自動車後部座席用インフォテインメントシステムの世界市場：2025年から2030年までの予測

自動車後部座席用インフォテインメントシステム市場は、2025年の3億5,668万米ドルから2030年には7億1,088万4,000米ドルに成長し、CAGRは14.79％になると予測されます。

自動車後部座席用インフォテインメント市場は、車内エンターテインメントに対する消費者需要の高まりとコネクテッドカーの普及により、力強い成長を遂げています。ビデオスクリーン、オーディオシステム、BluetoothやWi-Fiなどの接続オプションを備えたこれらのシステムは、特に家族連れや長距離移動の乗客の体験を向上させています。タッチスクリーンインターフェースや音声認識などの先進的機能は、シームレスなインタラクションや機能強化を提供することで、市場の拡大をさらに後押しします。高コストやデータプライバシーの懸念といった課題はあるも、北米は自動車産業の先進国であり、プレミアムなインフォテインメントソリューションを求める消費者の嗜好も高いことから、市場は持続的な成長を遂げる構えです。

市場促進要因

消費者が車内で過ごす時間が長くなり、多様で高品質なエンターテインメントオプションを求めるようになったため、車内エンターテインメントに対する需要が高まっていることが主要因です。後席用インフォテインメントシステムは、特に幼児向けに魅力的な体験を提供し、ドライバーの注意散漫を減らし、移動の快適性を向上させることで、このニーズに応えています。スマートフォンの機能やデジタルサービスと統合されたコネクテッドカーの台頭は、需要をさらに加速させています。ビデオゲームの人気の高まりも、ゲーム開発者が視覚的な魅力とゲームプレイを向上させる高品質のインフォテインメントコンテンツを求めているため、先進的後部座席システムのニーズを後押ししています。自動車メーカーは、プライベートモードと共有モードを切り替えるダイナミックディスプレイなど、革新的なソリューションを開発するために研究開発に投資しており、プライバシーの懸念に対処し、共有車両や自律走行車両でのユーザー体験を向上させています。

目次

第1章 エグゼクティブサマリー

第2章 市場スナップショット

• 市場概要
• 市場の定義
• 調査範囲
• 市場セグメンテーション

第3章 ビジネス情勢

• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析
• 産業バリューチェーン分析
• 施策と規制
• 戦略的提言

第4章 技術展望

第5章 自動車後部座席用インフォテインメントシステムの世界市場：車種別

• イントロダクション
• 軽自動車
• 大型車両
• 乗用車
• 商用車
• その他

第6章 自動車後部座席用インフォテインメントシステムの世界市場：画面サイズ別

• イントロダクション
• 5インチ～7インチ
• 8インチ～10インチ
• 10インチ以上
• 5インチ以下

第7章 自動車後部座席用インフォテインメントシステムの世界市場：接続性別

• イントロダクション
• Wi-Fi
• Bluetooth
• HDMI/MHL
• USB
• 4G/5G

第8章 自動車後部座席用インフォテインメントシステムの世界市場：地域別

• イントロダクション
• 北米
  • 車種別
  • 画面サイズ別
  • 接続性別
  • 国別
    • 米国
    • カナダ
    • メキシコ
• 南米
  • 車種別
  • 画面サイズ別
  • 接続性別
  • 国別
    • ブラジル
    • アルゼンチン
    • その他
• 欧州
  • 車種別
  • 画面サイズ別
  • 接続性別
  • 国別
    • 英国
    • ドイツ
    • フランス
    • スペイン
    • その他
• 中東・アフリカ
  • 車種別
  • 画面サイズ別
  • 接続性別
  • 国別
    • サウジアラビア
    • アラブ首長国連邦
    • その他
• アジア太平洋
  • 車種別
  • 画面サイズ別
  • 接続性別
  • 国別
    • 中国
    • 日本
    • インド
    • 韓国
    • 台湾
    • その他

第9章 競合環境と分析

• 主要企業と戦略分析
• 市場シェア分析
• 合併、買収、合意とコラボレーション
• 競合ダッシュボード

第10章 企業プロファイル

• Panasonic Corporation
• LG Electronics
• Pioneer Corporation
• Denso Corporation
• Alpine Electronics Inc.
• Robert Bosch GmbH
• Continental AG
• Visteon Corporation

第11章 付録

• 通貨
• 前提条件
• 基準年と予測年のタイムライン
• 利害関係者にとっての主要メリット
• 調査手法
• 略語

The Global Automotive Rear Seat Infotainment System Market is expected to grow from USD 356.680 million in 2025 to USD 710.884 million in 2030, at a CAGR of 14.79%.

The automotive rear seat infotainment market is experiencing robust growth, driven by rising consumer demand for in-car entertainment and the increasing prevalence of connected vehicles. These systems, equipped with video screens, audio systems, and connectivity options like Bluetooth and Wi-Fi, enhance passenger experiences, particularly for families and long-distance travelers. Advanced features such as touchscreen interfaces and voice recognition further fuel market expansion by offering seamless interaction and enhanced functionality. Despite challenges like high costs and data privacy concerns, the market is poised for sustained growth, with North America leading due to its advanced automotive industry and consumer preferences for premium infotainment solutions.

Market Drivers

The primary driver is the growing demand for in-car entertainment, as consumers spend more time in vehicles and expect diverse, high-quality entertainment options. Rear seat infotainment systems cater to this need by providing engaging experiences, particularly for children, reducing driver distractions and improving travel comfort. The rise of connected cars, integrated with smartphone features and digital services, further accelerates demand. The increasing popularity of video games also contributes, as game developers seek high-quality infotainment content to enhance visual appeal and gameplay, driving the need for advanced rear seat systems. Automakers are investing in R&D to develop innovative solutions, such as dynamic displays that switch between private and shared modes, addressing privacy concerns and enhancing user experience in shared or autonomous vehicles.

Market Segmentation

The market is segmented by vehicle type and geography. The light vehicle segment, encompassing personal automobiles, is a key growth area due to rising consumer demand for premium in-car entertainment systems. Features like seamless connectivity and high-quality visuals cater to evolving preferences for comfort and entertainment. Geographically, the market spans North America, South America, Europe, the Middle East and Africa, and Asia Pacific. North America holds a significant share, driven by high adoption of connected vehicle technologies and a strong automotive industry. Key countries in the region, particularly the United States, prioritize advanced infotainment systems to meet consumer expectations for entertainment and safety.

Industry Analysis

Porter's Five Forces model evaluates competitive dynamics, analyzing supplier power, buyer influence, and market rivalry. An industry value chain analysis identifies key players in hardware, software, and system integration, highlighting their roles in delivering cutting-edge infotainment solutions. The regulatory framework, including data privacy and vehicle safety standards, ensures system reliability and consumer trust, particularly in connected and autonomous vehicles. These regulations shape market dynamics by emphasizing secure and efficient infotainment systems.

Competitive Landscape

Key players, such as Continental, BMW, and Audi, focus on innovation to enhance infotainment functionality and user experience. The vendor matrix categorizes companies as leaders, followers, challengers, or niche players based on their strategies, with an emphasis on integrating advanced technologies like AI and dynamic displays. Partnerships and R&D investments aim to improve processing power and competitiveness, aligning with the trend toward autonomous and connected vehicles.

Challenges

High development and integration costs for advanced infotainment systems pose barriers, particularly for mass-market vehicles. Data privacy concerns, especially in shared or connected environments, also challenge adoption, requiring robust cybersecurity measures.

The automotive rear seat infotainment market is set for strong growth, driven by consumer demand for entertainment, connected vehicle trends, and technological advancements. North America leads due to its advanced automotive ecosystem, while Asia Pacific shows potential with rising vehicle production. Continued innovation and regulatory compliance will be critical to overcoming cost and privacy challenges, ensuring the market meets evolving consumer needs in the era of connected and autonomous driving.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2020 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Market Segmentation:

By Vehicle Type

• Light Vehicle
• Heavy Vehicle
• Passenger Cars
• Commercial Vehicles
• Others

By Screen Size

• 5'' to 7''
• 8'' to 10''
• Above 10"
• Below 5"

By Connectivity

• Wi-Fi
• Bluetooth
• HDMI/MHL
• USB
• 4G/5G

By Geography

• North America
• South America
• Europe
• Middle East and Africa
• Asia Pacific

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study
• 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL AUTOMOTIVE REAR SEAT INFOTAINMENT SYSTEM MARKET BY VEHICLE TYPE

• 5.1. Introduction
• 5.2. Light Vehicle
• 5.3. Heavy Vehicle
• 5.4. Passenger Cars
• 5.5. Commercial Vehicles
• 5.6. Others

6. GLOBAL AUTOMOTIVE REAR SEAT INFOTAINMENT SYSTEM MARKET BY SCREEN SIZE

• 6.1. Introduction
• 6.2. 5'' to 7''
• 6.3. 8'' to 10''
• 6.4. Above 10"
• 6.5. Below 5"

7. GLOBAL AUTOMOTIVE REAR SEAT INFOTAINMENT SYSTEM MARKET BY CONNECTIVITY

• 7.1. Introduction
• 7.2. Wi-Fi
• 7.3. Bluetooth
• 7.4. HDMI/MHL
• 7.5. USB
• 7.6. 4G/5G

8. GLOBAL AUTOMOTIVE REAR SEAT INFOTAINMENT SYSTEM MARKET BY GEOGRAPHY

• 8.1. Introduction
• 8.2. North America
  • 8.2.1. By Vehicle Type
  • 8.2.2. By Screen Size
  • 8.2.3. By Connectivity
  • 8.2.4. By Country
    • 8.2.4.1. USA
    • 8.2.4.2. Canada
    • 8.2.4.3. Mexico
• 8.3. South America
  • 8.3.1. By Vehicle Type
  • 8.3.2. By Screen Size
  • 8.3.3. By Connectivity
  • 8.3.4. By Country
    • 8.3.4.1. Brazil
    • 8.3.4.2. Argentina
    • 8.3.4.3. Others
• 8.4. Europe
  • 8.4.1. By Vehicle Type
  • 8.4.2. By Screen Size
  • 8.4.3. By Connectivity
  • 8.4.4. By Country
    • 8.4.4.1. United Kingdom
    • 8.4.4.2. Germany
    • 8.4.4.3. France
    • 8.4.4.4. Spain
    • 8.4.4.5. Others
• 8.5. Middle East and Africa
  • 8.5.1. By Vehicle Type
  • 8.5.2. By Screen Size
  • 8.5.3. By Connectivity
  • 8.5.4. By Country
    • 8.5.4.1. Saudi Arabia
    • 8.5.4.2. UAE
    • 8.5.4.3. Others
• 8.6. Asia Pacific
  • 8.6.1. By Vehicle Type
  • 8.6.2. By Screen Size
  • 8.6.3. By Connectivity
  • 8.6.4. By Country
    • 8.6.4.1. China
    • 8.6.4.2. Japan
    • 8.6.4.3. India
    • 8.6.4.4. South Korea
    • 8.6.4.5. Taiwan
    • 8.6.4.6. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 9.1. Major Players and Strategy Analysis
• 9.2. Market Share Analysis
• 9.3. Mergers, Acquisitions, Agreements, and Collaborations
• 9.4. Competitive Dashboard

10. COMPANY PROFILES

• 10.1. Panasonic Corporation
• 10.2. LG Electronics
• 10.3. Pioneer Corporation
• 10.4. Denso Corporation
• 10.5. Alpine Electronics Inc.
• 10.6. Robert Bosch GmbH
• 10.7. Continental AG
• 10.8. Visteon Corporation

11. APPENDIX

• 11.1. Currency
• 11.2. Assumptions
• 11.3. Base and Forecast Years Timeline
• 11.4. Key Benefits for the Stakeholders
• 11.5. Research Methodology
• 11.6. Abbreviations