ハーブエキス製品の世界市場レポート：動向、予測、競合分析（～2031年）

世界のハーブエキス製品市場の将来は、飲食品、化粧品・パーソナルケア、医薬品の各市場における機会で有望視されています。世界のハーブエキス製品の市場規模は、2025年～2031年のCAGRが6.0%で、2031年までに推定579億米ドルに達すると予想されています。この市場の主な促進要因は、ハーブエキス分野における研究と技術の進歩、自然療法に対する消費者の関心の高まりです。

• Lucintelの予測では、タイプ別では、天然成分やオーガニック成分に対する消費者の志向の高まりにより、オイルベースのハーブエキスセグメントが予測期間中も引き続き最大セグメントとなる見通しです。
• 最終用途産業別では、消費者がより健康的で自然な選択肢を探す傾向が進んでいるため、飲食品が引き続き最大セグメントとなると思われます。
• 地域別では、アジア太平洋は豊富な生物多様性と幅広い植物資源が存在するため、予測期間中に最も高い成長が見込まれます。

ハーブエキス製品市場の戦略的成長機会

ハーブエキス製品市場は、主要な用途においていくつかの戦略的成長機会を提示しています。これらの機会は、市場動向、技術の進歩、消費者の嗜好の進化によってもたらされます。

• 栄養補助食品の成長：栄養補助食品の需要の増加は、ハーブエキスの主要な成長機会です。消費者が自然な健康法を求める中、ハーブエキスは幅広いサプリメント製品に使用され、市場拡大を牽引しています。
• スキンケアと化粧品への拡大：ハーブエキスはスキンケアや化粧品に新たな用途を見出しています。ナチュラルでオーガニックな美容製品への動向は、ハーブエキスを製剤に組み込んで効能と魅力を向上させる機会をもたらしています。
• 機能性食品の開発：機能性食品へのハーブエキスの配合は拡大しています。消費者が基本的な栄養を超えた健康上のメリットを提供する食品を求める中、ハーブエキスは様々な食品の機能性と魅力を高めるために使用されています。
• 新興市場への参入：新興市場はハーブエキス・メーカーに成長機会をもたらしています。可処分所得の増加と健康とウェルネスに対する意識の高まりが、アジア太平洋やラテンアメリカなどの地域でハーブ製品に対する需要を促進しています。
• 個別化栄養の進歩：個別化栄養の動向は、オーダーメイドのハーブエキス製剤の機会を生み出しています。企業は、データ分析と消費者インサイトの進歩を活用して、特定の健康ニーズに対応するカスタマイズされたハーブエキスを提供することができます。

こうした戦略的成長機会は、ハーブエキス製品市場の拡大と革新の可能性を浮き彫りにします。新たな用途や消費者動向に注目することで、企業は新たな市場セグメントを獲得し、成長を促進することができます。

ハーブエキス製品市場の促進要因・課題

ハーブエキス製品市場は、技術の進歩、規制の変更、市場力学など、様々な促進要因・課題の影響を受けます。これらの要因を理解することは、市場を効果的に乗り切る上で極めて重要です。

ハーブエキス製品市場の促進要因は以下の通りです：

• 天然製品に対する消費者需要の高まり：天然製品やオーガニック製品に対する消費者の嗜好が高まり、ハーブエキスの需要を牽引しています。消費者は、健康上の利点が認識され、合成添加物を最小限に抑えた製品を求めています。
• 抽出方法の技術的進歩：超臨界CO2抽出や超音波抽出などの抽出技術の進歩により、ハーブエキスの効率と品質が向上しています。これらの技術は製品の純度と収量を向上させ、市場の成長を支えています。
• 健康とウェルネスの動向の拡大：健康とウェルネスへの関心の高まりが、ハーブエキスの需要を押し上げています。消費者が予防的な健康対策を優先する中、ハーブエキスは栄養補助食品や機能性食品として人気を集めています。
• 漢方薬の効能に対する意識の高まり：漢方薬の治療効果に対する意識の高まりが市場成長の原動力となっています。ハーブエキスの効能を強調する教育活動や研究が、人気の高まりに寄与しています。
• 天然製品に対する規制支援：天然製品やオーガニック製品に対する支援的な規制の枠組みが市場の成長を促しています。様々な用途におけるハーブエキスの使用を促進する規制は、業界の拡大に有利な環境を提供しています。

ハーブエキス製品市場の課題は以下の通りです：

• 品質管理と標準化の問題：ハーブエキスの一貫した品質と標準化を確保することは難しい課題です。原材料や抽出プロセスのばらつきは製品の品質や安全性に影響を与える可能性があり、強固な品質管理対策が必要となります。
• 高い生産コスト：高品質のハーブエキスの生産は、特に高度な抽出技術や有機認証の要件により、コストがかかる可能性があります。高い生産コストは、価格設定や市場競争力に影響を及ぼす可能性があります。
• 規制遵守の複雑さ：ハーブエキスの複雑な規制要件を理解することは困難です。さまざまな地域にまたがる多様な規制を遵守するためには、多大なリソースと専門知識が必要となります。
• 汚染と不純物のリスク：ハーブエキスは汚染や不純物の影響を受けやすく、製品の安全性や効能に影響を及ぼす可能性があります。こうしたリスクを軽減するためには、厳格な試験と品質管理を徹底することが不可欠です。
• 市場の飽和と競合：ハーブエキスの人気が高まるにつれ、市場競争も激化しています。企業は、自社製品を差別化し、混雑した市場で競争力を維持するという課題に直面しています。

ハーブエキス製品市場は、消費者需要の高まりや技術の進歩といった市場促進要因・課題によって形成される一方で、品質管理、生産コスト、規制遵守に関する課題にも直面しています。これらの要因に対処することは、市場のナビゲーションと成長を成功させるために極めて重要です。

目次

第1章 エグゼクティブサマリー

第2章 世界のハーブエキス製品市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析（2019年～2031年）

• マクロ経済動向（2019年～2024年）と予測（2025年～2031年）
• 世界のハーブエキス製品市場の動向（2019年～2024年）と予測（2025年～2031年）
• 世界のハーブエキス製品市場：タイプ別
  • アルコールベースのエキス
  • 粉末ベースのエキス
  • オイルベースのエキス
• 世界のハーブエキス製品市場：原材料別
  • ベリー類
  • 樹皮
  • 葉
  • 根
  • 花
  • 果物
  • 芳香ハーブ
  • その他
• 世界のハーブエキス製品市場：最終用途産業別
  • 飲食品
  • 化粧品・パーソナルケア
  • 医薬品
  • その他

第4章 市場動向と予測分析：地域別（2019年～2031年）

• 世界のハーブエキス製品市場：地域別
• 北米のハーブエキス製品市場
• 欧州のハーブエキス製品市場
• アジア太平洋のハーブエキス製品市場
• その他地域のハーブエキス製品市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界のハーブエキス製品市場の成長機会：タイプ別
  • 世界のハーブエキス製品市場の成長機会：原材料別
  • 世界のハーブエキス製品市場の成長機会：最終用途産業別
  • 世界のハーブエキス製品市場の成長機会：地域別
• 世界のハーブエキス製品市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界のハーブエキス製品市場の生産能力拡大
  • 世界のハーブエキス製品市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業プロファイル

• Ozone Naturals
• Vidya Herbs
• Bio-Botanica
• Hunan NutraMax
• Nexira
• DKSH
• MartinBauer
• Organic Herb
• Sabinsa
• Mane Kancor Ingredients

The future of the global herbal extract product market looks promising with opportunities in the food & beverage, cosmetics & personal care, and pharmaceuticals markets. The global herbal extract product market is expected to reach an estimated $57.9 billion by 2031 with a CAGR of 6.0% from 2025 to 2031. The major drivers for this market are the progress in research and technology in the herbal extract sector and the growing consumer interest in natural remedies.

• Lucintel forecasts that, within the type category, the oil-based herbal extracts segment will remain the largest segment over the forecast period due to increasing consumer inclination towards natural and organic ingredients.
• Within the end use industry category, food and beverage will remain the largest segment due to consumers are progressively searching for healthier and more natural options.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period due to the presence of abundant biodiversity and a wide range of botanical resources in this region.

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Emerging Trends in the Herbal Extract Product Market

Emerging trends in the herbal extract product market are reshaping the industry by introducing new technologies, consumer preferences, and regulatory standards. These trends highlight the evolving nature of the market and its direction towards innovation and sustainability.

• Rise of Organic and Clean-Label Products: There is a growing preference for organic and clean-label herbal extracts. Consumers are increasingly seeking products free from synthetic additives and chemicals, driving demand for naturally sourced and transparently labeled herbal extracts.
• Advancement in Extraction Technologies: Modern extraction technologies, such as supercritical fluid extraction and ultrasonic-assisted extraction, are enhancing the efficiency and purity of herbal extracts. These advancements improve the quality of extracts and expand their applications in various industries.
• Increased Focus on Personalization: The trend toward personalized health solutions is influencing the herbal extract market. Customizable formulations tailored to individual health needs and preferences are gaining popularity, driven by advancements in data analysis and consumer health insights.
• Expansion into Functional Foods and Beverages: Herbal extracts are increasingly being incorporated into functional foods and beverages. This trend reflects a growing consumer interest in health-enhancing products and the potential for herbal extracts to offer added health benefits in everyday consumables.
• Sustainability and Ethical Sourcing: There is an increasing emphasis on sustainability and ethical sourcing in the herbal extract market. Companies are adopting practices that ensure environmental protection, fair trade, and responsible harvesting, aligning with consumer expectations and regulatory requirements.

These trends are reshaping the herbal extract product market by emphasizing quality, personalization, and sustainability. They reflect a broader shift towards consumer-centric and environmentally responsible practices in the industry.

Recent Developments in the Herbal Extract Product Market

Recent developments in the herbal extract product market highlight significant advancements in technology, quality control, and market expansion. These developments are shaping the future of the industry and influencing its growth trajectory.

• Introduction of Advanced Extraction Technologies: New extraction technologies, such as supercritical CO2 and ultrasonic extraction, are being adopted. These methods enhance the purity and yield of herbal extracts, making them more effective and appealing to consumers.
• Expansion of Organic Certification: The expansion of organic certification for herbal extracts is increasing. This development responds to consumer demand for natural and chemical-free products, and it helps companies meet regulatory standards while accessing new market segments.
• Integration of Biotechnology: Biotechnology is being integrated into herbal extract production. Advances in genetic engineering and fermentation processes are improving the efficiency and quality of herbal extracts, leading to innovative product formulations.
• Development of Customized Extracts: Customized herbal extracts tailored to specific health needs are becoming more common. This development caters to the growing consumer interest in personalized health solutions and enhances the relevance of herbal extracts in individualized wellness plans.
• Enhanced Quality Control Measures: The adoption of advanced analytical techniques, such as high-performance liquid chromatography (HPLC), is improving the quality control of herbal extracts. These measures ensure product consistency and safety, meeting stringent regulatory requirements and consumer expectations.

These key developments are driving innovation and quality improvements in the herbal extract product market. They reflect a focus on advanced technologies, consumer demands, and regulatory compliance, shaping the industry's future.

Strategic Growth Opportunities for Herbal Extract Product Market

The herbal extract product market presents several strategic growth opportunities across key applications. These opportunities are driven by market trends, technological advancements, and evolving consumer preferences.

• Growth in Dietary Supplements: The increasing demand for dietary supplements is a major growth opportunity for herbal extracts. As consumers seek natural health solutions, herbal extracts are being used in a wide range of supplement products, driving market expansion.
• Expansion into Skincare and Cosmetics: Herbal extracts are finding new applications in skincare and cosmetic products. The trend towards natural and organic beauty products presents opportunities for incorporating herbal extracts into formulations for improved efficacy and appeal.
• Development of Functional Foods: The inclusion of herbal extracts in functional foods is expanding. As consumers look for foods that offer health benefits beyond basic nutrition, herbal extracts are being used to enhance the functionality and appeal of various food products.
• Entry into Emerging Markets: Emerging markets are presenting growth opportunities for herbal extract manufacturers. Increasing disposable incomes and a growing awareness of health and wellness are driving demand for herbal products in regions such as Asia-Pacific and Latin America.
• Advancements in Personalized Nutrition: The trend towards personalized nutrition is creating opportunities for tailored herbal extract formulations. Companies can leverage advancements in data analysis and consumer insights to offer customized herbal extracts that address specific health needs.

These strategic growth opportunities highlight the potential for expansion and innovation in the herbal extract product market. By focusing on emerging applications and consumer trends, companies can capture new market segments and drive growth.

Herbal Extract Product Market Driver and Challenges

The herbal extract product market is influenced by various drivers and challenges, including technological advancements, regulatory changes, and market dynamics. Understanding these factors is crucial for navigating the market effectively.

The factors responsible for driving the herbal extract product market include:

• Rising Consumer Demand for Natural Products: There is a growing consumer preference for natural and organic products, driving demand for herbal extracts. Consumers are seeking products with perceived health benefits and minimal synthetic additives.
• Technological Advancements in Extraction Methods: Advances in extraction technologies, such as supercritical CO2 and ultrasonic extraction, are enhancing the efficiency and quality of herbal extracts. These technologies improve product purity and yield, supporting market growth.
• Expansion of Health and Wellness Trends: The increasing focus on health and wellness is boosting the demand for herbal extracts. As consumers prioritize preventive health measures, herbal extracts are becoming popular in dietary supplements and functional foods.
• Growing Awareness of Herbal Medicine Benefits: Increased awareness of the therapeutic benefits of herbal medicine is driving market growth. Educational efforts and research highlighting the efficacy of herbal extracts contribute to their rising popularity.
• Regulatory Support for Natural Products: Supportive regulatory frameworks for natural and organic products are encouraging market growth. Regulations that facilitate the use of herbal extracts in various applications provide a favorable environment for industry expansion.

Challenges in the herbal extract product market are:

• Quality Control and Standardization Issues: Ensuring consistent quality and standardization of herbal extracts can be challenging. Variability in raw materials and extraction processes can impact product quality and safety, requiring robust quality control measures.
• High Production Costs: The production of high-quality herbal extracts can be costly, particularly with advanced extraction technologies and organic certification requirements. High production costs may affect pricing and market competitiveness.
• Regulatory Compliance Complexity: Navigating complex regulatory requirements for herbal extracts can be challenging. Compliance with diverse regulations across different regions requires significant resources and expertise.
• Risk of Contamination and Adulteration: Herbal extracts are vulnerable to contamination and adulteration, which can affect product safety and efficacy. Ensuring rigorous testing and quality control is essential to mitigate these risks.
• Market Saturation and Competition: The growing popularity of herbal extracts has led to increased market competition. Companies face challenges in differentiating their products and maintaining a competitive edge in a crowded market.

The herbal extract product market is shaped by drivers such as rising consumer demand and technological advancements while facing challenges related to quality control, production costs, and regulatory compliance. Addressing these factors is crucial for successful market navigation and growth.

List of Herbal Extract Product Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies herbal extract product companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the herbal extract product companies profiled in this report include-

• Ozone Naturals
• Vidya Herbs
• Bio-Botanica
• Hunan NutraMax
• Nexira
• DKSH
• MartinBauer
• Organic Herb
• Sabinsa
• Mane Kancor Ingredients

Herbal Extract Product by Segment

The study includes a forecast for the global herbal extract product market by type, raw materials, end-use industry, and region.

Herbal Extract Product Market by Type [Analysis by Value from 2019 to 2031]:

• Alcohol Based Extracts
• Powder Based Extracts
• Oil Based Extracts

Herbal Extract Product Market by Raw Materials [Analysis by Value from 2019 to 2031]:

• Berries
• Bark
• Leaves
• Roots
• Flowers
• Fruits
• Aromatic Herbs
• Other

Herbal Extract Product Market by End-Use Industry [Analysis by Value from 2019 to 2031]:

• Food & Beverage
• Cosmetics & Personal Care
• Pharmaceuticals
• Others

Herbal Extract Product Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Herbal Extract Product Market

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. Recent developments by major herbal extract product producers in key regions: the USA, China, India, Japan, and Germany are highlighted below.

• United States: In the U.S., there is a growing trend towards organic and sustainably sourced herbal extracts. Innovations in extraction technologies, such as supercritical fluid extraction, are improving the purity and efficacy of herbal products, meeting the rising consumer demand for high-quality natural ingredients.
• China: China is enhancing its herbal extract production capabilities with advanced extraction methods and quality control measures. Recent developments include the integration of high-efficiency extraction techniques and the expansion of facilities to cater to both domestic and international markets, reinforcing China's role as a major supplier.
• Germany: Germany is focusing on integrating advanced analytical technologies to ensure the consistency and safety of herbal extracts. Developments in this market include the use of sophisticated quality testing and standardization processes that comply with stringent European regulations, promoting trust and reliability in herbal products.
• India: India is leveraging its rich herbal heritage with innovations in traditional extraction methods. Recent advancements involve the adoption of modern technologies to enhance the efficiency and scalability of herbal extract production, catering to a growing domestic and export market for Ayurvedic and herbal products.
• Japan: Japan is embracing high-tech solutions in the herbal extract market, including the use of advanced extraction and formulation technologies. Developments such as the incorporation of biotechnology and precision agriculture are enhancing the quality and functionality of herbal extracts, aligning with Japan's focus on health and wellness.

Features of the Global Herbal Extract Product Market

Market Size Estimates: Herbal extract product market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Herbal extract product market size by type, raw materials, end-use industry, and region in terms of value ($B).

Regional Analysis: Herbal extract product market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, raw materials, end-use industries, and regions for the herbal extract product market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the herbal extract product market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the herbal extract product market by type (alcohol based extracts, powder based extracts, and oil based extracts), raw materials (berries, bark, leaves, roots, flowers, fruits, aromatic herbs, and other), end-use industry (food & beverage, cosmetics & personal care, pharmaceuticals, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Herbal Extract Product Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Herbal Extract Product Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Herbal Extract Product Market by Type
  • 3.3.1: Alcohol Based Extracts
  • 3.3.2: Powder Based Extracts
  • 3.3.3: Oil Based Extracts
• 3.4: Global Herbal Extract Product Market by Raw Materials
  • 3.4.1: Berries
  • 3.4.2: Bark
  • 3.4.3: Leaves
  • 3.4.4: Roots
  • 3.4.5: Flowers
  • 3.4.6: Fruits
  • 3.4.7: Aromatic Herbs
  • 3.4.8: Other
• 3.5: Global Herbal Extract Product Market by End-Use Industry
  • 3.5.1: Food & Beverage
  • 3.5.2: Cosmetics & Personal Care
  • 3.5.3: Pharmaceuticals
  • 3.5.4: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Herbal Extract Product Market by Region
• 4.2: North American Herbal Extract Product Market
  • 4.2.1: North American Market by Type: Alcohol Based Extracts, Powder Based Extracts, and Oil Based Extracts
  • 4.2.2: North American Market by End-Use Industry: Food & Beverage, Cosmetics & Personal Care, Pharmaceuticals, and Others
• 4.3: European Herbal Extract Product Market
  • 4.3.1: European Market by Type: Alcohol Based Extracts, Powder Based Extracts, and Oil Based Extracts
  • 4.3.2: European Market by End-Use Industry: Food & Beverage, Cosmetics & Personal Care, Pharmaceuticals, and Others
• 4.4: APAC Herbal Extract Product Market
  • 4.4.1: APAC Market by Type: Alcohol Based Extracts, Powder Based Extracts, and Oil Based Extracts
  • 4.4.2: APAC Market by End-Use Industry: Food & Beverage, Cosmetics & Personal Care, Pharmaceuticals, and Others
• 4.5: ROW Herbal Extract Product Market
  • 4.5.1: ROW Market by Type: Alcohol Based Extracts, Powder Based Extracts, and Oil Based Extracts
  • 4.5.2: ROW Market by End-Use Industry: Food & Beverage, Cosmetics & Personal Care, Pharmaceuticals, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Herbal Extract Product Market by Type
  • 6.1.2: Growth Opportunities for the Global Herbal Extract Product Market by Raw Materials
  • 6.1.3: Growth Opportunities for the Global Herbal Extract Product Market by End-Use Industry
  • 6.1.4: Growth Opportunities for the Global Herbal Extract Product Market by Region
• 6.2: Emerging Trends in the Global Herbal Extract Product Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Herbal Extract Product Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Herbal Extract Product Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Ozone Naturals
• 7.2: Vidya Herbs
• 7.3: Bio-Botanica
• 7.4: Hunan NutraMax
• 7.5: Nexira
• 7.6: DKSH
• 7.7: MartinBauer
• 7.8: Organic Herb
• 7.9: Sabinsa
• 7.10: Mane Kancor Ingredients