プレミアムメッセージングの世界市場の規模、シェア、動向分析レポート（製品別、アプリケーション別、地域別展望と予測、2024年～2031年）

プレミアムメッセージング市場規模は、予測期間中に8.8%のCAGRで市場成長し、2031年までに1,294億7,000万米ドルに達すると予想されています。

しかし、企業にとってプレミアムメッセージングは、特に顧客エンゲージメント、トランザクションアラート、マーケティングキャンペーンのために一括メッセージングに依存している業界では、運用コストの増加につながる可能性があります。サブスクリプションベースのプレミアムメッセージングサービスはこれらのコストを増加させるため、より安価な代替手段が容易に利用できる場合に、企業がSMSベースの通信への投資を正当化することが難しくなります。企業は、費用対効果の高いデジタルチャネルを通じて同等またはより優れたエンゲージメントを実現できる場合、プレミアムメッセージングに予算を割り当てることを躊躇することがよくあります。その結果、多くの顧客と企業は、プッシュ通知、電子メールマーケティング、AI駆動型チャットボットなどのより経済的な代替手段に移行しています。したがって、より手頃な価格で機能豊富な通信チャネルが利用可能になることを考えると、プレミアムメッセージングサービスの需要は減少し続けています。

製品展望

製品に基づいて、市場はA2P SMS、A2P MMS、P2A SMS、およびP2A MMSに分類されます。P2A SMSセグメントは、2023年に市場で6％の収益シェアを獲得しました。P2A SMS（Person-to-Application SMS）セグメントは、インタラクティブメッセージング、AI駆動型チャットボット、および自動化された顧客サービスソリューションの採用の増加により成長を遂げています。消費者は、ショートコード、アンケート、およびSMSベースの問い合わせを使用して、企業とやり取りしたり、情報を要求したり、フィードバックを提供したりすることがますます増えています。通信、旅行、ヘルスケア、エンターテインメントなどの業界では、P2A SMSを活用して、ユーザーとサービスプロバイダー間のシームレスな双方向通信を可能にしています。

アプリケーション展望

アプリケーションに基づいて、市場はBFSI、エンターテインメントとメディア、ホスピタリティ、アウトソーシング、小売、その他に分かれています。 BFSIセグメントは、2023年に市場で21％の収益シェアを記録しました。金融機関は、取引アラート、OTPベースの認証、詐欺防止、顧客サービスのやり取りにプレミアムメッセージングに依存しています。デジタルバンキング、モバイルウォレット、フィンテックソリューションの急速な拡大により、プレミアムSMSは安全な金融取引と規制遵守を確保する上で非常に重要です。サイバーセキュリティと本人確認に関する懸念の高まりにより、多要素認証（MFA）と詐欺検出システムにおけるA2P SMSの需要も高まっています。

地域展望

地域別に見ると、市場は北米、欧州、アジア太平洋、ラテンアメリカ・中東・アフリカにわたって分析されています。北米セグメントは、2023年に市場で35％の収益シェアを獲得しました。北米セグメントは、主にモバイルの普及率の高さ、高度なデジタルインフラストラクチャ、プレミアムメッセージングの強力な企業採用によって推進されています。この地域の確立されたBFSI、 eコマース、メディア業界は、安全な取引、顧客エンゲージメント、詐欺防止のためにA2P SMSに大きく依存しています。

目次

第1章 市場範囲と調査手法

• 市場の定義
• 目的
• 市場範囲
• セグメンテーション
• 調査手法

第2章 市場要覧

• 主なハイライト

第3章 市場概要

• イントロダクション
  • 概要
    • 市場構成とシナリオ
• 市場に影響を与える主な要因
  • 市場促進要因
  • 市場抑制要因
  • 市場機会
  • 市場の課題

第4章 競合分析 - 世界

• 市場シェア分析、2023年
• ポーターのファイブフォース分析

第5章 世界市場：製品別

• 世界のA2PSMS市場：地域別
• 世界のP2AMMS市場：地域別
• 世界のA2PMMS市場：地域別
• 世界のP2ASMS市場：地域別

第6章 世界市場：アプリケーション別

• 世界のエンターテイメントとメディア市場：地域別
• 世界のBFSI市場：地域別
• 世界のホスピタリティ市場：地域別
• 世界アウトソーシング市場：地域別
• 世界の小売市場：地域別
• 世界のその他のアプリケーション市場：地域別

第7章 世界市場：地域別

• 北米
  • 北米の市場：国別
    • 米国
    • カナダ
    • メキシコ
    • その他北米地域
• 欧州
  • 欧州の市場：国別
    • ドイツ
    • 英国
    • フランス
    • ロシア
    • スペイン
    • イタリア
    • その他欧州地域
• アジア太平洋地域
  • アジア太平洋の市場：国別
    • 中国
    • 日本
    • インド
    • 韓国
    • シンガポール
    • マレーシア
    • その他アジア太平洋地域
• ラテンアメリカ・中東・アフリカ
  • ラテンアメリカ・中東・アフリカの市場：国別
    • ブラジル
    • アルゼンチン
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ
    • ナイジェリア
    • その他ラテンアメリカ・中東・アフリカ地域

第8章 企業プロファイル

• Deutsche Telekom AG
• Orange SA
• Vodafone Group Plc
• China Telecom Corporation Limited
• Twilio, Inc
• AT&T, Inc
• Sinch AB
• SoftBank Group Corporation
• Vonage Holdings Corp（Ericsson AB）
• NTT Docomo, Inc（NTT Data Corporation）

第9章 プレミアムメッセージング市場の成功必須条件

LIST OF TABLES

• TABLE 1 Global Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 2 Global Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 3 Global Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 4 Global Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 5 Global A2P SMS Market by Region, 2020 - 2023, USD Million
• TABLE 6 Global A2P SMS Market by Region, 2024 - 2031, USD Million
• TABLE 7 Global P2A MMS Market by Region, 2020 - 2023, USD Million
• TABLE 8 Global P2A MMS Market by Region, 2024 - 2031, USD Million
• TABLE 9 Global A2P MMS Market by Region, 2020 - 2023, USD Million
• TABLE 10 Global A2P MMS Market by Region, 2024 - 2031, USD Million
• TABLE 11 Global P2A SMS Market by Region, 2020 - 2023, USD Million
• TABLE 12 Global P2A SMS Market by Region, 2024 - 2031, USD Million
• TABLE 13 Global Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 14 Global Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 15 Global Entertainment & Media Market by Region, 2020 - 2023, USD Million
• TABLE 16 Global Entertainment & Media Market by Region, 2024 - 2031, USD Million
• TABLE 17 Global BFSI Market by Region, 2020 - 2023, USD Million
• TABLE 18 Global BFSI Market by Region, 2024 - 2031, USD Million
• TABLE 19 Global Hospitality Market by Region, 2020 - 2023, USD Million
• TABLE 20 Global Hospitality Market by Region, 2024 - 2031, USD Million
• TABLE 21 Global Outsourcing Market by Region, 2020 - 2023, USD Million
• TABLE 22 Global Outsourcing Market by Region, 2024 - 2031, USD Million
• TABLE 23 Global Retail Market by Region, 2020 - 2023, USD Million
• TABLE 24 Global Retail Market by Region, 2024 - 2031, USD Million
• TABLE 25 Global Other Application Market by Region, 2020 - 2023, USD Million
• TABLE 26 Global Other Application Market by Region, 2024 - 2031, USD Million
• TABLE 27 Global Premium Messaging Market by Region, 2020 - 2023, USD Million
• TABLE 28 Global Premium Messaging Market by Region, 2024 - 2031, USD Million
• TABLE 29 North America Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 30 North America Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 31 North America Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 32 North America Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 33 North America A2P SMS Market by Country, 2020 - 2023, USD Million
• TABLE 34 North America A2P SMS Market by Country, 2024 - 2031, USD Million
• TABLE 35 North America P2A MMS Market by Country, 2020 - 2023, USD Million
• TABLE 36 North America P2A MMS Market by Country, 2024 - 2031, USD Million
• TABLE 37 North America A2P MMS Market by Country, 2020 - 2023, USD Million
• TABLE 38 North America A2P MMS Market by Country, 2024 - 2031, USD Million
• TABLE 39 North America P2A SMS Market by Country, 2020 - 2023, USD Million
• TABLE 40 North America P2A SMS Market by Country, 2024 - 2031, USD Million
• TABLE 41 North America Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 42 North America Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 43 North America Entertainment & Media Market by Country, 2020 - 2023, USD Million
• TABLE 44 North America Entertainment & Media Market by Country, 2024 - 2031, USD Million
• TABLE 45 North America BFSI Market by Country, 2020 - 2023, USD Million
• TABLE 46 North America BFSI Market by Country, 2024 - 2031, USD Million
• TABLE 47 North America Hospitality Market by Country, 2020 - 2023, USD Million
• TABLE 48 North America Hospitality Market by Country, 2024 - 2031, USD Million
• TABLE 49 North America Outsourcing Market by Country, 2020 - 2023, USD Million
• TABLE 50 North America Outsourcing Market by Country, 2024 - 2031, USD Million
• TABLE 51 North America Retail Market by Country, 2020 - 2023, USD Million
• TABLE 52 North America Retail Market by Country, 2024 - 2031, USD Million
• TABLE 53 North America Other Application Market by Country, 2020 - 2023, USD Million
• TABLE 54 North America Other Application Market by Country, 2024 - 2031, USD Million
• TABLE 55 North America Premium Messaging Market by Country, 2020 - 2023, USD Million
• TABLE 56 North America Premium Messaging Market by Country, 2024 - 2031, USD Million
• TABLE 57 US Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 58 US Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 59 US Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 60 US Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 61 US Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 62 US Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 63 Canada Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 64 Canada Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 65 Canada Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 66 Canada Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 67 Canada Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 68 Canada Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 69 Mexico Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 70 Mexico Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 71 Mexico Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 72 Mexico Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 73 Mexico Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 74 Mexico Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 75 Rest of North America Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 76 Rest of North America Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 77 Rest of North America Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 78 Rest of North America Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 79 Rest of North America Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 80 Rest of North America Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 81 Europe Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 82 Europe Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 83 Europe Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 84 Europe Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 85 Europe A2P SMS Market by Country, 2020 - 2023, USD Million
• TABLE 86 Europe A2P SMS Market by Country, 2024 - 2031, USD Million
• TABLE 87 Europe P2A MMS Market by Country, 2020 - 2023, USD Million
• TABLE 88 Europe P2A MMS Market by Country, 2024 - 2031, USD Million
• TABLE 89 Europe A2P MMS Market by Country, 2020 - 2023, USD Million
• TABLE 90 Europe A2P MMS Market by Country, 2024 - 2031, USD Million
• TABLE 91 Europe P2A SMS Market by Country, 2020 - 2023, USD Million
• TABLE 92 Europe P2A SMS Market by Country, 2024 - 2031, USD Million
• TABLE 93 Europe Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 94 Europe Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 95 Europe Entertainment & Media Market by Country, 2020 - 2023, USD Million
• TABLE 96 Europe Entertainment & Media Market by Country, 2024 - 2031, USD Million
• TABLE 97 Europe BFSI Market by Country, 2020 - 2023, USD Million
• TABLE 98 Europe BFSI Market by Country, 2024 - 2031, USD Million
• TABLE 99 Europe Hospitality Market by Country, 2020 - 2023, USD Million
• TABLE 100 Europe Hospitality Market by Country, 2024 - 2031, USD Million
• TABLE 101 Europe Outsourcing Market by Country, 2020 - 2023, USD Million
• TABLE 102 Europe Outsourcing Market by Country, 2024 - 2031, USD Million
• TABLE 103 Europe Retail Market by Country, 2020 - 2023, USD Million
• TABLE 104 Europe Retail Market by Country, 2024 - 2031, USD Million
• TABLE 105 Europe Other Application Market by Country, 2020 - 2023, USD Million
• TABLE 106 Europe Other Application Market by Country, 2024 - 2031, USD Million
• TABLE 107 Europe Premium Messaging Market by Country, 2020 - 2023, USD Million
• TABLE 108 Europe Premium Messaging Market by Country, 2024 - 2031, USD Million
• TABLE 109 Germany Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 110 Germany Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 111 Germany Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 112 Germany Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 113 Germany Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 114 Germany Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 115 UK Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 116 UK Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 117 UK Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 118 UK Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 119 UK Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 120 UK Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 121 France Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 122 France Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 123 France Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 124 France Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 125 France Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 126 France Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 127 Russia Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 128 Russia Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 129 Russia Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 130 Russia Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 131 Russia Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 132 Russia Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 133 Spain Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 134 Spain Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 135 Spain Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 136 Spain Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 137 Spain Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 138 Spain Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 139 Italy Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 140 Italy Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 141 Italy Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 142 Italy Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 143 Italy Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 144 Italy Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 145 Rest of Europe Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 146 Rest of Europe Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 147 Rest of Europe Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 148 Rest of Europe Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 149 Rest of Europe Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 150 Rest of Europe Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 151 Asia Pacific Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 152 Asia Pacific Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 153 Asia Pacific Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 154 Asia Pacific Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 155 Asia Pacific A2P SMS Market by Country, 2020 - 2023, USD Million
• TABLE 156 Asia Pacific A2P SMS Market by Country, 2024 - 2031, USD Million
• TABLE 157 Asia Pacific P2A MMS Market by Country, 2020 - 2023, USD Million
• TABLE 158 Asia Pacific P2A MMS Market by Country, 2024 - 2031, USD Million
• TABLE 159 Asia Pacific A2P MMS Market by Country, 2020 - 2023, USD Million
• TABLE 160 Asia Pacific A2P MMS Market by Country, 2024 - 2031, USD Million
• TABLE 161 Asia Pacific P2A SMS Market by Country, 2020 - 2023, USD Million
• TABLE 162 Asia Pacific P2A SMS Market by Country, 2024 - 2031, USD Million
• TABLE 163 Asia Pacific Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 164 Asia Pacific Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 165 Asia Pacific Entertainment & Media Market by Country, 2020 - 2023, USD Million
• TABLE 166 Asia Pacific Entertainment & Media Market by Country, 2024 - 2031, USD Million
• TABLE 167 Asia Pacific BFSI Market by Country, 2020 - 2023, USD Million
• TABLE 168 Asia Pacific BFSI Market by Country, 2024 - 2031, USD Million
• TABLE 169 Asia Pacific Hospitality Market by Country, 2020 - 2023, USD Million
• TABLE 170 Asia Pacific Hospitality Market by Country, 2024 - 2031, USD Million
• TABLE 171 Asia Pacific Outsourcing Market by Country, 2020 - 2023, USD Million
• TABLE 172 Asia Pacific Outsourcing Market by Country, 2024 - 2031, USD Million
• TABLE 173 Asia Pacific Retail Market by Country, 2020 - 2023, USD Million
• TABLE 174 Asia Pacific Retail Market by Country, 2024 - 2031, USD Million
• TABLE 175 Asia Pacific Other Application Market by Country, 2020 - 2023, USD Million
• TABLE 176 Asia Pacific Other Application Market by Country, 2024 - 2031, USD Million
• TABLE 177 Asia Pacific Premium Messaging Market by Country, 2020 - 2023, USD Million
• TABLE 178 Asia Pacific Premium Messaging Market by Country, 2024 - 2031, USD Million
• TABLE 179 China Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 180 China Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 181 China Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 182 China Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 183 China Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 184 China Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 185 Japan Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 186 Japan Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 187 Japan Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 188 Japan Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 189 Japan Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 190 Japan Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 191 India Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 192 India Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 193 India Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 194 India Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 195 India Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 196 India Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 197 South Korea Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 198 South Korea Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 199 South Korea Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 200 South Korea Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 201 South Korea Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 202 South Korea Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 203 Singapore Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 204 Singapore Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 205 Singapore Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 206 Singapore Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 207 Singapore Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 208 Singapore Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 209 Malaysia Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 210 Malaysia Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 211 Malaysia Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 212 Malaysia Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 213 Malaysia Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 214 Malaysia Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 215 Rest of Asia Pacific Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 216 Rest of Asia Pacific Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 217 Rest of Asia Pacific Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 218 Rest of Asia Pacific Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 219 Rest of Asia Pacific Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 220 Rest of Asia Pacific Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 221 LAMEA Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 222 LAMEA Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 223 LAMEA Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 224 LAMEA Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 225 LAMEA A2P SMS Market by Country, 2020 - 2023, USD Million
• TABLE 226 LAMEA A2P SMS Market by Country, 2024 - 2031, USD Million
• TABLE 227 LAMEA P2A MMS Market by Country, 2020 - 2023, USD Million
• TABLE 228 LAMEA P2A MMS Market by Country, 2024 - 2031, USD Million
• TABLE 229 LAMEA A2P MMS Market by Country, 2020 - 2023, USD Million
• TABLE 230 LAMEA A2P MMS Market by Country, 2024 - 2031, USD Million
• TABLE 231 LAMEA P2A SMS Market by Country, 2020 - 2023, USD Million
• TABLE 232 LAMEA P2A SMS Market by Country, 2024 - 2031, USD Million
• TABLE 233 LAMEA Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 234 LAMEA Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 235 LAMEA Entertainment & Media Market by Country, 2020 - 2023, USD Million
• TABLE 236 LAMEA Entertainment & Media Market by Country, 2024 - 2031, USD Million
• TABLE 237 LAMEA BFSI Market by Country, 2020 - 2023, USD Million
• TABLE 238 LAMEA BFSI Market by Country, 2024 - 2031, USD Million
• TABLE 239 LAMEA Hospitality Market by Country, 2020 - 2023, USD Million
• TABLE 240 LAMEA Hospitality Market by Country, 2024 - 2031, USD Million
• TABLE 241 LAMEA Outsourcing Market by Country, 2020 - 2023, USD Million
• TABLE 242 LAMEA Outsourcing Market by Country, 2024 - 2031, USD Million
• TABLE 243 LAMEA Retail Market by Country, 2020 - 2023, USD Million
• TABLE 244 LAMEA Retail Market by Country, 2024 - 2031, USD Million
• TABLE 245 LAMEA Other Application Market by Country, 2020 - 2023, USD Million
• TABLE 246 LAMEA Other Application Market by Country, 2024 - 2031, USD Million
• TABLE 247 LAMEA Premium Messaging Market by Country, 2020 - 2023, USD Million
• TABLE 248 LAMEA Premium Messaging Market by Country, 2024 - 2031, USD Million
• TABLE 249 Brazil Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 250 Brazil Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 251 Brazil Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 252 Brazil Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 253 Brazil Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 254 Brazil Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 255 Argentina Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 256 Argentina Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 257 Argentina Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 258 Argentina Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 259 Argentina Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 260 Argentina Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 261 UAE Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 262 UAE Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 263 UAE Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 264 UAE Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 265 UAE Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 266 UAE Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 267 Saudi Arabia Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 268 Saudi Arabia Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 269 Saudi Arabia Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 270 Saudi Arabia Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 271 Saudi Arabia Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 272 Saudi Arabia Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 273 South Africa Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 274 South Africa Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 275 South Africa Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 276 South Africa Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 277 South Africa Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 278 South Africa Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 279 Nigeria Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 280 Nigeria Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 281 Nigeria Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 282 Nigeria Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 283 Nigeria Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 284 Nigeria Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 285 Rest of LAMEA Premium Messaging Market, 2020 - 2023, USD Million
• TABLE 286 Rest of LAMEA Premium Messaging Market, 2024 - 2031, USD Million
• TABLE 287 Rest of LAMEA Premium Messaging Market by Product, 2020 - 2023, USD Million
• TABLE 288 Rest of LAMEA Premium Messaging Market by Product, 2024 - 2031, USD Million
• TABLE 289 Rest of LAMEA Premium Messaging Market by Application, 2020 - 2023, USD Million
• TABLE 290 Rest of LAMEA Premium Messaging Market by Application, 2024 - 2031, USD Million
• TABLE 291 Key Information - Deutsche Telekom AG
• TABLE 292 Key Information - Orange S.A.
• TABLE 293 Key information - Vodafone Group Plc
• TABLE 294 Key Information - China Telecom Corporation Limited
• TABLE 295 Key Information - Twilio, Inc.
• TABLE 296 Key Information - AT&T, Inc.
• TABLE 297 Key Information - Sinch AB
• TABLE 298 Key Information - SoftBank Group Corporation
• TABLE 299 Key Information - Vonage Holdings Corp.
• TABLE 300 Key Information - NTT Docomo, Inc.

LIST OF FIGURES

• FIG 1 Methodology for the research
• FIG 2 Global Premium Messaging Market, 2020 - 2031, USD Million
• FIG 3 Key Factors Impacting Premium Messaging Market
• FIG 4 Market Share Analysis, 2023
• FIG 5 Porter's Five Forces Analysis - Premium Messaging Market
• FIG 6 Global Premium Messaging Market share by Product, 2023
• FIG 7 Global Premium Messaging Market share by Product, 2031
• FIG 8 Global Premium Messaging Market by Product, 2020 - 2031, USD Million
• FIG 9 Global Premium Messaging Market share by Application, 2023
• FIG 10 Global Premium Messaging Market share by Application, 2031
• FIG 11 Global Premium Messaging Market by Application, 2020 - 2031, USD Million
• FIG 12 Global Premium Messaging Market share by Region, 2023
• FIG 13 Global Premium Messaging Market share by Region, 2031
• FIG 14 Global Premium Messaging Market by Region, 2020 - 2031, USD Million
• FIG 15 Swot Analysis: Deutsche Telekom AG
• FIG 16 Swot Analysis: Twilio, Inc.
• FIG 17 SWOT Analysis: AT&T Inc.
• FIG 18 Swot Analysis: Sinch AB
• FIG 19 SWOT Analysis: SoftBank Robotics Group
• FIG 20 SWOT Analysis: Ericsson AB

The Global Premium Messaging Market size is expected to reach $129.47 billion by 2031, rising at a market growth of 8.8% CAGR during the forecast period.

With the growing popularity of mobile streaming, gaming, and social media platforms, entertainment companies rely on premium messaging for subscription updates, promotional offers, event notifications, and interactive campaigns like voting and contests. Therefore, the entertainment & media segment acquired 36% revenue share in the market in 2023. Additionally, personalized content recommendations and pay-per-view services are boosting the adoption of A2P SMS and MMS to enhance user engagement and drive monetization. The rise of mobile advertising and influencer marketing also contributes to the growing importance of premium messaging in the media sector.

Improved network infrastructure under 5G ensures greater stability and security in messaging services, reducing the risk of message delays, failures, or fraud. This is particularly beneficial for mission-critical sectors like emergency response systems, remote healthcare, and industrial IoT, where instant and reliable communication can make a significant difference. Furthermore, the integration of AI and edge computation in 5G networks further enhances real-time analytics, enabling businesses to optimize message delivery based on user preferences and behavior. Moreover, the rise in cross-border e-commerce, which UNCTAD estimated at $440 billion in 2019, underscores the importance of reliable communication channels. Premium messaging facilitates seamless interactions between retailers and international customers, providing real-time updates on order confirmations, shipping statuses, and delivery schedules. This level of transparency and immediacy is essential for fostering trust and guaranteeing a positive consumer experience. Therefore, the growth of e-commerce is beneficial for the premium messaging market.

However, for businesses, premium messaging can increase operational expenses, particularly for industries that rely on bulk messaging for customer engagement, transactional alerts, and marketing campaigns. Subscription-based premium messaging services add to these costs, making it difficult for companies to justify their investment in SMS-based communication when cheaper alternatives are readily available. Businesses often hesitate to allocate budgets to premium messaging when they can achieve similar or better engagement through cost-effective digital channels. As a result, many customers and businesses are shifting to more economical alternatives such as push notifications, email marketing, and AI-driven chatbots. Thus, the demand for premium messaging services continues to decline, given the availability of more affordable and feature-rich communication channels.

Product Outlook

Based on product, the market is classified into A2P SMS, A2P MMS, P2A SMS, and P2A MMS. The P2A SMS segment procured 6% revenue share in the market in 2023. The P2A SMS (Person-to-Application SMS) segment is experiencing growth due to the rising adoption of interactive messaging, AI-driven chatbots, and automated customer service solutions. Consumers increasingly use shortcodes, surveys, and SMS-based inquiries to interact with businesses, request information, or provide feedback. Industries such as telecom, travel, healthcare, and entertainment leverage P2A SMS to enable seamless two-way communication between users and service providers.

Application Outlook

On the basis of application, the market is divided into BFSI, entertainment & media, hospitality, outsourcing, retail, and others. The BFSI segment recorded 21% revenue share in the market in 2023. Financial institutions depend on premium messaging for transaction alerts, OTP-based authentication, fraud prevention, and customer service interactions. With the rapid expansion of digital banking, mobile wallets, and fintech solutions, premium SMS is crucial in ensuring secure financial transactions and regulatory compliance. Growing concerns about cybersecurity and identity verification have also strengthened the demand for A2P SMS in multi-factor authentication (MFA) and fraud detection systems.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment garnered 35% revenue share in the market in 2023. The North America segment is primarily driven by high mobile penetration, advanced digital infrastructure, and strong enterprise adoption of premium messaging. The region's well-established BFSI, e-commerce, and media industries heavily rely on A2P SMS for secure transactions, customer engagement, and fraud prevention.

List of Key Companies Profiled

• Deutsche Telekom AG
• Orange S.A.
• Vodafone Group Plc
• China Telecom Corporation Limited
• Twilio, Inc.
• AT&T Inc.
• Sinch AB
• SoftBank Group Corporation
• Vonage Holdings Corp. (Ericsson AB)
• NTT Docomo, Inc. (NTT Data Corporation)

Global Premium Messaging Market Report Segmentation

By Product

• A2P SMS
• P2A MMS
• A2P MMS
• P2A SMS

By Application

• Entertainment & Media
• BFSI
• Hospitality
• Outsourcing
• Retail
• Other Application

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Premium Messaging Market, by Product
  • 1.4.2 Global Premium Messaging Market, by Application
  • 1.4.3 Global Premium Messaging Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

• 4.1 Market Share Analysis, 2023
• 4.2 Porter Five Forces Analysis

Chapter 5. Global Premium Messaging Market by Product

• 5.1 Global A2P SMS Market by Region
• 5.2 Global P2A MMS Market by Region
• 5.3 Global A2P MMS Market by Region
• 5.4 Global P2A SMS Market by Region

Chapter 6. Global Premium Messaging Market by Application

• 6.1 Global Entertainment & Media Market by Region
• 6.2 Global BFSI Market by Region
• 6.3 Global Hospitality Market by Region
• 6.4 Global Outsourcing Market by Region
• 6.5 Global Retail Market by Region
• 6.6 Global Other Application Market by Region

Chapter 7. Global Premium Messaging Market by Region

• 7.1 North America Premium Messaging Market
  • 7.1.1 North America Premium Messaging Market by Product
    • 7.1.1.1 North America A2P SMS Market by Country
    • 7.1.1.2 North America P2A MMS Market by Country
    • 7.1.1.3 North America A2P MMS Market by Country
    • 7.1.1.4 North America P2A SMS Market by Country
  • 7.1.2 North America Premium Messaging Market by Application
    • 7.1.2.1 North America Entertainment & Media Market by Country
    • 7.1.2.2 North America BFSI Market by Country
    • 7.1.2.3 North America Hospitality Market by Country
    • 7.1.2.4 North America Outsourcing Market by Country
    • 7.1.2.5 North America Retail Market by Country
    • 7.1.2.6 North America Other Application Market by Country
  • 7.1.3 North America Premium Messaging Market by Country
    • 7.1.3.1 US Premium Messaging Market
      • 7.1.3.1.1 US Premium Messaging Market by Product
      • 7.1.3.1.2 US Premium Messaging Market by Application
    • 7.1.3.2 Canada Premium Messaging Market
      • 7.1.3.2.1 Canada Premium Messaging Market by Product
      • 7.1.3.2.2 Canada Premium Messaging Market by Application
    • 7.1.3.3 Mexico Premium Messaging Market
      • 7.1.3.3.1 Mexico Premium Messaging Market by Product
      • 7.1.3.3.2 Mexico Premium Messaging Market by Application
    • 7.1.3.4 Rest of North America Premium Messaging Market
      • 7.1.3.4.1 Rest of North America Premium Messaging Market by Product
      • 7.1.3.4.2 Rest of North America Premium Messaging Market by Application
• 7.2 Europe Premium Messaging Market
  • 7.2.1 Europe Premium Messaging Market by Product
    • 7.2.1.1 Europe A2P SMS Market by Country
    • 7.2.1.2 Europe P2A MMS Market by Country
    • 7.2.1.3 Europe A2P MMS Market by Country
    • 7.2.1.4 Europe P2A SMS Market by Country
  • 7.2.2 Europe Premium Messaging Market by Application
    • 7.2.2.1 Europe Entertainment & Media Market by Country
    • 7.2.2.2 Europe BFSI Market by Country
    • 7.2.2.3 Europe Hospitality Market by Country
    • 7.2.2.4 Europe Outsourcing Market by Country
    • 7.2.2.5 Europe Retail Market by Country
    • 7.2.2.6 Europe Other Application Market by Country
  • 7.2.3 Europe Premium Messaging Market by Country
    • 7.2.3.1 Germany Premium Messaging Market
      • 7.2.3.1.1 Germany Premium Messaging Market by Product
      • 7.2.3.1.2 Germany Premium Messaging Market by Application
    • 7.2.3.2 UK Premium Messaging Market
      • 7.2.3.2.1 UK Premium Messaging Market by Product
      • 7.2.3.2.2 UK Premium Messaging Market by Application
    • 7.2.3.3 France Premium Messaging Market
      • 7.2.3.3.1 France Premium Messaging Market by Product
      • 7.2.3.3.2 France Premium Messaging Market by Application
    • 7.2.3.4 Russia Premium Messaging Market
      • 7.2.3.4.1 Russia Premium Messaging Market by Product
      • 7.2.3.4.2 Russia Premium Messaging Market by Application
    • 7.2.3.5 Spain Premium Messaging Market
      • 7.2.3.5.1 Spain Premium Messaging Market by Product
      • 7.2.3.5.2 Spain Premium Messaging Market by Application
    • 7.2.3.6 Italy Premium Messaging Market
      • 7.2.3.6.1 Italy Premium Messaging Market by Product
      • 7.2.3.6.2 Italy Premium Messaging Market by Application
    • 7.2.3.7 Rest of Europe Premium Messaging Market
      • 7.2.3.7.1 Rest of Europe Premium Messaging Market by Product
      • 7.2.3.7.2 Rest of Europe Premium Messaging Market by Application
• 7.3 Asia Pacific Premium Messaging Market
  • 7.3.1 Asia Pacific Premium Messaging Market by Product
    • 7.3.1.1 Asia Pacific A2P SMS Market by Country
    • 7.3.1.2 Asia Pacific P2A MMS Market by Country
    • 7.3.1.3 Asia Pacific A2P MMS Market by Country
    • 7.3.1.4 Asia Pacific P2A SMS Market by Country
  • 7.3.2 Asia Pacific Premium Messaging Market by Application
    • 7.3.2.1 Asia Pacific Entertainment & Media Market by Country
    • 7.3.2.2 Asia Pacific BFSI Market by Country
    • 7.3.2.3 Asia Pacific Hospitality Market by Country
    • 7.3.2.4 Asia Pacific Outsourcing Market by Country
    • 7.3.2.5 Asia Pacific Retail Market by Country
    • 7.3.2.6 Asia Pacific Other Application Market by Country
  • 7.3.3 Asia Pacific Premium Messaging Market by Country
    • 7.3.3.1 China Premium Messaging Market
      • 7.3.3.1.1 China Premium Messaging Market by Product
      • 7.3.3.1.2 China Premium Messaging Market by Application
    • 7.3.3.2 Japan Premium Messaging Market
      • 7.3.3.2.1 Japan Premium Messaging Market by Product
      • 7.3.3.2.2 Japan Premium Messaging Market by Application
    • 7.3.3.3 India Premium Messaging Market
      • 7.3.3.3.1 India Premium Messaging Market by Product
      • 7.3.3.3.2 India Premium Messaging Market by Application
    • 7.3.3.4 South Korea Premium Messaging Market
      • 7.3.3.4.1 South Korea Premium Messaging Market by Product
      • 7.3.3.4.2 South Korea Premium Messaging Market by Application
    • 7.3.3.5 Singapore Premium Messaging Market
      • 7.3.3.5.1 Singapore Premium Messaging Market by Product
      • 7.3.3.5.2 Singapore Premium Messaging Market by Application
    • 7.3.3.6 Malaysia Premium Messaging Market
      • 7.3.3.6.1 Malaysia Premium Messaging Market by Product
      • 7.3.3.6.2 Malaysia Premium Messaging Market by Application
    • 7.3.3.7 Rest of Asia Pacific Premium Messaging Market
      • 7.3.3.7.1 Rest of Asia Pacific Premium Messaging Market by Product
      • 7.3.3.7.2 Rest of Asia Pacific Premium Messaging Market by Application
• 7.4 LAMEA Premium Messaging Market
  • 7.4.1 LAMEA Premium Messaging Market by Product
    • 7.4.1.1 LAMEA A2P SMS Market by Country
    • 7.4.1.2 LAMEA P2A MMS Market by Country
    • 7.4.1.3 LAMEA A2P MMS Market by Country
    • 7.4.1.4 LAMEA P2A SMS Market by Country
  • 7.4.2 LAMEA Premium Messaging Market by Application
    • 7.4.2.1 LAMEA Entertainment & Media Market by Country
    • 7.4.2.2 LAMEA BFSI Market by Country
    • 7.4.2.3 LAMEA Hospitality Market by Country
    • 7.4.2.4 LAMEA Outsourcing Market by Country
    • 7.4.2.5 LAMEA Retail Market by Country
    • 7.4.2.6 LAMEA Other Application Market by Country
  • 7.4.3 LAMEA Premium Messaging Market by Country
    • 7.4.3.1 Brazil Premium Messaging Market
      • 7.4.3.1.1 Brazil Premium Messaging Market by Product
      • 7.4.3.1.2 Brazil Premium Messaging Market by Application
    • 7.4.3.2 Argentina Premium Messaging Market
      • 7.4.3.2.1 Argentina Premium Messaging Market by Product
      • 7.4.3.2.2 Argentina Premium Messaging Market by Application
    • 7.4.3.3 UAE Premium Messaging Market
      • 7.4.3.3.1 UAE Premium Messaging Market by Product
      • 7.4.3.3.2 UAE Premium Messaging Market by Application
    • 7.4.3.4 Saudi Arabia Premium Messaging Market
      • 7.4.3.4.1 Saudi Arabia Premium Messaging Market by Product
      • 7.4.3.4.2 Saudi Arabia Premium Messaging Market by Application
    • 7.4.3.5 South Africa Premium Messaging Market
      • 7.4.3.5.1 South Africa Premium Messaging Market by Product
      • 7.4.3.5.2 South Africa Premium Messaging Market by Application
    • 7.4.3.6 Nigeria Premium Messaging Market
      • 7.4.3.6.1 Nigeria Premium Messaging Market by Product
      • 7.4.3.6.2 Nigeria Premium Messaging Market by Application
    • 7.4.3.7 Rest of LAMEA Premium Messaging Market
      • 7.4.3.7.1 Rest of LAMEA Premium Messaging Market by Product
      • 7.4.3.7.2 Rest of LAMEA Premium Messaging Market by Application

Chapter 8. Company Profiles

• 8.1 Deutsche Telekom AG
  • 8.1.1 Company Overview
  • 8.1.2 Financial Analysis
  • 8.1.3 Segmental and Regional Analysis
  • 8.1.4 Research & Development Expense
  • 8.1.5 SWOT Analysis
• 8.2 Orange S.A.
  • 8.2.1 Company Overview
  • 8.2.2 Financial Analysis
  • 8.2.3 Segmental Analysis
• 8.3 Vodafone Group Plc
  • 8.3.1 Company Overview
  • 8.3.2 Financial Analysis
  • 8.3.3 Segmental Analysis
• 8.4 China Telecom Corporation Limited
  • 8.4.1 Company Overview
  • 8.4.2 Financial Analysis
  • 8.4.3 Research & Development Expenses
• 8.5 Twilio, Inc.
  • 8.5.1 Company Overview
  • 8.5.2 Financial Analysis
  • 8.5.3 Segment & Regional Analysis
  • 8.5.4 Research & Development Expense
  • 8.5.5 SWOT Analysis
• 8.6 AT&T, Inc.
  • 8.6.1 Company Overview
  • 8.6.2 Financial Analysis
  • 8.6.3 Segmental and Regional Analysis
  • 8.6.4 Research & Development Expense
  • 8.6.5 SWOT Analysis
• 8.7 Sinch AB
  • 8.7.1 Company Overview
  • 8.7.2 Financial Analysis
  • 8.7.3 Segmental and Regional Analysis
  • 8.7.4 SWOT Analysis
• 8.8 SoftBank Group Corporation
  • 8.8.1 Company Overview
  • 8.8.2 Financial Analysis
  • 8.8.3 SWOT Analysis
• 8.9 Vonage Holdings Corp. (Ericsson AB)
  • 8.9.1 Company Overview
  • 8.9.2 Financial Analysis
  • 8.9.3 Segmental and Regional Analysis
  • 8.9.4 Research & Development Expense
  • 8.9.5 SWOT Analysis
• 8.10. NTT Docomo, Inc. (NTT Data Corporation)
  • 8.10.1 Company Overview
  • 8.10.2 Financial Analysis

Chapter 9. Winning Imperatives of Premium Messaging Market