使い捨て失禁用品市場レポート：動向、予測、競合分析 (2031年まで)

世界の使い捨て失禁用品市場の将来性は有望であり、腹圧性尿失禁、切迫性尿失禁、溢流性失禁、機能性尿失禁市場に機会があります。世界の使い捨て失禁用品市場は、2025年から2031年にかけてCAGR 5.1％で成長すると予想されています。この市場の主な促進要因は、健康意識の高まりと織布・不織布生産技術の進歩です。

• Lucintelの予測によると、製品別では、使い捨て紙おむつが予測期間中最大のセグメントであり続けます。
• 失禁の種類別では、腹圧性尿失禁が最大のセグメントであり続けると思われます。
• 地域別では、北米が予測期間中に最も高い成長を遂げる見込みです。

使い捨て失禁用品市場の戦略的成長機会

使い捨て失禁用品市場には、人口動態や消費者の変化により、様々な応用分野にわたって多くの戦略的成長機会が存在します。

• 高齢者介護：介護現場では、高齢化に伴い失禁用品市場が拡大しており、メーカーに革新的なデザインを開発する機会を提供しています。
• 在宅医療：在宅医療サービスに対する認識と利用の高まりにより、患者用使い捨て失禁用品に対する需要が高まっています。
• eコマースの拡大：オンライン・プラットフォームの成長により、企業は慎重なオンライン購入を通じてより多くの消費者にリーチすることができます。
• カスタマイズ製品：個々のニーズに対応した製品やサービスソリューションの設計により、利便性を重視する市場セグメントが拡大しています。
• 国際市場：地理的な多様化は、特に認知度は低いが可処分所得が増加している地域において、多くのメリットをもたらします。

使い捨て失禁用品市場は、技術の進歩や多様な消費者ニーズへの対応を通じてこうした成長機会を捉えており、市場の拡大に貢献しています。

使い捨て失禁用品市場の促進要因・課題

使い捨て失禁用品市場は、技術、経済、規制など数多くの要因の影響を受けています。製品設計の革新、高齢化人口の増加、失禁問題に対する意識の高まりなどの市場促進要因は、市場の拡大に寄与しています。しかし、コストの制約、規制のハードル、市場競争といった課題が情勢を複雑にしており、メーカーは効果的な戦略を立てる必要があります。

使い捨て失禁用品市場を牽引する要因は以下の通りです：

• 強力な動き：技術革新は素材や吸収性技術に革命をもたらし、失禁用品の機能性を向上させています。これらの進歩は、快適性、慎重さ、皮膚の健康を向上させ、消費者の忠誠心を育み、売上を押し上げます。
• 高齢者人口の増加：世界の高齢化は、使い捨て失禁用品市場の主要な促進要因です。高齢者は失禁のリスクが高く、効果的で信頼性の高い製品への需要が高まっています。この人口動態の変化は、大規模かつ持続可能な市場を掘り起こすものであり、メーカー各社はオーダーメイド製品に注力するよう求められています。
• 意識と教育の向上：失禁に対する認識と教育が高まることで、失禁にまつわる偏見と闘うことができ、使い捨て製品が受け入れられやすくなります。健康キャンペーンやアドボカシー活動により、これらの製品の利点が強調され、消費者が助けを求める動機付けとなります。情報が入手しやすくなるにつれ、消費者はより高品質な失禁用品への投資を厭わなくなり、市場の成長に貢献します。
• 可処分所得の減少への対応：世界の経済成長により可処分所得は徐々に増加しており、特に発展途上国では健康と衛生が優先事項となっています。消費者が快適さと品質にお金をかけるようになるにつれ、高級使い捨て失禁用品の市場は拡大し、メーカーは新たな市場に参入することができます。
• 医療システムのサポート：失禁管理の重要性を認識する医療システムが増え、製品の供給とサポートの向上に繋がっています。医療提供者が使い捨て失禁用品の採用を提唱することで需要が高まり、メーカーにとって有利な環境が生まれます。

使い捨て失禁用品市場の課題は以下の通りです：

• コスト圧力：メーカーは、原材料価格の上昇や競合の増加により、大きなコスト圧力に直面しています。このような状況は利益率の低下につながり、製品の値ごろ感にも影響を与えます。消費者の期待に応えつつ競争力を維持できるよう、品質に妥協しない費用対効果の高い設計が求められています。
• 厳しい規制：市場には、製品の安全性と有効性に関する厳しい規制要件が存在します。こうした規制は時間とコストがかかり、新製品の市場参入を遅らせる可能性があります。また、規制を遵守するためには研究開発に多額の投資が必要となるため、新たな市場や製品ラインへの進出が妨げられる可能性もあります。
• 市場競争：使い捨て失禁用品市場の競争は激化しており、既存ブランドと新規参入企業の両方が市場シェアを争っています。企業は、関連性を維持するために、絶えず製品を革新し、適応させていかなければなりません。こうした競争圧力は、収益性を損なう攻撃的な戦術につながる可能性があり、マーケティングや調査に多額の投資を必要とします。

まとめると、使い捨て失禁用品市場では、技術の進歩や高齢者人口の増加など、いくつかの重要な促進要因が需要と成長を支えています。しかし、コストの制約、厳格なコンプライアンス要件、競争企業間の敵対関係といった要因は慎重に管理しなければなりません。これらの力学は市場に影響を及ぼし、メーカーは複雑な戦略的状況を乗り切りながら新製品を開発する必要に迫られています。

目次

第1章 エグゼクティブサマリー

第2章 世界の使い捨て失禁用品市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析 (2019年～2031年)

• マクロ経済動向 (2019～2024年) と予測 (2025～2031年)
• 世界の使い捨て失禁用品市場の動向 (2019～2024年) と予測 (2025～2031年)
• 世界の使い捨て失禁用品市場：製品別
  • 使い捨て下着
  • 使い捨てシールド
  • 使い捨て紙おむつ
  • 使い捨てアンダーパッド
  • その他
• 世界の使い捨て失禁用品市場：失禁の種類別
  • 腹圧性尿失禁
  • 切迫性尿失禁
  • 溢流性失禁
  • 機能性尿失禁

第4章 地域別の市場動向と予測分析 (2019年～2031年)

• 世界の使い捨て失禁用品市場：地域別
• 北米の使い捨て失禁用品市場
• 欧州の使い捨て失禁用品市場
• アジア太平洋の使い捨て失禁用品市場
• その他地域の使い捨て失禁用品市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界の使い捨て失禁用品市場の成長機会：製品別
  • 世界の使い捨て失禁用品市場の成長機会：失禁の種類別
  • 世界の使い捨て失禁用品市場の成長機会：地域別
• 世界の使い捨て失禁用品市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界の使い捨て失禁用品市場の生産能力拡大
  • 世界の使い捨て失禁用品市場における企業合併・買収 (M&A)、合弁事業
  • 認証とライセンシング

第7章 主要企業のプロファイル

• Berry Global
• Freudenberg
• Domtar Corporation
• Ahlstrom-Munksjo
• First Quality Enterprises
• ASAHI KASEI CORPORATION
• Kimberly-Clark Corporation
• Cardinal Health
• Georgia-Pacific
• Unicharm Corporation

The future of the global disposable incontinence product market looks promising, with opportunities in the stress urinary incontinence, urge urinary incontinence, overflow incontinence, and functional urinary incontinence markets. The global disposable incontinence product market is expected to grow with a CAGR of 5.1% from 2025 to 2031. The major drivers for this market are an increase in health consciousness and a rise in the advancement of woven & nonwoven production technologies.

• Lucintel forecasts that, within the product category, the disposable diaper will remain the largest segment over the forecast period.
• Within the incontinence type category, stress urinary incontinence will remain the largest segment.
• In terms of region, North America is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Disposable Incontinence Product Market

The various disposable incontinence products are not only changing but also adapting to current consumer needs by incorporating technology.

• Sustainability Focus: There has been growing awareness of the importance of durable and biodegradable materials, which many consumers prefer as eco-friendly alternatives to disposable plastics.
• Technological Innovations: Improvements in materials science make purchasing thin, absorbent products easier, helping suppress unpleasant odors while keeping users dry.
• E-commerce Growth: The rapid expansion of e-commerce is transforming how consumers buy disposable incontinence products, particularly through online stores that offer subscription services and secure delivery.
• Customized Solutions: Organizations are developing customized products based on the requirements of different market segments to provide a comprehensive user experience and foster brand loyalty among diverse populations.
• Education and Awareness: Campaigns to promote incontinence products are being implemented, helping alleviate the stigma associated with the condition and broadening acceptance.

These trends are transforming the disposable incontinence product market in terms of innovation, consumer engagement, and sustainability, thus creating an inclusive and diverse marketplace.

Recent Developments in the Disposable Incontinence Product Market

The disposable incontinence product market is undergoing technology-led changes fueled by rising personal hygiene consciousness, an increasing geriatric population, and new product concepts.

• New Materials: Recent developments in the industry show manufacturers leaning towards the use of absorbent and lightweight materials to reduce bulkiness and enhance ease of use.
• Environmental Protection: Several firms are producing compostable and industrially recyclable products in response to the growing demand for eco-friendly options.
• Product Line Extensions: Additional strategies include expanding product lines to serve children, women, and both older and younger men experiencing various types of incontinence.
• Enhanced Availability: The emergence of the internet has been a game-changer for the accessibility of disposable incontinence products, allowing consumers to order discreetly and conveniently.
• Health Drives: Growing awareness of health issues worldwide is increasing the acceptance of disposable incontinence products, leading to higher usage.

These factors are reshaping the disposable incontinence product market by focusing on improving product offerings, facilitating green practices, and enhancing market accessibility, thereby providing solid foundations for growth.

Strategic Growth Opportunities for Disposable Incontinence Product Market

There are many strategic opportunities for growth in the disposable incontinence products market across various application areas due to demographic and consumer changes.

• Elderly Care: In care settings, the market for incontinence products is expanding as the population ages, providing opportunities for manufacturers to develop innovative designs.
• Home Healthcare: Increasing awareness and utilization of home healthcare services have resulted in higher demand for patient disposable incontinence products.
• E-commerce Expansion: The growth of online platforms enables companies to reach more consumers through discreet online purchasing.
• Customized Products: Designing product and service solutions that cater to individual needs presents a growing market segment increasingly focused on convenience.
• International Markets: Geographical diversification offers many benefits, particularly in regions where awareness is low but disposable income is rising.

The disposable incontinence product market is seizing these growth opportunities through technological advancements and meeting diverse consumer needs, which helps expand the market.

Disposable Incontinence Product Market Driver and Challenges

The market for disposable incontinence products is influenced by numerous factors, including technology, economics, and regulations. Growth drivers such as product design innovation, the rising aging population, and increased awareness of incontinence issues contribute to market expansion. However, challenges like cost constraints, regulatory hurdles, and market competition complicate the landscape, requiring manufacturers to strategize effectively.

The factors driving the disposable incontinence product market include:

• Powerful Forces: Technological innovations have revolutionized materials and absorbency technologies, enhancing the functionality of incontinence products. These advancements improve comfort, discretion, and skin health, fostering consumer loyalty and boosting sales.
• Growing Geriatrics: The global aging population is a key driver in the disposable incontinence product market. Older adults are at higher risk of incontinence, creating a demand for effective and reliable products. This demographic shift taps into a large and sustainable market, prompting manufacturers to focus on tailored products.
• Enhanced Awareness and Education: Increasing awareness and education about incontinence helps combat the associated stigma, facilitating acceptance of disposable products. Health campaigns and advocacy highlight the advantages of these products, motivating consumers to seek help. As information becomes more accessible, consumers are willing to invest in higher-quality incontinence products, contributing to market growth.
• Tackling Decreasing Disposable Income: Global economic growth is gradually increasing disposable incomes, particularly in developing countries, where health and hygiene are becoming priorities. As consumers spend more on comfort and quality, the market for premium disposable incontinence products is expanding, allowing manufacturers to penetrate new markets.
• Healthcare System Support: More healthcare systems are recognizing the importance of incontinence management, leading to better product availability and support. Demand increases when healthcare providers advocate for the adoption of disposable incontinence products, creating a favorable environment for manufacturers.

Challenges in the disposable incontinence product market include:

• Cost Pressures: Manufacturers face significant cost pressures due to rising raw material prices and increased competition. This situation can lead to reduced profit margins and impact product affordability. There is a need for cost-effective designs that do not compromise quality, allowing companies to remain competitive while meeting consumer expectations.
• Stringent Regulations: The market is subject to strict regulatory requirements regarding product safety and efficacy. These regulations can be time-consuming and costly, potentially delaying market entry for new products. Compliance necessitates substantial investment in research and development, which may hinder expansion into new markets or product lines.
• Market Competition: The competition within the disposable incontinence product market is intensifying, with both established brands and new entrants vying for market share. Companies must continuously innovate and adapt their products to maintain relevance. This competitive pressure can lead to aggressive tactics that may undermine profitability and necessitate significant investment in marketing and research.

To sum up, several important drivers in the disposable incontinence product market, such as technological advancements and the increasing elderly population, support demand and growth. However, factors like cost constraints, strict compliance requirements, and competitive rivalry must be managed carefully. These dynamics influence the market, compelling manufacturers to develop new products while navigating a complex strategic landscape.

List of Disposable Incontinence Product Companies

Companies in the market compete based on product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, disposable incontinence product companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the disposable incontinence product companies profiled in this report include-

• Berry Global
• Freudenberg
• Domtar Corporation
• Ahlstrom-Munksjo
• First Quality Enterprises
• ASAHI KASEI CORPORATION
• Kimberly-Clark Corporation
• Cardinal Health
• Georgia-Pacific
• Unicharm Corporation

Disposable Incontinence Product by Segment

The study includes a forecast for the global disposable incontinence product market by product, incontinence type, and region.

Disposable Incontinence Product Market by Product [Analysis by Value from 2019 to 2031]:

• Disposable Underwear
• Disposable Shields
• Disposable Diapers
• Disposable Underpads
• Others

Disposable Incontinence Product Market by Incontinence Type [Analysis by Value from 2019 to 2031]:

• Stress Urinary Incontinence
• Urge Urinary Incontinence
• Overflow Incontinence
• Functional Urinary Incontinence

Disposable Incontinence Product Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Disposable Incontinence Product Market

The disposable incontinence product market is evolving as awareness of personal hygiene increases, accompanied by a growing older demographic and innovative product designs. Recent trends emphasize wearability, leakage control, and environmental considerations in product design across several regions, including the United States, China, Germany, India, and Japan.

• United States: There has been significant development in the U.S. market, introducing discreet and easy-to-wear incontinence products. Online sales channels are becoming increasingly prevalent for marketing these products.
• China: The incontinence product market in China is expanding rapidly, driven by rising disposable incomes and increased education about incontinence treatment. There are special products designed specifically for older individuals affected by incontinence.
• Germany: In Germany, technological advancements are prominent, with industry players increasingly using ultra-thin, super-absorbent, and skin-friendly materials. Manufacturers are primarily focused on educating consumers and marketing products with sustainability in mind.
• India: In India's growing market, the expanding middle class is increasing its purchasing power, and greater awareness of hygiene is attracting more users. Local brands are providing more affordable alternatives, and more people are shopping online.
• Japan: Japan leads in product development, offering high-quality, highly absorbent pads that prioritize user comfort. This focus addresses the needs of the elderly population and incorporates smart features to enhance the overall user experience.

Features of the Global Disposable Incontinence Product Market

Market Size Estimates: Disposable incontinence product market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Disposable incontinence product market size by product, incontinence type, and region in terms of value ($B).

Regional Analysis: Disposable incontinence product market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different products, incontinence types, and regions for the disposable incontinence product market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the disposable incontinence product market.

Analysis of the competitive intensity of the industry based on Porter's Five Forces model.

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This report answers the following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the disposable incontinence product market by product (disposable underwear, disposable shields, disposable diapers, disposable underpads, and others), incontinence type (stress urinary incontinence, urge urinary incontinence, overflow incontinence, and functional urinary incontinence), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market, and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years, and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Disposable Incontinence Product Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Disposable Incontinence Product Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Disposable Incontinence Product Market by Product
  • 3.3.1: Disposable Underwear
  • 3.3.2: Disposable Shields
  • 3.3.3: Disposable Diapers
  • 3.3.4: Disposable Underpads
  • 3.3.5: Others
• 3.4: Global Disposable Incontinence Product Market by Incontinence Type
  • 3.4.1: Stress Urinary Incontinence
  • 3.4.2: Urge Urinary Incontinence
  • 3.4.3: Overflow Incontinence
  • 3.4.4: Functional Urinary Incontinence

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Disposable Incontinence Product Market by Region
• 4.2: North American Disposable Incontinence Product Market
  • 4.2.1: North American Market by Product: Disposable Underwear, Disposable Shields, Disposable Diapers, Disposable Underpads, and Others
  • 4.2.2: North American Market by Incontinence Type: Stress Urinary Incontinence, Urge Urinary Incontinence, Overflow Incontinence, and Functional Urinary Incontinence
• 4.3: European Disposable Incontinence Product Market
  • 4.3.1: European Market by Product: Disposable Underwear, Disposable Shields, Disposable Diapers, Disposable Underpads, and Others
  • 4.3.2: European Market by Incontinence Type: Stress Urinary Incontinence, Urge Urinary Incontinence, Overflow Incontinence, and Functional Urinary Incontinence
• 4.4: APAC Disposable Incontinence Product Market
  • 4.4.1: APAC Market by Product: Disposable Underwear, Disposable Shields, Disposable Diapers, Disposable Underpads, and Others
  • 4.4.2: APAC Market by Incontinence Type: Stress Urinary Incontinence, Urge Urinary Incontinence, Overflow Incontinence, and Functional Urinary Incontinence
• 4.5: ROW Disposable Incontinence Product Market
  • 4.5.1: ROW Market by Product: Disposable Underwear, Disposable Shields, Disposable Diapers, Disposable Underpads, and Others
  • 4.5.2: ROW Market by Incontinence Type: Stress Urinary Incontinence, Urge Urinary Incontinence, Overflow Incontinence, and Functional Urinary Incontinence

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Disposable Incontinence Product Market by Product
  • 6.1.2: Growth Opportunities for the Global Disposable Incontinence Product Market by Incontinence Type
  • 6.1.3: Growth Opportunities for the Global Disposable Incontinence Product Market by Region
• 6.2: Emerging Trends in the Global Disposable Incontinence Product Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Disposable Incontinence Product Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Disposable Incontinence Product Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Berry Global
• 7.2: Freudenberg
• 7.3: Domtar Corporation
• 7.4: Ahlstrom-Munksjo
• 7.5: First Quality Enterprises
• 7.6: ASAHI KASEI CORPORATION
• 7.7: Kimberly-Clark Corporation
• 7.8: Cardinal Health
• 7.9: Georgia-Pacific
• 7.10: Unicharm Corporation