グラノーラバー市場レポート：動向、予測、競合分析 (2031年まで)

世界のグラノーラバー市場の将来は、スーパーマーケット／ハイパーマーケット、百貨店、コンビニエンスストア、オンライン販売チャネル市場に機会があり、有望です。世界のグラノーラバー市場は、2025年から2031年にかけてCAGR 4.9％で成長すると予想されます。この市場の主な促進要因は、手軽で健康的なスナックに対する消費者の需要の高まり、天然成分や全粒粉成分への志向の高まり、低脂肪・低糖質で健康的な朝食オプションへの顧客の移行です。

• Lucintelの予測によると、製品種類別では、便利で手間のかからないスナッキング・ソリューションにより、従来型が予測期間中に最も高い成長を遂げる見込みです。
• 流通チャネル別では、スーパーマーケットの影響力の高まりにより、スーパーマーケットが最大のセグメントであり続けると思われます。
• 地域別では北米が、健康的なライフスタイルの増加、健康への関心の高まり、生産、eコマース、オンライン食料品ショッピングにより、予測期間中に最も高い成長を遂げると予想されます。

グラノーラバー市場の戦略的成長機会

グラノーラバー市場には、進化する消費者ニーズ、健康動向、イノベーションと成長を促進する有利な市場勢力により、主要なアプリケーションに数多くの戦略的成長機会があります。

• 健康志向のセグメント：新たな市場の一つは、低糖質、高タンパク質、ナチュラルなスナックを求める健康志向の顧客に焦点を当てています。調査によると、消費者の多くは従来のスナック菓子よりも栄養価を優先しています。
• カスタマイズとパーソナライゼーション：消費者が原材料を選択できるグラノーラバーを導入することで、多様な消費者を惹きつけ、消費者との交流が深まり、ブランド・ロイヤルティが高まり、リピート購入の可能性が高まる可能性が高いです。
• 新興市場への進出：企業は、可処分所得が増加し、スナック消費者の健康意識が高まっているインドや東南アジア地域などの新興市場をターゲットとしたマーケティング戦略を検討すべきです。
• ソーシャルメディアの活用：インフルエンサーを起用し、ソーシャルメディアのダイナミックな性質を活用して、健康意識の高い消費者に自社製品を訴求することで、企業は健康運動への信仰を利用して、若年層をターゲットとしたソーシャルメディア・マーケティングに取り組むことができます。
• パッケージングの革新：環境に優しくリシーラブルな新しいパッケージデザインは、パッケージの課題に取り組みながら、環境に優しい消費者を惹きつける機会を提供します。

これらの戦略的成長機会は、創造性を育み消費者との関係を強化することでグラノーラバー市場を再定義し、健康と環境への配慮が注目される市場でブランドがより良いポジションを確立することを可能にします。

グラノーラバー市場の促進要因・課題

本レポートでは、グラノーラバー市場の成長に影響を与える要因を評価しています。成長促進要因には、技術、経済、消費者の行動パターンの変化などがあります。

グラノーラバー市場を牽引する要因は以下の通りです：

• 健康意識の高まり：消費者の健康意識の高まりは、健康的なスナックオプションの需要拡大につながり、グラノーラバーを栄養価の高いスナックとして位置づけています。
• 多忙なライフスタイル：現代の消費者は多忙な生活を送っているため、グラノーラバーのような手軽で便利なスナック菓子の市場に隙間が生じています。
• 可処分所得の増加：多くの地域では、所得の増加により消費者が高品質のスナック製品を購入できるようになり、グラノーラバー市場の業績を押し上げています。
• 製品の多様化：各ブランドは、消費者の需要を満たし市場基盤を拡大するため、多様でエキゾチックなフレーバーを含む製品ラインを拡大しています。
• eコマースの成長：消費者がますますオンラインショッピングを好むようになり、グラノーラバーがより身近なものとなっているため、インターネットマーケティングを通じて売上を最大化することができます。

グラノーラバー市場における課題は以下の通りです：

• 激しい競合：グラノーラバー市場は競争が激しく、多くのブランドが市場シェアを争っており、差別化が必要です。
• 価格への敏感さ：市場によっては、消費者が価格に敏感で、高級グラノーラバーの消費を制限しているため、各ブランドは品質と価格の調整を余儀なくされています。
• 政府の規制：食品の安全性と製品表示に関する規制要件の実施は、ブランドにとって複雑なものとなり、コンプライアンスに徹底的に注力する必要があり、消費者の信頼に影響を与えます。

本レポートに記載されているこれらの促進要因・課題は、グラノーラバー市場を促進し、メーカーの戦略的意思決定に影響を与えるとともに、消費者行動と市場力学を形成するのに役立ちます。

目次

第1章 エグゼクティブサマリー

第2章 世界のグラノーラバー市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析 (2019年～2031年)

• マクロ経済動向 (2019～2024年) と予測 (2025～2031年)
• 世界のグラノーラバー市場の動向 (2019～2024年) と予測 (2025～2031年)
• 世界のグラノーラバー市場：製品種類別
  • オーガニック
  • 従来型
• 世界のグラノーラバー市場：流通チャネル別
  • スーパーマーケット/ハイパーマーケット
  • 百貨店
  • コンビニエンスストア
  • オンライン販売チャネル
  • その他

第4章 地域別の市場動向と予測分析 (2019年～2031年)

• 世界のグラノーラバー市場：地域別
• 北米のグラノーラバー市場
• 欧州のグラノーラバー市場
• アジア太平洋のグラノーラバー市場
• その他地域のグラノーラバー市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界のグラノーラバー市場の成長機会：製品種類別
  • 世界のグラノーラバー市場の成長機会：流通チャネル別
  • 世界のグラノーラバー市場の成長機会：地域別
• 世界のグラノーラバー市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界のグラノーラバー市場の生産能力拡大
  • 世界のグラノーラバー市場における企業合併・買収 (M&A)、合弁事業
  • 認証とライセンシング

第7章 主要企業のプロファイル

• PepsiCo
• Mars
• John B. Sanfilippo & Son
• Bakery Barn
• Earnest Eats
• The Hershey Company
• Kellogg

The future of the global granola bar market looks promising with opportunities in the supermarket/hypermarket, departmental store, convenience store, and online sales channel markets. The global granola bar market is expected to grow with a CAGR of 4.9% from 2025 to 2031. The major drivers for this market are growing consumer demand for quick and wholesome snacks, increasing inclination towards natural and whole-grain components, as well as, customers moving toward low-fat and low-sugar breakfast options that are healthier.

• Lucintel forecasts that, within the product type category, the convectional is expected to witness the highest growth over the forecast period due to convenient and effortless snacking solutions.
• Within the distribution channel category, the supermarket will remain the largest segment due to the rise in the influence of supermarkets.
• In terms of region, North America is expected to witness the highest growth over the forecast period due to an increase in healthy lifestyles, rising health concerns, production, e-commerce, and online grocery shopping.

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Emerging Trends in the Granola Bar Market

The market for granola bars is changing due to the emergence of various trends indicative of improvements in consumer lifestyles, health, and environmental concerns. These trends are altering people's preferences as well as the products sold worldwide.

• Health and Wellness Focus: There is growing health awareness among consumers, leading brands to create more granola bars with natural ingredients, less sugar, and added nutrients to meet the increasing demand for healthy snacks.
• Clean Label Products: There is a shift toward labeling, with an increasing number of consumers demanding granola bars without artificial ingredients and preservatives. Companies are stepping up to produce clean-label products that focus on natural ingredients free of complex additives.
• Plant-Based Ingredients: The granola bar market is also being affected by the growing popularity of plant-based diets, with more plant proteins and dietary fiber being used. This trend appeals to vegans and health-conscious individuals who want healthy snacks.
• New Product Development: Consumers are craving more attention, fueling the development of granola bars with unique flavors. Products are being developed that include interesting and exotic flavor profiles.
• Eco-Friendly Packaging: The global market's green trends are compelling brands to explore sustainable options. Consumers tend to choose products offered by brands that employ environmentally friendly strategies and materials, making this an important aspect.

Factors motivating changes in the granola bar market include, among others, the market's responsiveness to modern trends and consumer needs for health, individuality, and environmental consciousness, which boosts loyalty and growth.

Recent Developments in the Granola Bar Market

Recent developments in the granola bar industry focus on introducing new products, mergers and acquisitions, and a shift toward health-focused ingredients. These changes highlight the evolving needs of consumers and the competitive landscape.

• Introduction of New Products: Several brands are launching new product lines of granola bars enriched with superfoods and organic ingredients featuring various flavor profiles to appeal to health-conscious consumers and expand their portfolios in a crowded market.
• Brand Partnerships with Health Organizations: Collaborating with health and wellness influencers or organizations has become a common practice for brands aiming to add credibility and reach health-conscious audiences.
• Growth of E-commerce: There has been an increase in online shopping trends, prompting industry participants to improve their e-commerce marketing activities. Consumer readiness for direct purchasing methods and increasing restrictions on retail advertising have made it necessary for brands to reach health-oriented audiences through online retailers.
• Use of Local Ingredients: More companies are sourcing local ingredients to appeal to regional preferences while gaining respect from local employment. This helps organizations with rebranding and meets the consumer desire to support the community.
• Clear Nutrition Labels: Improved labeling practices will ensure that nutritional content and sourcing information are available, helping customers make informed choices and trust brands.

These recent developments are powerfully reshaping the granola bar market, enabling new product development, enhancing customer interaction, and increasing transparency-all in a positive direction with health and sustainable development.

Strategic Growth Opportunities for the Granola Bar Market

The granola bar market has numerous strategic growth opportunities across major applications due to evolving consumer needs, health trends, and favorable market forces promoting innovation and growth.

• Health-Conscious Segments: One emerging market focuses on health-conscious customers seeking low-sugar, high-protein, and natural snacks. Surveys indicate that most consumers prioritize nutrition over traditional snacks available in the market.
• Customization and Personalization: Introducing granola bars where consumers can select their ingredients is likely to attract a diverse audience and improve consumer interaction, boosting brand loyalty and increasing the likelihood of repeat purchases.
• Expansion into Emerging Markets: Companies should consider marketing strategies targeting emerging markets, such as Indian and Southeast Asian regions, where there is increased disposable income and health consciousness among snack consumers.
• Leveraging Social Media: Companies can utilize beliefs in health movements to engage in social media marketing targeted at younger demographics by employing influencers and harnessing the dynamic nature of social media to promote their products to health-conscious audiences.
• Innovations in Packaging: New eco-friendly and resealable packaging designs provide opportunities to attract green consumers while addressing packaging challenges.

These strategic growth opportunities are redefining the granola bar market by fostering creativity and strengthening relationships with consumers, enabling brands to better position themselves in a market where health and environmental friendliness are gaining prominence.

Granola Bar Market Driver and Challenges

This report evaluates the factors influencing the growth of the granola bar market. Some growth drivers include technology, the economy, and changing consumer behavior patterns.

The factors driving the granola bar market include:

• Growing Health Awareness: Increasing health awareness among consumers is translating into greater demand for healthy snack options, positioning granola bars as nutritious snacks.
• Busy Lifestyles: Modern consumers lead busy lives, creating a gap in the market for quick and convenient snacks like granola bars, which are useful for hectic days.
• Rising Disposable Income: In many regions, increasing incomes enable consumers to purchase high-quality snack products, boosting the performance of the granola bar market.
• Product Diversification: Brands are extending their product lines to include diverse and exotic flavors to meet consumer demand and widen their market base.
• E-commerce Growth: Sales can be maximized through Internet marketing as consumers increasingly prefer online shopping, making granola bars more accessible.

Challenges in the granola bar market include:

• Intense Competition: The granola bar market is highly competitive, with many brands vying for market share, necessitating differentiation.
• Sensitivity to Price: In some markets, consumers are price-sensitive, limiting the consumption of premium granola bars, leading brands to adjust quality and pricing.
• Government Regulation: Implementing regulatory requirements regarding food safety and product labeling can be complicated for brands, requiring extensive focus on compliance and affecting consumer trust.

These drivers and challenges within this report help to drive the granola bar market and influence manufacturers' strategic decisions while shaping consumer behavior and market dynamics.

List of Granola Bar Companies

Companies in the market compete based on product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, granola bar companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the granola bar companies profiled in this report include-

• PepsiCo
• Mars
• John B. Sanfilippo & Son
• Bakery Barn
• Earnest Eats
• The Hershey Company
• Kellogg

Granola Bar by Segment

The study includes a forecast for the global granola bar market by product type, distribution channel, and region.

Granola Bar Market by Product Type [Analysis by Value from 2019 to 2031]:

• Organic
• Conventional

Granola Bar Market by Distribution Channel [Analysis by Value from 2019 to 2031]:

• Supermarket/Hypermarket
• Departmental Stores
• Convenience Stores
• Online Sales Channel
• Others

Granola Bar Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Granola Bar Market

The growing shift in consumer needs toward healthier snacks has triggered significant growth in the granola bar market. Factors such as flavor innovations, ingredient transparency, and packaging have transformed the snack bar market in the USA, Indian, German, Chinese, and Japanese markets, aligning with global trends toward healthy and convenient snack options.

• United States: The granola bar business in the U.S. is steady, with brands focusing on high-protein, low-sugar bars. Consumers are specifically looking for healthy snacks, with a trend toward using superfoods like chia seeds and quinoa.
• China: The granola bar market in Chinese is rising, driven by the increasing middle-class population and a focus on healthy lifestyles. Local product improvements feature plant-based ingredients such as Asian red dates and berries for health promotion.
• Germany: German consumers show growing interest in granola bars made from natural organic ingredients sourced sustainably. Brand owners are responding by launching products with few or no preservatives to target health-conscious consumers.
• India: The granola bar market in India is growing, thanks to urbanization and the rising popularity of functional snacks. Jaggery and nut granola bars target diverse and evolving consumer preferences.
• Japan: The Japanese granola bar market offers a variety of flavors and convenience. Specialty brands have introduced matcha-flavored bars along with portion-controlled options for busy health-conscious individuals.

Features of the Global Granola Bar Market

Market Size Estimates: Granola bar market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Granola bar market size by product type, distribution channel, and region in terms of value ($B).

Regional Analysis: Granola bar market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product types, distribution channels, and regions for the granola bar market.

Strategic Analysis: This includes M&A, new product development, and the competitive landscape of the granola bar market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers the following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the granola bar market by product type (organic and conventional), distribution channel (supermarket/hypermarket, departmental stores, convenience stores, online sales channel, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Granola Bar Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Granola Bar Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Granola Bar Market by Product Type
  • 3.3.1: Organic
  • 3.3.2: Conventional
• 3.4: Global Granola Bar Market by Distribution Channel
  • 3.4.1: Supermarket/Hypermarket
  • 3.4.2: Departmental Stores
  • 3.4.3: Convenience Stores
  • 3.4.4: Online Sales Channel
  • 3.4.5: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Granola Bar Market by Region
• 4.2: North American Granola Bar Market
  • 4.2.1: North American Market by Product Type: Organic and Conventional
  • 4.2.2: North American Market by Distribution Channel: Supermarket/Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others
• 4.3: European Granola Bar Market
  • 4.3.1: European Market by Product Type: Organic and Conventional
  • 4.3.2: European Market by Distribution Channel: Supermarket/Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others
• 4.4: APAC Granola Bar Market
  • 4.4.1: APAC Market by Product Type: Organic and Conventional
  • 4.4.2: APAC Market by Distribution Channel: Supermarket/Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others
• 4.5: ROW Granola Bar Market
  • 4.5.1: ROW Market by Product Type: Organic and Conventional
  • 4.5.2: ROW Market by Distribution Channel: Supermarket/Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Granola Bar Market by Product Type
  • 6.1.2: Growth Opportunities for the Global Granola Bar Market by Distribution Channel
  • 6.1.3: Growth Opportunities for the Global Granola Bar Market by Region
• 6.2: Emerging Trends in the Global Granola Bar Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Granola Bar Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Granola Bar Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: PepsiCo
• 7.2: Mars
• 7.3: John B. Sanfilippo & Son
• 7.4: Bakery Barn
• 7.5: Earnest Eats
• 7.6: The Hershey Company
• 7.7: Kellogg