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市場調査レポート
商品コード
1767032
中国のヘビーデューティーモーターオイル（HDMO）のチャネル：分析、範囲、重要なメッセージHeavy-Duty Motor Oil Channels in China: Analysis, Scope and Key Messages |
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| 中国のヘビーデューティーモーターオイル（HDMO）のチャネル：分析、範囲、重要なメッセージ |
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出版日: 2025年03月24日
発行: Kline & Company, Inc.
ページ情報: 英文
納期: 即日から翌営業日
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- 全表示
- 概要
- 目次
概要
2024年～2029年、景気減速、貿易の不確実性、電気自動車の普及、プレミアム潤滑油によってHDMOの需要は減少すると予測される一方、チャネルによって異なるプレミアム製品に機会が残されています。
当レポートでは、中国のヘビーデューティーモーターオイル（HDMO）市場について調査分析し、各チャネルにおける現在の市場シェア、競合企業の製品戦略と市場へのアプローチ、プレミアム製品における機会と市場での地位を維持/強化する方法などの情報を提供しています。
目次
Product Code: Y827C
Scope of HDMO Channel Analysis
The study provides a comprehensive demand matrix for HDMO (Heavy-Duty Motor Oil) by product and channel in China. It aims to:
- Identify change drivers at the channel level.
- Highlight channels poised for growth.
- Recommend strategies for success in these channels.
Despite a projected decline in HDMO demand from 2024 to 2029-driven by economic slowdown, trade uncertainties, EV penetration, and premium lubricants-opportunities remain in premium products, varying by channel.
Key Messages
- Understand attractive channels from both volume and premium penetration perspectives.
- Learn how to serve these channels effectively via product/service offerings and route-to-market strategies.
- For HDMO blenders to succeed in a stalling market, they must:
- Evaluate and capture future opportunities.
- Prepare for change and strategize effectively.
Strategic Insights
The study helps businesses by revealing:
- Current market share in each channel.
- Competitor product strategies and route-to-market approaches.
- Opportunities in premium products and how to maintain/enhance market position.
Product and Channel Drivers
Product - Viscosity Grade:
- Influenced by national emission standards and EV/premium lubricant penetration.
Product - API Grade:
- Driven by engine design advancements and performance requirements.
Channels:
- Traditional Retail: Influenced by brand loyalty, availability, and regional economics.
- Online: Driven by e-commerce growth and digital-savvy consumers.
- Direct Sales: Preferred by large fleets and construction firms for customization and bulk benefits.
Recommendations
- Recognize that premium product opportunities differ by channel.
- Leverage insights to prepare effective strategies for growth.
- Understand and act on key demand drivers by product and channel.
