オーガニックワインの世界市場 - 2022年～2027年の予測

世界のオーガニックワインの市場規模は、2020年の約70億4,900万米ドルから2027年までに78億6,900万米ドルに達し、CAGRで1.58％の成長が予測されています。市場の成長は、オーガニックの食品や飲料の利点について、多くの国々で人々の意識が高まっていることが主な促進要因となっています。

当レポートでは、世界のオーガニックワイン市場について調査分析し、市場力学、セグメント分析、地域分析、企業プロファイルなどを提供しています。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析
• 業界バリューチェーン分析

第5章 世界のオーガニックワイン市場の分析：製品別

• イントロダクション
• オーガニックスティルワイン
• オーガニックスパークリングワイン

第6章 世界のオーガニックワイン市場の分析：流通チャネル別

• イントロダクション
• オンライン
• オフライン

第7章 世界の地域ワイン市場の分析：地域別

• イントロダクション
• 北米
  • 北米のオーガニックワイン市場：製品別（2020年～2027年）
  • 北米のオーガニックワイン市場：流通チャネル別（2020年～2027年）
  • 国別
• 南米
  • 南米のオーガニックワイン市場：製品別（2020年～2027年）
  • 南米のオーガニックワイン市場：流通チャネル別（2020年～2027年）
  • 国別
• 欧州
  • 欧州のオーガニックワイン市場：製品別（2020年～2027年）
  • 欧州のオーガニックワイン市場：流通チャネル別（2020年～2027年）
  • 国別
• 中東・アフリカ
  • 中東・アフリカのオーガニックワイン市場：製品別（2020年～2027年）
  • 中東・アフリカのオーガニックワイン市場：流通チャネル別（2020年～2027年）
  • 国別
• アジア太平洋
  • アジア太平洋のオーガニックワイン市場：製品別（2020年～2027年）
  • アジア太平洋のオーガニックワイン市場：流通チャネル別（2020年～2027年）
  • 国別

第8章 競合環境と分析

• 主要企業と戦略分析
• 新興企業と市場の収益性
• 合併・買収・合意・提携
• ベンダーの競争力マトリックス

第9章 企業プロファイル

• Bronco Wine Company
• Casella Cellar
• Harris Organic Wines
• Avondale
• ELGIN RIDGE WINES
• The Organic Wine Company
• King Estate Winery
• Emiliana Organic Vineyards
• Frey Vineyards
• Domaines Auriol
• Biagio Cru & Estate Wines, L.L.C
• SPAR (UK) Limited

The organic wine market was evaluated at around US$7.049 billion during the year 2020 and is expected to grow at a CAGR of 1.58% to reach a market value of US$7.869 billion by 2027.

As the term suggests organic wine is made from grapes that are grown organically. This means that grapes, which are chosen to manufacture organic wine, are grown using practices that do not involve the use of synthetic fertilizers, pesticides, or any growth modifiers. The organic wine market growth is majorly being driven by rising awareness among people, in many countries, regarding the benefits of consuming organic foods and beverages. Japan, for instance, has been witnessing a continuously increasing popularity of organic foods for more than a decade.

According to information from the Japanese Ministry of Agriculture, Forestry and Fisheries (MAFF), the domestic production of plant-based, non-processed organic food in Japan stood at 29107 metric tons in 2005. This figure witnessed a continuous increase over the next ten years and stood at 42386 metric tons in 2015. This growth of around 46% points toward the increasing inclination of the Japanese toward organic foods. Not just in developed economies, a large population is often considered aware of best practices and their benefits. Many developing economies are also showing a significant increase in awareness levels of people about the health benefits of organic foods and beverages. This increases the adoption of organic wine among people, thus propelling the market growth. The market growth is also being driven by the growing disposable income of people in many countries across the globe. Growing health concerns is also boosting the consumption of organic wine among people. Organic wine is free from additives such as sulfur, fining, and yeast nutrients. With the growing popularity of vegan diets and chemical-free food and beverage products, this factor will continue to pave the way for the growth of the global organic wine market.

The global organic wine market has been segmented based on product, distribution channel, and geography. Based on the product, the market has been segmented as an organic still wine and organic sparkling wine. The global wine market has also been classified by distribution channels as online and offline.

Market players are expanding their customer base by way of various growth strategies to maintain their global market position, thereby driving the market growth. For example, Spar has recently launched a range of organic wines under the new brand Orbis. The first two varieties that will be available include Orbis Organic verdejo sauvignon blanc and Orbis Organic tempranillo and shiraz, at a promotional price of £7. Biagio Cru & Estate Wines is also launching the first offering of its V2G (Vine to Glass) line of wines in the United States. The range is USDA (United States Department of Agriculture) certified and is free of pesticides, preservatives, and herbicides. Also, the French wine range is sulfate-free and gets better with age, unlike most organic wines on the market presently. Chile's largest organic wine producer, Emiliana, has recently acquired a 292-hectare estate called El Trigal. The new property is currently uncultivated, and the company plans to start planting the land in October/November 2021. In February 2020, Tamburlaine Organic Wines acquired the Cumulus winery facility at Cudal, spreading itself across the Orange Wine Region. The growing interest of Hollywood celebrities in the organic wine business contributes to the growth of the global organic wine market. For example, Cameron Diaz, the well-known Hollywood actress, and author have recently entered the wine business with the launch of the clean wine brand - Avaline - in collaboration with the entrepreneur Katherine Power. The range comprises two organic wines in white and rose variants and are made with organic grapes.

By geography, Europe holds a significant share in the global organic wine market

Geographically, the global organic wine market is classified into five major regional markets- North America, South America, Europe, the Middle East and Africa (MEA), and Asia Pacific (APAC). Europe accounted for a significant share of the global organic wine market. Increased consumption of wine in European countries, along with the high focus on environmental sustainability, is the major factor behind the growing European organic wine market. Wine is one of the most popular alcoholic beverages in this region, with the consumption of wine in France alone more or less equal to the amount of wine consumed in the United States. Furthermore, the region is the world's largest producer of wine which makes this alcoholic beverage more easily accessible. North America also holds a noteworthy market share on account of the increasing demand for organic food and beverage products. The growing population who are health conscious in countries like the United States and Canada is driving up the demand for organic wine in the North American region. High disposable incomes and increasing adoption of promotional and marketing strategies will further support the growth of the organic wine market in North America during the forecast period. Moreover, wine manufacturers are also focusing on the diversification of their organic wine portfolio to capture a significant share in this emerging business segment while maintaining their market position, thus positively impacting the overall market growth in this region. Asia Pacific (APAC) and the Middle East and Africa (MEA) will witness a decent compound annual growth rate during the projected period owing to the increasing demand for organic wines across the restaurant sector.

Market Players and Competitive Intelligence

Prominent key market players in the global Organic Wine market include Bronco Wine Company, Casella Cellar, Harris Organic Wines, Avondale, ELGIN RIDGE WINES, The Organic Wine Company, King Estate Winery, Emiliana Organic Vineyards, Frey Vineyards, Biagio Cru & Estate Wines, L.L.C, SPAR (UK) Limited and Domaines Auriol. These companies hold a noteworthy share in the market on account of their good brand image and product offerings. Major players in the global organic wine market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.

Recent Developments

E. & J. Gallo Winery announced in January 2021 that it had completed its acquisition of more than 30 wine brands from Constellation Brands Inc. On December 23, 2020, the Federal Trade Commission authorized Gallo and Constellation's agreement to close.

Winc, Inc., a distinctive platform for growing alcoholic beverage businesses, announced the launch of Wonders, a no sugar, organically, sustainable wine & core brand in the Winc portfolio, which will be available in April 2022. The brand's first release will feature red, white, and rose varietals, and it will be available on Winc.com, followed by in-store availability shortly after.

Villa Maria, a New Zealand estate, plunged into the organic wine market in February 2021, with the debut of its first organic wine range, intending to become 100% organic by 2030. The 100% BioGro certified Earth Garden range was designed in response to a rapidly growing customer interest in organic wines.

COVID-19 Impact

The forced shutdown of on-trade wineries in different nations, such as the United States, the United Kingdom, & India, to restrict the spread of COVID-19, had a resilient impact on the organic wine business. The pandemic situation, on the other hand, may help the wine business reclaim lost consumer attention. According to reports, total wine volumes are expected to increase by Y-o-Y as more people buy wine to drink at home, particularly in European & North American countries.

Segmentation

• By Product

Organic Still Wine

Organic Sparkling Wine

• By Distribution Channel

Online

Offline

• By Geography

North America

• USA
• Canada
• Mexico

South America

• Brazil
• Argentina
• Others

Europe

• Germany
• France
• Italy
• United Kingdom
• Spain
• Others

Middle East and Africa

• Saudi Arabia
• UAE
• Others

Asia Pacific

• China
• Japan
• India
• Taiwan
• South Korea
• Indonesia
• Australia
• Others

TABLE OF CONTENTS

1. Introduction

• 1.1. Market Overview
• 1.2. Covid-19 Scenario
• 1.3. Market Definition
• 1.4. Market Segmentation

2. Research Methodology

• 2.1. Research Data
• 2.2. Assumptions

3. Executive Summary

• 3.1. Research Highlights

4. Market Dynamics

• 4.1. Market Drivers
• 4.2. Market Restraints
• 4.3. Market Opportunities
• 4.4. Porter's Five Forces Analysis
  • 4.4.1. Bargaining Power of Suppliers
  • 4.4.2. Bargaining Power of Buyers
  • 4.4.3. Threat of New Entrants
  • 4.4.4. Threat of Substitutes
  • 4.4.5. Competitive Rivalry in the Industry
• 4.5. Industry Value Chain Analysis

5. Global Organic Wine Market Analysis, By Product

• 5.1. Introduction
• 5.2. Organic Still Wine
• 5.3. Organic Sparkling Wine

6. Global Organic Wine Market Analysis, By Distribution Channel

• 6.1. Introduction
• 6.2. Online
• 6.3. Offline

7. Global Organic Wine Market Analysis, By Geography

• 7.1. Introduction
• 7.2. North America
  • 7.2.1. North America Organic Wine Market, By Product, 2020 to 2027
  • 7.2.2. North America Organic Wine Market, By Distribution Channel, 2020 to 2027
  • 7.2.3. By Country
    • 7.2.3.1. USA
    • 7.2.3.2. Canada
    • 7.2.3.3. Mexico
• 7.3. South America
  • 7.3.1. South America Organic Wine Market, By Product, 2020 to 2027
  • 7.3.2. South America Organic Wine Market, By Distribution Channel, 2020 to 2027
  • 7.3.3. By Country
    • 7.3.3.1. Brazil
    • 7.3.3.2. Argentina
    • 7.3.3.3. Others
• 7.4. Europe
  • 7.4.1. Europe Organic Wine Market, By Product, 2020 to 2027
  • 7.4.2. Europe Organic Wine Market, By Distribution Channel, 2020 to 2027
  • 7.4.3. By Country
    • 7.4.3.1. Germany
    • 7.4.3.2. France
    • 7.4.3.3. Italy
    • 7.4.3.4. United Kingdom
    • 7.4.3.5. Spain
    • 7.4.3.6. Others
• 7.5. Middle East and Africa
  • 7.5.1. Middle East and Africa Organic Wine Market, By Product, 2020 to 2027
  • 7.5.2. Middle East and Africa Organic Wine Market, By Distribution Channel, 2020 to 2027
  • 7.5.3. By Country
    • 7.5.3.1. Saudi Arabia
    • 7.5.3.2. UAE
    • 7.5.3.3. Others
• 7.6. Asia Pacific
  • 7.6.1. Asia Pacific Organic Wine Market, By Product, 2020 to 2027
  • 7.6.2. Asia Pacific Organic Wine Market, By Distribution Channel, 2020 to 2027
  • 7.6.3. By Country
    • 7.6.3.1. China
    • 7.6.3.2. Japan
    • 7.6.3.3. India
    • 7.6.3.4. Taiwan
    • 7.6.3.5. South Korea
    • 7.6.3.6. Indonesia
    • 7.6.3.7. Australia
    • 7.6.3.8. Others

8. Competitive Environment and Analysis

• 8.1. Major Players and Strategy Analysis
• 8.2. Emerging Players and Market Lucrativeness
• 8.3. Mergers, Acquisitions, Agreements, and Collaborations
• 8.4. Vendor Competitiveness Matrix

9. Company Profiles 

• 9.1. Bronco Wine Company
• 9.2. Casella Cellar
• 9.3. Harris Organic Wines
• 9.4. Avondale
• 9.5. ELGIN RIDGE WINES
• 9.6. The Organic Wine Company
• 9.7. King Estate Winery
• 9.8. Emiliana Organic Vineyards
• 9.9. Frey Vineyards
• 9.10. Domaines Auriol
• 9.11. Biagio Cru & Estate Wines, L.L.C
• 9.12. SPAR (UK) Limited