装飾用コーティング剤の世界市場予測（2022年～2027年）

世界の装飾用コーティング剤の市場規模は、2020年に795億1,900万米ドルとなり、予測期間中に6.63％のCAGRで成長し、2027年に1,246億1,000万米ドルになると予測されています。市場を牽引する要因には、表面の耐久性や外観の向上や耐候性の向上などが、不動産業界からの需要を押し上げていることなどが挙げられます。また、世界の可処分所得の増加により、装飾デザインに対する消費者の意識が高まっており、インテリアデザインへの傾倒がさらに市場の成長を促すと予想されます。

当レポートでは、世界の装飾用コーティング剤市場について調査し、市場規模や予測、COVID-19の影響、市場の促進要因および課題、市場動向、セグメント別の市場分析、競合情勢、主要企業のプロファイルなどの体系的な情報を提供しています。

目次

第1章 イントロダクション

• 市場概要
• COVID-19の影響
• 市場の定義
• 市場セグメンテーション

第2章 調査手法

• 調査データ
• 前提条件

第3章 エグゼクティブサマリー

• 調査のハイライト

第4章 市場力学

• 市場促進要因
• 市場抑制要因
• ポーターのファイブフォース分析
  • 供給企業の交渉力
  • 買い手の交渉力
  • 新規参入者の脅威
  • 代替品の脅威
  • 競争企業間の敵対関係
• 業界のバリューチェーン分析

第5章 装飾用コーティング剤市場：製法別

• イントロダクション
• 水性
• 溶剤系
• 粉末系

第6章 装飾用コーティング剤市場：タイプ別

• イントロダクション
• 乳剤
• プライマー
• エナメル
• ジステンパー
• その他

第7章 装飾用コーティング剤市場：樹脂タイプ別

• イントロダクション
• アクリル
• アルキド
• ビニール
• ポリウレタン
• その他

第8章 装飾用コーティング剤市場：用途別

• イントロダクション
• コンクリート
• 壁
• 木
• 内装品
• その他

第9章 装飾用コーティング剤市場：地域別

• イントロダクション
• 北米
  • 米国
  • カナダ
  • メキシコ
• 南米
  • ブラジル
  • アルゼンチン
  • その他
• 欧州
  • 英国
  • ドイツ
  • フランス
  • スペイン
  • イタリア
  • その他
• 中東・アフリカ
  • サウジアラビア
  • 南アフリカ
  • その他
• アジア太平洋地域
  • 日本
  • 中国
  • 韓国
  • インド
  • インドネシア
  • タイ
  • 台湾
  • オーストラリア
  • その他

第10章 競合環境と分析

• 主要企業と戦略分析
• 新興企業と市場の有利性
• 合併、買収、契約、コラボレーション
• ベンダーの競合マトリックス

第11章 企業プロファイル

• PPG Industries, Inc.
• Akzo Nobel N.V.
• Sherwin-Williams
• DAW SE
• Jotun
• NIPSEA GROUP
• KANSAI PAINT CO.,LTD
• BASF SE
• Duluxgroup LTD.
• Berger Paints India Limited
• Hempel A/S

The decorative coatings market is expected to grow at a CAGR of 6.63% over the forecast period to reach a market size of US$124.610 billion by 2027, increasing from US$79.519 billion in 2020. Enhanced durability and appearance of the surface and weather protection are some of the factors boosting the demand for decorative coatings from the real estate industry over the forecast period. Additionally, rising disposable income across the globe has increased awareness among consumers about decorative designs, and the growing craze for interior design is further expected to drive market growth.

Significant infrastructure development in the Asia Pacific emerging economies, combined with rising spending in current fiscal budgets by the governments of India and China, is driving the growth of the decorative coating market in this region. However, harmful environmental effects from solvent-borne coatings coupled with stringent environmental regulations are expected to serve as a key market challenge over the next five years.

Increasing construction activity is driving the demand for decorative coatings

Rapid industrialization and growing construction activity in developing economies are expected to fuel the demand for decorative coatings in construction and other industries. Decorative coatings are used on the surface of structures such as buildings, roads, and bridges for protection and aesthetic purposes as well. Investment in the development of infrastructure is expected to increase, more specifically, in emerging and developing countries like India, China, and Brazil, among others. For instance, India and China have been growing at above 6% per annum for the last couple of years, which is an indication of the development of infrastructure and growing urbanization. Moreover, according to the United States Census Bureau Construction, construction spending in July 2022 is expected to be $1,777.3 billion, 0.4 percent (0.8 percent) lower than the June 2022 estimate of $1,784.3 billion. The estimates for July 2022 were 8.5 percent (1.3 percent) higher than the estimate for July 2021 of $1,637.3 billion, while a similar trend has been noticed in the European region.

The water-based formation is holding a significant share of the market.

By formulation, the market has been characterized as water-based, solvent-based, and powder-based. Water-based holds a significant share in the market owing to its wider adoption and is one of the oldest forms of decorative coatings. In addition, powder coatings are growing at an exponential rate over the forecast period on account of their advantages of low cost and high efficiency compared to other forms. Also, with the changing preference towards wood effects, the market is growing with new players entering and expanding the scale of operations.

The Asia Pacific region is estimated to hold a significant share of the market.

By geography, the global decorative coatings market has been segmented into the following: North America, South America, Europe, the Middle East, and Africa, and Asia Pacific (APAC) regions. The Asia Pacific accounts for a significant share of the global decorative coatings market in 2020 and is projected to remain at its position throughout the forecast period. The region is experiencing a significant increase in construction activities which is further driving the growth of the market over the forecast period. Also, an increasing number of construction projects in countries like China, especially megaprojects like Beijing Daxing International Airport which started in 2014 and is one of the largest infrastructure projects initiated by the country with an aim to process 72 million passengers a year which is expected to have four runways by 2025 is expected to drive the scope of demand for decorative coatings during the forecast period. Besides, increasing population density in urban areas coupled with rising investment in residential projects has been increasing the demand for decorative coatings for a couple of years, and this trend is expected to continue in the coming years. Furthermore, Since, Tokyo will also be hosting the 2020 Olympic and Paralympic Games, the construction investment is estimated to continue to increase which will widen the growth opportunities for decorative coating vendors and manufacturers in the coming years. In North America, due to the presence of major market players and increasing investment in infrastructure activities, the market is growing at a substantial rate. Similar trends have been noticed in the European region, which is witnessing exponential growth on account of increasing investment by market players.

Competitive Insights

Prominent key market players in the global decorative coatings market include Akzo Nobel N.V., Nippon Paint Holdings Co., Ltd., PPG Industries, Inc., and DAW SE, among others. The market players in the global decorative coatings market are adopting various growth strategies such as new product launches, M&A, and partnerships to expand their global footprint. For instance, in 2018, Bergen Paints invested nearly INR 200 crore to set up a new integrated paint manufacturing plant in Uttar Pradesh. Also in July 2019, AkzoNobel invested nearly three million Euros in its Changzhou powder coatings plant in China to add three new production lines, aiming to support supplies of acrylic powder coatings and powder primers, among others, for the automotive sector and strengthen the company's ability to deliver more locally produced premium products. Furthermore, in May 2019, JSW Group entered into the paint business with six hundred INR Crore. The company will manufacture and market industrial coil coatings and decorative paints at its two plants in Maharashtra and Karnataka.

The research study report categorizes the decorative coatings market based on formulation, type, resin type, application, and geography. The analysis presents in-depth information regarding the trends, developments, and latest industry policies and regulations implemented in each of the geographical regions. Also, the overall regulatory framework of the market has been covered to offer stakeholders a better understanding of the key factors affecting the overall market environment during the forecast period.

Recent Developments

• In April 2022, Hyderabad-based Techno Paints announced the establishment of a new super premium paint manufacturing plant near Hyderabad in collaboration with an Italian company. It will spend Rs 75 crore on the new facility. Apart from manufacturing and selling paints, the company provides high-quality painting services. This new plant marks Techno Paints' entry into the super-premium segment. It will be India's sole manufacturer of ultra-premium finishes.
• In March 2022, the British Coatings Federation (BCF) launched a new online guide, "Green Claims Guide to Decorative Paints," to address the growing number of green claims in the decorative paints industry. Green claims, according to the UK Government's website, will demonstrate how a product, service, brand, or business benefits or is less harmful to the environment.
• PPG Industries Inc., a coatings and speciality materials company based in the United States, acquired Tikkurila for an undisclosed sum in June 2021. PPG Industries Inc intends to use Tikkurila's regional network and a strong portfolio of decorative brands to provide clients with access to new technologies and resources through this acquisition. Tikkurila is a chemical manufacturing company based in Finland that produces decorative paints and coatings.

COVID-19 impact on Decorative Coating Market

The decorative coatings market was negatively impacted by the COVID-19 outbreak, and this slowdown is expected to continue for the next few years. To combat the spread of the coronavirus, most governments have imposed various regulations such as lockdowns, shutdowns of manufacturing and educational sectors, transportation bans, and so on. Because of these shutdown factors, the global decorative coatings market, which had been thriving with increased investment, was severely impacted. The manufacturing industries faced numerous challenges, including a labour shortage, a raw material shortage, and material and supply chain bottlenecks, which resulted in a delay in project production for ongoing funded projects, potentially resulting in a reduction in investment in future projects. Because production was halted for a few days, businesses dealt with lost sales and disrupted supply chains in order to recoup their investment and increase their market demand. Following the reduction of corona cases, the demand for the decorative coatings industry market accelerates rapidly.

Segmentation:

• By Formulation

Water Based

Solvent Based

Powder Based

• By Type

Emulsion

Primer

Enamel

Distemper

Others

• By Resin Type

Acrylic

Alkyd

Vinyl

Polyurethane

Others

• By Application

Concrete

Walls

Wood

Interior Fittings

Others

• By Geography

North America

• USA
• Canada
• Mexico

South America

• Brazil
• Argentina
• Others

Europe

• UK
• Germany
• France
• Spain
• Italy
• Others

Middle East and Africa

• Saudi Arabia
• South Africa
• Others

Asia Pacific

• Japan
• China
• South Korea
• India
• Indonesia
• Thailand
• Taiwan
• Australia
• Others

TABLE OF CONTENTS

1. Introduction

• 1.1. Market Overview
• 1.2. Covid-19 Scenario
• 1.3. Market Definition
• 1.4. Market Segmentation

2. Research Methodology

• 2.1. Research Data
• 2.2. Assumptions

3. Executive Summary

• 3.1. Research Highlights

4. Market Dynamics

• 4.1. Market Drivers
• 4.2. Market Restraints
• 4.3. Porter's Five Forces Analysis
  • 4.3.1. Bargaining Power of Suppliers
  • 4.3.2. Bargaining Power of Buyers
  • 4.3.3. Threat of New Entrants
  • 4.3.4. Threat of Substitutes
  • 4.3.5. Competitive Rivalry in the Industry
• 4.4. Industry Value Chain Analysis

5. Decorative Coatings Market, By Formulation

• 5.1. Introduction
• 5.2. Water Based
• 5.3. Solvent Based
• 5.4. Powder Based

6. Decorative Coatings Market, By Type

• 6.1. Introduction
• 6.2. Emulsion
• 6.3. Primer
• 6.4. Enamel
• 6.5. Distemper
• 6.6. Others

7. Decorative Coatings Market, By Resin Type

• 7.1. Introduction
• 7.2. Acrylic
• 7.3. Alkyd
• 7.4. Vinyl
• 7.5. Polyurethane
• 7.6. Others

8. Decorative Coatings Market, By Application

• 8.1. Introduction
• 8.2. Concrete
• 8.3. Walls
• 8.4. Wood
• 8.5. Interior Fittings
• 8.6. Others

9. Decorative Coatings Market, By Geography

• 9.1. Introduction
• 9.2. North America
  • 9.2.1. USA
  • 9.2.2. Canada
  • 9.2.3. Mexico
• 9.3. South America
  • 9.3.1. Brazil
  • 9.3.2. Argentina
  • 9.3.3. Others
• 9.4. Europe
  • 9.4.1. UK
  • 9.4.2. Germany
  • 9.4.3. France
  • 9.4.4. Spain
  • 9.4.5. Italy
  • 9.4.6. Others
• 9.5. Middle East and Africa
  • 9.5.1. Saudi Arabia
  • 9.5.2. South Africa
  • 9.5.3. Others
• 9.6. Asia Pacific
  • 9.6.1. Japan
  • 9.6.2. China
  • 9.6.3. South Korea
  • 9.6.4. India
  • 9.6.5. Indonesia
  • 9.6.6. Thailand
  • 9.6.7. Taiwan
  • 9.6.8. Australia
  • 9.6.9. Others

10. Competitive Environment and Analysis

• 10.1. Major Players and Strategy Analysis
• 10.2. Emerging Players and Market Lucrativeness
• 10.3. Mergers, Acquisitions, Agreements, and Collaborations
• 10.4. Vendor Competitiveness Matrix

11. Company Profile

• 11.1. PPG Industries, Inc.
• 11.2. Akzo Nobel N.V.
• 11.3. Sherwin-Williams
• 11.4. DAW SE
• 11.5. Jotun
• 11.6. NIPSEA GROUP
• 11.7. KANSAI PAINT CO.,LTD
• 11.8. BASF SE
• 11.9. Duluxgroup LTD.
• 11.10. Berger Paints India Limited
• 11.11. Hempel A/S