- 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
- 15.3 CUSTOMIZATION OPTIONS
- 15.4 RELATED REPORTS
- 15.5 AUTHOR DETAILS