CBDワイン市場レポート：2031年までの動向、予測、競合分析

世界のCBDワイン市場の将来は、麻をベースとした市場とマリファナをベースとした市場に機会があり、有望視されています。世界のCBDワイン市場は、2025年から2031年までのCAGRが25.7％で、2031年までに推定8,500万米ドルに達すると予想されています。この市場の主な促進要因は、ナチュラルでオーガニックなCBD入りワイン製品に対する関心と認知度の高まり、CBD入りワインに対する欲求の急増、CBD入り飲料の入手しやすさの拡大です。

Lucintelは、パッケージ別では、ガラス瓶は安全に使用でき、非反応性で、風味を保持したり汚したりしないなどの様々な利点があるため、予測期間中、より大きなセグメントであり続けると予測しています。

タイプ別では、ヘンプベースのCBDワインが予測期間中、より大きなセグメントであり続けると思われます。

地域別では、北米が、レクリエーションおよび医療目的でのマリファナの合法化が進んでいることと、同地域に主要な消費者層が存在することから、予測期間を通じて最大の地域であり続けると思われます。

CBDワイン市場の戦略的成長機会

CBDワイン市場には、用途別に数多くの戦略的成長機会が存在します。技術の進歩、消費者の動向、法改正は、現在のビジネスを拡大し、新たな投資機会を生み出す可能性があります。

健康とウェルネス製品：健康とウェルネスへの注目の高まりは、CBDワインに大きな機会をもたらします。企業は自社製品をプレミアムウェルネス商品と位置づけることで、リラクゼーションやストレス解消を求める顧客を惹きつけることができます。

プレミアム市場セグメンテーション：プレミアム飲料や工芸品への需要がCBDワイン市場を開発しています。例えば、CBDから造られた高品質の職人技ワインは、他では手に入らないユニークで贅沢な体験を求める富裕層向けに販売することができます。

国際市場：成長を目指す企業にとって、CBDの規制が緩和された国際市場にチャンスがあります。企業は新しい地域を開発し、その地域の嗜好や規制に合わせて製品を適合させることで、世界の消費者を取り込むことができます。

製品の革新：CBDワイン市場で売上を伸ばすためには、CBD注入技術と製品処方の継続的な改善が必要です。その結果、効能と風味を改善するための研究開発に投資する企業が、この新興市場セグメントをリードすることになるでしょう。

消費者教育とマーケティング：企業にとって効果的な戦略の1つは、消費者教育とターゲットを絞ったマーケティング・イニシアチブに投資することです。カンナビジオールの利点とリスクについて顧客に伝えることで、企業は信頼を築き、顧客基盤を拡大することができます。

成長機会は、消費者教育を通じてインフォームド・バイヤーを育成する一方で、健康トレンド、プレミアム化、国際展開、イノベーションなどの要素を含むCBDワイン市場のすべての人の未来を形作る。

CBDワイン市場促進要因・課題

ワイン市場には、その開発と成長に影響を与えるいくつかの促進要因・課題があります。これには、技術の進歩、規制環境、消費者動向の変化が含まれます。

CBDワイン市場を牽引する要因は以下の通り：

技術の進歩：抽出方法と注入技術における革新は、CBDワインに向けた業界を前進させています。これらの進歩は生産品質を向上させ、顧客への商品アピールを高め、生産者間の差別化をサポートします。

規制の開発：カンナビジオールを含む飲料の消費に関する様々な地域の規制の変化は、時間の経過とともに成長率に影響を与えています。特定の国がこれらの物質に関する使用ガイドラインを制定した場合、企業は規制要件をすでに理解しているため、このラインまたは他のブランドライン内で製品を発売するのに役立ちます。

ウェルネスに対する消費者の需要：消費者のリラクゼーションのニーズは、CBDワインを選ぶことにつながっています。この動向は、ストレスレベルを軽減し、CBD製品に関連する健康上のメリットを得ようとする消費者の増加により加速しています。この変化は、伝統的なアルコール飲料からより健康的な選択肢へと移行している工業国で特に顕著です。

プレミアム化の動向：プレミアム飲料やクラフト飲料の需要により、高品質のCBDワインの成長見込みが高まっています。このセグメントでは、ユニークで贅沢な製品が同業他社よりも高い価格で販売され、イノベーションと市場拡大を促進しています。

市場教育：CBDの安全性と利点について顧客を教育することの重要性は見過ごせません。個人がCBDを理解すれば、ワインへの利用を受け入れやすくなり、需要の増加と利益率の向上につながります。

CBDワイン市場における課題は以下の通り：

規制の不確実性：カンナビジオール製品に関する規制は常に変化しており、複雑な場合があります。この取引に携わる企業は、当局からの罰則や違反による消費者の信頼へのダメージを避けるため、法律をしっかりと理解する必要があります。

高い生産コスト：高品質の抽出方法と注入技術に関連するコストは、圧倒的なものになる可能性があります。CBDワインの生産者にとって、優れた製品品質を維持しながら生産コストを管理することは、依然として困難な課題です。

消費者の認識：CBD製品への関心が高まっているにもかかわらず、特にCBD製品について理解していない人々の間では否定的な見方が根強く、誤った判断や売上の低迷につながっている可能性があります。こうした動向への支持を得るためには、発酵工程で使用される大麻由来物質にまつわる不安を和らげるための教育キャンペーンが必要です。

CBDワイン市場の課題と促進要因は、その開発と成長を形成します。技術の進歩、規制の変更、消費者の要求が新規性と市場の拡大を促進する一方で、規制の予測不可能性、生産費用、消費者の認識は、戦略的管理を必要とする継続的な課題を提示します。

CBDワイン企業リスト

市場に参入している企業は、提供する製品の品質に基づいて競争しています。この市場の主要企業は、製造施設の拡大、研究開発投資、インフラ開発、バリューチェーン全体の統合機会の活用に注力しています。これらの戦略により、CBDワイン企業は需要の増加に対応し、競争力を確保し、革新的な製品と技術を開発し、生産コストを削減し、顧客基盤を拡大しています。

目次

第1章 エグゼクティブサマリー

第2章 世界のCBDワイン市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2019年から2031年までの市場動向と予測分析

• マクロ経済動向（2019-2024年）と予測（2025-2031年）
• 世界のCBDワイン市場の動向（2019-2024）と予測（2025-2031）
• タイプ別
  • 麻ベースのCBDワイン
  • マリファナベースのワイン
• パッケージ別
  • 缶
  • ガラス瓶
• 流通チャネル別
  • オフライン
  • オンライン

第4章 2019年から2031年までの地域別市場動向と予測分析

• 地域別：世界のCBDワイン市場
• 北米CBDワイン市場
• 欧州のCBDワイン市場
• アジア太平洋のCBDワイン市場
• その他地域のCBDワインマーケット

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • タイプ別
  • パッケージ別
  • 流通チャネル別
  • 地域別
• 世界のCBDワイン市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界のCBDワイン市場の能力拡大
  • 世界のCBDワイン市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Diageo
• Hempfy
• Molson Coors Brewing
• House of Saka
• DrinkSipC
• Burdi
• SK Rodnik
• CannaVines
• Bodegas Santa Margarita
• Viv & Oak

The future of the global CBD wine market looks promising with opportunities in the hemp based and marijuana based markets. The global CBD wine market is expected to reach an estimated $85 million by 2031 with a CAGR of 25.7% from 2025 to 2031. The major drivers for this market are the rising interest and recognition of natural and organic CBD-infused wine products, the surge in the desire for CBD-infused wine, and expansion in the accessibility of beverages containing CBD.

Lucintel forecasts that, within the packaging category, glass bottle will remain the larger segment over the forecast period due to their various advantages, such as being safe to use, non-reactive, and not retain or stain flavors.

Within the type category, hemp-based CBD wine will remain the larger segment over the forecast period.

In terms of regions North America will remain the largest region over the forecast period due to the growing legalization of marijuana for recreational and medical purposes and the presence major consumer base in the region.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the CBD Wine Market

The CBD wine sector has been experiencing various trends that have defined its current status. These changes reflect different consumer tastes, regulatory settings, and advanced technologies.

Regulatory Developments: The production and distribution of CBD wines have been affected by evolving regulatory systems. More regions are expected to expand the market over time as they clarify or relax their rules concerning the use of cannabis, which includes products like hemp oil capsules for pain relief. This will be a crucial step toward establishing a stable market where consumers trust the product lines being offered.

Health and Wellness Focus: The frequent mention of health in relation to CBD-infused wines results from increased attention among customers regarding well-being issues. The main attribute thought to characterize this component remains relaxation properties amid stress reduction. As more people become aware of these developments, several organizations will start manufacturing such commodities.

Premium and Craft Offerings: There has been an increase in premium and craft brands that focus on quality ingredients and artisanal production methods in producing CBD-infused wines. This trend targets consumers who want unique, luxurious experiences while aligning with other premiumization tendencies present in the beverage sector.

Technological Innovations: The efficacy and taste of CBD wine are now boosted by advances in extraction and infusion technologies. Innovations in these areas enhance the consumer experience and product effectiveness of CBD in wines.

Consumer Education and Awareness: Consumer education efforts about CBD have increased to demystify the substance. As people learn more about CBD, their interest in CBD wine grows. This is making the market more informed and engaged.

The influence of these trends on the CBD wine industry cannot be underestimated. Market expansion, for example, is fueled by regulatory clarity, health trends, and technological advancements, leading to increased market opportunities and consumer acceptance. Meanwhile, premium offerings combined with enhanced education are determining customer preferences, thus influencing market growth.

Recent Developments in the CBD Wine Market

Significant strides have been made in product innovation, market expansion, and regulatory adaptation through recent developments within the sphere of CBD wine. Some notable changes include production advancements, modifications to governing laws, and growing consumer interests, among others.

Production Techniques: The quality and efficacy of CBD wines have improved through advancements in extraction techniques for CBD product infusion technologies. Better experiences for customers regarding products are supported through novel approaches that enhance how well CBD is absorbed into the bloodstream after drinking it with wine.

Regulatory Evolution: While some regions fully accept CBD, others do not allow its use at all. As such, the regulatory framework governing the sale of this type of wine is changing across different geographical areas. This growth is important for opening larger markets where marketing can be done freely without fear from authorities that might impose bans due to a lack of legal basis or cultural biases against substances viewed as drugs, such as hemp seed oil. Such conditions help expand access points throughout the country while providing opportunities to create better product offerings based on regional preferences.

Market Expansion: The CBD wine market is fast-growing as more people look for wellness products. Increased awareness about the potential benefits of CBD and the need for unique beverages that offer novelty and premium experiences are also driving this expansion. To meet the demand, companies have started exploring new markets and distribution channels.

Consumer Preferences: Consumers are increasingly gravitating toward indulgent products with health benefits. This trend has led to a rise in demand for relaxation drinks like CBD wines, which significantly contribute to growth within these specific niches of the ultra-premium segment. Such factors also attract many customers, making this niche highly competitive as it draws a large number of travelers willing to spend freely without worrying about others' opinions while enjoying themselves.

Challenges and Opportunities: There are challenges related to regulatory uncertainty and educating the market, despite growth in the CBD wine business. However, by innovating around these challenges through product differentiation and customer education, companies can pave the way forward to expand their operations.

Recent developments, such as enhanced product quality, wider geographic reach through market expansion strategies, and addressing regulatory challenges, show how evolving customer needs shape this industry today-especially for those focusing on health or seeking innovative drinks instead of traditional options.

Strategic Growth Opportunities for CBD Wine Market

Numerous strategic growth opportunities exist for different uses in the CBD wine market. Technological advancements, consumer trends, and legal reforms could potentially expand current business and create new investment opportunities.

Health and Wellness Products: The growing focus on health and wellness presents significant opportunities for CBD wines. Companies can attract customers seeking relaxation and stress relief by positioning their products as premium wellness commodities.

Premium Market Segments: The demand for premium and craft beverages has opened up the CBD wine market. For instance, high-quality artisanal wines made from CBD can be marketed to affluent customers who seek unique, luxurious experiences that they cannot find elsewhere.

International Markets: For businesses looking to grow, opportunities lie in international markets with relaxing CBD regulations. Companies can open new territories and adapt their products to fit the tastes and regulations of those regions to tap into global consumers.

Product Innovation: Continuous improvements in CBD infusion technologies and product formulations are necessary to increase sales in the CBD wine market. Consequently, companies that invest in research and development to improve efficacy and flavoring will lead this emerging market segment.

Consumer Education and Marketing: One effective strategy for companies is to invest in consumer education coupled with targeted marketing initiatives. By informing customers about the benefits and risks associated with cannabidiol, companies can build trust and expand their customer base.

The growth opportunities shape the future of everyone in the CBD wine market, including factors such as health trends, premiumization, international expansion, and innovation, while fostering informed buyers through consumer education.

CBD Wine Market Driver and Challenges

The wine market has several drivers and challenges that influence its development and growth. This includes changing technological advancements, regulatory environments, and consumer trends.

The factors driving the CBD wine market include:

Technological Advancements: Innovations in extraction methods and infusion techniques are advancing the industry toward CBD wines. These advances improve production quality, increasing product appeal among customers and supporting differentiation among producers.

Regulatory Developments: Changes in regulations across various regions regarding the consumption of drinks containing cannabidiol have impacted growth rates over time. When specific countries establish guidelines for usage related to these substances, it helps firms launch products within this line or any other brand line, as they already understand regulatory requirements.

Consumer Demand for Wellness: The need for relaxation among consumers is leading them to opt for CBD wine. This trend has accelerated due to the growing number of consumers looking to reduce stress levels and obtain health benefits associated with CBD products. This shift has been particularly evident in industrial countries transitioning from traditional alcoholic drinks to healthier options.

Premiumization Trends: Growth prospects for high-quality CBD wines have increased due to the demand for premium and craft beverages. In this segment, unique and luxurious products can be sold at a higher price than their peers, driving innovation and market expansion.

Market Education: The importance of educating customers about the safety and benefits of CBD cannot be overlooked. Once individuals understand CBD, they are more likely to accept its use in wine, leading to increased demand and higher profit margins.

Challenges in the CBD wine market include:

Regulatory Uncertainty: Regulations regarding cannabidiol products are constantly changing and can be complex. Companies involved in this trade must have a solid understanding of the laws to avoid penalties from authorities or damage to consumer confidence due to violations.

High Production Costs: The costs associated with high-quality extraction methods and infusion techniques can be overwhelming. For CBD winemakers, managing production expenses while maintaining superior product quality remains a challenging task.

Consumer Perceptions: Despite the increasing interest in CBD products, some negative views may persist, especially among those who do not understand them, leading to misjudgments and low sales. To gain support for these trends, education campaigns are necessary to alleviate fears surrounding cannabis-derived substances used in the fermentation process.

The challenges and drivers in the CBD wine market shape its development and growth. Technological advancements, regulatory changes, and consumer demands drive novelty and market expansion, while regulatory unpredictability, production expenses, and consumer perceptions present ongoing challenges that require strategic management.

List of CBD Wine Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies CBD wine companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the CBD wine companies profiled in this report include-

Diageo

Hempfy

Molson Coors Brewing

House of Saka

DrinkSipC

Burdi

SK Rodnik

CannaVines

Bodegas Santa Margarita

Viv & Oak

CBD Wine by Segment

The study includes a forecast for the global CBD wine market by type, packaging, distribution channel, and region.

CBD Wine Market by Type [Analysis by Value from 2019 to 2031]:

Hemp Based CBD Wine

Marijuana Based Wine

CBD Wine Market by Packaging [Analysis by Value from 2019 to 2031]:

Cans

Glass Bottles

CBD Wine Market by Distribution Channel [Analysis by Value from 2019 to 2031]:

Offline

Online

CBD Wine Market by Region [Analysis by Value from 2019 to 2031]:

North America

Europe

Asia Pacific

The Rest of the World

Country Wise Outlook for the CBD Wine Market

CBD-infused wine is a new entrant in the beverage market, combining traditional winemaking with cannabidiol (CBD). The trend reflects a wider interest in potential CBD benefits and regulatory developments. This article examines recent developments in CBD wine across the United States, China, Germany, India, and Japan.

United States: In the U.S., CBD wine has made significant progress as both a luxury and wellness product. Some states have legalized CBD in foodstuffs, leading to the creation of premium wines infused with CBD. Innovations focus on improving taste and efficiency while adhering to state-specific regulations.

China: While strict regulations on cannabidiol hamper the growth of CBD-infused drinks, including wine, rising consumer and corporate demand cannot be ignored. Some Chinese firms have begun researching the use of CBD in their production processes, while others are yet to initiate plans. Despite restrictions limiting widespread commercialization, there are lasting possibilities for growth as laws governing cannabis use evolve.

Germany: Germany has adopted a liberal stance toward CBD-regulated products. The introduction of CBD-infused wines aligns with the country's focus on wellness and lifestyle products, including those containing CBG oil and hemp extract. Producers emphasize organic wines with high quality, health benefits, and gourmet appeal. Compliance and quality assurance can be achieved only by strictly conforming to EU standards when dealing with hemp-related products.

India: The market for CBD wine in India is still emerging due to regulatory constraints and cultural attitudes surrounding its use. Although people know little about its possible health advantages, there are limitations because cannabis products are banned by law. However, increasing awareness and advocacy may lead to industry development in the future.

Japan: Japan is cautious about CBD items, including CBD wine. Recent developments indicate increased interest in the health benefits attributed to CBD use. Japanese producers are making tentative moves into the market while adhering to strict regulations. They must ensure the safety and efficacy of their products before gradually introducing them under local laws.

Features of the Global CBD Wine Market

Market Size Estimates: CBD wine market size estimation in terms of value ($M).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: CBD wine market size by type, packaging, distribution channel, and region in terms of value ($M).

Regional Analysis: CBD wine market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, packaging, distribution channels, and regions for the CBD wine market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the CBD wine market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the CBD wine market by type (hemp based CBD wine and marijuana based wine), packaging (cans and glass bottles), distribution channel (offline and online), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global CBD Wine Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global CBD Wine Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global CBD Wine Market by Type
  • 3.3.1: Hemp Based CBD Wine
  • 3.3.2: Marijuana Based Wine
• 3.4: Global CBD Wine Market by Packaging
  • 3.4.1: Cans
  • 3.4.2: Glass Bottles
• 3.5: Global CBD Wine Market by Distribution Channel
  • 3.5.1: Offline
  • 3.5.2: Online

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global CBD Wine Market by Region
• 4.2: North American CBD Wine Market
  • 4.2.1: North American Market by Type: Hemp Based CBD Wine and Marijuana Based Wine
  • 4.2.2: North American Market by Packaging: Cans and Glass Bottles
• 4.3: European CBD Wine Market
  • 4.3.1: European Market by Type: Hemp Based CBD Wine and Marijuana Based Wine
  • 4.3.2: European Market by Packaging: Cans and Glass Bottles
• 4.4: APAC CBD Wine Market
  • 4.4.1: APAC Market by Type: Hemp Based CBD Wine and Marijuana Based Wine
  • 4.4.2: APAC Market by Packaging: Cans and Glass Bottles
• 4.5: ROW CBD Wine Market
  • 4.5.1: ROW Market by Type: Hemp Based CBD Wine and Marijuana Based Wine
  • 4.5.2: ROW Market by Packaging: Cans and Glass Bottles

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global CBD Wine Market by Type
  • 6.1.2: Growth Opportunities for the Global CBD Wine Market by Packaging
  • 6.1.3: Growth Opportunities for the Global CBD Wine Market by Distribution Channel
  • 6.1.4: Growth Opportunities for the Global CBD Wine Market by Region
• 6.2: Emerging Trends in the Global CBD Wine Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global CBD Wine Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global CBD Wine Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Diageo
• 7.2: Hempfy
• 7.3: Molson Coors Brewing
• 7.4: House of Saka
• 7.5: DrinkSipC
• 7.6: Burdi
• 7.7: SK Rodnik
• 7.8: CannaVines
• 7.9: Bodegas Santa Margarita
• 7.10: Viv & Oak