動的広告挿入市場レポート：2030年までの動向、予測、競合分析

ダイナミック広告の動向と予測

世界の動的広告挿入市場は、2024年から2030年までのCAGRが11.5%で、2030年までに推定80億米ドルに達すると予測されます。この市場の主な促進要因は、OTTにおけるデジタル広告の需要増加、高度なデジタルマーケティングに対する需要の高まり、動画ストリーミングサービスの採用増加です。世界のダイナミック広告挿入市場の将来は、メディア・エンターテインメント、eコマース、通信、金融の各市場におけるビジネスチャンスで有望視されています。

動的広告挿入市場の洞察

Lucintelの予測によると、予測期間中はウェブベースが高い成長を遂げる見込みです。

アジア太平洋は、急速なデジタルトランスフォーメーションと、オーバーザトップ（OTT）ストリーミングサービスやビデオオンデマンド（VoD）プラットフォームを含むデジタルビデオコンテンツの人気上昇により、引き続き最大の地域となると思われます。

市場規模・推計：動的広告挿入の市場規模を金額（億米ドル）で推計。

動向と予測分析：各種セグメント別、地域別の市場動向（2018年～2023年）と予測（2024年～2030年）。

セグメンテーション分析：製品タイプ別、用途別、最終用途産業別、地域別の動的広告挿入市場規模を金額（Bドル）で推計。

地域別分析：ダイナミック広告挿入市場の北米、欧州、アジア太平洋地域、その他地域の内訳。

成長機会：動的広告挿入市場の製品タイプ、用途、最終用途産業、地域別の成長機会分析。

戦略分析：動的広告挿入市場のM&A、新製品開発、競合情勢など。

ポーターのファイブフォースモデルに基づく業界の競合激化の分析。

本レポートでは、以下の11の主要な質問に回答しています：

• Q.1.市場セグメントのうち、最も有望かつ高成長な機会は何か？
• Q.2.どのセグメントがより速いペースで成長するのか、またその理由は？
• Q.3.今後成長が加速すると思われる地域とその理由は？
• Q.4.市場力学に影響を与える主な要因は何か？市場における主な課題とビジネスリスクは？
• Q.5.この市場におけるビジネスリスクと競合の脅威は？
• Q.6.この市場における新たな動向とその理由は？
• Q.7.市場における顧客の需要の変化にはどのようなものがありますか？
• Q.8.この市場における新たな開発と、その開発をリードしている企業は？
• Q.9.この市場における主要企業は？主要企業は事業成長のためにどのような戦略的取り組みを進めているのか？
• Q.10.この市場における競合製品にはどのようなものがあり、材料や製品の代替による市場シェア低下の脅威はどの程度ありますか？
• Q.11.過去5年間にどのようなM&Aが行われ、業界にどのような影響を与えましたか？

目次

第1章 エグゼクティブサマリー

第2章 世界の動的広告挿入市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2018年から2030年までの市場動向と予測分析

• マクロ経済動向（2018年～2023年）と予測（2024年～2030年）
• 世界の動的広告挿入市場動向（2018年～2023年）と予測（2024年～2030年）
• 製品タイプ別の世界の動的広告挿入市場
  • ウェブベース
  • アプリベース
• 用途別の世界の動的広告挿入市場
  • ビデオストリーミング
  • テレビ放送
  • 携帯
  • その他
• 最終用途産業別の世界の動的広告挿入市場
  • メディアとエンターテイメント
  • eコマース
  • 電気通信
  • 財務
  • その他

第4章 2018年から2030年までの地域別の市場動向と予測分析

• 地域別の世界の動的広告挿入市場
• 北米の動的広告挿入市場
• 欧州の動的広告挿入市場
• アジア太平洋の動的広告挿入市場
• その他の地域の動的広告挿入市場

第5章 競合の分析

• 製品ポートフォリオ分析
• 運用上の統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略的分析

• 成長機会分析
  • 製品タイプ別の世界の動的広告挿入市場の成長機会
  • 用途別の世界の動的広告挿入市場の成長機会
  • 最終用途産業別の世界の動的広告挿入市場の成長機会
  • 地域別の世界の動的広告挿入市場の成長機会
• 世界の動的広告挿入市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界の動的広告挿入市場の容量拡大
  • 世界の動的広告挿入市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 有力企業の企業プロファイル

• Google
• Adobe
• SpotX
• Amagi Media Labs
• Harmonic
• Encoding.com
• Vidillion
• Edgeware
• Yospace Technologies
• Gourmet Ads

Dynamic Ad Insertion Trends and Forecast

The future of the global dynamic Ad insertion market looks promising with opportunities in the media and entertainment, e-commerce, telecommunication, and finance markets. The global dynamic Ad insertion market is expected to reach an estimated $8.0 billion by 2030 with a CAGR of 11.5% from 2024 to 2030. The major drivers for this market are rising demand for digital advertisement in OTT, growing demand for advanced digital marketing, and rising adoption of video streaming services.

A more than 150-page report is developed to help in your business decisions.

Dynamic Ad Insertion by Segment

The study includes a forecast for the global dynamic Ad insertion by product type, application, end use industry, and region.

Dynamic Ad Insertion Market by Product Type [Shipment Analysis by Value from 2018 to 2030]:

• Web-Based
• App-Based

Dynamic Ad Insertion Market by Application [Shipment Analysis by Value from 2018 to 2030]:

• Video Streaming
• Broadcast TV
• Mobile
• Others

Dynamic Ad Insertion Market by End Use Industry [Shipment Analysis by Value from 2018 to 2030]:

• Media and Entertainment
• E-Commerce
• Telecommunications
• Finance
• Others

Dynamic Ad Insertion Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

List of Dynamic Ad Insertion Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies dynamic Ad insertion companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the dynamic Ad insertion companies profiled in this report include-

• Google
• Adobe
• SpotX
• Amagi Media Labs
• Harmonic
• Encoding.com
• Vidillion
• Edgeware
• Yospace Technologies
• Gourmet Ads

Dynamic Ad Insertion Market Insights

Lucintel forecasts that web-based is expected to witness higher growth over the forecast period.

APAC will remain the largest region due to rapid digital transformation and rising popularity of digital video content, including over-the-top (OTT) streaming services and video-on-demand (VoD) platforms.

Features of the Global Dynamic Ad Insertion Market

Market Size Estimates: Dynamic Ad insertion market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Dynamic Ad insertion market size by product type, application, end use industry, and region in terms of value ($B).

Regional Analysis: Dynamic Ad insertion market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product types, applications, end use industries, and regions for the dynamic Ad insertion market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the dynamic Ad insertion market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q.1 What is the dynamic Ad insertion market size?

Answer: The global dynamic Ad insertion market is expected to reach an estimated $8.0 billion by 2030.

Q.2 What is the growth forecast for dynamic Ad insertion market?

Answer: The global dynamic Ad insertion market is expected to grow with a CAGR of 11.5% from 2024 to 2030.

Q.3 What are the major drivers influencing the growth of the dynamic Ad insertion market?

Answer: The major drivers for this market are rising demand for digital advertisement in OTT, growing demand for advanced digital marketing, and rising adoption of video streaming services.

Q4. What are the major segments for dynamic Ad insertion market?

Answer: The future of the dynamic Ad insertion market looks promising with opportunities in the media and entertainment, e-commerce, telecommunication, and finance markets.

Q5. Who are the key dynamic Ad insertion market companies?

Answer: Some of the key dynamic Ad insertion companies are as follows:

• Google
• Adobe
• SpotX
• Amagi Media Labs
• Harmonic
• Encoding.com
• Vidillion
• Edgeware
• Yospace Technologies
• Gourmet Ads

Q6. Which dynamic Ad insertion market segment will be the largest in future?

Answer: Lucintel forecasts that web-based is expected to witness higher growth over the forecast period.

Q7. In dynamic Ad insertion market, which region is expected to be the largest in next 5 years?

Answer: APAC will remain the largest region due to rapid digital transformation and rising popularity of digital video content, including over-the-top (OTT) streaming services and video-on-demand (VoD) platforms.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the dynamic Ad insertion market by product type (web-based and app-based), application (video streaming, broadcast TV, mobile, and others), end use industry (media and entertainment, e-commerce, telecommunications, finance, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Dynamic Ad Insertion Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Dynamic Ad Insertion Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Dynamic Ad Insertion Market by Product Type
  • 3.3.1: Web-Based
  • 3.3.2: App-Based
• 3.4: Global Dynamic Ad Insertion Market by Application
  • 3.4.1: Video Streaming
  • 3.4.2: Broadcast TV
  • 3.4.3: Mobile
  • 3.4.4: Others
• 3.5: Global Dynamic Ad Insertion Market by End Use Industry
  • 3.5.1: Media and Entertainment
  • 3.5.2: E-commerce
  • 3.5.3: Telecommunications
  • 3.5.4: Finance
  • 3.5.5: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Dynamic Ad Insertion Market by Region
• 4.2: North American Dynamic Ad Insertion Market
  • 4.2.2: North American Dynamic Ad Insertion Market by End Use Industry: Media and Entertainment, E-commerce, Telecommunications, Finance, and Others
• 4.3: European Dynamic Ad Insertion Market
  • 4.3.1: European Dynamic Ad Insertion Market by Product Type: Web-Based and App-Based
  • 4.3.2: European Dynamic Ad Insertion Market by End Use Industry: Media and Entertainment, E-commerce, Telecommunications, Finance, and Others
• 4.4: APAC Dynamic Ad Insertion Market
  • 4.4.1: APAC Dynamic Ad Insertion Market by Product Type: Web-Based and App-Based
  • 4.4.2: APAC Dynamic Ad Insertion Market by End Use Industry: Media and Entertainment, E-commerce, Telecommunications, Finance, and Others
• 4.5: ROW Dynamic Ad Insertion Market
  • 4.5.1: ROW Dynamic Ad Insertion Market by Product Type: Web-Based and App-Based
  • 4.5.2: ROW Dynamic Ad Insertion Market by End Use Industry: Media and Entertainment, E-commerce, Telecommunications, Finance, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Dynamic Ad Insertion Market by Product Type
  • 6.1.2: Growth Opportunities for the Global Dynamic Ad Insertion Market by Application
  • 6.1.3: Growth Opportunities for the Global Dynamic Ad Insertion Market by End Use Industry
  • 6.1.4: Growth Opportunities for the Global Dynamic Ad Insertion Market by Region
• 6.2: Emerging Trends in the Global Dynamic Ad Insertion Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Dynamic Ad Insertion Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Dynamic Ad Insertion Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Google
• 7.2: Adobe
• 7.3: SpotX
• 7.4: Amagi Media Labs
• 7.5: Harmonic
• 7.6: Encoding.com
• 7.7: Vidillion
• 7.8: Edgeware
• 7.9: Yospace Technologies
• 7.10: Gourmet Ads