ビターの世界市場レポート：動向、予測、競合分析（～2031年）

世界のビター市場の将来は、外食サービスと小売サービス市場に機会がありそうです。世界のビターの市場規模は、2025年～2031年にCAGR5.4％で成長すると予想されます。この市場の主な促進要因は、天然素材・機能性素材への需要の高まり、伝統医療・漢方薬への関心の高まり、飲食品業界におけるビター使用の増加です。

• Lucintelの予測では、タイプ別ではカクテルビターが予測期間中に最も高い成長を遂げる見込みです。
• 用途別では、小売サービスが高い成長を遂げると予想されます。
• 地域別では、北米が予測期間中に最も高い成長が見込まれます。

ビター市場の新たな動向

健康志向の製品に対する需要の増加に伴い、ビターは機能性飲料や食品から健康サプリメントに至るまで、業界全体で大きな関心を集めています。ビター市場の傾向は、天然製品、ウェルネス・ソリューション、多機能製品に対する消費者の関心が高まっていることを示しています。こうした動向は、よりホリスティックな健康アプローチに向けた消費者行動の変化と、主流市場へのビターの統合が進んでいることを示しています。以下は、ビター市場を変革しつつある主な動向です。

• 機能性飲料の人気の高まり：機能性飲料はビター市場の主要成長要因です。消費者が飲料に健康効果を求める傾向が強まる中、ビターはハーブティー、デトックスウォーター、トニックなどの飲料に加えられています。ビターは、消化促進、代謝促進、体内解毒作用で特に人気があります。消費者が単なる水分補給にとどまらない健康効果をもたらす製品を求める中、ビターを配合した機能性飲料は、ウェルネス・チャネルとメインストリーム・チャネルの両方で強い需要があります。
• グルメ・クラフト食品へのビターの採用：ビターは、グルメ・クラフト食品業界で食材として注目されています。風味豊かなドレッシングやソースから高級チョコレートや調味料に至るまで、ビターは味に深みと複雑さをもたらすために取り入れられています。風味増強剤としてのビターの人気は、個性的で職人的な食材を中心とするクラフト食品文化の成長によって牽引されてきました。飲料への使用はもちろんのこと、ビターは食品用途でも創造的な食材として認識されつつあり、これが新製品の需要を後押ししています。
• 需要を後押しする健康とウェルネスのメリット：ビターは、特に消化器系の健康、解毒、食欲抑制など、健康への効能が認められ、消費者にますます求められています。ビターは、腸の健康を増進し、鼓腸を抑え、消化を促進するために、自然療法で一般的に使用されています。自然療法やホリスティック・ヘルスへの需要が拡大し続ける中、サプリメント、消化促進剤、デトックス飲料など、ビター系製品の消費も増加傾向にあります。米国、ドイツ、日本など、健康に対する意識が高い市場がこの動向をリードしています。
• DIYおよびクラフト・ビターの人気上昇：DIYビターの需要も、ホームバーテンダーやビター愛好家の関心の高まりを経験しています。クラフトカクテルの人気と、カスタマイズされた特製フレーバーのニーズが、カスタマイズされたビターを作る家庭の動向を後押ししています。家庭用ビター製造キットもあり、消費者はさまざまなハーブ、スパイス、フルーツを試しながら、自分好みのビターを作ることができます。この動向はビター市場を拡大し、より多くの人々が従来の市販品種の枠を超えてビターを探求することを促しています。
• 倫理的な調達と持続可能性：消費者の間で環境問題への関心が高まるなか、持続可能な方法で調達されたビターへの需要が高まっています。消費者は現在、倫理的に生産され、オーガニックやフェアトレードの原料を使用した製品をますます求めるようになっています。持続可能な製品に対する需要の高まりは、ビターのメーカーに、環境に配慮した包装の使用や、持続可能な農場からハーブや植物を収穫するといった、より環境に優しい慣行の使用を促しています。この動きは、特に持続可能性に対する消費者のニーズが強い市場において、ビター分野の進化に影響を与えています。

ビター市場の新たな動向は、健康に役立つ天然の機能性製品への関心が高まっていることを示しています。機能性飲料、グルメ食品、健康志向製品への需要の高まりに伴い、ビターは新たな用途で使用されるようになっています。DIYビターの増加、持続可能性、クラフト食品や飲食品におけるビターの使用といった動向が市場に変革をもたらし、市場の継続的成長と発展を後押ししています。

ビター市場の最近の動向

ビター市場は、機能的で健康志向の製品への関心の高まりとともに変化しており、ビターは様々な用途で中心的な役割を果たしています。健康サプリメントやハーブティーから特殊な食品や飲料に至るまで、ビターはあらゆる種類の市場セグメントに進出しています。自然療法やウェルネス・ソリューションに対する消費者の関心が高まるなか、こうした関心に応える新たな動向も生まれつつあります。以下は、ビター市場の主な5つの発展であり、それらが業界の将来をどのように方向づけるかを示しています。

• ハーブ飲料と機能性飲料の拡大：ハーブ・機能性飲料、特にビターを含む飲料は、市場の重要な成長分野です。消費者は、消化促進、解毒、食欲抑制などの健康効果をもたらす飲料を求めるようになっています。そのため、企業はデトックスウォーター、トニック、ハーブティーなどの飲料に、ヨモギ、ショウガ、タンポポなどのビターハーブを加えるようになっています。この動向は、健康志向の飲料に対する消費者の関心の高まりに対応し、ビター市場の成長を後押ししています。
• クラフトカクテル市場におけるビター：クラフトカクテルの動向は、ビター市場の最近の成長に寄与しています。ビターは味に深みを加えるため、幅広いカクテルに応用されており、オールド・ファッションドやネグローニといった伝統的なカクテルは、ビターを加えることでさらにおいしくなります。クラフトカクテルのムーブメントが成長を続けるなか、高品質で職人技の光るビターの需要も高まっています。各社は、バーやホームバーテンダーからの需要増に対応するため、新しいフレーバーやレシピを試行錯誤しています。
• 消化器系健康食品の台頭：消化補助食品としてのビターの成長には、消化器系の健康に対する関心の高まりが拍車をかけています。ビターは、消化を助け、鼓腸と闘い、腸全体の健康を確保するために、何千年もの間、伝統医学で使用されてきました。特に北米や欧州などの市場では、消費者の健康に対する関心が高まっており、ビターは消化不良の自然療法として宣伝されています。メーカー各社は、消化器系の健康のためのソリューションに対する需要の高まりに応え、チンキ剤やサプリメントなど、新鮮なビターベースのソリューションを生み出しています。
• 環境にやさしい実践と持続可能性：持続可能性が消費者の重要な関心事となるにつれ、ビター市場では環境に配慮した生産慣行へのシフトが見られます。ビターに使用されるハーブやボタニカルは、有機農園やフェアトレード認証農園から調達する生産者が増えています。さらに、環境に配慮した包装や持続可能な製造工程の使用も、この業界では一般的になりつつあります。こうした発展は、倫理的で環境に配慮した製品を求める消費者の嗜好の高まりと一致し、ビター市場の成長を牽引しています。
• 製品ラインナップの革新：メーカー各社は、個性的で機能的、風味豊かなビター製品への需要の高まりに応えるべく、絶えず製品ラインを開発しています。低カロリーのビターからオーガニックやアルコールフリーの製品まで、各社はより幅広い消費者層にリーチできるよう製品ラインを拡大しています。シトラス、フローラル、スパイス入りなど、新しい風味のビターも市場に投入され、飲食品におけるビターの汎用性がさらに高まっています。

ビター市場の現在の動向は、健康志向で持続可能な革新的製品に対する需要の拡大を裏付けています。ハーブ飲料の成長、クラフトカクテルのムーブメント、消化器系健康製品の人気の拡大が市場の成長を刺激しています。これらの動向は、顧客の欲求の変化を表しており、ビターカテゴリーの将来を定義しています。

目次

第1章 エグゼクティブサマリー

第2章 世界のビター市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析（2019年～2031年）

• マクロ経済動向（2019～2024年）と予測（2025～2031年）
• 世界のビター市場の動向（2019～2024年）と予測（2025～2031年）
• 世界のビター市場：タイプ別
  • カクテルビター
  • 食前酒ビター
  • 消化促進ビター
  • 薬用ビター
• 世界のビター市場：用途別
  • 外食サービス
  • 小売サービス

第4章 市場動向と予測分析：地域別（2019年～2031年）

• 世界のビター市場：地域別
• 北米のビター市場
• 欧州のビター市場
• アジア太平洋のビター市場
• その他地域のビター市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界のビター市場の成長機会：タイプ別
  • 世界のビター市場の成長機会：用途別
  • 世界のビター市場の成長機会：地域別
• 世界のビター市場における新たな動向
• 戦略分析
  • 新製品開発
  • 世界のビター市場の生産能力拡大
  • 世界ビター市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業プロファイル

• Mast-Jagermeister
• Fernet Branca
• Stock Spirits Group
• Gruppo Campari
• Angostura Bitters
• Underberg
• Gammel Dansk
• Kuemmerling
• Unicum
• Scrappy's Bitters

The future of the global bitter market looks promising with opportunities in the restaurant service and retail service markets. The global bitter market is expected to grow with a CAGR of 5.4% from 2025 to 2031. The major drivers for this market are the rising demand for natural & functional ingredients, the growing interest in traditional & herbal medicine, and the increasing use of bitters in the food & beverage industry.

• Lucintel forecasts that, within the type category, cocktail bitter is expected to witness the highest growth over the forecast period.
• Within the application category, retail service is expected to witness higher growth.
• In terms of region, North America is expected to witness the highest growth over the forecast period.

Emerging Trends in the Bitter Market

With increasing demand for health-oriented products, bitters have seen considerable interest across industries, ranging from functional drinks and food items to wellness supplements. Tendencies in the bitter market point to increasing consumer interest in natural products, wellness solutions, and multi-functional products. These trends indicate changes in consumer behavior towards more holistic health approaches and the growing integration of bitters into mainstream markets. Below are key trends that are transforming the bitter market.

• Growing Popularity of Functional Drinks: Functional drinks are a key growth driver for the bitter market. As consumers increasingly value health benefits in their drinks, bitters are being added to beverages such as herbal teas, detox waters, and tonics. Bitters are especially popular for their digestive support, metabolism-boosting, and body detoxifying properties. As consumers seek products that provide health benefits beyond simple hydration, functional beverages with bitters are experiencing strong demand in both the wellness and mainstream channels.
• Incorporation of Bitters into Gourmet and Craft Foods: Bitters are being sought after as an ingredient by the gourmet and craft food industries. From savory dressings and sauces to upscale chocolates and condiments, bitters are being incorporated to introduce depth and complexity to flavors. The popularity of bitters as a flavor enhancer has been driven by the growth of craft food culture, which is centered on distinctive and artisanal ingredients. Aside from their use in drinks, bitters are increasingly being recognized as a creative ingredient in food applications, which is fueling demand for new products.
• Health and Wellness Benefits Fueling Demand: Bitters are being sought by consumers more and more for their perceived health benefits, especially in digestive health, detoxification, and appetite suppression. Bitters are commonly used in natural medicine to enhance gut health, reduce bloating, and stimulate digestion. As demand for natural remedies and holistic health continues to expand, bitter-based product consumption, such as supplements, digestive remedies, and detox drinks, will also be on the upswing. Markets with greater awareness of wellness, like in the U.S., Germany, and Japan, lead this trend.
• Increasing popularity of DIY and Craft Bitters: Demand for DIY bitters has also witnessed a heightened level of interest from home bartenders and bitters enthusiasts. The home trend of creating customized bitters has been driven by the popularity of craft cocktails and the need for customized, specialty flavors. Home bitters production kits exist that enable consumers to test out a variety of herbs, spices, and fruits in creating their own customized bitters. This trend is broadening the market for bitters and prompting more individuals to explore the ingredient beyond conventional commercial varieties.
• Ethical Sourcing and Sustainability: With growing concern among consumers for environmental problems, sustainably sourced bitters are in high demand. Consumers are now increasingly looking for products that are produced ethically and incorporate organic and fair-trade sources. The rise in the demand for sustainable products is compelling the makers of bitters to use greener practices, like using green packaging and harvesting herbs and botanicals from sustainable farms. This movement is influencing the evolution of the bitter segment, especially in markets that are strong in terms of consumer need for sustainability.

The new trends in the bitter market are an indication of increased interest in natural, functional products that provide health benefits. With the increasing demand for functional drinks, gourmet foods, and wellness-oriented products, bitters are being used in new applications. Trends like the growth of DIY bitters, sustainability, and the use of bitters in craft foods and beverages are transforming the market, driving its continued growth and development.

Recent Developments in the Bitter Market

The bitter market is changing with the growing interest in functional, health-oriented products, and bitters are taking center stage in a variety of uses. From health supplements and herbal teas to specialty foods and drinks, bitters are finding their way into all sorts of market segments. With growing consumer interest in natural cures and wellness solutions, new trends are unfolding to address these interests. Following are five key developments of the bitter market, highlighting how they are setting the stage for the future of the industry.

• Expansion of Herbal and Functional Drinks: Herbal and functional drinks, especially those that include bitters, represent a significant growth area of the market. Consumers are increasingly looking for drinks that provide health benefits, including digestive aid, detoxification, and appetite suppression. Therefore, firms are adding bitter herbs like wormwood, ginger, and dandelion to beverages like detox waters, tonics, and herbal teas. This trend is addressing the increasing consumer interest in health-oriented drinks and fueling growth for the bitter market.
• Bitters in the Craft Cocktail Market: The craft cocktail trend has been instrumental in recent growth in the bitter market. Bitters are being applied across a broad spectrum of cocktails to add depth of flavor, and classic cocktails such as the Old Fashioned and Negroni are enhanced by the addition of bitters. With the craft cocktail movement continuing to grow, demand for high-quality, artisanal bitters is also on the rise. Companies are experimenting with new flavors and recipes to meet the increasing demand from bars and home bartenders.
• Digestive Health Products Rise: The bitters' growth, as digestive aids, is being spurred by the growing concern for digestive health. Bitters have been employed in traditional medicine for millennia to aid in digestion, combat bloating, and ensure overall gut well-being. With increased consumer interest in well-being, especially in markets such as North America and Europe, bitters are promoted as a natural remedy for digestive upset. Manufacturers are creating fresh bitter-based solutions, including tinctures and supplements, in response to increasing demand for solutions for digestive wellness.
• Eco-Friendly Practice and Sustainability: As sustainability becomes a key consideration for consumers, the bitter market is seeing a shift toward environmentally conscious production practices. Producers are increasingly sourcing herbs and botanicals used in bitters from organic and fair-trade certified farms. Additionally, eco-friendly packaging and the use of sustainable manufacturing processes are becoming common in the industry. These developments align with growing consumer preferences for ethical and environmentally responsible products, driving growth in the bitter market.
• Innovation in Product Offerings: Manufacturers are constantly developing their product lines to meet the increasing demand for distinctive, functional, and flavorful bitter products. From low-calorie bitters to organic and alcohol-free products, companies are expanding their product lines to reach a wider consumer base. New flavor profiles, including citrus, floral, and spice-infused bitters, are also being launched into the market, further increasing the versatility of bitters in food and beverages.

Current trends in the bitter market underscore the expanding demand for health-oriented, sustainable, and innovative products. The growth of herbal drinks, the craft cocktail movement, and the expanding popularity of digestive health products are stimulating market growth. These trends depict changing customer desires and are defining the future of the bitter category.

Strategic Growth Opportunities in the Bitter Market

The bitter market offers some strategic growth possibilities, specifically in health, wellness, and food innovation applications. As natural, functional products are becoming more and more popular with consumers, bitters are finding more attention in the beverages, food ingredients, and supplements space. The following are five primary growth possibilities within the bitter market that represent opportunities where companies can take advantage of growing trends to build market share.

• Functional Teas and Beverages: Functional beverage demand is expanding quickly, and bitters are being added to more and more beverages that provide digestive health, detoxification, and general well-being. Bitters are being used in herbal teas, detox waters, and kombuchas to add their health benefits. This trend can be leveraged by manufacturers with the development of novel, bitter-infused beverage products that appeal to health-focused consumers.
• Gourmet and Artisanal Foods: The increasing demand for gourmet and artisanal foods offers the potential to infuse bitters into novel food items. Ranging from dressings and sauces to chocolates and jams, bitters can be incorporated as a distinctive taste ingredient to provide depth to culinary products. Businesses can capitalize on the opportunity by introducing premium products highlighting the range of the uses of bitters in food products.
• Digestive Health Supplements: Bitters have traditionally been utilized to maintain digestive well-being, and the market for digestive health supplements is increasing. Businesses can take advantage of this trend by creating bitters-based products like tinctures, capsules, and gummies that address digestive ailments such as bloating, indigestion, and slow digestion. As gut health becomes a central concern for consumers, this category holds strong growth potential.
• Sustainable and Ethical Products: As people become more environmentally aware, there is potential for companies to produce bitters products that share sustainability values. Utilizing ingredients from organic and fair-trade certified farms, environmentally friendly packaging, and ethical production methods can appeal to environmentally aware consumers and increase brand loyalty.
• Bitters in the Craft Cocktail Scene: The craft cocktail phenomenon continues to grow, presenting an opportunity for bitters manufacturers to capitalize on the increasing demand for premium cocktail ingredients. By launching new and imaginative flavors, bitters makers can meet bartenders' and home cocktail makers' tastes. This segment presents strong growth prospects as consumers still seek new cocktail experiences.

The bitter market offers a number of strategic growth opportunities, especially in functional beverages, gourmet foods, digestive health products, and sustainable products. With these opportunities, companies can be at the leading edge of this expanding market and access new consumer trends.

Bitter Market Driver and Challenges

The bitter market is guided by a set of drivers and challenges that affect its growth path. The major drivers that are pushing the market include technological progress, shifting consumer behavior, and changing regulatory environments. However, there are also numerous challenges that need to be overcome, such as supply chain problems and competition in the market. In this section, we discuss the main drivers and challenges that are affecting the bitter market.

The factors responsible for driving the bitter market include:

1. Increasing Consumer Demand for Natural Health Products: As consumers turn to natural and functional health products in greater numbers, demand for bitters increases. Bitters are prized for their wellness and digestive benefits, fueling market growth, particularly in areas of high health-focused consumer bases.

2. Shift to Preventative Healthcare: The international trend towards preventative medicine is driving the bitter market, as consumers look for products that encourage wellness before illness occurs. Bitters, with their broad spectrum of health benefits, are well placed to capitalize on this demand for proactive health.

3. Expansion of the Functional Beverage Market: Functional drinks, which provide additional health benefits such as digestive health, are a major force behind the bitter market. Bitters are being used more and more in teas, tonics, and detox beverages, reflecting the increasing popularity of drinks that promote overall health.

4. Craft Cocktail and Culinary Movements: The growth of gourmet food and craft cocktail trends has created growing demand for premium bitters. Bitters are being utilized as a flavoring in cocktails and foods, which is driving beverage and food industry market growth.

5. Growing Emphasis on Sustainability: Sustainability and ethical sourcing are emerging as key drivers in the sour market. Customers are looking for products aligned with their environmental values, and therefore companies are following sustainable practices and using sustainable packaging.

Challenges in the bitter market are:

1. Supply Chain Challenges: The bitter market is also exposed to supply chain challenges due to its dependence on natural ingredients, which are influenced by weather conditions, pests, and farming methods. Such challenges may create variations in ingredient availability and the pricing of products.

2. Regulatory Barriers: The regulatory environment for bitters might be complicated because regions have different production and labeling standards. Adherence to such regulations may be time-consuming and expensive, especially for small producers.

3. Competition from Other Natural Ingredients: Although bitters are favored due to their health benefits, they are confronted by other natural ingredients with the same characteristics, e.g., herbs and spices. This competition might restrict opportunities for growth in some market segments.

Drivers and barriers in the bitter market serve to emphasize the dynamic character of the industry. Whereas growing demand for natural products, functional beverages, and sustainable offerings is driving growth, supply chain concerns and regulatory challenges remain strong challenges. Combating these challenges while utilizing drivers in the market will be important to success in the bitter market.

List of Bitter Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies bitter companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the bitter companies profiled in this report include-

• Mast-Jagermeister
• Fernet Branca
• Stock Spirits Group
• Gruppo Campari
• Angostura Bitters
• Underberg
• Gammel Dansk
• Kuemmerling
• Unicum
• Scrappy's Bitters

Bitter Market by Segment

The study includes a forecast for the global bitter market by type, application, and region.

Bitter Market by Type [Value from 2019 to 2031]:

• Cocktail Bitters
• Aperitif Bitters
• Digestif Bitters
• Medicinal Bitters

Bitter Market by Application [Value from 2019 to 2031]:

• Restaurant Service
• Retail Service

Bitter Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Bitter Market

The bitter market is increasingly in vogue around the globe on account of expanding demand for natural ingredients, functional drinks, and bitters as a component of health-oriented and gourmet offerings. Bitter taste, once commonly utilized in aids to the digestive system, has been integrated into foods, beverages, and cosmetics as well. The market is growing fast as consumers are increasingly seeking to use bitters for their health benefits, especially in terms of digestion, immunity, and appetite control. This chapter discusses recent trends in the bitter market in the five key nations: the United States, China, Germany, India, and Japan.

• United States: In the United States, the bitter market is driven by growing interest in functional drinks and healthy products. Bitters, particularly in the guise of digestive supplements and cocktail mixers, are popular in bars and homes. Wellness-oriented lifestyles are driving demand for herbal and natural bitters, with ginger, dandelion, and fennel among the ingredients becoming more prominent. In addition, bitters are being used more in the culinary arts, including in savory dishes and sauces. The U.S. market is being fueled by demand for bitters as a health product, as well as their application in classic cocktails.
• China: China's bitter market is changing as the demand for traditional herbal medicine and natural health products increases. Specifically, the application of bitter herbs in Chinese medicine for digestive health, detoxification, and general wellness is becoming increasingly popular. Chinese consumers are increasingly resorting to bitter herbal beverages and supplements to care for their digestive tracts and cleanse their bodies. As a result of an expanding middle class and an increasing number of individuals looking for preventive health remedies, the market for bitter-based products is anticipated to expand. Moreover, the addition of bitter ingredients to tea and functional drinks is driving market expansion.
• Germany: Germany boasts a robust market for bitters, especially in terms of digestive well-being. Bitters have a long history in the country of being used medicinally and to aid digestion, which has kept the demand going for herbal bitter beverages, tinctures, and liqueurs. There is increasing interest in functional foods and beverages, and bitters are being added to new products that enhance digestion and general health. German consumers prefer natural, organic ingredients, and this trend is driving the growth of bitter-based products. Moreover, the country's craft cocktail culture is also adding to the demand for bitters as cocktail mixers.
• India: The bitter market in India is increasing as there is a greater consumer demand for natural remedies for minor ailments. Bitters, especially those extracted from herbs such as neem, bitter melon, and turmeric, are being utilized for their perceived benefits to health, such as gastrointestinal support and glucose regulation. The more that awareness of the therapeutic advantages of traditional medicine grows, the greater is the demand for bitter-based healthcare products, especially in cities. Probiotic beverages, herbal teas, and functional drinks containing bitter components are increasingly popular. In addition, India's cultural heritage of Ayurveda is driving demand for bitter herbal medicines for health-promoting reasons.
• Japan: The Japanese bitter market is influenced by an increasing popularity of functional foods and drinks, especially those conducive to digestive function and overall wellness. Bitters, especially in the form of traditional herbs and roots, are gaining popularity in the form of beverages and supplements. Japanese consumers are interested in applying bitters to stimulate digestion, control hunger, and purify the body. Additionally, the trend among cocktails is generating demand for bitters in bars and restaurants. The Japanese demand for bitter-related products is further driven by Japan's emphasis on natural ingredients and health-oriented lifestyles.

Features of the Global Bitter Market

Market Size Estimates: Bitter market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Bitter market size by type, application, and region in terms of value ($B).

Regional Analysis: Bitter market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the bitter market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the bitter market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the bitter market by type (cocktail bitters, aperitif bitters, digestif bitters, and medicinal bitters), application (restaurant service and retail service), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Bitter Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Bitter Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Bitter Market by Type
  • 3.3.1: Cocktail Bitters
  • 3.3.2: Aperitif Bitters
  • 3.3.3: Digestif Bitters
  • 3.3.4: Medicinal Bitters
• 3.4: Global Bitter Market by Application
  • 3.4.1: Restaurant Service
  • 3.4.2: Retail Service

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Bitter Market by Region
• 4.2: North American Bitter Market
  • 4.2.1: North American Market by Type: Cocktail Bitters, Aperitif Bitters, Digestif Bitters, and Medicinal Bitters
  • 4.2.2: North American Market by Application: Restaurant Service and Retail Service
• 4.3: European Bitter Market
  • 4.3.1: European Market by Type: Cocktail Bitters, Aperitif Bitters, Digestif Bitters, and Medicinal Bitters
  • 4.3.2: European Market by Application: Restaurant Service and Retail Service
• 4.4: APAC Bitter Market
  • 4.4.1: APAC Market by Type: Cocktail Bitters, Aperitif Bitters, Digestif Bitters, and Medicinal Bitters
  • 4.4.2: APAC Market by Application: Restaurant Service and Retail Service
• 4.5: ROW Bitter Market
  • 4.5.1: ROW Market by Type: Cocktail Bitters, Aperitif Bitters, Digestif Bitters, and Medicinal Bitters
  • 4.5.2: ROW Market by Application: Restaurant Service and Retail Service

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Bitter Market by Type
  • 6.1.2: Growth Opportunities for the Global Bitter Market by Application
  • 6.1.3: Growth Opportunities for the Global Bitter Market by Region
• 6.2: Emerging Trends in the Global Bitter Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Bitter Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Bitter Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Mast-Jagermeister
• 7.2: Fernet Branca
• 7.3: Stock Spirits Group
• 7.4: Gruppo Campari
• 7.5: Angostura Bitters
• 7.6: Underberg
• 7.7: Gammel Dansk
• 7.8: Kuemmerling
• 7.9: Unicum
• 7.10: Scrappy's Bitters