女性用インティメイトケア製品市場：製品タイプ別、価格帯別、流通チャネル別、2024～2032年予測

女性用インティメイトケア製品市場規模は、全人的な幸福を優先する消費者が増えているため、一般的なウェルネス動向に後押しされ、2024年から2032年にかけてCAGR 4.5％以上で拡大すると予測されています。

最近では、多くの女性が全体的な健康とセルフケアの目標に沿った製品を求めており、特殊なインティメイトケア用品の需要をさらに促進しています。個人の健康とセルフケアをより重視するようになったことで、女性のウェルネス・ルーティン全体に欠かせない要素としてインティメイトケア製品の使用が増加しています。

品質と革新性で知られる老舗ブランドの存在は、消費者の嗜好に大きな影響を与えると思われます。高級女性用インティメイトケア製品の探求と投資への関心の高まりは、業界各社がブランド・リーチを拡大し、世界の足跡を築くことに拍車をかけ、業界の見通しをさらに強めています。例えば、2023年3月、インティメイト・ボディケア事業を展開するルナ・デイリー社は、北米市場でのアクセス拡大のために300万ポンドを受け取った。

女性用インティメイトケア製品業界は、製品タイプ、価格帯、流通チャネル、地域に区分されます。

製品タイプに基づくと、親密な潤滑油セグメントの市場シェアは、セクシュアル・ウェルネスに対する意識の高まりと親密な健康に対する考え方の変化に起因して、2024～2032年にCAGR 4.3％を記録します。天然製剤やオーガニック製剤など、多様な嗜好に合わせた製品が人気を集めており、業界プレーヤーに潜在的な成長機会を提供しています。例えば、2023年5月、ジェンダーレス・セクシュアルヘルス事業を展開するNauox社は、カクテルをイメージしたオプションや植物成分を配合したオプション、特徴的な洗浄剤など、初の潤滑剤コレクションを発表しました。

オンライン流通チャネルの女性用インティメイトケア製品市場は、2023年にかなりの売上を記録し、2032年までCAGR 4.7％で成長すると推定されます。デジタル時代の到来により、消費者は多様なインティメイトケア製品に便利にアクセスできるようになった。オンライン・プラットフォームは、控えめで包括的なショッピング体験を提供し、消費者の快適さと選択肢を育んでいます。進化する消費者の嗜好や注文のしやすさと相まって、オンライン流通チャネルへのアクセスのしやすさは、市場の拡大に大きく貢献すると思われます。

地域別では、アジア太平洋地域の女性用女性用インティメイトケア製品産業は、個人衛生に対する意識の高まりと健康志向の高まりに牽引され、2024年から2032年にかけて4.2%の成長率を示すとみられています。急速な都市化と文化的規範の変化が、同地域における女性用女性用インティメイトケア製品の受け入れ拡大に寄与しています。さらに、メーカーは天然成分やオーガニック成分を取り入れることで、多様な嗜好に対応する新製品の発売に取り組んでおり、市場の拡大をさらに後押ししています。

目次

第1章 調査手法と調査範囲

第2章 エグゼクティブサマリー

第3章 女性用インティメイトケア製品産業洞察

• エコシステム分析
• 規制状況
• 影響要因
  • 促進要因
  • 業界の潜在的リスク＆課題
• 技術展望
• 成長可能性分析
• ポーター分析
• PESTEL分析

第4章 競合情勢

• イントロダクション
• 世界企業シェア
  • 北米企業のシェア分析
  • 欧州企業のシェア分析
  • アジア太平洋企業のシェア分析
  • ラテンアメリカ企業のシェア分析
  • 中東・アフリカ企業のシェア分析
• 主要市場プレイヤーの競合分析
• 競合のポジショニングマトリックス
• 戦略展望マトリックス

第5章 女性用インティメイトケア製品市場推計・予測：製品タイプ別

• 主要動向：製品タイプ別
• パッド
• インティメイトワイプ
• 潤滑剤
• クレンジングリキッド
• 洗浄ジェル
• 保湿剤
• オイル
• その他

第6章 女性用インティメイトケア製品市場推計・予測：価格帯別

• 主要動向：価格帯別
• 低価格
• 中価格
• 高価格

第7章 女性用インティメイトケア製品市場推計・予測：流通チャネル別

• 主要動向：流通チャネル別
• オンラインチャネル
  • eコマース
  • 企業ウェブサイト
• オフラインチャネル
  • ハイパーマーケット／スーパーマーケット
  • ドラッグストア/薬局
  • その他

第8章 女性用インティメイトケア製品市場推計・予測：地域別

• 主要動向：地域別
• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • フランス
  • イタリア
  • スペイン
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • オーストラリア
  • マレーシア
  • インドネシア
• ラテンアメリカ
  • ブラジル
  • メキシコ
• 中東・アフリカ
  • サウジアラビア
  • UAE
  • 南アフリカ

第9章 企業プロファイル

• Procter & Gamble（P&G）
• Kimberly-Clark Corporation
• Johnson & Johnson
• Unicharm Corporation
• Lil-Lets
• Seventh Generation
• L. Organic
• Cora
• Lola
• Organyc
• The Honest Company
• Natracare
• Playtex
• Veeda
• Cottons

Data Tables

• TABLE 1. Product mapping
• TABLE 2. Market revenue, by product type, (2023)
• TABLE 3. Market revenue, by price range, (2023)
• TABLE 4. Market revenue, by distribution channel, (2023)
• TABLE 5. Global women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 6. Global women intimate care products market size, 2018-2032, (Million Units)
• TABLE 7. Global women intimate care products market size, by region, 2018-2032, (USD Billion)
• TABLE 8. Global women intimate care products market size, by region, 2018-2032, (Million Units)
• TABLE 9. Global women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 10. Global women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 11. Global women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 12. Global women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 13. Global women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 14. Global women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 15. Industry impact forces
• TABLE 16. North America women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 17. North America women intimate care products market size, 2018-2032, (Million Units)
• TABLE 18. North America women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 19. North America women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 20. North America women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 21. North America women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 22. North America women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 23. North America women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 24. U.S. women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 25. U.S. women intimate care products market size, 2018-2032, (Million Units)
• TABLE 26. U.S. women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 27. U.S. women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 28. U.S. women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 29. U.S. women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 30. U.S. women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 31. U.S. women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 32. Mexico women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 33. Mexico women intimate care products market size, 2018-2032, (Million Units)
• TABLE 34. Mexico women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 35. Mexico women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 36. Mexico women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 37. Mexico women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 38. Mexico women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 39. Mexico women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 40. Europe women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 41. Europe women intimate care products market size, 2018-2032, (Million Units)
• TABLE 42. Europe women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 43. Europe women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 44. Europe women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 45. Europe women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 46. Europe women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 47. Europe women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 48. Germany women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 49. Germany women intimate care products market size, 2018-2032, (Million Units)
• TABLE 50. Germany women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 51. Germany women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 52. Germany women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 53. Germany women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 54. Germany women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 55. Germany women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 56. France women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 57. France women intimate care products market size, 2018-2032, (Million Units)
• TABLE 58. France women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 59. France women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 60. France women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 61. France women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 62. France women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 63. France women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 64. Italy women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 65. Italy women intimate care products market size, 2018-2032, (Million Units)
• TABLE 66. Italy women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 67. Italy women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 68. Italy women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 69. Italy women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 70. Italy women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 71. Italy women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 72. Spain women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 73. Spain women intimate care products market size, 2018-2032, (Million Units)
• TABLE 74. Spain women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 75. Spain women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 76. Spain women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 77. Spain women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 78. Spain women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 79. Spain women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 80. Asia Pacific women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 81. Asia Pacific women intimate care products market size, 2018-2032, (Million Units)
• TABLE 82. Asia Pacific women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 83. Asia Pacific women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 84. Asia Pacific women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 85. Asia Pacific women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 86. Asia Pacific women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 87. Asia Pacific women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 88. China women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 89. China women intimate care products market size, 2018-2032, (Million Units)
• TABLE 90. China women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 91. China women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 92. China women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 93. China women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 94. China women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 95. China women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 96. India women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 97. India women intimate care products market size, 2018-2032, (Million Units)
• TABLE 98. India women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 99. India women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 100. India women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 101. India women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 102. India women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 103. India women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 104. Japan women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 105. Japan women intimate care products market size, 2018-2032, (Million Units)
• TABLE 106. Japan women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 107. Japan women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 108. Japan women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 109. Japan women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 110. Japan women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 111. Japan women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 112. South Korea women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 113. South Korea women intimate care products market size, 2018-2032, (Million Units)
• TABLE 114. South Korea women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 115. South Korea women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 116. South Korea women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 117. South Korea women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 118. South Korea women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 119. South Korea women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 120. Australia women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 121. Australia women intimate care products market size, 2018-2032, (Million Units)
• TABLE 122. Australia women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 123. Australia women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 124. Australia women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 125. Australia women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 126. Australia women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 127. Australia women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 128. Malaysia women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 129. Malaysia women intimate care products market size, 2018-2032, (Million Units)
• TABLE 130. Malaysia women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 131. Malaysia women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 132. Malaysia women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 133. Malaysia women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 134. Malaysia women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 135. Malaysia women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 136. Indonesia women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 137. Indonesia women intimate care products market size, 2018-2032, (Million Units)
• TABLE 138. Indonesia women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 139. Indonesia women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 140. Indonesia women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 141. Indonesia women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 142. Indonesia women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 143. Indonesia women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 144. Latin America women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 145. Latin America women intimate care products market size, 2018-2032, (Million Units)
• TABLE 146. Latin America women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 147. Latin America women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 148. Latin America women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 149. Latin America women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 150. Latin America women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 151. Latin America women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 152. Brazil women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 153. Brazil women intimate care products market size, 2018-2032, (Million Units)
• TABLE 154. Brazil women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 155. Brazil women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 156. Brazil women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 157. Brazil women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 158. Brazil women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 159. Brazil women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 160. Mexico women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 161. Mexico women intimate care products market size, 2018-2032, (Million Units)
• TABLE 162. Mexico women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 163. Mexico women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 164. Mexico women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 165. Mexico women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 166. Mexico women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 167. Mexico women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 168. Middle East & Africa women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 169. Middle East & Africa women intimate care products market size, 2018-2032, (Million Units)
• TABLE 170. Middle East & Africa women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 171. Middle East & Africa women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 172. Middle East & Africa women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 173. Middle East & Africa women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 174. Middle East & Africa women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 175. Middle East & Africa women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 176. Saudi Arabia women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 177. Saudi Arabia women intimate care products market size, 2018-2032, (Million Units)
• TABLE 178. Saudi Arabia women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 179. Saudi Arabia women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 180. Saudi Arabia women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 181. Saudi Arabia women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 182. Saudi Arabia women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 183. Saudi Arabia women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 184. UAE women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 185. UAE women intimate care products market size, 2018-2032, (Million Units)
• TABLE 186. UAE women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 187. UAE women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 188. UAE women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 189. UAE women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 190. UAE women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 191. UAE women intimate care products market size, by distribution channel, 2018-2032, (Million Units)
• TABLE 192. South Africa women intimate care products market size, 2018-2032, (USD Billion)
• TABLE 193. South Africa women intimate care products market size, 2018-2032, (Million Units)
• TABLE 194. South Africa women intimate care products market size, by product type, 2018-2032, (USD Billion)
• TABLE 195. South Africa women intimate care products market size, by product type, 2018-2032, (Million Units)
• TABLE 196. South Africa women intimate care products market size, by price range, 2018-2032, (USD Billion)
• TABLE 197. South Africa women intimate care products market size, by price range, 2018-2032, (Million Units)
• TABLE 198. South Africa women intimate care products market size, by distribution channel, 2018-2032, (USD Billion)
• TABLE 199. South Africa women intimate care products market size, by distribution channel, 2018-2032, (Million Units)

Charts & Figures

• FIG. 1 Industry segmentation
• FIG. 2 Market estimation and forecast methodology
• FIG. 3 Breakdown of primary participants
• FIG. 4 Women intimate care products industry, 360 degree synopsis, 2018 - 2032
• FIG. 5 Industry landscape, 2018-2032 (USD Billion)
• FIG. 6 Growth potential analysis
• FIG. 7 Porter's analysis
• FIG. 8 PESTEL analysis
• FIG. 9 Company matrix analysis, 2023
• FIG. 10 Strategy dashboard, 2023

Women Intimate Care Products Market size is anticipated to expand at over 4.5% CAGR from 2024 to 2032 propelled by the prevailing wellness trends due to consumers increasingly prioritizing holistic well-being. Of late, multiple women are seeking products that align with their overall health and self-care goals, further driving the demand for specialized intimate care items. The broader emphasis on personal health and self-care is increasing the use of intimate care products as essential components of overall women wellness routines.

The presence of well-established brands, known for quality and innovation will significantly influence the consumer preferences. The rising interest to explore and invest in premium intimate care products is spurring industry players to expand their brand reach and establish a global footprint, further augmenting the industry outlook. For instance, in March 2023, Luna Daily, an intimate body care business, received a £3 million for expanding its access in the North American market.

The women intimate care products industry is segmented into product type, price range, distribution channel, and region.

Based on product type, the market share from the intimate lubricants segment will witness 4.3% CAGR from 2024-2032 attributed to increasing awareness about sexual wellness and changing attitudes towards intimate health. Products tailored to diverse preferences, including natural and organic formulations, are gaining popularity, providing potential growth opportunities to the industry players. For instance, in May 2023, Nauox, a genderless sexual health business, unveiled its first collection of lubricants, including cocktail-inspired and botanical-infused options, as well as distinctive wash.

Women intimate care products market from the online distribution channel segment recorded considerable sales in 2023 and is estimated to grow at 4.7% CAGR through 2032. The digital era has empowered consumers to access a diverse range of intimate care products conveniently. Online platforms offer a discreet and comprehensive shopping experience, fostering consumer comfort and choice. The accessibility of online distribution channels coupled with the evolving consumer preferences and the ease of ordering will contribute significantly to the market expansion.

Regionally, the Asia Pacific women intimate care products industry is set to exhibit 4.2% growth rate between 2024 and 2032 driven by the increasing awareness about personal hygiene, and the rising focus on wellness. Rapid urbanization and the changing cultural norms are contributing to the increasing acceptance of women intimate care products in the region. Furthermore, manufacturers are working on new product launches to cater to diverse preferences vy incorporating natural and organic ingredients, further fueling the market expansion. For instance, in June 2023, Lenzing Group partnered with Hangzhou Nbond Nonwovens Co., Ltd. to boost the innovation as well as application of wood-based VEOCEL™ branded lyocell fibers in flushable nonwovens products.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Women intimate care products industry 360 degree synopsis, 2018 - 2032
• 2.2 Business trends
• 2.3 Regional trends
• 2.4 Product type trends
• 2.5 Price range trends
• 2.6 Distribution channel trends

Chapter 3 Women Intimate Care Products Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Regulatory landscape
• 3.3 Impact forces
  • 3.3.1 Growth drivers
  • 3.3.2 Industry pitfalls & challenges
• 3.4 Technology landscape
• 3.5 Growth potential analysis
• 3.6 Porter's analysis
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Global company market share, 2023
  • 4.2.1 North America company market share analysis, 2023
  • 4.2.2 Europe company market share analysis, 2023
  • 4.2.3 Asia Pacific company market share analysis, 2023
  • 4.2.4 Latin America company market share analysis, 2023
  • 4.2.5 Middle East & Africa company market share analysis, 2023
• 4.3 Competitive analysis of major market players, 2023
• 4.4 Competitive positioning matrix, 2023
• 4.5 Strategic outlook matrix, 2023

Chapter 5 Women Intimate Care Products Market Estimates & Forecast, By Product Type 2018 - 2032, (USD Billion; Million Units)

• 5.1 Key trends, by product type
• 5.2 Pads
• 5.3 Intimate wipes
• 5.4 Intimate lubricants
• 5.5 Cleansing liquid
• 5.6 Intimate wash gel
• 5.7 Moisturizer
• 5.8 Oils
• 5.9 Others

Chapter 6 Women Intimate Care Products Market Estimates & Forecast, By Price Range 2018 - 2032, (USD Billion; Million Units)

• 6.1 Key trends, by price range
• 6.2 Low
• 6.3 Medium
• 6.4 High

Chapter 7 Women Intimate Care Products Market Estimates & Forecast, By Distribution Channel 2018 - 2032, (USD Billion; Million Units)

• 7.1 Key trends, by distribution channel
• 7.2 Online channels
  • 7.2.1 E-commerce
  • 7.2.2 Company websites
• 7.3 Offline channels
  • 7.3.1 Hypermarkets/Supermarkets
  • 7.3.2 Drug Stores/Pharmacies
  • 7.3.3 Others

Chapter 8 Women Intimate Care Products Market Estimates & Forecast, By Region 2018 - 2032, (USD Billion; Million Units)

• 8.1 Key trends, by region
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
  • 8.4.6 Malaysia
  • 8.4.7 Indonesia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 MEA
  • 8.6.1 Saudi Arabia
  • 8.6.2 UAE
  • 8.6.3 South Africa

Chapter 9 Company Profiles

• 9.1 Procter & Gamble (P&G)
• 9.2 Kimberly-Clark Corporation
• 9.3 Johnson & Johnson
• 9.4 Unicharm Corporation
• 9.5 Lil-Lets
• 9.6 Seventh Generation
• 9.7 L. Organic
• 9.8 Cora
• 9.9 Lola
• 9.10 Organyc
• 9.11 The Honest Company
• 9.12 Natracare
• 9.13 Playtex
• 9.14 Veeda
• 9.15 Cottons