風邪薬ロールオンの市場レポート：2031年までの動向、予測、競合分析

世界の風邪薬ロールオン市場の将来は、小売薬局、病院薬局のeコマース、ハイパーマーケット／スーパーマーケット市場での機会で有望視されています。風邪薬ロールオンの世界市場は、2025年から2031年にかけてCAGR 7.2％で成長すると予想されます。この市場の主な促進要因は、風邪の流行の高まり、自然療法や局所療法に対する消費者の嗜好の高まり、予防ヘルスケアへの関心の高まりです。

• Lucintelの予測では、用途別では、感染症やアレルギー疾患の罹患率の大幅な上昇により、鼻づまりが予測期間中最大のセグメントであり続けます。
• 流通チャネルでは、入手のしやすさと利便性から小売薬局が最大セグメントであり続けると思われます。
• 地域別では、APACが予測期間中最大の地域であり続けると思われます。

風邪薬ロールオン市場の戦略的成長機会

風邪薬ロールオン市場は、変化する消費者ニーズと市場勢力を視野に入れながら、さまざまな用途においていくつかの戦略的成長機会を提供しています。このような戦略を統合することで、結果的に各ブランドの市場地位が向上し、さらなるイノベーションが刺激されることになります。

• ウェルネス志向の消費者をターゲットにする：風邪の緩和だけでなく、ストレスの緩和、睡眠の改善、リラクゼーションなど、その他のウェルネス特典を含む製品を提供することで、統合医療の拡大傾向を取り込むことができます。
• 製品ポートフォリオの多様化：メーカーは、子ども、高齢者、アスリートなど、特定の層をターゲットに、彼ら独自の健康ニーズや嗜好に対応した特化型ロールオンを開発することができます。
• eコマースの存在感を高める：オンライン・ショッピングの台頭により、ブランドはeコマース・プラットフォームを強化し、ターゲットを絞ったデジタル・マーケティングを行うことで、デジタルでの存在感を高めることができます。オンライン・プラットフォームを通じてテクノロジーに精通した若い消費者にアプローチすることが、市場シェア拡大のカギとなります。
• スマート・パッケージングによる革新：ブランドは、リアルタイムの使用情報を提供するモバイルアプリや、製品の詰め替え通知を統合するなど、製品にテクノロジーを組み込むことで差別化を図ることができます。
• 世界市場への進出：新興市場は、可処分所得の増加とセルフケアやウェルネスに対する意識の高まりにより、大きな成長の可能性を秘めています。ブランドは、製品のローカライズバージョンを導入し、地域の嗜好を利用することで、新たな市場を開拓することができます。

風邪薬ロールオンの市場促進要因・課題

風邪薬ロールオン市場の開拓には、熟読すべき戦略を提示するものや障壁となるものなど、いくつかの要因があります。こうした障壁の中には、市場に存在する技術、嗜好、規制の変化が含まれます。このため、これらの要因が市場での存在感にどのような影響を与えるかを認識する必要があります。

風邪薬ロールオン市場を牽引する要因には以下が含まれる：

• 利便性に対する消費者需要の高まり：消費者の行動パターンの変化は、ロールオン製品台頭の多くの要因のひとつです。ライフスタイルに簡単に溶け込む使いやすいソリューションが求められており、メーカー各社は新製品を次々と発表しています。
• セルフケアへの認識の高まり：セルフケアが優勢になるにつれ、人々は健康を増進する製品を手に入れるためにお金を使うことを厭わなくなっています。このような現象は、風邪の影響に対する効果的な治療薬を買い求める人々によって、Cold Relief Roll On市場を強化しています。
• 製剤技術の進歩：新しい製剤技術は、風邪薬ロールオンのような製品の有効性、安全性、品質の向上をもたらします。より優れたデリバリー・システムや天然成分の配合が、健康志向の消費者の注目を集めています。
• オンライン販売の増加：風邪薬ロールオンのオンライン販売店の増加により、遠方の消費者でも簡単に製品にアクセスして購入できるようになりました。この動向は、特に若い世代の市場開拓に役立っています。
• 天然成分の無視：霜が降りるような天候も、オーガニックの風邪薬ロールオン製品の販売に拍車をかけ、風邪薬ロールオン市場を形成しています。健康志向の消費者は、ハーブや植物由来の製品を重視するブランドを支持する傾向が強いです。

風邪薬ロールオン市場の課題は以下の通り：

• 規制の遵守：メーカーは、複雑な規制状況を乗り切る上で大きな課題に直面しています。新製品が安全性と効能の基準を満たすようにするには、研究と試験に多額の投資を必要とします。
• 高い競合：風邪薬ロールオン市場は競争が激しく、多くのブランドが消費者の注目を集めようとしのぎを削っています。効果的な製品の差別化とブランドのポジショニングは、際立った存在感を示すために不可欠です。
• 消費者の懐疑心：多くの代替製品があるため、風邪薬ロールオンの効果に懐疑的な消費者もいます。ブランドは、教育、臨床試験、実証された有効性によって信頼を築く必要があります。これらの市場促進要因・課題は、戦略を練り、消費者を特定の行動に駆り立てるほど、風邪薬市場に影響を与えます。

目次

第1章 エグゼクティブサマリー

第2章 世界の風邪薬ロールオン市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2019年から2031年までの市場動向と予測分析

• マクロ経済動向（2019～2024年）と予測（2025～2031年）
• 世界の風邪薬ロールオン市場の動向（2019～2024年）と予測（2025～2031年）
• 用途別：世界の風邪薬ロールオン市場
  • 風邪/咳
  • 鼻アレルギー
  • 鼻づまり
  • その他
• 流通チャネル別：世界の風邪薬ロールオン市場
  • 小売薬局
  • 病院薬局
  • eコマース
  • ハイパーマーケット/スーパーマーケット

第4章 2019年から2031年までの地域別市場動向と予測分析

• 地域別：世界の風邪薬ロールオン市場
• 北米の風邪薬ロールオン市場
• 欧州の風邪薬ロールオン市場
• アジア太平洋地域の風邪薬ロールオン市場
• その他地域風邪薬ロールオン市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 用途別：世界の風邪薬ロールオン市場の成長機会
  • 流通チャネル別：世界の風邪薬ロールオン市場の成長機会
  • 地域別：世界の風邪薬ロールオン市場の成長機会
• 世界の風邪薬ロールオン市場における新たな動向
• 戦略分析
  • 新製品開発
  • 世界の風邪薬ロールオン市場の生産能力拡大
  • 世界の風邪薬ロールオン市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• GlaxoSmithKline
• Abbott Laboratories
• Procter and Gamble
• Viatris
• Johnson & Johnson
• Cipla
• INNOVUS PHARMACEUTICALS
• Novartis
• Mylan
• Sumitomo Dainippon Pharma

The future of the global cold relief roll-on market looks promising with opportunities in the retail pharmacy, hospital pharmacy e-commerce, and hypermarket/supermarket markets. The global cold relief roll-on market is expected to grow with a CAGR of 7.2% from 2025 to 2031. The major drivers for this market are the rising prevalence of the common cold, growing consumer preference for natural and topical remedies, and increased focus on preventive healthcare.

• Lucintel forecasts that, within the application category, nasal congestion will remain the largest segment over the forecast period due to a significant rise in the incidence of infectious diseases and allergy disorders.
• Within the distribution channel category, retail pharmacy will remain the largest segment due to its ease of accessibility and convenience.
• In terms of regions, APAC will remain the largest region over the forecast period.

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Emerging Trends in the Cold Relief Roll-On Market

The cold relief roll-on market is evolving rapidly, driven by changing consumer preferences, advancing technology, and an increased focus on wellness. Here are some key trends reshaping the market:

Increased Demand for Natural Ingredients: Consumers are increasingly prioritizing products that are cruelty-free, vegan, and made from natural ingredients. This shift is prompting manufacturers to incorporate herbal extracts, essential oils, and other plant-based substances in their cold relief roll-ons, catering to a growing health-conscious consumer base.

• Growth of E-commerce Sales: The expansion of e-commerce has significantly altered how cold relief roll-ons are sold. Online platforms have made it easier for consumers to access these products, with brands leveraging digital marketing, social media, and influencers to reach direct-to-consumer markets. This has broadened product availability and visibility.
• Focus on Multi-functionality: Modern cold relief roll-ons are evolving into multi-functional products, offering benefits beyond just cold relief. These products now also provide pain relief, relaxation, or stress relief, appealing to consumers looking for a holistic wellness solution in one convenient package.
• Sustainability and Eco-Friendly Packaging: With rising environmental awareness, consumers are demanding more sustainable packaging. Manufacturers are responding by adopting recyclable, biodegradable, or eco-friendly materials in their packaging, contributing to a greener product lifecycle.
• Integration of Technology in Product Development: Innovations in formulation technologies are improving the effectiveness and user experience of cold relief roll-ons. New delivery systems such as timed-release formulas or faster absorption technologies are making products more efficient and convenient for users.

These trends are driving innovation in the market, and brands that adapt to these shifts are better positioned to capture consumer interest and loyalty.

Recent Developments in the Cold Relief Roll-On Market

Recent developments in the cold relief roll-on market aim to align the development of innovative products with focused strategies to increase customer satisfaction. It emphasizes the ability of the industry to respond to the changing demands of the customers.

• Development of New Products: New cold relief roll-ons are being launched with enhanced formulations, such as menthol combined with Aloe Vera and vitamin E. These products aim not only to relieve cold symptoms but also to moisturize the skin, addressing concerns about dryness during cold weather.
• Packaging Innovations: Companies are redesigning packaging to improve user experience. Portable and travel-friendly roll-ons are gaining popularity, with packaging that is both compact and convenient for on-the-go consumers.
• Improved Brand Image: Brands are launching educational campaigns to educate consumers about the benefits of cold relief roll-ons and proper usage, building trust and increasing consumer confidence in the products.
• Partnerships with Medical Experts: Some companies are collaborating with healthcare professionals to create clinically backed formulations, adding credibility to their products and reassuring consumers about their efficacy.

These developments of the cold relief roll-on emerged due to the needs of the customer in the marketplace. New product ideas, new packaging, and new modes of distribution are encouraging growth and increasing consumer satisfaction.

Strategic Growth Opportunities for Cold Relief Roll-On Market

The cold relief roll-on market does provide several strategic growth opportunities in different applications keeping in view the changing consumer needs and market forces. Integrating such strategies will consequently improve the market position of the brands and stimulate more innovation.

• Targeting Wellness-Conscious Consumers: Beyond cold relief, brands can expand their product offerings to include additional wellness benefits such as stress relief, better sleep, or relaxation, tapping into the growing trend of integrative medicine.
• Diversifying the Product Portfolio: Manufacturers can target specific demographics, such as children, the elderly, or athletes, by creating specialized roll-ons that cater to their unique health needs and preferences.
• Boosting E-commerce Presence: With the rise of online shopping, brands can increase their digital presence through enhanced e-commerce platforms and targeted digital marketing. Reaching younger, tech-savvy consumers through online platforms is key to expanding market share.
• Innovating with Smart Packaging: Brands can differentiate themselves by incorporating technology into their products, such as integrating mobile apps that provide real-time usage information or notifications for product refills.
• Expanding into Global Markets: Emerging markets offer significant growth potential, with rising disposable incomes and increasing awareness of self-care and wellness. Brands can explore new markets by introducing localized versions of their products and tapping into regional preferences.

Cold Relief Roll-On Market Driver and Challenges

Several factors shape the development of the cold relief roll-on market, including those that present strategies to peruse and those that act as barriers. Some of these barriers include changing technologies, preferences, and regulations that are present in a market. This calls for necessary awareness of how these factors affect one's presence in the market.

The factors responsible for driving the cold relief roll-on market include:

• Rising Consumer Demand for Convenience: Changing consumer behavior patterns is one of the many contributing factors to the rise of roll-on products because it always gives portable solutions to people on the move. Easy-to-use solutions that easily integrate with lifestyles are in demand leading manufacturers to keep coming up with new products.
• Increasing Recognition of Self-Care: As self-care takes the upper hand, people are more willing to spend money to acquire products that enhance their health. This phenomenon is strengthening the Cold Relief Roll On market since people want to buy effective treatments for cold effects.
• Advancements in Formulation Technology: New technologies of formulation so bring about the enhancement in effectiveness, safety, and quality of products like the cold relief roll-on. Better delivery systems and even including natural ingredients are attracting the attention of health-oriented consumers.
• Increase in Online Sales: The rise of online outlets for cold relief roll-on products has enabled even distant consumers to access and buy the products easily. This trend is aiding in market development, especially in the younger generation.
• Ignoring Natural Components: Frosty weather also has spurred organic cold relief roll-on product sales which is shaping the Cold Relief Roll-On market. Consumers who are health-conscious are most likely to support those brands that focus on herbal and plant-based products.

Challenges in the cold relief roll-on market are:

• Regulatory Compliance: Manufacturers face significant challenges in navigating the complex regulatory landscape. Ensuring that new products meet safety and efficacy standards requires substantial investment in research and testing.
• High Competition: The cold relief roll-on market is highly competitive, with many brands vying for consumer attention. Effective product differentiation and brand positioning are critical to standing out.
• Consumer Skepticism: With many alternative products available, some consumers remain skeptical about the effectiveness of cold relief roll-ons. Brands need to build trust through education, clinical studies, and proven efficacy. These drivers and challenges affect the Cold Relief Roll-On market to such an extent that the strategies are devised and consumers swayed into specific behaviors.

List of Cold Relief Roll-On Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies cold relief roll-on companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the cold relief roll-on companies profiled in this report include-

• GlaxoSmithKline
• Abbott Laboratories
• Procter and Gamble
• Viatris
• Johnson & Johnson
• Cipla
• INNOVUS PHARMACEUTICALS
• Novartis
• Mylan
• Sumitomo Dainippon Pharma

Cold Relief Roll-On by Segment

The study includes a forecast for the global cold relief roll-on market by application, distribution channel, and region.

Cold Relief Roll-On Market by Application [Analysis by Value from 2019 to 2031]:

• Cold/Cough
• Nasal Allergies
• Nasal Congestion
• Others

Cold Relief Roll-On Market by Distribution Channel [Analysis by Value from 2019 to 2031]:

• Retail Pharmacies
• Hospital Pharmacies
• E-Commerce
• Hypermarket/Supermarket

Cold Relief Roll-On Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Cold Relief Roll-On Market

The cold relief roll-on market is experiencing distinct dynamics in different countries, shaped by local preferences, cultural influences, and regulatory environments.

• United States: Cold relief roll-ons are gaining popularity in the U.S., especially those with natural ingredients like menthol, eucalyptus, and peppermint. The market is seeing increased use of eco-friendly packaging and enhanced online sales, supported by effective digital marketing strategies.
• China: In China, the market for cold relief roll-ons is growing rapidly, driven by rising consumer awareness and a focus on natural remedies. Herbal-based products incorporating Traditional Chinese Medicine (TCM) principles are becoming increasingly popular.
• Germany: The German market is focusing on innovation and quality, with a preference for natural ingredients and organic formulations. Regulatory scrutiny is high, driving manufacturers to invest in clinical trials and evidence-based product claims.
• India: In India, affordable cold relief roll-ons with mass appeal are gaining traction, particularly those featuring Ayurvedic formulations. Online retailing and improved availability in rural pharmacies are boosting market growth.
• Japan: The Japanese market values high-quality, effective products. Cold relief roll-ons with additional benefits, such as aromatherapy, are gaining popularity. Strict quality control regulations ensure that only the safest and most effective products are available to consumers.

Features of the Global Cold Relief Roll-On Market

Market Size Estimates: Cold relief roll-on market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecasts (2025 to 2031) by various segments and regions.

Segmentation Analysis: Cold relief roll-on market size by application, distribution channel, and region in terms of value ($B).

Regional Analysis: Cold relief roll-on market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different application, distribution channel, and regions for the cold relief roll-on market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the cold relief roll-on market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the cold relief roll-on market by application (cold/cough, nasal allergies, nasal congestion, and others), distribution channel (retail pharmacies, hospital pharmacies, e-commerce, and hypermarket/supermarket), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Cold Relief Roll-On Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Cold Relief Roll-On Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Cold Relief Roll-On Market by Application
  • 3.3.1: Cold/Cough
  • 3.3.2: Nasal Allergies
  • 3.3.3: Nasal Congestion
  • 3.3.4: Others
• 3.4: Global Cold Relief Roll-On Market by Distribution Channel
  • 3.4.1: Retail Pharmacies
  • 3.4.2: Hospital Pharmacies
  • 3.4.3: E-Commerce
  • 3.4.4: Hypermarket/Supermarket

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Cold Relief Roll-On Market by Region
• 4.2: North American Cold Relief Roll-On Market
  • 4.2.1: North American Market by Application: Cold/Cough, Nasal Allergies, Nasal Congestion, and Others
  • 4.2.2: North American Market by Distribution Channel: Retail Pharmacies, Hospital Pharmacies, E-Commerce, and Hypermarket/Supermarket
• 4.3: European Cold Relief Roll-On Market
  • 4.3.1: European Market by Application: Cold/Cough, Nasal Allergies, Nasal Congestion, and Others
  • 4.3.2: European Market by Distribution Channel: Retail Pharmacies, Hospital Pharmacies, E-Commerce, and Hypermarket/Supermarket
• 4.4: APAC Cold Relief Roll-On Market
  • 4.4.1: APAC Market by Application: Cold/Cough, Nasal Allergies, Nasal Congestion, and Others
  • 4.4.2: APAC Market by Distribution Channel: Retail Pharmacies, Hospital Pharmacies, E-Commerce, and Hypermarket/Supermarket
• 4.5: ROW Cold Relief Roll-On Market
  • 4.5.1: ROW Market by Application: Cold/Cough, Nasal Allergies, Nasal Congestion, and Others
  • 4.5.2: ROW Market by Distribution Channel: Retail Pharmacies, Hospital Pharmacies, E-Commerce, and Hypermarket/Supermarket

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Cold Relief Roll-On Market by Application
  • 6.1.2: Growth Opportunities for the Global Cold Relief Roll-On Market by Distribution Channel
  • 6.1.3: Growth Opportunities for the Global Cold Relief Roll-On Market by Region
• 6.2: Emerging Trends in the Global Cold Relief Roll-On Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Cold Relief Roll-On Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Cold Relief Roll-On Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: GlaxoSmithKline
• 7.2: Abbott Laboratories
• 7.3: Procter and Gamble
• 7.4: Viatris
• 7.5: Johnson & Johnson
• 7.6: Cipla
• 7.7: INNOVUS PHARMACEUTICALS
• 7.8: Novartis
• 7.9: Mylan
• 7.10: Sumitomo Dainippon Pharma