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モバイルアプリとウェブ分析市場レポート：2030年までの動向、予測、競合分析

Mobile Apps and Web Analytics Market Report: Trends, Forecast and Competitive Analysis to 2030
出版日: | 発行: Lucintel | ページ情報: 英文 150 Pages | 納期: 3営業日

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モバイルアプリとウェブ分析市場レポート：2030年までの動向、予測、競合分析
出版日: 2023年10月11日
発行: Lucintel
ページ情報: 英文 150 Pages
納期: 3営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 目次
概要

モバイルアプリとウェブ分析の動向と予測

世界のモバイルアプリとウェブ分析市場は、2024年から2030年までのCAGRが13.4%で、2030年までに推定222億米ドルに達すると予測されます。この市場の主な促進要因は、マーケティング活動を強化するための先進技術の採用拡大、無秩序でランダムな膨大なデータを効果的に活用することへの意識の高まり、機械学習と人工知能（AI）への需要の高まりです。世界のモバイルアプリとウェブ分析市場の将来は、BFSI、小売・eコマース、ヘルスケア・ライフサイエンス、政府・公共機関、メディア・エンターテインメント、エネルギー・公益事業、通信、製造、運輸・物流、旅行・ホスピタリティの各市場におけるビジネスチャンスが有望視されています。

モバイルアプリとウェブ分析市場の洞察

Lucintelは、データ分析が予測期間中に最も高い成長を遂げると予測しています。

北米は、データ管理技術（DMT）の採用拡大、政府規制、既存企業の存在、同地域におけるモバイルアプリとウェブ分析ソリューションの需要増加により、予測期間中も最大地域であり続けると予測しています。

本レポートでは、以下の11の主要な質問に回答している：

  • Q.1.市場セグメントのうち、最も有望かつ高成長な機会は何か？
  • Q.2.どのセグメントがより速いペースで成長するのか、またその理由は？
  • Q.3.今後成長が加速すると思われる地域とその理由は？
  • Q.4.市場力学に影響を与える主な要因は何か？市場における主な課題とビジネスリスクは？
  • Q.5.この市場におけるビジネスリスクと競合の脅威は？
  • Q.6.この市場における新たな動向とその理由は？
  • Q.7.市場における顧客の需要の変化にはどのようなものがありますか？
  • Q.8.この市場における新たな開発と、その開発をリードしている企業は？
  • Q.9.この市場における主要企業は？主要企業は事業成長のためにどのような戦略的取り組みを進めているのか？
  • Q.10.この市場における競合製品にはどのようなものがあり、材料や製品の代替による市場シェア低下の脅威はどの程度ありますか？
  • Q.11.過去5年間にどのようなM&Aが行われ、業界にどのような影響を与えましたか？

目次

第1章 エグゼクティブサマリー

第2章 世界のモバイルアプリとウェブ分析市場：市場力学

  • イントロダクション、背景、分類
  • サプライチェーン
  • 業界の促進要因と課題

第3章 2018年から2030年までの市場動向と予測分析

  • マクロ経済動向（2018～2023年）と予測（2024～2030年）
  • 世界のモバイルアプリとウェブ分析市場の動向（2018～2023年）と予測（2024～2030年）
  • コンポーネント別の世界のモバイルアプリとウェブ分析市場
    • ソリューション
    • サービス
  • ソリューション別の世界のモバイルアプリとウェブ分析市場
    • データ分析
    • データディスカバリー
    • データ管理
    • データの視覚化
  • 最終用途別の世界のモバイルアプリとウェブ分析市場
    • BFSI
    • 小売と電子商取引
    • ヘルスケアとライフサイエンス
    • 政府および公共部門
    • メディアとエンターテイメント
    • エネルギーとユーティリティ
    • 電気通信
    • 製造業
    • 輸送と物流

第4章 2018年から2030年までの地域別の市場動向と予測分析

  • 地域別の世界のモバイルアプリとウェブ分析市場
  • 北米のモバイルアプリとウェブ分析市場
  • 欧州のモバイルアプリとウェブ分析市場
  • アジア太平洋モバイルアプリとウェブ分析市場
  • その他地域モバイルアプリとウェブ分析市場

第5章 競合の分析

  • 製品ポートフォリオ分析
  • 運用上の統合
  • ポーターのファイブフォース分析

第6章 成長機会と戦略的分析

  • 成長機会分析
    • コンポーネント別の世界のモバイルアプリとウェブ分析市場の成長機会
    • ソリューション別の世界のモバイルアプリとウェブ分析市場の成長機会
    • 最終用途別の世界のモバイルアプリとウェブ分析市場の成長機会
    • 地域別の世界のモバイルアプリとウェブ分析市場の成長機会
  • 世界のモバイルアプリとウェブ分析市場の新たな動向
  • 戦略的分析
    • 新製品の開発
    • 世界のモバイルアプリとウェブ分析市場の能力拡大
    • 世界のモバイルアプリとウェブ分析市場における合併、買収、合弁事業
    • 認証とライセンシング

第7章 有力企業の企業プロファイル

  • Microsoft
  • Google
  • SAP
  • AWS
  • Teradata
  • IBM
  • Adobe
  • SAS Institute
  • Micro Focus
  • comScore
目次

Mobile Apps and Web Analytics Trends and Forecast

The future of the global mobile apps and web analytics market looks promising with opportunities in the BFSI, retail & ecommerce, healthcare & life science, government & public sector, media & entertainment, energy & utilities, telecom, manufacturing, transportation & logistics, and travel & hospitality markets. The global mobile apps and web analytics market is expected to reach an estimated $22.2 billion by 2030 with a CAGR of 13.4% from 2024 to 2030. The major drivers for this market are growing adoption of advanced technologies to enhance marketing activities, increasing awareness of harnessing vast quantities of disorganized and random data effectively, and growing demand for machine learning and artificial intelligence (AI).

A more than 150-page report is developed to help in your business decisions.

Mobile Apps and Web Analytics by Segment

The study includes a forecast for the global mobile apps and web analytics by component, solutions, end use, and region.

Mobile Apps and Web Analytics Market by Component [Shipment Analysis by Value from 2018 to 2030]:

  • Solutions
  • Services

Mobile Apps and Web Analytics Market by Solution [Shipment Analysis by Value from 2018 to 2030]:

  • Data Analytics
  • Data Discovery
  • Data Management
  • Data Visualization

Mobile Apps and Web Analytics Market by End Use [Shipment Analysis by Value from 2018 to 2030]:

  • BFSI
  • Retail & eCommerce
  • Healthcare & Life Sciences
  • Government & Public Sector
  • Media & Entertainment
  • Energy & Utilities
  • Telecom
  • Manufacturing
  • Transportation & Logistics
  • Travel & Hospitality

Mobile Apps and Web Analytics Market by Region [Shipment Analysis by Value from 2018 to 2030]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of Mobile Apps and Web Analytics Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies mobile apps and web analytics companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the mobile apps and web analytics companies profiled in this report include-

  • Microsoft
  • Google
  • SAP
  • AWS
  • Teradata
  • IBM
  • Adobe
  • SAS Institute
  • Micro Focus
  • Comscore

Mobile Apps and Web Analytics Market Insights

Lucintel forecasts that data analytics is expected to witness highest growth over the forecast period.

North America will remain the largest region over the forecast period due to growing adoption of data management technologies (DMTs), government regulations, the presence of established players, and rising demand for mobile apps and web analytics solutions in this region.

Features of the Global Mobile Apps and Web Analytics Market

Market Size Estimates: Mobile apps and web analytics market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Mobile apps and web analytics market size by component, solutions, end use, and region in terms of value ($B).

Regional Analysis: Mobile apps and web analytics market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different component, solutions, end use, and regions for the mobile apps and web analytics market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the mobile apps and web analytics market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q.1 What is the mobile apps and web analytics market size?

Answer: The global mobile apps and web analytics market is expected to reach an estimated $22.2 billion by 2030.

Q.2 What is the growth forecast for mobile apps and web analytics market?

Answer: The global Mobile Apps and Web Analytics Market is expected to grow with a CAGR of 13.4% from 2024 to 2030.

Q.3 What are the major drivers influencing the growth of the mobile apps and web analytics market?

Answer: The major drivers for this market are growing adoption of advanced technologies to enhance marketing activities, increasing awareness of harnessing vast quantities of disorganized and random data effectively, and growing demand for machine learning and artificial intelligence (AI).

Q4. What are the major segments for mobile apps and web analytics market?

Answer: The future of the global mobile apps and web analytics market looks promising with opportunities in the BFSI, retail & ecommerce, healthcare & life science, government & public sector, media & entertainment, energy & utilities, telecom, manufacturing, transportation & logistics, and travel & hospitality markets.

Q5. Who are the key Mobile Apps and Web Analytics Market companies?

Answer: Some of the key mobile apps and web analytics companies are as follows:

  • Microsoft
  • Google
  • SAP
  • AWS
  • Teradata
  • IBM
  • Adobe
  • SAS Institute
  • Micro Focus
  • comScore

Q6. Which mobile apps and web analytics market segment will be the largest in future?

Answer: Lucintel forecasts that data analytics is expected to witness highest growth over the forecast period.

Q7. In mobile apps and web analytics market, which region is expected to be the largest in next 5 years?

Answer: North America will remain the largest region over the forecast period due to growing adoption of data management technologies (DMTs), government regulations, the presence of established players, and rising demand for mobile apps and web analytics solutions in this region.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the mobile apps and web analytics market by component (solutions and services), solutions (data analytics, data discovery, data management, and data visualization), end use (BFSI, retail & ecommerce, healthcare & life sciences, government & public sector, media & entertainment, energy & utilities, telecom, manufacturing, transportation & logistics, and travel & hospitality), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Mobile Apps and Web Analytics Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

  • 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
  • 3.2. Global Mobile Apps and Web Analytics Market Trends (2018-2023) and Forecast (2024-2030)
  • 3.3: Global Mobile Apps and Web Analytics Market by Component
    • 3.3.1: Solution
    • 3.3.2: Services
  • 3.4: Global Mobile Apps and Web Analytics Market by Solution
    • 3.4.1: Data Analytics
    • 3.4.2: Data Discovery
    • 3.4.3: Data Management
    • 3.4.4: Data Visualization
  • 3.5: Global Mobile Apps and Web Analytics Market by End Use
    • 3.5.1: BFSI
    • 3.5.2: Retail & eCommerce
    • 3.5.3: Healthcare & Life Sciences
    • 3.5.4: Government & Public Sector
    • 3.5.5: Media & Entertainment
    • 3.5.6: Energy & Utilities
    • 3.5.7: Telecom
    • 3.5.8: Manufacturing
    • 3.5.9: Transportation & Logistics

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

  • 4.1: Global Mobile Apps and Web Analytics Market by Region
  • 4.2: North American Mobile Apps and Web Analytics Market
    • 4.2.1: North American Mobile Apps and Web Analytics Market by Solution: Data Analytics, Data Discovery, Data Management, and Data Visualization
    • 4.2.2: North American Mobile Apps and Web Analytics Market by End Use: BFSI, Retail & eCommerce, Healthcare & Life Sciences, Government & Public Sector, Media & Entertainment, Energy & Utilities,Telecom, Manufacturing, and Transportation & Logistics
  • 4.3: European Mobile Apps and Web Analytics Market
    • 4.3.1: European Mobile Apps and Web Analytics Market by Solution: Data Analytics, Data Discovery, Data Management, and Data Visualization
    • 4.3.2: European Mobile Apps and Web Analytics Market by End Use: BFSI, Retail & eCommerce, Healthcare & Life Sciences, Government & Public Sector, Media & Entertainment, Energy & Utilities,Telecom, Manufacturing, and Transportation & Logistics
  • 4.4: APAC Mobile Apps and Web Analytics Market
    • 4.4.1: APAC Mobile Apps and Web Analytics Market by Solution: Data Analytics, Data Discovery, Data Management, and Data Visualization
    • 4.4.2: APAC Mobile Apps and Web Analytics Market by End Use: BFSI, Retail & eCommerce, Healthcare & Life Sciences, Government & Public Sector, Media & Entertainment, Energy & Utilities, Telecom,Manufacturing, and Transportation & Logistics
  • 4.5: ROW Mobile Apps and Web Analytics Market
    • 4.5.1: ROW Mobile Apps and Web Analytics Market by Solution: Data Analytics, Data Discovery, Data Management, and Data Visualization
    • 4.5.2: ROW Mobile Apps and Web Analytics Market by End Use: BFSI, Retail & eCommerce, Healthcare & Life Sciences, Government & Public Sector, Media & Entertainment, Energy & Utilities, Telecom, Manufacturing, and Transportation & Logistics

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Mobile Apps and Web Analytics Market by Component
    • 6.1.2: Growth Opportunities for the Global Mobile Apps and Web Analytics Market by Solutions
    • 6.1.3: Growth Opportunities for the Global Mobile Apps and Web Analytics Market by End Use
    • 6.1.4: Growth Opportunities for the Global Mobile Apps and Web Analytics Market by Region
  • 6.2: Emerging Trends in the Global Mobile Apps and Web Analytics Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Mobile Apps and Web Analytics Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Mobile Apps and Web Analytics Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Microsoft
  • 7.2: Google
  • 7.3: SAP
  • 7.4: AWS
  • 7.5: Teradata
  • 7.6: IBM
  • 7.7: Adobe
  • 7.8: SAS Institute
  • 7.9: Micro Focus
  • 7.10: comScore