装飾用コーティング市場：技術別、タイプ別、用途別：世界の機会分析と産業予測、2023年～2032年

装飾用コーティングは、壁や家具のような表面の視覚的な魅力を向上させることを目的としています。

色やテクスチャーのバリエーションが豊富なため、住宅や商業施設の両方で好まれています。これらのコーティングは、その審美的な特質を超えて、その耐久性と摩耗や破損に耐える能力が認められています。

装飾塗料業界は、表面の耐久性、美観、過酷な環境条件からの保護を強化する製品に対する需要の高まりにより、大きな成長が見込まれています。特に、紫外線、極端な温度、酸性雨、異物などの課題に耐える表面へのニーズが需要の急増を後押ししています。さらに、耐湿性、耐腐食性、耐紫外線性、耐バクテリア性、耐熱性など、これらの塗料が示す優れた特性が業界の成長を後押ししています。

装飾塗料市場における激しい競合は、業界関係者に継続的な課題を突きつけています。地域的、世界的に数多くのサプライヤーが存在するため、市場シェア獲得競争が激化しています。この競合情勢は価格戦略に圧力をかけ、しばしば利益率に悪影響を及ぼす価格競争につながります。さらに、市場で優位に立つためには常に技術革新が必要であるため、研究開発予算に負担がかかり、企業は競争力と健全な利益率の維持のバランスを取ることが難しくなっています。

装飾用コーティング業界は、大きな技術進歩により大幅な拡大が見込まれています。ナノTiO2光触媒、環境に優しいグリーンコーティングの開発、乾燥時間短縮法の採用は、業界の将来を決定づける大きな力として際立っています。これらの開発は、装飾用コーティングの性能を向上させるだけでなく、環境に優しくエネルギー効率の高いソリューションの重視の高まりにも合致しています。最先端技術のイントロダクションは、継続的な改善への献身を示すものであり、研究開発投資の増加に支えられています。同分野が技術革新に努めるなか、こうした技術的進歩を取り入れることで、変化する顧客ニーズや環境問題への懸念に対応し、予測期間中に市場が大幅に拡大する可能性が高いです。

COVID-19パンデミック時の大規模な経済混乱と封鎖措置は、建物や産業の操業を大幅に減速させ、装飾用コーティングの需要に直接的な影響を与えました。多くの製造施設や建設現場が一時的な閉鎖や生産能力の縮小を余儀なくされ、その結果、装飾用コーティングの生産と消費が減少しました。市場の価格不安定は、サプライチェーンの中断とパンデミックにまつわる不確実性によって引き起こされ、生産者と消費者の双方に影響を与えました。しかし、経済が徐々に回復し、建設活動が始まると、パンデミック後の世界の変化に対応して、創造的な解決策と持続可能な実践をより重視するようになり、装飾塗料業界はスピードを取り戻しました。

利害関係者にとっての主なメリット

• 当レポートでは、2022年から2032年までの装飾用コーティング市場分析の市場セグメント、現在の動向、推定・動向分析、力学の定量分析を提供し、優勢な装飾用コーティング市場の機会を特定します。
• 市場促進要因、市場抑制要因、市場機会に関連する情報とともに市場調査を提供します。
• ポーターのファイブフォース分析では、利害関係者が利益重視のビジネス決定を下し、サプライヤーとバイヤーのネットワークを強化できるよう、バイヤーとサプライヤーの潜在力を明らかにします。
• 装飾用コーティング市場の細分化に関する詳細な分析は、市場機会を決定するのに役立ちます。
• 各地域の主要国を世界市場への収益貢献度に応じてマッピングしています。
• 市場プレイヤーのポジショニングはベンチマーキングを容易にし、市場プレイヤーの現在のポジションを明確に理解することができます。
• 本レポートには、地域および世界の装飾用コーティング市場動向、主要企業、市場セグメント、応用分野、市場成長戦略の分析が含まれています。

レポートカスタマイズの可能性（別途費用とスケジュールが必要です。）

• 地域別の新規参入企業
• 技術動向分析
• 製品/セグメント別プレイヤーの市場セグメンテーション分析
• 主なプレイヤーの新製品開発/製品マトリックス
• 国、地域、世界レベルでの患者/疫学データ
• 規制ガイドライン
• 顧客の関心に応じた追加企業プロファイル
• クリスクロスセグメント分析-市場規模と予測
• 企業プロファイルの拡張リスト
• 過去の市場データ
• 主要企業の詳細（所在地、連絡先、サプライヤー／ベンダーネットワークなどを含む、エクセル形式）
• 顧客/消費者/原料サプライヤーのリスト-バリューチェーン分析
• 世界/地域/国別レベルでのプレーヤーの市場シェア分析
• SWOT分析

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 市場概要

• 市場の定義と範囲
• 主な調査結果
  • 影響要因
  • 主な投資機会
• ポーターのファイブフォース分析
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• 平均販売価格
• 市場シェア分析
• ブランドシェア分析
• 貿易データ分析
• 製品消費
• バリューチェーン分析
• 主要規制分析
• 特許情勢
• 償還シナリオ
• 規制ガイドライン

第4章 装飾用コーティング市場：技術別

• 概要
• 水性
• 溶剤ベース

第5章 装飾用コーティング市場：タイプ別

• 概要
• エマルジョン
• エナメル
• プライマー
• その他

第6章 装飾用コーティング市場：用途別

• 概要
• 外装
• 内装

第7章 装飾用コーティング市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • スペイン
  • イタリア
  • その他
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • その他
• ラテンアメリカ・中東・アフリカ
  • ブラジル
  • アラブ首長国連邦
  • サウジアラビア
  • 南アフリカ
  • その他

第8章 競争情勢

• イントロダクション
• 主要成功戦略
• 主要10社の製品マッピング
• 競合ダッシュボード
• 競合ヒートマップ
• 主要企業のポジショニング、2022年

第9章 企業プロファイル

• PPG Industries Inc.
• The Sherwin-Williams Company
• Akzo Nobel N.V.
• Nippon Paint Holdings Co., Ltd.
• BASF SE
• Asian Paints
• Kansai Paints Co. Ltd.
• Jotun
• RPM International Inc.
• Axalta Coating Systems

LIST OF TABLES

• TABLE 01. GLOBAL DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 02. DECORATIVE COATINGS MARKET FOR WATER-BASED, BY REGION, 2022-2032 ($MILLION)
• TABLE 03. DECORATIVE COATINGS MARKET FOR SOLVENT-BASED, BY REGION, 2022-2032 ($MILLION)
• TABLE 04. GLOBAL DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 05. DECORATIVE COATINGS MARKET FOR EMULSION, BY REGION, 2022-2032 ($MILLION)
• TABLE 06. DECORATIVE COATINGS MARKET FOR ENAMEL, BY REGION, 2022-2032 ($MILLION)
• TABLE 07. DECORATIVE COATINGS MARKET FOR PRIMER, BY REGION, 2022-2032 ($MILLION)
• TABLE 08. DECORATIVE COATINGS MARKET FOR OTHERS, BY REGION, 2022-2032 ($MILLION)
• TABLE 09. GLOBAL DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 10. DECORATIVE COATINGS MARKET FOR EXTERIOR, BY REGION, 2022-2032 ($MILLION)
• TABLE 11. DECORATIVE COATINGS MARKET FOR INTERIOR, BY REGION, 2022-2032 ($MILLION)
• TABLE 12. DECORATIVE COATINGS MARKET, BY REGION, 2022-2032 ($MILLION)
• TABLE 13. NORTH AMERICA DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 14. NORTH AMERICA DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 15. NORTH AMERICA DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 16. NORTH AMERICA DECORATIVE COATINGS MARKET, BY COUNTRY, 2022-2032 ($MILLION)
• TABLE 17. U.S. DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 18. U.S. DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 19. U.S. DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 20. CANADA DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 21. CANADA DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 22. CANADA DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 23. MEXICO DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 24. MEXICO DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 25. MEXICO DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 26. EUROPE DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 27. EUROPE DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 28. EUROPE DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 29. EUROPE DECORATIVE COATINGS MARKET, BY COUNTRY, 2022-2032 ($MILLION)
• TABLE 30. GERMANY DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 31. GERMANY DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 32. GERMANY DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 33. UK DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 34. UK DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 35. UK DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 36. FRANCE DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 37. FRANCE DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 38. FRANCE DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 39. SPAIN DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 40. SPAIN DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 41. SPAIN DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 42. ITALY DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 43. ITALY DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 44. ITALY DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 45. REST OF EUROPE DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 46. REST OF EUROPE DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 47. REST OF EUROPE DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 48. ASIA-PACIFIC DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 49. ASIA-PACIFIC DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 50. ASIA-PACIFIC DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 51. ASIA-PACIFIC DECORATIVE COATINGS MARKET, BY COUNTRY, 2022-2032 ($MILLION)
• TABLE 52. CHINA DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 53. CHINA DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 54. CHINA DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 55. JAPAN DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 56. JAPAN DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 57. JAPAN DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 58. INDIA DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 59. INDIA DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 60. INDIA DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 61. SOUTH KOREA DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 62. SOUTH KOREA DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 63. SOUTH KOREA DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 64. AUSTRALIA DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 65. AUSTRALIA DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 66. AUSTRALIA DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 67. REST OF ASIA-PACIFIC DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 68. REST OF ASIA-PACIFIC DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 69. REST OF ASIA-PACIFIC DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 70. LAMEA DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 71. LAMEA DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 72. LAMEA DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 73. LAMEA DECORATIVE COATINGS MARKET, BY COUNTRY, 2022-2032 ($MILLION)
• TABLE 74. BRAZIL DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 75. BRAZIL DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 76. BRAZIL DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 77. UNITED ARAB EMIRATES DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 78. UNITED ARAB EMIRATES DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 79. UNITED ARAB EMIRATES DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 80. SAUDI ARABIA DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 81. SAUDI ARABIA DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 82. SAUDI ARABIA DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 83. SOUTH AFRICA DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 84. SOUTH AFRICA DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 85. SOUTH AFRICA DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 86. REST OF LAMEA DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022-2032 ($MILLION)
• TABLE 87. REST OF LAMEA DECORATIVE COATINGS MARKET, BY TYPE, 2022-2032 ($MILLION)
• TABLE 88. REST OF LAMEA DECORATIVE COATINGS MARKET, BY APPLICATION, 2022-2032 ($MILLION)
• TABLE 89. PPG INDUSTRIES INC.: KEY EXECUTIVES
• TABLE 90. PPG INDUSTRIES INC.: COMPANY SNAPSHOT
• TABLE 91. THE SHERWIN-WILLIAMS COMPANY: KEY EXECUTIVES
• TABLE 92. THE SHERWIN-WILLIAMS COMPANY: COMPANY SNAPSHOT
• TABLE 93. AKZO NOBEL N.V.: KEY EXECUTIVES
• TABLE 94. AKZO NOBEL N.V.: COMPANY SNAPSHOT
• TABLE 95. NIPPON PAINT HOLDINGS CO., LTD.: KEY EXECUTIVES
• TABLE 96. NIPPON PAINT HOLDINGS CO., LTD.: COMPANY SNAPSHOT
• TABLE 97. BASF SE: KEY EXECUTIVES
• TABLE 98. BASF SE: COMPANY SNAPSHOT
• TABLE 99. ASIAN PAINTS: KEY EXECUTIVES
• TABLE 100. ASIAN PAINTS: COMPANY SNAPSHOT
• TABLE 101. KANSAI PAINTS CO. LTD.: KEY EXECUTIVES
• TABLE 102. KANSAI PAINTS CO. LTD.: COMPANY SNAPSHOT
• TABLE 103. JOTUN: KEY EXECUTIVES
• TABLE 104. JOTUN: COMPANY SNAPSHOT
• TABLE 105. RPM INTERNATIONAL INC.: KEY EXECUTIVES
• TABLE 106. RPM INTERNATIONAL INC.: COMPANY SNAPSHOT
• TABLE 107. AXALTA COATING SYSTEMS: KEY EXECUTIVES
• TABLE 108. AXALTA COATING SYSTEMS: COMPANY SNAPSHOT

LIST OF FIGURES

• FIGURE 01. DECORATIVE COATINGS MARKET, 2022-2032
• FIGURE 02. SEGMENTATION OF DECORATIVE COATINGS MARKET,2022-2032
• FIGURE 03. TOP IMPACTING FACTORS IN DECORATIVE COATINGS MARKET
• FIGURE 04. TOP INVESTMENT POCKETS IN DECORATIVE COATINGS MARKET (2023-2032)
• FIGURE 05. BARGAINING POWER OF SUPPLIERS
• FIGURE 06. BARGAINING POWER OF BUYERS
• FIGURE 07. THREAT OF SUBSTITUTION
• FIGURE 08. THREAT OF SUBSTITUTION
• FIGURE 09. COMPETITIVE RIVALRY
• FIGURE 10. GLOBAL DECORATIVE COATINGS MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
• FIGURE 11. IMPACT OF KEY REGULATION: DECORATIVE COATINGS MARKET
• FIGURE 12. PATENT ANALYSIS BY COMPANY
• FIGURE 13. PATENT ANALYSIS BY COUNTRY
• FIGURE 14. REGULATORY GUIDELINES: DECORATIVE COATINGS MARKET
• FIGURE 15. DECORATIVE COATINGS MARKET, BY TECHNOLOGY, 2022 AND 2032(%)
• FIGURE 16. COMPARATIVE SHARE ANALYSIS OF DECORATIVE COATINGS MARKET FOR WATER-BASED, BY COUNTRY 2022 AND 2032(%)
• FIGURE 17. COMPARATIVE SHARE ANALYSIS OF DECORATIVE COATINGS MARKET FOR SOLVENT-BASED, BY COUNTRY 2022 AND 2032(%)
• FIGURE 18. DECORATIVE COATINGS MARKET, BY TYPE, 2022 AND 2032(%)
• FIGURE 19. COMPARATIVE SHARE ANALYSIS OF DECORATIVE COATINGS MARKET FOR EMULSION, BY COUNTRY 2022 AND 2032(%)
• FIGURE 20. COMPARATIVE SHARE ANALYSIS OF DECORATIVE COATINGS MARKET FOR ENAMEL, BY COUNTRY 2022 AND 2032(%)
• FIGURE 21. COMPARATIVE SHARE ANALYSIS OF DECORATIVE COATINGS MARKET FOR PRIMER, BY COUNTRY 2022 AND 2032(%)
• FIGURE 22. COMPARATIVE SHARE ANALYSIS OF DECORATIVE COATINGS MARKET FOR OTHERS, BY COUNTRY 2022 AND 2032(%)
• FIGURE 23. DECORATIVE COATINGS MARKET, BY APPLICATION, 2022 AND 2032(%)
• FIGURE 24. COMPARATIVE SHARE ANALYSIS OF DECORATIVE COATINGS MARKET FOR EXTERIOR, BY COUNTRY 2022 AND 2032(%)
• FIGURE 25. COMPARATIVE SHARE ANALYSIS OF DECORATIVE COATINGS MARKET FOR INTERIOR, BY COUNTRY 2022 AND 2032(%)
• FIGURE 26. DECORATIVE COATINGS MARKET BY REGION, 2022 AND 2032(%)
• FIGURE 27. U.S. DECORATIVE COATINGS MARKET, 2022-2032 ($MILLION)
• FIGURE 28. CANADA DECORATIVE COATINGS MARKET, 2022-2032 ($MILLION)
• FIGURE 29. MEXICO DECORATIVE COATINGS MARKET, 2022-2032 ($MILLION)
• FIGURE 30. GERMANY DECORATIVE COATINGS MARKET, 2022-2032 ($MILLION)
• FIGURE 31. UK DECORATIVE COATINGS MARKET, 2022-2032 ($MILLION)
• FIGURE 32. FRANCE DECORATIVE COATINGS MARKET, 2022-2032 ($MILLION)
• FIGURE 33. SPAIN DECORATIVE COATINGS MARKET, 2022-2032 ($MILLION)
• FIGURE 34. ITALY DECORATIVE COATINGS MARKET, 2022-2032 ($MILLION)
• FIGURE 35. REST OF EUROPE DECORATIVE COATINGS MARKET, 2022-2032 ($MILLION)
• FIGURE 36. CHINA DECORATIVE COATINGS MARKET, 2022-2032 ($MILLION)
• FIGURE 37. JAPAN DECORATIVE COATINGS MARKET, 2022-2032 ($MILLION)
• FIGURE 38. INDIA DECORATIVE COATINGS MARKET, 2022-2032 ($MILLION)
• FIGURE 39. SOUTH KOREA DECORATIVE COATINGS MARKET, 2022-2032 ($MILLION)
• FIGURE 40. AUSTRALIA DECORATIVE COATINGS MARKET, 2022-2032 ($MILLION)
• FIGURE 41. REST OF ASIA-PACIFIC DECORATIVE COATINGS MARKET, 2022-2032 ($MILLION)
• FIGURE 42. BRAZIL DECORATIVE COATINGS MARKET, 2022-2032 ($MILLION)
• FIGURE 43. UNITED ARAB EMIRATES DECORATIVE COATINGS MARKET, 2022-2032 ($MILLION)
• FIGURE 44. SAUDI ARABIA DECORATIVE COATINGS MARKET, 2022-2032 ($MILLION)
• FIGURE 45. SOUTH AFRICA DECORATIVE COATINGS MARKET, 2022-2032 ($MILLION)
• FIGURE 46. REST OF LAMEA DECORATIVE COATINGS MARKET, 2022-2032 ($MILLION)
• FIGURE 47. PRODUCT MAPPING OF TOP 10 PLAYERS
• FIGURE 48. COMPETITIVE DASHBOARD
• FIGURE 49. COMPETITIVE HEATMAP: DECORATIVE COATINGS MARKET
• FIGURE 50. TOP PLAYER POSITIONING, 2022

Decorative coatings serve the purpose of improving the visual appeal of surfaces like walls and furniture. They are available in an extensive range of colors and textures making them a favored option in both residential and commercial settings. Beyond their aesthetic qualities, these coatings are recognized for their durability and ability to withstand wear and tear.

The decorative coatings industry is expected to witness significant growth, driven by a rising demand for products that enhance surface durability, aesthetics, and protection against harsh environmental conditions. The surge in demand is particularly boosted by the need for surfaces to withstand challenges such as UV radiation, extreme temperatures, acid rain, and foreign particles. The industry's growth is further driven by the superior properties exhibited by these coatings, including moisture resistance, corrosion resistance, UV radiation resistance, bacteria resistance, and heat resistance.

Intense competition in the decorative coatings market poses a continual challenge for industry players. The presence of numerous suppliers, both regional and global, results in increased competition for market share. This competitive landscape exerts pressure on pricing strategies, often leading to price wars that can negatively impact profit margins. In addition, the constant need for innovation to stay ahead in the market places a strain on R&D budgets, making it challenging for companies to balance competitiveness with maintaining healthy profit margins.

The decorative coatings industry is expected to expand significantly due to major technological advancements. Nano-TiO2 photocatalysts, the development of ecologically friendly green coatings, and the adoption of drying time reduction methods stand out as major forces defining the industry's future. These developments not only improve the performance of decorative coatings, but they also align with the increased emphasis on environmentally friendly and energy-efficient solutions. The introduction of cutting-edge technologies demonstrates a dedication to ongoing improvement, which is supported by increased R&D investments. As the sector strives for innovation, the incorporation of these technical advancements is likely to drive significant market expansion during the forecast period, responding to changing customer needs and environmental concerns.

The extensive economic disruptions and lockdown measures during the COVID-19 pandemic slowed building and industrial operations significantly, directly influencing demand for decorative coatings. Many manufacturing facilities and construction sites were forced to close temporarily or operate at reduced capacity, resulting in a decrease in the production and consumption of decorative coatings. Price instability in the market was caused by supply chain interruptions and uncertainty around the pandemic, affecting both producers and consumers. However, when economies slowly recovered and construction activities began, the decorative coating industry regained speed, with a greater emphasis on creative solutions and sustainable practices in response to the changing post-pandemic world.

The key players profiled in this report include PPG, The Sherwin-Williams Company, Akzo Nobel N.V., Nippon Paint Holdings Co., Ltd., BASF SE, Asian Paints, Kansai Paint Co.,Ltd., Jotun, RPM International Inc., and Axalta Coating Systems. The market players are continuously striving to achieve a dominant position in this competitive market using strategies such as collaborations and product launches.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the decorative coatings market analysis from 2022 to 2032 to identify the prevailing decorative coatings market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the decorative coatings market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global decorative coatings market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:

• Quarterly Update and* (only available with a corporate license, on listed price)
• 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
• Free Upcoming Version on the Purchase of Five and Enterprise User License.
• 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
• 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
• Free data Pack on the Five and Enterprise User License. (Excel version of the report)
• Free Updated report if the report is 6-12 months old or older.
• 24-hour priority response*
• Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)

• Upcoming/New Entrant by Regions
• Technology Trend Analysis
• Market share analysis of players by products/segments
• New Product Development/ Product Matrix of Key Players
• Patient/epidemiology data at country, region, global level
• Regulatory Guidelines
• Additional company profiles with specific to client's interest
• Criss-cross segment analysis- market size and forecast
• Expanded list for Company Profiles
• Historic market data
• Key player details (including location, contact details, supplier/vendor network etc. in excel format)
• List of customers/consumers/raw material suppliers- value chain analysis
• Market share analysis of players at global/region/country level
• SWOT Analysis

Key Market Segments

By Technology

• Water-based
• Solvent-based

By Type

• Emulsion
• Enamel
• Primer
• Others

By Application

• Exterior
• Interior

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia-Pacific
• LAMEA
  • Brazil
  • United Arab Emirates
  • Saudi Arabia
  • South Africa
  • Rest of LAMEA

Key Market Players:

• PPG Industries Inc.
• The Sherwin-Williams Company
• Akzo Nobel N.V.
• Nippon Paint Holdings Co., Ltd.
• BASF SE
• Asian Paints
• Kansai Paints Co. Ltd.
• Jotun
• RPM International Inc.
• Axalta Coating Systems

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION

• 1.1. Report description
• 1.2. Key market segments
• 1.3. Key benefits to the stakeholders
• 1.4. Research methodology
  • 1.4.1. Primary research
  • 1.4.2. Secondary research
  • 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

• 2.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW

• 3.1. Market definition and scope
• 3.2. Key findings
  • 3.2.1. Top impacting factors
  • 3.2.2. Top investment pockets
• 3.3. Porter's five forces analysis
• 3.4. Market dynamics
  • 3.4.1. Drivers
  • 3.4.2. Restraints
  • 3.4.3. Opportunities
• 3.5. Average Selling Price
• 3.6. Market Share Analysis
• 3.7. Brand Share Analysis
• 3.8. Trade Data Analysis
• 3.9. Product Consumption
• 3.10. Value Chain Analysis
• 3.11. Key Regulation Analysis
• 3.12. Patent Landscape
• 3.13. Reimbursement Scenario
• 3.14. Regulatory Guidelines

CHAPTER 4: DECORATIVE COATINGS MARKET, BY TECHNOLOGY

• 4.1. Overview
  • 4.1.1. Market size and forecast
• 4.2. Water-based
  • 4.2.1. Key market trends, growth factors and opportunities
  • 4.2.2. Market size and forecast, by region
  • 4.2.3. Market share analysis by country
• 4.3. Solvent-based
  • 4.3.1. Key market trends, growth factors and opportunities
  • 4.3.2. Market size and forecast, by region
  • 4.3.3. Market share analysis by country

CHAPTER 5: DECORATIVE COATINGS MARKET, BY TYPE

• 5.1. Overview
  • 5.1.1. Market size and forecast
• 5.2. Emulsion
  • 5.2.1. Key market trends, growth factors and opportunities
  • 5.2.2. Market size and forecast, by region
  • 5.2.3. Market share analysis by country
• 5.3. Enamel
  • 5.3.1. Key market trends, growth factors and opportunities
  • 5.3.2. Market size and forecast, by region
  • 5.3.3. Market share analysis by country
• 5.4. Primer
  • 5.4.1. Key market trends, growth factors and opportunities
  • 5.4.2. Market size and forecast, by region
  • 5.4.3. Market share analysis by country
• 5.5. Others
  • 5.5.1. Key market trends, growth factors and opportunities
  • 5.5.2. Market size and forecast, by region
  • 5.5.3. Market share analysis by country

CHAPTER 6: DECORATIVE COATINGS MARKET, BY APPLICATION

• 6.1. Overview
  • 6.1.1. Market size and forecast
• 6.2. Exterior
  • 6.2.1. Key market trends, growth factors and opportunities
  • 6.2.2. Market size and forecast, by region
  • 6.2.3. Market share analysis by country
• 6.3. Interior
  • 6.3.1. Key market trends, growth factors and opportunities
  • 6.3.2. Market size and forecast, by region
  • 6.3.3. Market share analysis by country

CHAPTER 7: DECORATIVE COATINGS MARKET, BY REGION

• 7.1. Overview
  • 7.1.1. Market size and forecast By Region
• 7.2. North America
  • 7.2.1. Key market trends, growth factors and opportunities
  • 7.2.2. Market size and forecast, by Technology
  • 7.2.3. Market size and forecast, by Type
  • 7.2.4. Market size and forecast, by Application
  • 7.2.5. Market size and forecast, by country
    • 7.2.5.1. U.S.
    • 7.2.5.1.1. Market size and forecast, by Technology
    • 7.2.5.1.2. Market size and forecast, by Type
    • 7.2.5.1.3. Market size and forecast, by Application
    • 7.2.5.2. Canada
    • 7.2.5.2.1. Market size and forecast, by Technology
    • 7.2.5.2.2. Market size and forecast, by Type
    • 7.2.5.2.3. Market size and forecast, by Application
    • 7.2.5.3. Mexico
    • 7.2.5.3.1. Market size and forecast, by Technology
    • 7.2.5.3.2. Market size and forecast, by Type
    • 7.2.5.3.3. Market size and forecast, by Application
• 7.3. Europe
  • 7.3.1. Key market trends, growth factors and opportunities
  • 7.3.2. Market size and forecast, by Technology
  • 7.3.3. Market size and forecast, by Type
  • 7.3.4. Market size and forecast, by Application
  • 7.3.5. Market size and forecast, by country
    • 7.3.5.1. Germany
    • 7.3.5.1.1. Market size and forecast, by Technology
    • 7.3.5.1.2. Market size and forecast, by Type
    • 7.3.5.1.3. Market size and forecast, by Application
    • 7.3.5.2. UK
    • 7.3.5.2.1. Market size and forecast, by Technology
    • 7.3.5.2.2. Market size and forecast, by Type
    • 7.3.5.2.3. Market size and forecast, by Application
    • 7.3.5.3. France
    • 7.3.5.3.1. Market size and forecast, by Technology
    • 7.3.5.3.2. Market size and forecast, by Type
    • 7.3.5.3.3. Market size and forecast, by Application
    • 7.3.5.4. Spain
    • 7.3.5.4.1. Market size and forecast, by Technology
    • 7.3.5.4.2. Market size and forecast, by Type
    • 7.3.5.4.3. Market size and forecast, by Application
    • 7.3.5.5. Italy
    • 7.3.5.5.1. Market size and forecast, by Technology
    • 7.3.5.5.2. Market size and forecast, by Type
    • 7.3.5.5.3. Market size and forecast, by Application
    • 7.3.5.6. Rest of Europe
    • 7.3.5.6.1. Market size and forecast, by Technology
    • 7.3.5.6.2. Market size and forecast, by Type
    • 7.3.5.6.3. Market size and forecast, by Application
• 7.4. Asia-Pacific
  • 7.4.1. Key market trends, growth factors and opportunities
  • 7.4.2. Market size and forecast, by Technology
  • 7.4.3. Market size and forecast, by Type
  • 7.4.4. Market size and forecast, by Application
  • 7.4.5. Market size and forecast, by country
    • 7.4.5.1. China
    • 7.4.5.1.1. Market size and forecast, by Technology
    • 7.4.5.1.2. Market size and forecast, by Type
    • 7.4.5.1.3. Market size and forecast, by Application
    • 7.4.5.2. Japan
    • 7.4.5.2.1. Market size and forecast, by Technology
    • 7.4.5.2.2. Market size and forecast, by Type
    • 7.4.5.2.3. Market size and forecast, by Application
    • 7.4.5.3. India
    • 7.4.5.3.1. Market size and forecast, by Technology
    • 7.4.5.3.2. Market size and forecast, by Type
    • 7.4.5.3.3. Market size and forecast, by Application
    • 7.4.5.4. South Korea
    • 7.4.5.4.1. Market size and forecast, by Technology
    • 7.4.5.4.2. Market size and forecast, by Type
    • 7.4.5.4.3. Market size and forecast, by Application
    • 7.4.5.5. Australia
    • 7.4.5.5.1. Market size and forecast, by Technology
    • 7.4.5.5.2. Market size and forecast, by Type
    • 7.4.5.5.3. Market size and forecast, by Application
    • 7.4.5.6. Rest of Asia-Pacific
    • 7.4.5.6.1. Market size and forecast, by Technology
    • 7.4.5.6.2. Market size and forecast, by Type
    • 7.4.5.6.3. Market size and forecast, by Application
• 7.5. LAMEA
  • 7.5.1. Key market trends, growth factors and opportunities
  • 7.5.2. Market size and forecast, by Technology
  • 7.5.3. Market size and forecast, by Type
  • 7.5.4. Market size and forecast, by Application
  • 7.5.5. Market size and forecast, by country
    • 7.5.5.1. Brazil
    • 7.5.5.1.1. Market size and forecast, by Technology
    • 7.5.5.1.2. Market size and forecast, by Type
    • 7.5.5.1.3. Market size and forecast, by Application
    • 7.5.5.2. United Arab Emirates
    • 7.5.5.2.1. Market size and forecast, by Technology
    • 7.5.5.2.2. Market size and forecast, by Type
    • 7.5.5.2.3. Market size and forecast, by Application
    • 7.5.5.3. Saudi Arabia
    • 7.5.5.3.1. Market size and forecast, by Technology
    • 7.5.5.3.2. Market size and forecast, by Type
    • 7.5.5.3.3. Market size and forecast, by Application
    • 7.5.5.4. South Africa
    • 7.5.5.4.1. Market size and forecast, by Technology
    • 7.5.5.4.2. Market size and forecast, by Type
    • 7.5.5.4.3. Market size and forecast, by Application
    • 7.5.5.5. Rest of LAMEA
    • 7.5.5.5.1. Market size and forecast, by Technology
    • 7.5.5.5.2. Market size and forecast, by Type
    • 7.5.5.5.3. Market size and forecast, by Application

CHAPTER 8: COMPETITIVE LANDSCAPE

• 8.1. Introduction
• 8.2. Top winning strategies
• 8.3. Product mapping of top 10 player
• 8.4. Competitive dashboard
• 8.5. Competitive heatmap
• 8.6. Top player positioning, 2022

CHAPTER 9: COMPANY PROFILES

• 9.1. PPG Industries Inc.
  • 9.1.1. Company overview
  • 9.1.2. Key executives
  • 9.1.3. Company snapshot
• 9.2. The Sherwin-Williams Company
  • 9.2.1. Company overview
  • 9.2.2. Key executives
  • 9.2.3. Company snapshot
• 9.3. Akzo Nobel N.V.
  • 9.3.1. Company overview
  • 9.3.2. Key executives
  • 9.3.3. Company snapshot
• 9.4. Nippon Paint Holdings Co., Ltd.
  • 9.4.1. Company overview
  • 9.4.2. Key executives
  • 9.4.3. Company snapshot
• 9.5. BASF SE
  • 9.5.1. Company overview
  • 9.5.2. Key executives
  • 9.5.3. Company snapshot
• 9.6. Asian Paints
  • 9.6.1. Company overview
  • 9.6.2. Key executives
  • 9.6.3. Company snapshot
• 9.7. Kansai Paints Co. Ltd.
  • 9.7.1. Company overview
  • 9.7.2. Key executives
  • 9.7.3. Company snapshot
• 9.8. Jotun
  • 9.8.1. Company overview
  • 9.8.2. Key executives
  • 9.8.3. Company snapshot
• 9.9. RPM International Inc.
  • 9.9.1. Company overview
  • 9.9.2. Key executives
  • 9.9.3. Company snapshot
• 9.10. Axalta Coating Systems
  • 9.10.1. Company overview
  • 9.10.2. Key executives
  • 9.10.3. Company snapshot