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1087112

女性用インティメートケア製品：市場予測（2022年～2027年）

Global Women Intimate Care Market - Forecasts from 2022 to 2027
出版日: | 発行: Knowledge Sourcing Intelligence | ページ情報: 英文 160 Pages | 納期: 即日から翌営業日

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女性用インティメートケア製品：市場予測（2022年～2027年）
出版日: 2022年05月20日
発行: Knowledge Sourcing Intelligence
ページ情報: 英文 160 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

世界の女性用インティメートケア製品の市場規模は、2020年に143億6,800万米ドルとなり、予測期間中に3.70％のCAGRで拡大し、2027年に185億2,800万米ドルになると予測されています。同市場を牽引する要因には、女性消費者の衛生意識の高まりや、スーパーマーケットやハイパーマーケット、専門店の数が増加していることなどが挙げられます。

当レポートでは、女性用インティメートケア製品の世界市場を調査し、市場規模や予測、市場の促進要因および課題、市場動向、セグメント別の市場分析、競合情勢、主要企業のプロファイルなどの体系的な情報を提供しています。

目次

第1章 イントロダクション

  • 市場概要
  • COVID-19のシナリオ　
  • 市場の定義
  • 市場セグメンテーション

第2章 調査手法

  • 調査データ
  • 仮定

第3章 エグゼクティブサマリー

  • 調査のハイライト

第4章 市場力学

  • 市場促進要因
  • 市場抑制要因
  • ポーターのファイブフォース分析
    • 供給企業の交渉力
    • 買い手の交渉力
    • 代替品の脅威
    • 新規参入者の脅威
    • 競争企業間の敵対関係
  • 業界のバリューチェーン分析

第5章 女性用インティメートケア製品市場：製品タイプ別

  • イントロダクション
  • インティメートウォッシュ
  • インティメートワイプ
  • 保湿剤とクリーム
  • パウダー
  • その他

第6章 女性用インティメートケア製品市場：年齢層別

  • イントロダクション
  • 12歳～19歳
  • 20歳～29歳
  • 30歳～39歳
  • 40歳以上

第7章 女性用インティメートケア製品市場：流通チャネル別

  • イントロダクション
  • オンライン
  • オフライン

第8章 女性用インティメートケア製品市場：地域別

  • イントロダクション
  • 北米
    • 製品タイプ別（2020年～2027年）
    • 年齢層別（2020年～2027年）
    • 流通チャネル別（2020年～2027年）
    • 国別
  • 南米
    • 製品タイプ別（2020年～2027年）
    • 年齢層別（2020年～2027年）
    • 流通チャネル別（2020年～2027年）
    • 国別
  • 欧州
    • 製品タイプ別（2020年～2027年）
    • 年齢層別（2020年～2027年）
    • 流通チャネル別（2020年～2027年）
    • 国別
  • 中東とアフリカ
    • 製品タイプ別（2020年～2027年）
    • 年齢層別（2020年～2027年）
    • 流通チャネル別（2020年～2027年）
    • 国別
  • アジア太平洋地域
    • 製品タイプ別（2020年～2027年）
    • 年齢層別（2020年～2027年）
    • 流通チャネル別（2020年～2027年）
    • 国別
    • 中国
    • 日本
    • 韓国
    • インド
    • オーストラリア
    • その他

第9章 競合情勢と分析

  • 主要企業と戦略分析
  • 新興企業と市場の有利性
  • 合併、買収、合意、およびコラボレーション
  • ベンダー競争力マトリックス

第10章 企業プロファイル

  • Redcliffe Hygiene Private Limited
  • Redroom Technology Pvt Ltd
  • Joylux, Inc
  • Hindustan Unilever Limited
  • Procter & Gamble
  • Johnson & Johnson
  • Bodyform
  • Kimberly-clark corporation
  • Unicharm Corporation
目次
Product Code: KSI061613764

Global women intimate care market was valued at US$14.368 billion in the year 2020. This market is anticipated to grow at a compound annual rate of 3.70% to attain a market size worth US$18.528 billion by 2027. The market growth is attributed to the rising awareness among female consumers regarding intimate hygiene. A growing number of supermarkets, hypermarkets, and specialty stores, are significantly contributing to the overall market growth owing to the easy availability of these products. Moreover, rising purchasing power and high disposable income have further boosted the overall market growth. Additionally, the rapid increase in the working female population has boosted the demand for high-quality intimate care products which is further boosting the overall market growth. Rising awareness of women towards females' hygiene and its relatable products owing to increased risk of health issues and skin diseases in the intimate area has further boosted the market growth. Growing cases of genital skin infections are encouraging women across the globe to maintain their intimate hygiene which is significantly contributing to the overall market growth. Furthermore, several initiatives are taken by the government and international organizations to create awareness about the benefits of maintaining feminine hygiene which is also contributing to the market growth. For instance, UNICEF has launched a campaign which promotes positive menstrual hygiene in Pakistan. Everteen has launched 'The Fix Your Periods' which is an online campaign under which awareness is created about the modern methods of menstrual hygiene management. The campaign was supported by Indian Medical Academy for Preventive Health Women Health Organization (WHO) and HEAL Foundation.

INCREASING GOVERNMENT INITIATIVES TOWARDS MENSTRUAL HYGIENE

One of the prime reasons supporting the growth of the market is the increasing government initiatives toward menstrual hygiene and health. The governments of various developing countries are taking several initiatives to distribute free sanitary pads to women in order to expand the feminine hygiene sector. For instance, the government of Japan has allocated JPY 1.3 billion to help women in need of menstrual products. They also helped local municipalities by distributing sanitary pads and tampons to the public free of cost. Government of India has come into partnership with several private entities and non-governmental organizations and has taken several initiatives such as Eco Femme, and My Pad to popularize the use of sanitary napkins among the underprivileged and rural women. Moreover, increasing innovations and developments by key players in the market are anticipated to further drive the market growth. For instance, Carefree has launched the actifresh panty liners which have new and improved twist resist technology that helps to minimize the bunching and twisting in India. Sofy launched "Soofy Cool" which is India's first cool napkin, the product has a revolutionary cool pad technology that gives a feeling of coolness for an '' Irritation Free Period.

INTIMATE WASH IS A GROWING OPPORTUNITY FOR PLAYERS

Intimate wash has a large market share because women of all ages are increasingly turning to this product to maintain a natural pH balance while preserving sanitation and cleanliness. Intimate washing can help prevent vulvovaginal disease and infections. Supported by international guidelines, daily gentle cleansing of the vulva is an important part of feminine hygiene and overall intimate health.

With rising women's education and awareness, the world is becoming more open-minded and vocal about women's hygiene products. Women are becoming more aware of the need of choosing an intimate wash that is properly made and clinically tested to provide targeted antibacterial and other health benefits. Moreover, the increasing contribution of women to the workforce is an additional factor. Further, social media also has a big influence in bringing awareness and promoting intimate wash products. Rising female disposable income with increased awareness is promoting the usage of women's intimate care products. According to the World Bank, 46% of the female population above 15years, all across the world are part of the labor workforce.

INDIA SHOWS GOOD GROWTH PROSPECTS

The market's expansion can be driven by the rising genital hygiene consciousness among female consumers. The effective influence of women toward female hygiene products due to the higher risk of health problems in the intimate area leading to various skin diseases has expected to bolster the market growth. Furthermore, rising awareness about the offerings by makers has shaped female consumers to prioritize genital hygiene, propelling the development of the women's intimate care market.

Segmentation

  • By Product Type

Intimate Wash

Intimate Wipes

Moisturizers and Creams

Powder

Others

  • By Age Group

12-19 years

20-29 years

30-39 years

40 years and above

  • By Distribution Channel

Online

Offline

  • By Geography

North America

  • United States
  • Canada
  • Mexico

South America

  • Brazil
  • Argentina
  • Others

Europe

  • Germany
  • Spain
  • United Kingdom
  • France
  • Italy
  • Others

The Middle East and Africa

  • Saudi Arabia
  • Israel
  • UAE
  • Others

Asia Pacific

  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Covid-19 Scenario
  • 1.3. Market Definition
  • 1.4. Market Segmentation

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Assumptions

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Powers of Buyers
    • 4.3.3. Threat of Substitutes
    • 4.3.4. Threat of New Entrants
    • 4.3.5. Competitive Rivalry in Industry
  • 4.4. Industry Value Chain Analysis

5. WOMEN INTIMATE CARE MARKET BY PRODUCT TYPE

  • 5.1. Introduction
  • 5.2. Intimate Wash
  • 5.3. Intimate Wipes
  • 5.4. Moisturizers and Creams
  • 5.5. Powder
  • 5.6. Others

6. WOMEN INTIMATE CARE MARKET BY AGE GROUP

  • 6.1. Introduction
  • 6.2. 12-19 years
  • 6.3. 20-29 years
  • 6.4. 30-39 years
  • 6.5. 40 years and above

7. WOMEN INTIMATE CARE MARKET BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Online
  • 7.3. Offline

8. WOMEN INTIMATE CARE MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. North America Women Intimate Care Market, By Product Type, 2020 to 2027
    • 8.2.2. North America Women Intimate Care Market, By Age Group, 2020 to 2027
    • 8.2.3. North America Women Intimate Care Market, By Distribution Channel, 2020 to 2027
    • 8.2.4. By Country
      • 8.2.4.1. United States
      • 8.2.4.2. Canada
      • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. South America Women Intimate Care Market, By Product Type, 2020 to 2027
    • 8.3.2. South America Women Intimate Care Market, By Age Group, 2020 to 2027
    • 8.3.3. South America Women Intimate Care Market, By Distribution Channel, 2020 to 2027
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
      • 8.3.4.2. Argentina
      • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. Europe Women Intimate Care Market, By Product Type, 2020 to 2027
    • 8.4.2. Europe Women Intimate Care Market, By Age Group, 2020 to 2027
    • 8.4.3. Europe Women Intimate Care Market, By Distribution Channel, 2020 to 2027
    • 8.4.4. By Country
      • 8.4.4.1. Germany
      • 8.4.4.2. Spain
      • 8.4.4.3. United Kingdom
      • 8.4.4.4. France
      • 8.4.4.5. Italy
      • 8.4.4.6. Others
  • 8.5. Middle East and Africa
    • 8.5.1. MEA Women Intimate Care Market, By Product Type, 2020 to 2027
    • 8.5.2. MEA Women Intimate Care Market, By Age Group, 2020 to 2027
    • 8.5.3. MEA Women Intimate Care Market, By Distribution Channel, 2020 to 2027
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
      • 8.5.4.2. Israel
      • 8.5.4.3. UAE
      • 8.5.4.4. Others
  • 8.6. Asia Pacific 
    • 8.6.1. Asia-Pacific Women Intimate Care Market, By Product Type, 2020 to 2027
    • 8.6.2. Asia-Pacific Women Intimate Care Market, By Age Group, 2020 to 2027
    • 8.6.3. Asia-Pacific Women Intimate Care Market, By Distribution Channel, 2020 to 2027
    • 8.6.4. By Country
    • 8.6.5. China
    • 8.6.6. Japan
    • 8.6.7. South Korea
    • 8.6.8. India
    • 8.6.9. Australia
    • 8.6.10. Others

9. COMPETITIVE INTELLIGENCE

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Emerging Players and Market Lucrativeness
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Vendor Competitiveness Matrix

10. COMPANY PROFILES

  • 10.1. Redcliffe Hygiene Private Limited
  • 10.2. Redroom Technology Pvt Ltd
  • 10.3. Joylux, Inc
  • 10.4. Hindustan Unilever Limited
  • 10.5. Procter & Gamble
  • 10.6. Johnson & Johnson
  • 10.7. Bodyform
  • 10.8. Kimberly-clark corporation
  • 10.9. Unicharm Corporation