国際通話アプリ市場レポート：動向、予測、競合分析 (2031年まで)

世界の国際通話アプリ市場の将来性は、個人ユーザー市場と商用ユーザー市場に機会がありそうです。世界の国際通話アプリ市場は、2025年から2031年にかけてCAGR 6.1％で成長すると予想されます。この市場の主な促進要因は、スマートフォンの普及率の増加、費用対効果の高い通信、インターネット接続の改善です。

• Lucintelの予測によると、新興国ではAndroidを利用した手頃な価格の通信需要が高まっているため、種類別ではAndroidが予測期間中も引き続き大きなセグメントを占めています。
• 用途別では、個人的な接続を目的とした移住者や駐在員の間で低コストの国際通信に対する需要が高まっているため、個人ユーザーが引き続き大きなセグメントを占めると思われます。
• 地域別では、アジア太平洋が予測期間中に最も高い成長を遂げると予想されます。

国際通話アプリ市場の新たな動向

国際通話アプリ市場が成長を続ける中、いくつかの新たな動向がデジタルコミュニケーションの展望を再構築しています。ユーザーの嗜好の進化、技術の進歩、市場力学の変化が、この分野における新機能やイノベーションの開発を促進しています。以下は、現在市場に影響を与えている5つの主要動向です。

• ユニファイドコミュニケーション・アプリケーションへの移行：国際通話アプリは、メッセージング、ビデオ通話、ソーシャルメディアとの交流、eコマース機能までミックスしたオールインワンのコミュニケーション・プラットフォームへと変貌を遂げつつあります。これは、オールインワンでシームレスなユーザー体験アプローチを求める幅広いニーズに対応したもので、これらのアプリのいくつかは、当初は通話アプリでしたが、時間の経過とともにメッセージングやソーシャル・メディアまで含むようになりました。この動向は新興市場で最も人気があり、ユーザーは1つのアプリですべてのコミュニケーションニーズを満たせる利便性を高く評価しています。
• クラウドベースの通話サービス：クラウドベースの通話サービスは、拡張性、柔軟性、コスト効率を提供することから人気を集めています。クラウド技術を利用した国際通話アプリは、従来の通信サービスの数分の一のコストで高品質の通信を提供できます。この動向は、世界な通信ネットワークを構築する必要がありながら、国際通話に伴う高額な料金を避けたい企業に特にメリットがあります。他のデジタル・ツールとの統合が容易になるなど、クラウド・サービスを利用するその他の利点は、より最適化されたユーザー体験と、より包括的なコミュニケーション・ソリューションを促進します。
• データプライバシーとセキュリティへの関心の高まり：データ漏洩やプライバシー侵害の脅威が高まる中、国際通話アプリはセキュリティ機能の向上に重点を置いています。エンドツーエンドの暗号化、二要素認証、GDPRに準拠したデータ保護対策は、多くのアプリの標準機能になりつつあります。ドイツのような非常に強力なデータ保護法を持つ国々は、特にビジネスユーザーのために、ユーザー情報の安全性を確保するよう開発者に働きかけています。データ・セキュリティが消費者の最優先事項となる中、強固なセキュリティ機能を提供するアプリは、今後も忠実なユーザーを魅了し続けると思われます。
• 人工知能の統合：国際通話アプリへの人工知能（AI）の統合は、パーソナライズされたレコメンデーション、自動言語翻訳、通話品質の向上を提供することで、ユーザー体験を向上させています。音声認識、スマート・アシスタント、リアルタイムの音声翻訳など、AIを活用した機能は、ユーザーと通話アプリの関わり方を変えています。AIを活用したチャットボットのもう1つの用途は、カスタマーサポートの合理化であり、これによりユーザーは問い合わせに対して即座に解決策を得ることができます。この動向は、国境を越えた人々のコミュニケーション方法を一変させ、国境を越えた人々とのつながりをより簡単かつ効率的にしています。
• ビデオ通話とビジュアル・コミュニケーション：多くの通話アプリが音声通話とともに高解像度のビデオ機能を提供するようになったため、ビデオ通話は国際的なコミュニケーションの必要不可欠な要素となっています。この動向は、企業や個人がバーチャル・コミュニケーションへの依存度を高めているパンデミック後の時代に特に顕著です。ZoomやGoogle Meetのようなアプリは、プロフェッショナルなビデオ会議用として広く人気を集めており、InstagramやFacebook Messengerのようなソーシャルアプリは、個人的な使用向けにビデオ通話を統合しています。ビデオ通話が主流になるにつれ、シームレスなビデオ統合を提供する国際通話アプリが市場をリードしていくと思われます。

オールインワンのプラットフォームやクラウドベースのサービスの台頭、セキュリティの重視やAIとの統合、ビデオ通話の利用拡大など、国際通話アプリ市場の新たな動向の一環として、こうした変化のすべてが人々の世界なコミュニケーション方法を再構築しています。

国際通話アプリ市場の最近の動向

世界の国際通話アプリ市場の最近の動向は、技術の進歩、規制の変更、消費者の嗜好の進化など、いくつかの要因の影響を受けています。これらの開発により、国境を越えた人々のコミュニケーション方法が変化し、アプリ開発者に新たな機会がもたらされています。以下は、市場に影響を与えた5つの主な発展です。

• 国境を越えた新しいコミュニケーション機能の登場：国境を越えたコミュニケーションにおける新機能の導入は、国際通話アプリにおける主要なブレークスルーの一つです。これらのアプリは現在、安価な国際通話、グループビデオ通話、様々な言語でのリアルタイムメッセージングなどのサービスを提供しています。つまり、個人も組織も、高額なローミング料金や接続の問題を抱えることなく、手間をかけずにコミュニケーションできるようになったのです。新しい機能により、WhatsApp、Skype、WeChatなどのアプリは日常生活に欠かせないものとなりました。
• 通信事業者との提携：国際通話アプリの中には、通信サービスプロバイダーと提携し、サービスを強化しているものもあります。このような提携により、アプリケーションはより良い音声品質、より速い接続性、より広い到達範囲を提供することができます。通信事業者と提携することで、通話アプリケーションは、インターネット普及の可能性が低い地域でも、より多くの利用者にリーチし、インターネットと携帯電話ネットワークを統合したハイブリッド通話ソリューションを提供することができます。この開発により、より多くの人々が国際通話アプリを利用できるようになり、デジタルデバイドの解消に貢献しています。
• AIと自動化への投資の増加：AIと自動化は国際通話アプリの開発において重要な役割を果たしています。企業は、通話品質の向上、ルーティングの最適化、チャットボットや自動システムによる高度なカスタマーサポートサービスの提供のため、AIに投資しています。AI技術は言語翻訳も容易にし、国際コミュニケーションをより身近なものにしています。こうした投資が、より直感的で効率的、かつ高品質なコミュニケーション・プラットフォームの成長を後押ししています。
• 5G技術の統合：5G技術の展開は、国際通話アプリ市場において重要な要素となっています。データ通信速度の向上、低遅延、より強力で信頼性の高いネットワークにより、国際通話アプリはより高品質な音声通話やビデオ通話を行うことができます。特に米国、日本、欧州の一部では、ほとんどの市場で5Gインフラが利用可能になり、国際通話アプリ市場でこうしたアプリケーションの採用が増加する可能性が高いです。
• 規制への対応：国際通話アプリケーションの成功により、ユーザーのプライバシーやデータ保護基準に関する規制機関の監視がさらに強化されています。多くの国では、国際通話アプリが従うべきガイドラインを施行する法律があり、転送されるデータについて一定の安全性を実現しています。実際には、後者は欧州での世界なオペレーションに影響を与えるだけでなく、プライバシーに対する規制がより厳しくなっている中国でも、その役割はますます大きくなっています。

機能に関する最新の開発、通信事業者との提携、AIへの投資、5Gの展開、規制当局の監視強化など、現在の国際通話アプリ市場の動向は、通信技術の進化を迫られています。こうした変化は、市場の拡大、ユーザー体験の向上、国際通信の質の向上に役立っています。

目次

第1章 エグゼクティブサマリー

第2章 市場概要

• 背景と分類
• サプライチェーン

第3章 市場動向と予測分析

• マクロ経済の動向と予測
• 業界の促進要因と課題
• PESTLE分析
• 特許分析
• 規制環境

第4章 世界の国際通話アプリ市場：種類別

• 概要
• 種類別の魅力分析
• Android：動向と予測（2019～2031年）
• iOS：動向と予測（2019～2031年）
• その他：動向と予測（2019～2031年）

第5章 世界の国際通話アプリ市場：用途別

• 概要
• 用途別の魅力分析
• 個人ユーザー：動向と予測（2019～2031年）
• 商業ユーザー：動向と予測（2019～2031年）

第6章 地域分析

• 概要
• 世界の国際通話アプリ市場：地域別

第7章 北米の国際通話アプリ市場

• 概要
• 北米の国際通話アプリ市場：種類別
• 北米の国際通話アプリ市場：用途別
• 米国の国際通話アプリ市場
• メキシコの国際通話アプリ市場
• カナダの国際通話アプリ市場

第8章 欧州の国際通話アプリ市場

• 概要
• 欧州の国際通話アプリ市場：種類別
• 欧州の国際通話アプリ市場：用途別
• ドイツの国際通話アプリ市場
• フランスの国際通話アプリ市場
• スペインの国際通話アプリ市場
• イタリアの国際通話アプリ市場
• 英国の国際通話アプリ市場

第9章 アジア太平洋の国際通話アプリ市場

• 概要
• アジア太平洋の国際通話アプリ市場：種類別
• アジア太平洋の国際通話アプリ市場：用途別
• 日本の国際通話アプリ市場
• インドの国際通話アプリ市場
• 中国の国際通話アプリ市場
• 韓国の国際通話アプリ市場
• インドネシアの国際通話アプリ市場

第10章 その他の地域 (ROW) の国際通話アプリ市場

• 概要
• その他の地域 (ROW) の国際通話アプリ市場：種類別
• その他の地域 (ROW) の国際通話アプリ市場：用途別
• 中東の国際通話アプリ市場
• 南米の国際通話アプリ市場
• アフリカの国際通話アプリ市場

第11章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析
  • 競争企業間の敵対関係
  • 買い手の交渉力
  • 供給企業の交渉力
  • 代替品の脅威
  • 新規参入業者の脅威
• 市場シェア分析

第12章 機会と戦略分析

• バリューチェーン分析
• 成長機会分析
  • 種類別の成長機会
  • 用途別の成長機会
• 世界の国際通話アプリ市場における新たな動向
• 戦略分析
  • 新製品開発
  • 認証とライセンシング
  • 企業合併・買収 (M&A) 、契約、提携、合弁事業

第13章 バリューチェーンにおける主要企業のプロファイル

• Competitive Analysis
• Kakao
• MagicJack VocalTec
• Pinngle
• Rebtel
• Snrb Labs

第14章 付録

• 図表一覧
• 表の一覧
• 分析手法
• 免責事項
• 著作権
• 略語と技術単位
• Lucintelについて
• お問い合わせ

List of Figures

• Figure 1.1: Trends and Forecast for the Global International Calling Apps Market
• Figure 2.1: Usage of International Calling Apps Market
• Figure 2.2: Classification of the Global International Calling Apps Market
• Figure 2.3: Supply Chain of the Global International Calling Apps Market
• Figure 2.4: Driver and Challenges of the International Calling Apps Market
• Figure 3.1: Trends of the Global GDP Growth Rate
• Figure 3.2: Trends of the Global Population Growth Rate
• Figure 3.3: Trends of the Global Inflation Rate
• Figure 3.4: Trends of the Global Unemployment Rate
• Figure 3.5: Trends of the Regional GDP Growth Rate
• Figure 3.6: Trends of the Regional Population Growth Rate
• Figure 3.7: Trends of the Regional Inflation Rate
• Figure 3.8: Trends of the Regional Unemployment Rate
• Figure 3.9: Trends of Regional Per Capita Income
• Figure 3.10: Forecast for the Global GDP Growth Rate
• Figure 3.11: Forecast for the Global Population Growth Rate
• Figure 3.12: Forecast for the Global Inflation Rate
• Figure 3.13: Forecast for the Global Unemployment Rate
• Figure 3.14: Forecast for the Regional GDP Growth Rate
• Figure 3.15: Forecast for the Regional Population Growth Rate
• Figure 3.16: Forecast for the Regional Inflation Rate
• Figure 3.17: Forecast for the Regional Unemployment Rate
• Figure 3.18: Forecast for Regional Per Capita Income
• Figure 4.1: Global International Calling Apps Market by Type in 2019, 2024, and 2031
• Figure 4.2: Trends of the Global International Calling Apps Market ($B) by Type
• Figure 4.3: Forecast for the Global International Calling Apps Market ($B) by Type
• Figure 4.4: Trends and Forecast for Android in the Global International Calling Apps Market (2019-2031)
• Figure 4.5: Trends and Forecast for iOS in the Global International Calling Apps Market (2019-2031)
• Figure 4.6: Trends and Forecast for Others in the Global International Calling Apps Market (2019-2031)
• Figure 5.1: Global International Calling Apps Market by Application in 2019, 2024, and 2031
• Figure 5.2: Trends of the Global International Calling Apps Market ($B) by Application
• Figure 5.3: Forecast for the Global International Calling Apps Market ($B) by Application
• Figure 5.4: Trends and Forecast for Private Users in the Global International Calling Apps Market (2019-2031)
• Figure 5.5: Trends and Forecast for Commercial Users in the Global International Calling Apps Market (2019-2031)
• Figure 6.1: Trends of the Global International Calling Apps Market ($B) by Region (2019-2024)
• Figure 6.2: Forecast for the Global International Calling Apps Market ($B) by Region (2025-2031)
• Figure 7.1: Trends and Forecast for the North American International Calling Apps Market (2019-2031)
• Figure 7.2: North American International Calling Apps Market by Type in 2019, 2024, and 2031
• Figure 7.3: Trends of the North American International Calling Apps Market ($B) by Type (2019-2024)
• Figure 7.4: Forecast for the North American International Calling Apps Market ($B) by Type (2025-2031)
• Figure 7.5: North American International Calling Apps Market by Application in 2019, 2024, and 2031
• Figure 7.6: Trends of the North American International Calling Apps Market ($B) by Application (2019-2024)
• Figure 7.7: Forecast for the North American International Calling Apps Market ($B) by Application (2025-2031)
• Figure 7.8: Trends and Forecast for the United States International Calling Apps Market ($B) (2019-2031)
• Figure 7.9: Trends and Forecast for the Mexican International Calling Apps Market ($B) (2019-2031)
• Figure 7.10: Trends and Forecast for the Canadian International Calling Apps Market ($B) (2019-2031)
• Figure 8.1: Trends and Forecast for the European International Calling Apps Market (2019-2031)
• Figure 8.2: European International Calling Apps Market by Type in 2019, 2024, and 2031
• Figure 8.3: Trends of the European International Calling Apps Market ($B) by Type (2019-2024)
• Figure 8.4: Forecast for the European International Calling Apps Market ($B) by Type (2025-2031)
• Figure 8.5: European International Calling Apps Market by Application in 2019, 2024, and 2031
• Figure 8.6: Trends of the European International Calling Apps Market ($B) by Application (2019-2024)
• Figure 8.7: Forecast for the European International Calling Apps Market ($B) by Application (2025-2031)
• Figure 8.8: Trends and Forecast for the German International Calling Apps Market ($B) (2019-2031)
• Figure 8.9: Trends and Forecast for the French International Calling Apps Market ($B) (2019-2031)
• Figure 8.10: Trends and Forecast for the Spanish International Calling Apps Market ($B) (2019-2031)
• Figure 8.11: Trends and Forecast for the Italian International Calling Apps Market ($B) (2019-2031)
• Figure 8.12: Trends and Forecast for the United Kingdom International Calling Apps Market ($B) (2019-2031)
• Figure 9.1: Trends and Forecast for the APAC International Calling Apps Market (2019-2031)
• Figure 9.2: APAC International Calling Apps Market by Type in 2019, 2024, and 2031
• Figure 9.3: Trends of the APAC International Calling Apps Market ($B) by Type (2019-2024)
• Figure 9.4: Forecast for the APAC International Calling Apps Market ($B) by Type (2025-2031)
• Figure 9.5: APAC International Calling Apps Market by Application in 2019, 2024, and 2031
• Figure 9.6: Trends of the APAC International Calling Apps Market ($B) by Application (2019-2024)
• Figure 9.7: Forecast for the APAC International Calling Apps Market ($B) by Application (2025-2031)
• Figure 9.8: Trends and Forecast for the Japanese International Calling Apps Market ($B) (2019-2031)
• Figure 9.9: Trends and Forecast for the Indian International Calling Apps Market ($B) (2019-2031)
• Figure 9.10: Trends and Forecast for the Chinese International Calling Apps Market ($B) (2019-2031)
• Figure 9.11: Trends and Forecast for the South Korean International Calling Apps Market ($B) (2019-2031)
• Figure 9.12: Trends and Forecast for the Indonesian International Calling Apps Market ($B) (2019-2031)
• Figure 10.1: Trends and Forecast for the ROW International Calling Apps Market (2019-2031)
• Figure 10.2: ROW International Calling Apps Market by Type in 2019, 2024, and 2031
• Figure 10.3: Trends of the ROW International Calling Apps Market ($B) by Type (2019-2024)
• Figure 10.4: Forecast for the ROW International Calling Apps Market ($B) by Type (2025-2031)
• Figure 10.5: ROW International Calling Apps Market by Application in 2019, 2024, and 2031
• Figure 10.6: Trends of the ROW International Calling Apps Market ($B) by Application (2019-2024)
• Figure 10.7: Forecast for the ROW International Calling Apps Market ($B) by Application (2025-2031)
• Figure 10.8: Trends and Forecast for the Middle Eastern International Calling Apps Market ($B) (2019-2031)
• Figure 10.9: Trends and Forecast for the South American International Calling Apps Market ($B) (2019-2031)
• Figure 10.10: Trends and Forecast for the African International Calling Apps Market ($B) (2019-2031)
• Figure 11.1: Porter's Five Forces Analysis of the Global International Calling Apps Market
• Figure 11.2: Market Share (%) of Top Players in the Global International Calling Apps Market (2024)
• Figure 12.1: Growth Opportunities for the Global International Calling Apps Market by Type
• Figure 12.2: Growth Opportunities for the Global International Calling Apps Market by Application
• Figure 12.3: Growth Opportunities for the Global International Calling Apps Market by Region
• Figure 12.4: Emerging Trends in the Global International Calling Apps Market

List of Tables

• Table 1.1: Growth Rate (%, 2023-2024) and CAGR (%, 2025-2031) of the International Calling Apps Market by Type and Application
• Table 1.2: Attractiveness Analysis for the International Calling Apps Market by Region
• Table 1.3: Global International Calling Apps Market Parameters and Attributes
• Table 3.1: Trends of the Global International Calling Apps Market (2019-2024)
• Table 3.2: Forecast for the Global International Calling Apps Market (2025-2031)
• Table 4.1: Attractiveness Analysis for the Global International Calling Apps Market by Type
• Table 4.2: Market Size and CAGR of Various Type in the Global International Calling Apps Market (2019-2024)
• Table 4.3: Market Size and CAGR of Various Type in the Global International Calling Apps Market (2025-2031)
• Table 4.4: Trends of Android in the Global International Calling Apps Market (2019-2024)
• Table 4.5: Forecast for Android in the Global International Calling Apps Market (2025-2031)
• Table 4.6: Trends of iOS in the Global International Calling Apps Market (2019-2024)
• Table 4.7: Forecast for iOS in the Global International Calling Apps Market (2025-2031)
• Table 4.8: Trends of Others in the Global International Calling Apps Market (2019-2024)
• Table 4.9: Forecast for Others in the Global International Calling Apps Market (2025-2031)
• Table 5.1: Attractiveness Analysis for the Global International Calling Apps Market by Application
• Table 5.2: Market Size and CAGR of Various Application in the Global International Calling Apps Market (2019-2024)
• Table 5.3: Market Size and CAGR of Various Application in the Global International Calling Apps Market (2025-2031)
• Table 5.4: Trends of Private Users in the Global International Calling Apps Market (2019-2024)
• Table 5.5: Forecast for Private Users in the Global International Calling Apps Market (2025-2031)
• Table 5.6: Trends of Commercial Users in the Global International Calling Apps Market (2019-2024)
• Table 5.7: Forecast for Commercial Users in the Global International Calling Apps Market (2025-2031)
• Table 6.1: Market Size and CAGR of Various Regions in the Global International Calling Apps Market (2019-2024)
• Table 6.2: Market Size and CAGR of Various Regions in the Global International Calling Apps Market (2025-2031)
• Table 7.1: Trends of the North American International Calling Apps Market (2019-2024)
• Table 7.2: Forecast for the North American International Calling Apps Market (2025-2031)
• Table 7.3: Market Size and CAGR of Various Type in the North American International Calling Apps Market (2019-2024)
• Table 7.4: Market Size and CAGR of Various Type in the North American International Calling Apps Market (2025-2031)
• Table 7.5: Market Size and CAGR of Various Application in the North American International Calling Apps Market (2019-2024)
• Table 7.6: Market Size and CAGR of Various Application in the North American International Calling Apps Market (2025-2031)
• Table 7.7: Trends and Forecast for the United States International Calling Apps Market (2019-2031)
• Table 7.8: Trends and Forecast for the Mexican International Calling Apps Market (2019-2031)
• Table 7.9: Trends and Forecast for the Canadian International Calling Apps Market (2019-2031)
• Table 8.1: Trends of the European International Calling Apps Market (2019-2024)
• Table 8.2: Forecast for the European International Calling Apps Market (2025-2031)
• Table 8.3: Market Size and CAGR of Various Type in the European International Calling Apps Market (2019-2024)
• Table 8.4: Market Size and CAGR of Various Type in the European International Calling Apps Market (2025-2031)
• Table 8.5: Market Size and CAGR of Various Application in the European International Calling Apps Market (2019-2024)
• Table 8.6: Market Size and CAGR of Various Application in the European International Calling Apps Market (2025-2031)
• Table 8.7: Trends and Forecast for the German International Calling Apps Market (2019-2031)
• Table 8.8: Trends and Forecast for the French International Calling Apps Market (2019-2031)
• Table 8.9: Trends and Forecast for the Spanish International Calling Apps Market (2019-2031)
• Table 8.10: Trends and Forecast for the Italian International Calling Apps Market (2019-2031)
• Table 8.11: Trends and Forecast for the United Kingdom International Calling Apps Market (2019-2031)
• Table 9.1: Trends of the APAC International Calling Apps Market (2019-2024)
• Table 9.2: Forecast for the APAC International Calling Apps Market (2025-2031)
• Table 9.3: Market Size and CAGR of Various Type in the APAC International Calling Apps Market (2019-2024)
• Table 9.4: Market Size and CAGR of Various Type in the APAC International Calling Apps Market (2025-2031)
• Table 9.5: Market Size and CAGR of Various Application in the APAC International Calling Apps Market (2019-2024)
• Table 9.6: Market Size and CAGR of Various Application in the APAC International Calling Apps Market (2025-2031)
• Table 9.7: Trends and Forecast for the Japanese International Calling Apps Market (2019-2031)
• Table 9.8: Trends and Forecast for the Indian International Calling Apps Market (2019-2031)
• Table 9.9: Trends and Forecast for the Chinese International Calling Apps Market (2019-2031)
• Table 9.10: Trends and Forecast for the South Korean International Calling Apps Market (2019-2031)
• Table 9.11: Trends and Forecast for the Indonesian International Calling Apps Market (2019-2031)
• Table 10.1: Trends of the ROW International Calling Apps Market (2019-2024)
• Table 10.2: Forecast for the ROW International Calling Apps Market (2025-2031)
• Table 10.3: Market Size and CAGR of Various Type in the ROW International Calling Apps Market (2019-2024)
• Table 10.4: Market Size and CAGR of Various Type in the ROW International Calling Apps Market (2025-2031)
• Table 10.5: Market Size and CAGR of Various Application in the ROW International Calling Apps Market (2019-2024)
• Table 10.6: Market Size and CAGR of Various Application in the ROW International Calling Apps Market (2025-2031)
• Table 10.7: Trends and Forecast for the Middle Eastern International Calling Apps Market (2019-2031)
• Table 10.8: Trends and Forecast for the South American International Calling Apps Market (2019-2031)
• Table 10.9: Trends and Forecast for the African International Calling Apps Market (2019-2031)
• Table 11.1: Product Mapping of International Calling Apps Suppliers Based on Segments
• Table 11.2: Operational Integration of International Calling Apps Manufacturers
• Table 11.3: Rankings of Suppliers Based on International Calling Apps Revenue
• Table 12.1: New Product Launches by Major International Calling Apps Producers (2019-2024)
• Table 12.2: Certification Acquired by Major Competitor in the Global International Calling Apps Market

The future of the global international calling apps market looks promising with opportunities in the private users and commercial users markets. The global international calling apps market is expected to grow with a CAGR of 6.1% from 2025 to 2031. The major drivers for this market are the increased smartphone penetration, the cost-effective communication, and the improved internet connectivity.

• Lucintel forecasts that, within the type category, Android will remain the larger segment over the forecast period due to rising demand for affordable communication via Android in emerging economies.
• Within the application category, private users will remain the larger segment due to rising demand for low-cost global communication among migrant and expatriate populations for personal connectivity.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.

Emerging Trends in the International Calling Apps Market

As the international calling apps market continues to grow, several emerging trends are reshaping the landscape of digital communication. The evolving preferences of users, technological advancements, and changing market dynamics are driving the development of new features and innovations in the sector. Below are five key trends currently influencing the market.

• Migration to Unified Communication Applications: International calling apps are transforming themselves into all-in-one communication platforms, featuring a mix of messaging, video calls, social media interaction, and even e-commerce features. This is in response to a broader need for all-in-one, seamless user experience approaches, which several of these apps have done through offering what started as calling apps but expanded over time to include messaging and even social media; examples include WeChat, WhatsApp, and LINE. This trend is most popular in emerging markets, where users appreciate the convenience of having all their communication needs met in one app.
• Cloud-Based Calling Services: Cloud-based calling services are gaining popularity as they provide scalability, flexibility, and cost efficiency. Using cloud technology, international calling apps can provide high-quality communication at a fraction of the cost of traditional telecom services. This trend particularly benefits businesses requiring the establishment of global communication networks but would wish to avoid those hefty charges that come with international calling. Other benefits of using cloud services, such as easier integration with other digital tools, facilitate a more optimized user experience and a more comprehensive communication solution.
• Increasing focus on Data Privacy and Security: As the threat of data breaches and privacy violations grows, international calling apps are placing greater emphasis on improving security features. End-to-end encryption, two-factor authentication, and GDPR-compliant data protection measures are becoming standard features for many apps. Countries like Germany, which have very strong data protection laws, are pushing developers to ensure that user information remains secure, especially for business users. As data security becomes a top priority for consumers, apps that offer robust security features will continue to attract loyal users.
• Integration of Artificial Intelligence: The integration of artificial intelligence (AI) into international calling apps is enhancing user experiences by providing personalized recommendations, automatic language translations, and improved call quality. AI-powered features like voice recognition, smart assistants, and real-time speech translation are transforming how users interact with calling apps. The other application of AI-driven chatbots is to streamline customer support, and this gives the users instant solutions for their queries. This trend has transformed the way people communicate across borders and makes it easier and more efficient to connect with people across borders.
• Video Calling and Visual Communication: Video calling has become a necessary part of international communication, as many calling apps are now offering high-definition video features along with voice calls. This trend is especially prominent in the post-pandemic era, where businesses and individuals are more reliant on virtual communication. Apps like Zoom and Google Meet have gained widespread popularity for professional video conferencing, while social apps like Instagram and Facebook Messenger have integrated video calling for personal use. As video communication continues to dominate, international calling apps that offer seamless video integration will likely lead the market.

All of these changes are reshaping the way people communicate globally as part of emerging trends in the international calling apps market, from an all-in-one platform and rising cloud-based services to heightened emphasis on security and integration with AI and increased usage of video calls.

Recent Developments in the International Calling Apps Market

Recent developments in the global international calling apps market have been influenced by several factors, including technological advancements, regulatory changes, and evolving consumer preferences. These developments are transforming how people communicate across borders and offering new opportunities for app developers. Below are five key developments that have impacted the market.

• New Cross Border Communication Features Launched: The introduction of new features in cross-border communication is one of the major breakthroughs in international calling apps. These apps now offer services like inexpensive international calls, group video calling, and real-time messaging in a variety of languages. This means that individuals and organizations can communicate hassle-free without expensive roaming charges and connectivity problems. New abilities have made apps like WhatsApp, Skype, and WeChat an integral part of daily life.
• Association with Telecom Service Providers: Some international calling applications have partnered with telecom service providers to enhance services. Such alliances allow applications to deliver better voice quality, faster connectivity, and a wider reach. By collaborating with telecom firms, calling applications can reach a wider audience within areas with fewer internet penetration possibilities and provide hybrid calling solutions integrating internet and cellular networks. This development is actually helping bridge the digital divide in that more people are able to enjoy international calling apps.
• Increased Investment in AI and Automation: AI and automation are playing a significant role in the development of international calling apps. Companies are investing in AI to improve call quality, optimize routing, and offer advanced customer support services through chatbots and automated systems. AI technology also facilitates language translation, making international communication more accessible. This investment is driving the growth of more intuitive, efficient, and high-quality communication platforms.
• Integration of 5G Technology: The rollout of 5G technology has been a significant factor in the international calling apps market. With improved data speeds, low latency, and stronger and more reliable networks, international calling apps can operate in higher-quality voice and video calls. This is likely to see increased adoption for such applications in the international calling applications market with increased availability of 5G infrastructure in most markets, particularly in the United States, Japan, and parts of Europe.
• Regulatory Compliance: The success of international calling applications has put even more emphasis and scrutiny from regulatory bodies around user privacy and even data protection standards. Many countries have laws enforcing guidelines that an international calling app shall follow and achieve certain security about the data transferred. In practice, the latter affects operations not only globally in Europe but is also in an increasing role that is coming for China with greater stringent regulations toward privacy.

With the latest developments on features, partnerships with telecom providers, investment in AI, rollout of 5G, and increased regulatory scrutiny, current developments in the international calling apps market are forcing the need for communication technology to evolve. These changes are helping expand the market, improve user experiences, and enhance the quality of international communication.

Strategic Growth Opportunities in the International Calling Apps Market

The global international calling apps market has been experiencing a growth trajectory highly influenced by emerging technologies and changes in consumer demands. As the industry continues to advance and evolve, different growth opportunities have materialized in core applications. Here are five essential growth opportunities for an app developer through these markets:

• Expansion into Emerging Markets: Emerging markets, particularly in Africa, Southeast Asia, and Latin America, present significant growth opportunities for international calling apps. These regions have high mobile phone penetration rates but limited access to traditional telecommunication services. As mobile internet access continues to grow, international calling apps can provide affordable and reliable communication solutions to users in these markets, offering new opportunities for expansion.
• Value-Added Services: Such international calling applications, which carry value-added services such as m-commerce, electronic commerce, and social networking, differentiate them amidst the competition of the market. The more there are additional service offerings, the more it enhances user stickiness and further increases the opportunities for long-term adoption. Particularly, this kind of trend gains importance in markets that seek multifunctional platforms wherein all communication and transactional needs can be managed over a single medium.
• Business and Enterprise Market: With businesses expanding globally, the need for reliable and cost-effective communication solutions is increasing. International calling apps targeting enterprise customers by offering features such as conference calling, voicemail, call recording, and team collaboration tools can tap into this lucrative market. Customizable plans and secure communication solutions can further enhance appeal to business users.
• AI-Powered Solutions: The inclusion of some AI features such as automatic language translation, virtual assistant, and personalized user experiences is one of the growth opportunities in the international calling apps market. With AI, users can experience better call quality by facilitating smooth cross-border communication in order to deliver more interactive and engaging user experiences, thereby attracting a wider section of users toward the service and driving growth.
• Focus on User Privacy and Data Security: Increased concerns over privacy and data security present an opportunity for international calling apps to gain consumer trust by implementing robust security features. Apps that prioritize user privacy and comply with stringent data protection regulations can attract more users, particularly in regions with high data sensitivity. Offering end-to-end encryption, secure messaging, and transparent data practices can create a competitive advantage.

Strategic growth opportunities in the international calling apps market include expansion into emerging markets, integration of value-added services, targeting business customers, AI-powered solutions, and prioritizing user privacy. All these will drive continued market growth. App developers can expand their reach and enhance the value they offer to users worldwide by capitalizing on these opportunities.

International Calling Apps Market Driver and Challenges

The international calling apps market is influenced by various technological, economic, and regulatory factors. Major drivers include increasing smartphone adoption, improvements in mobile internet infrastructure, and the growing demand for affordable international communication solutions. Challenges such as data privacy concerns, fluctuating internet quality, and regional regulatory restrictions are, however, inhibiting the growth of the market. These factors give rise to some shaping the landscape of international calling apps, which may open up grounds for innovative ideas and expansion. Significant challenges, however, have to be overcome by companies for continuous growth.

The factors responsible for driving the international calling apps market include:

1. Technological Advances of Mobile Networks: The evolution of mobile networks continues to set pace, especially with the adoption of 4G and 5G technologies, as this has enhanced the global international calling apps market. The improved mobile network speeds, low latency, and high reliability enable users to make high-quality international calls at reduced costs. International calling apps are able to offer services with minimal call drops, buffering, or interruptions because of the extensive penetration of high-speed internet.

2. Increasing Smartphone Penetration: Smartphones have become a part of everyday life, especially in developing regions. As smartphone penetration is on the rise, more users will be able to access international calling applications, which have low-cost or free services to make international calls. This growing demand for smartphones creates an incentive for international calling applications, keeping people connected to friends, family, and businesses across borders. Affordability and access to smartphones as a device make them an ideal option for communication and further boost market growth.

3. Cheap Internet Access and Data Plans: The rise of international calling applications is highly boosted by the increase in the affordability of mobile data plans and internet access. When mobile internet is cheap and wide-ranging, especially in emerging markets, users make international calls via data-based services rather than costly traditional calling. This trend is especially pronounced in countries such as India, where affordable data plans have made it possible for millions of users to access and use international calling apps, opening the market to a wider population.

4. Growing Demand for Affordable Communication: Consumers and businesses alike are looking for affordable communication options. International calling apps enable users to make international calls at a significantly lower cost than traditional telecom services. The demand for low-cost international communication increases with remote work, globalization, and a more interconnected world. Apps that allow free or very cheap international calls at high quality will appeal to the individual user and businesses alike and therefore spread into different sectors.

Challenges in the international calling apps market are:

1. Data Privacy and Security Issues: The biggest issue in the international calling apps market is data privacy and security. As users continue to make use of these applications for communication, concerns regarding data breaches, hacking, and unauthorized access to personal information are increasing. Most calling apps have, therefore, begun implementing end-to-end encryption and strict data security protocols. However, regions like the European Union have their regulatory bodies that enforce strict data protection laws. Non-compliance with such regulations may lead to penalties, so security becomes a critical concern for service providers.

2. Fluctuating Internet Quality and Connectivity Issues: Mobile internet has significantly improved, but the fluctuating quality of internet and connectivity issues still pose a challenge for international calling apps. Poor network coverage, low bandwidth, and congestion during peak hours may result in call drops, reduced voice quality, and video lag. These issues are more common in rural or underserved regions where internet infrastructure is limited. Overcoming such connectivity challenges will be essential for improving the user experience and making international calling apps a reliable option for users around the world.

3. Regional Regulatory Restrictions: Regulations for the use of international calling apps vary by country. Some countries restrict or regulate the use of VoIP services due to security, national sovereignty, or telecommunications monopolies. These restrictions limit the growth potential of international calling apps in certain markets. App developers must navigate complex legal frameworks to ensure compliance with local laws and avoid potential bans or fines. Additionally, these restrictions can affect service quality and access in certain regions.

The global international calling apps market is propelled by technological advancements, growing smartphone penetration, affordable internet, and the rising demand for cost-effective communication solutions. However, growth is still impeded by challenges such as data privacy concerns, quality of internet that ebbs and flows, and regional regulatory restrictions. Despite these challenges, the market continues to grow since issues over security are addressed in terms of increasing connectivity and making regulations less complicated. Drivers and challenges will continue to face the market through opportunities and pressures to be keenly maneuvered for sustained growth into the future.

List of International Calling Apps Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies, international calling apps companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the international calling apps companies profiled in this report include:

• Kakao
• MagicJack VocalTec
• Pinngle
• Rebtel
• Snrb Labs

International Calling Apps Market by Segment

The study includes a forecast for the global international calling apps market by type, application, and region.

International Calling Apps Market by Type [Value from 2019 to 2031]:

• Android
• iOS
• Others

International Calling Apps Market by Application [Value from 2019 to 2031]:

• Private Users
• Commercial Users

International Calling Apps Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the International Calling Apps Market

The global international calling apps market has been rapidly evolving due to the growing demand for cost-effective, high-quality communication solutions across borders. This growth is supported by advancements in technology, rising internet penetration, and the demand for more accessible international communication. International calling apps have found more adoption in countries like the United States, China, Germany, India, and Japan. They offer cheaper options rather than conventional means of international calls. These countries also experience a high demand for supplementary services such as video calling, messaging, and social networking that can be made available via calling applications.

• United States: International calling apps in the United States have also had a boom with high smartphone penetration and an affordable data plan. Most of the popular apps available to consumers in the United States include WhatsApp, FaceTime, Viber, and Skype. The U.S. government's push for better internet infrastructure, combined with the trend of remote work and cross-border collaborations, has further accelerated the usage of these apps. Additionally, improvements in 5G connectivity and cloud services are enhancing the user experience, providing seamless, high-quality international calling features.
• China: In this regard, China has become the leading international calling apps market and is represented by several local players, including WeChat and QQ, offering fully integrated communication services. The Chinese market is rather exceptional because messaging applications that are predominantly used have additional features other than just calls, such as video conferencing, social media, and even online stores. Thus, Chinese users have become accustomed to using apps with video conferencing, social networking, and online shopping functions. The focus of the government on increasing digital infrastructure and the technological progress the country is experiencing is leading to a surge in the use of international calling apps, particularly by businesses and young people.
• Germany: Germany's international calling apps market has grown steadily. The mobile internet penetration has been high, and demand for cross-border communication has been rising. International calling applications like Skype and WhatsApp are very common in Germany, which is among the leading economies in Europe. Due to strict regulations on data protection and privacy, features of the apps are highly influenced by laws in the country. As such, German users pay more attention to security and encryption. Also, the preference for using apps is more towards the quality of audio and video calling; the interest in apps that support integration with professional tools like Zoom and Microsoft Teams is growing.
• India: The International Calling Apps Market is one of the fastest-growing in India, led by a mix of affordable mobile data plans and a large number of tech-savvy users. There is a strong surge in the apps like WhatsApp, Skype, and Google Duo in the country. There is more emphasis on the availability of cheap international calling. India is fast getting integrated with the global workforce. The requirement for high-quality communication platforms has grown in such circumstances. With the spread of smartphones and lower internet data prices, the growth of this market is highly evident, especially in rural areas, where such applications save considerably in comparison with other calling means.
• Japan: International calling applications have been registering steady growth in Japan because the country prefers technological innovations and digital solutions. These users prefer good quality, non-interrupted seamless communication services that have made it popular for applications such as LINE, Skype, and WhatsApp, among others. Developed infrastructure, for instance, with 5G networks, aids in ensuring efficient and smooth experiences in international calls. The Japanese market also emphasizes features such as text messaging, file sharing, and video calling on top of international calls, making it suitable to the increasing demand for multifaceted communication apps.

Features of the Global International Calling Apps Market

• Market Size Estimates: International calling apps market size estimation in terms of value ($B).
• Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
• Segmentation Analysis: International calling apps market size by type, application, and region in terms of value ($B).
• Regional Analysis: International calling apps market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
• Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the international calling apps market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape of the international calling apps market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers the following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the international calling apps market by type (Android, iOS, and others), application (private users and commercial users), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

• 2.1 Background and Classifications
• 2.2 Supply Chain

3. Market Trends & Forecast Analysis

• 3.1 Macroeconomic Trends and Forecasts
• 3.2 Industry Drivers and Challenges
• 3.3 PESTLE Analysis
• 3.4 Patent Analysis
• 3.5 Regulatory Environment

4. Global International Calling Apps Market by Type

• 4.1 Overview
• 4.2 Attractiveness Analysis by Type
• 4.3 Android: Trends and Forecast (2019-2031)
• 4.4 iOS: Trends and Forecast (2019-2031)
• 4.5 Others: Trends and Forecast (2019-2031)

5. Global International Calling Apps Market by Application

• 5.1 Overview
• 5.2 Attractiveness Analysis by Application
• 5.3 Private Users: Trends and Forecast (2019-2031)
• 5.4 Commercial Users: Trends and Forecast (2019-2031)

6. Regional Analysis

• 6.1 Overview
• 6.2 Global International Calling Apps Market by Region

7. North American International Calling Apps Market

• 7.1 Overview
• 7.2 North American International Calling Apps Market by Type
• 7.3 North American International Calling Apps Market by Application
• 7.4 United States International Calling Apps Market
• 7.5 Mexican International Calling Apps Market
• 7.6 Canadian International Calling Apps Market

8. European International Calling Apps Market

• 8.1 Overview
• 8.2 European International Calling Apps Market by Type
• 8.3 European International Calling Apps Market by Application
• 8.4 German International Calling Apps Market
• 8.5 French International Calling Apps Market
• 8.6 Spanish International Calling Apps Market
• 8.7 Italian International Calling Apps Market
• 8.8 United Kingdom International Calling Apps Market

9. APAC International Calling Apps Market

• 9.1 Overview
• 9.2 APAC International Calling Apps Market by Type
• 9.3 APAC International Calling Apps Market by Application
• 9.4 Japanese International Calling Apps Market
• 9.5 Indian International Calling Apps Market
• 9.6 Chinese International Calling Apps Market
• 9.7 South Korean International Calling Apps Market
• 9.8 Indonesian International Calling Apps Market

10. ROW International Calling Apps Market

• 10.1 Overview
• 10.2 ROW International Calling Apps Market by Type
• 10.3 ROW International Calling Apps Market by Application
• 10.4 Middle Eastern International Calling Apps Market
• 10.5 South American International Calling Apps Market
• 10.6 African International Calling Apps Market

11. Competitor Analysis

• 11.1 Product Portfolio Analysis
• 11.2 Operational Integration
• 11.3 Porter's Five Forces Analysis
  • Competitive Rivalry
  • Bargaining Power of Buyers
  • Bargaining Power of Suppliers
  • Threat of Substitutes
  • Threat of New Entrants
• 11.4 Market Share Analysis

12. Opportunities & Strategic Analysis

• 12.1 Value Chain Analysis
• 12.2 Growth Opportunity Analysis
  • 12.2.1 Growth Opportunities by Type
  • 12.2.2 Growth Opportunities by Application
• 12.3 Emerging Trends in the Global International Calling Apps Market
• 12.4 Strategic Analysis
  • 12.4.1 New Product Development
  • 12.4.2 Certification and Licensing
  • 12.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

13. Company Profiles of the Leading Players Across the Value Chain

• 13.1 Competitive Analysis
• 13.2 Kakao
  • Company Overview
  • International Calling Apps Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.3 MagicJack VocalTec
  • Company Overview
  • International Calling Apps Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.4 Pinngle
  • Company Overview
  • International Calling Apps Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.5 Rebtel
  • Company Overview
  • International Calling Apps Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.6 Snrb Labs
  • Company Overview
  • International Calling Apps Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing

14. Appendix

• 14.1 List of Figures
• 14.2 List of Tables
• 14.3 Research Methodology
• 14.4 Disclaimer
• 14.5 Copyright
• 14.6 Abbreviations and Technical Units
• 14.7 About Us
• 14.8 Contact Us