MICE市場：動向、機会、競合分析【2023-2028年】

MICE市場の動向と予測

世界のMICE市場は、2023年から2028年までのCAGRが9.3%で、2028年までに推定1兆4,230億米ドルに達すると予測されます。この市場の主な促進要因は、急速な世界化、企業が主催するB2B/B2Cイベントの増加、企業イベントや展示会を目的とした出張者の増加です。世界のMICE市場の将来は、会議、インセンティブ、会議、イベントにおけるビジネスチャンスで有望視されています。

MICE企業リスト

同市場に参入している企業は、提供する製品の品質で競争しています。この市場の主要企業は、製造施設の拡大、研究開発投資、インフラ開拓、バリューチェーン全体の統合機会の活用に注力しています。これらの戦略により、MICE企業は需要の増加に対応し、競争力を確保し、革新的な製品と技術を開発し、生産コストを削減し、顧客基盤を拡大しています。

MICE市場の洞察

• Lucintelの予測によると、世界的にビジネスイベントが増加していることに加え、ソーシャルメディアやミーティングアプリを活用したハイブリッド型ミーティングを開催する傾向が高まっていることから、予測期間中、ミーティングは最も急成長するイベントタイプセグメントであり続ける見込みです。
• APAC地域は、経済成長、中小企業の著しい増加、企業産業の拡大、ビジネスの世界化により、予測期間中も最も急成長する地域です。

本レポートでは、以下の11の主要な質問に回答している：

• Q.1.市場セグメントのうち、最も有望かつ高成長な機会は何か？
• Q.2.今後成長が加速するセグメントとその理由は？
• Q.3.今後成長が加速すると思われる地域とその理由は？
• Q.4.市場力学に影響を与える主な要因は何か？市場における主な課題とビジネスリスクは？
• Q.5.この市場におけるビジネスリスクと競合の脅威は？
• Q.6.この市場における新たな動向とその理由は？
• Q.7.市場における顧客の需要の変化にはどのようなものがありますか？
• Q.8.新興国市場の開発にはどのようなものがありますか？これらの開発をリードしている企業はどこですか？
• Q.9.市場の主要企業は？主要企業は事業成長のためにどのような戦略的取り組みを進めていますか？
• Q.10.この市場における競合製品にはどのようなものがあり、材料や製品の代替による市場シェア低下の脅威はどの程度ありますか？
• Q.11.過去5年間にどのようなM&Aが行われ、業界にどのような影響を与えましたか？

目次

第1章 エグゼクティブサマリー

第2章 世界のMICE市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の推進力と課題

第3章 2017年から2028年までの市場動向と予測分析

• マクロ経済動向（2017～2022年）と予測（2023～2028年）
• 世界のMICE市場動向（2017～2022年）と予測（2023～2028年）
• イベントタイプ別の世界のMICE市場
  • 会議
  • インセンティブ
  • カンファレンス
  • イベント

第4章 2017年から2028年までの地域別の市場動向と予測分析

• 地域別MICE市場
• 北米MICE市場
• 欧州MICE市場
• アジア太平洋MICE市場
• その他地域 MICE市場

第5章 競合の分析

• 製品ポートフォリオ分析
• 運用上の統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略的分析

• 成長機会分析
  • イベントタイプ別の世界MICE市場の成長機会
  • 地域別の世界MICE市場の成長機会
• 世界のMICE市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界MICE市場の能力拡大
  • 世界のMICE市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 有力企業の企業プロファイル

• BCD Group
• AVIAREPS AG
• Beyond Summits
• ITL World Company（MICEMINDS）
• IMC International
• Global Air-American Express Travel Services
• Questex
• Capita Plc

MICE Market Trends and Forecast

The future of the global MICE market looks promising with opportunities in meetings, incentives, conferences, and events. The global MICE market is expected to reach an estimated $1,423.0 billion by 2028 with a CAGR of 9.3% from 2023 to 2028. The major drivers for this market are rapid globalization, growing number of B2B/B2C events sponsored by enterprises, and rising number of business travellers for corporate events and exhibitions.

A more than 150-page report is developed to help in your business decisions.

MICE Market by Segment

The study includes trends and forecast for the global MICE market by event type and region, as follows:

MICE Market by Event Type [Shipment Analysis by Value from 2017 to 2028]:

• Meetings
• Incentives
• Conferences
• Events

MICE Market by Region [Shipment Analysis by Value from 2017 to 2028]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

List of MICE Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies, MICE companies i cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the MICE companies profiled in this report includ:-

• BCD Group
• AVIAREPS AG
• Beyond Summits
• ITL World Company (MICEMINDS)
• IMC International
• Global Air-American Express Travel Services
• Questex
• Capita Plc

MICE Market Insights

• Lucintel forecasts that meetings is expected to remain the fastest growing event type segment over the forecast period because of the growing number of business events globally coupled with rising trend of organizing hybrid meetings that involve usage of social media and meeting apps.
• APAC will remain the fastest growing region over the forecast period due to economic growth, significant rise of SMEs, expansion of corporate industries, and globalization of businesses in the region.

Features of the MICE Market

• Market Size Estimates: MICE market size estimation in terms of value.
• Trend and Forecast Analysis: Market trends (2017-2022) and forecast (2023-2028) by various segments and regions.
• Segmentation Analysis: MICE market size by various segments, such as event type and region
• Regional Analysis: MICE market breakdown by North America, Europe, Asia Pacific, and the Rest of the World.
• Growth Opportunities: Analysis on growth opportunities in different event types and regions for the MICE market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape for the MICE market.
• Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the MICE market size?

Answer: The global MICE market is expected to reach an estimated $1,423.0 billion by 2028.

Q2. What is the growth forecast for MICE market?

Answer: The global MICE market is expected to grow with a CAGR of 9.3% from 2023 to 2028.

Q3. What are the major drivers influencing the growth of the MICE market?

Answer: The major drivers for this market are rapid globalization, growing number of B2B/B2C events sponsored by enterprises, and rising number of business travellers for corporate events and exhibitions.

Q4. What are the major segments for MICE market?

Answer: The future of the MICE market looks promising with opportunities in meetings, incentives, conferences, and events.

Q5. Who are the key MICE companies?

Answer: Some of the key MICE companies are as follows:

• BCD Group
• AVIAREPS AG
• Beyond Summits
• ITL World Company (MICEMINDS)
• IMC International
• Global Air-American Express Travel Services
• Questex
• Capita Plc

Q6. Which MICE segment will be the largest in future?

Answer:Lucintel forecasts that meetings is expected to remain the fastest growing event type segment over the forecast period because of the growing number of business events globally coupled with rising trend of organizing hybrid meetings that involve the usage of social media and meeting apps.

Q7. In MICE market, which region is expected to be the largest in next 5 years?

Answer: APAC will remain the fastest growing region over the forecast period due to economic growth, significant rise of SMEs, expansion of corporate industries, and globalization of businesses in the region.

Q8. Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% Customization Without any Additional Cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the global MICE market by event type (meetings, incentives, conferences, and events) and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the past five years and how has they impacted the industry?

Table of Contents

1. Executive Summary

2. Global MICE Market: Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2017 to 2028

• 3.1: Macroeconomic Trends (2017-2022) and Forecast (2023-2028)
• 3.2: Global MICE Market Trends (2017-2022) and Forecast (2023-2028)
• 3.3: Global MICE Market by Event Type
  • 3.3.1: Meetings
  • 3.3.2: Incentives
  • 3.3.3: Conferences
  • 3.3.4: Events

4. Market Trends and Forecast Analysis by Region from 2017 to 2028

• 4.1: MICE Market by Region
• 4.2: North American MICE Market
  • 4.2.1: North American MICE Market by Event Type: Meetings, Incentives, Conferences, and Events
• 4.3: European MICE Market
  • 4.3.1: European MICE Market by Event Type: Meetings, Incentives, Conferences, and Events
• 4.4: APAC MICE Market
  • 4.4.1: APAC MICE Market by Event Type: Meetings, Incentives, Conferences, and Events
• 4.5: ROW MICE Market
  • 4.5.1: ROW MICE Market by Event Type: Meetings, Incentives, Conferences, and Events

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global MICE Market by Event Type
  • 6.1.2: Growth Opportunities for the Global MICE Market by Region
• 6.2: Emerging Trends in the Global MICE Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global MICE Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global MICE Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: BCD Group
• 7.2: AVIAREPS AG
• 7.3: Beyond Summits
• 7.4: ITL World Company (MICEMINDS)
• 7.5: IMC International
• 7.6: Global Air-American Express Travel Services
• 7.7: Questex
• 7.8: Capita Plc