MICE(マイス)市場規模、シェア、成長分析：イベントの種類別、用途別、予約モード別、地域別 - 産業予測 2025～2032年

MICE市(マイス)場規模は2023年に1兆1,000億米ドルと評価され、2024年の1兆2,000億米ドルから2032年には2兆4,100億米ドルに成長し、予測期間（2025年～2032年）のCAGRは9.1%で成長する見通しです。

世界のMICE（会議、インセンティブ、会議、展示会）産業は、国際的なビジネス情勢の中で人脈を育み、経済発展を後押しする上で極めて重要な役割を果たしています。ネットワーキングの機会を促進することで、企業は自社製品の販売促進、提携関係の構築、新規市場への参入が可能になると同時に、ホテルの予約やエンターテイメントを通じて地元の観光業にも貢献することができます。世界化によって企業活動が強化されるにつれ、特にヘルスケア、テクノロジー、金融などの分野で、国境を越えた会議や業界特有のイベントに対する需要が高まっています。しかし、地政学的な不確実性や景気変動など、イベントの予算や参加に支障をきたす可能性のある課題に業界は直面しています。注目すべきは、持続可能性とテクノロジーの進歩が、バーチャルフォーマットやモバイルアプリなどのイノベーションによって、エンゲージメントとアクセシビリティを強化し、MICEの展望を再構築していることです。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

MICE市場規模：イベントの種類別& CAGR（2025-2032）

• 市場概要
• 会議
• インセンティブ
• 会議
• 展示会

MICE市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 企業
• ヘルスケア
• テクノロジー
• 観光とホスピタリティ
• 金融と銀行

MICE市場規模：予約モード別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

MICE市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Maritz Global Events（US）
• BCD Meetings & Events（Netherlands）
• American Express Meetings & Events（US）
• George P. Johnson（US）
• Freeman（US）
• CWT Meetings & Events（US）
• Experient（US）
• MCI Group（Switzerland）
• SHS Group（Germany）
• SMG Worldwide（US）
• House of Events（India）
• TBG Worldwide（India）
• DMC Worldwide（India）
• Wizcraft International Entertainment Pvt. Ltd.（India）
• Fountainhead MICE（India）
• Concept Events（India）
• Dreamz Cruises（India）
• TBH Creations（India）

結論と提言

Mice Market size was valued at USD 1.1 trillion in 2023 and is poised to grow from USD 1.2 trillion in 2024 to USD 2.41 trillion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

The global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry plays a pivotal role in fostering connections and boosting economic development within the international business landscape. By facilitating networking opportunities, organizations can promote their products, forge alliances, and penetrate new markets while contributing to local tourism through hotel bookings and entertainment. As globalization strengthens corporate activities, the demand for cross-border meetings and industry-specific events rises, particularly in sectors like healthcare, technology, and finance. However, the industry faces challenges, including geopolitical uncertainties and economic fluctuations that may hinder event budgets and participation. Notably, sustainability and technological advancements are reshaping the MICE landscape, with innovations such as virtual formats and mobile apps enhancing engagement and accessibility.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mice market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mice Market Segments Analysis

Global Mice Market is segmented by Type of Event, Application, Booking Mode and region. Based on Type of Event, the market is segmented into Meetings, Incentives, Conferences and exhibitions. Based on Application, the market is segmented into Corporate, Healthcare, Technology, tourism & hospitality and finance & banking. Based on Booking Mode, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mice Market

The MICE industry is experiencing a significant shift driven by the escalating demand for personalized experiences that cater to the specific needs of individual attendees. As the industry evolves, companies are increasingly focused on enhancing event experiences by offering customized agendas and tailored schedules. This rising expectation for unique and engaging interactions is propelling innovation in event planning, encouraging organizers to develop more immersive and interactive MICE experiences. Consequently, as the appetite for personalized events continues to grow, it is expected to further stimulate creativity and redefined strategies within the MICE market, shaping its future trajectory.

Restraints in the Mice Market

The MICE (Meetings, Incentives, Conferences, and Exhibitions) market faces several significant constraints, primarily stemming from environmental concerns associated with large-scale events. The issues of waste generation, excessive energy consumption, and transportation emissions have become prominent, drawing critical attention. Events that are not aligned with environmentally friendly practices risk criticism and backlash, which could hinder market expansion. This negativity may lead to reduced participation from attendees and cautious approaches from organizers who are increasingly prioritizing sustainability. The growing emphasis on eco-consciousness in the event planning sector underscores the need for the MICE industry to adapt and implement more sustainable practices.

Market Trends of the Mice Market

The MICE (Meetings, Incentives, Conferences, and Exhibitions) market is increasingly embracing green practices and sustainability as a core trend. With heightened awareness of environmental issues, stakeholders are prioritizing eco-friendly event planning and design strategies that minimize waste and utilize low-carbon resources. Corporate clients, alongside their attendees, are advocating for sustainable practices, seeking venues and suppliers that demonstrate commitment to environmental responsibility. This shift not only addresses global green concerns but also enhances brand reputation, leading to a growing demand for sustainable event solutions. As a result, the MICE industry is evolving, prioritizing sustainability as a fundamental component of successful event execution.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Mice Market Size by Type of Event & CAGR (2025-2032)

• Market Overview
• Meetings
• Incentives
• Conferences
• exhibitions

Global Mice Market Size by Application & CAGR (2025-2032)

• Market Overview
• Corporate
• Healthcare
• Technology
• tourism & hospitality
• finance & banking

Global Mice Market Size by Booking Mode & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Mice Market Size & CAGR (2025-2032)

• North America (Type of Event, Application, Booking Mode)
  • US
  • Canada
• Europe (Type of Event, Application, Booking Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type of Event, Application, Booking Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type of Event, Application, Booking Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type of Event, Application, Booking Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Maritz Global Events (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BCD Meetings & Events (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Express Meetings & Events (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George P. Johnson (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freeman (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CWT Meetings & Events (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Experient (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MCI Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SHS Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SMG Worldwide (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• House of Events (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TBG Worldwide (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DMC Worldwide (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wizcraft International Entertainment Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fountainhead MICE (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Concept Events (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dreamz Cruises (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TBH Creations (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations