|
市場調査レポート
商品コード
1395588
ベビー用おむつの世界市場規模、シェア、産業動向分析レポート:タイプ別、製品別、流通チャネル別、地域別展望と予測、2023年~2030年Global Baby Diaper Market Size, Share & Industry Trends Analysis Report By Type (Conventional, and Organic), By Product (Disposable, and Non-Disposable), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030 |
||||||
ベビー用おむつの世界市場規模、シェア、産業動向分析レポート:タイプ別、製品別、流通チャネル別、地域別展望と予測、2023年~2030年 |
出版日: 2023年11月30日
発行: KBV Research
ページ情報: 英文 305 Pages
納期: 即納可能
|
ベビー用おむつ市場規模は、予測期間中にCAGR 5.2%で成長し、2030年には997億米ドルに達すると予測されます。2022年の市場規模は159億5,650万台で、成長率は5.0%(2019~2022年)です。
しかし、主要原材料の価格変動は、おむつメーカーにとって大きなコスト圧迫要因となります。吸収性ポリマー、パルプ、その他の必須成分の価格上昇は生産費に直接影響し、利益率を圧迫する可能性があります。おむつ製造に使用される原材料コストの上昇は、生産費全体を増加させる。その結果、メーカーは製品の価格を上げるか、別の場所でコスト削減策を実施しない限り、利益率を維持する上で課題に直面する可能性があります。こうした側面が、今後の市場成長の妨げになると思われます。
タイプ別展望
タイプ別では、市場は従来型と有機に分けられます。従来型セグメントは2022年の市場で最も高い収益シェアを獲得しました。従来型おむつは、吸収性、漏れ防止、全体的な性能の面で継続的な改善が見られます。材料とデザインの革新がその効率を高め、赤ちゃんのために信頼できる製品を求める親たちの間で継続的な需要を牽引しています。継続的な技術の進歩により、ウェットインジケータ、より良いフィット感のための伸縮性の向上、低刺激性材料などの機能が強化されたおむつが開発され、さらなる快適性と利便性を提供しています。
製品の展望
製品によって、市場は使い捨てと非使い捨てに区分されます。非使い捨てセグメントは、2022年の市場で大きな収益シェアを獲得しました。布おむつのような非使い捨ておむつは、長期的には費用対効果が高いと考えられることが多いです。初期投資は高くなるかもしれないが、これらのおむつは長期間再利用できるため、特に複数の子供がいる家庭にとっては、長期的に見ればより経済的な選択肢となります。非使い捨ておむつの選択肢は、デザイン、快適性、機能性の面で向上しています。最近の布おむつには、サイズ調節可能、吸収性材料、使いやすい留め具などの特徴があり、親にとってより便利で使いやすいものとなっています。
流通チャネルの展望
流通チャネルに基づき、市場はオフラインとオンラインに区分されます。2022年には、オフライン・セグメントが市場で最大の売上シェアを獲得しました。オフラインの小売店では、様々なブランドが目に見える形で販売されているため、顧客は実際に商品を見て、触って、比較することができます。このような実体験は、しばしば購買決定に影響を与えます。多くの消費者、特に親は、製品の品質を直接見たり、知識豊富なスタッフと接したりできる実店舗でベビー用おむつを購入することを好むことが多いです。これにより、特に初めておむつを購入する親がアドバイスや推奨を求める場合、製品に対する信頼と信用が高まる。こうした側面が、このセグメントに有利な成長見通しをもたらすと思われます。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAに区分されます。アジア太平洋セグメントは、2022年の市場で最も高い収益シェアを獲得しました。アジア太平洋地域は人口密度が高く、出生率も高いため、乳幼児人口が増加傾向にあります。これは、より多くの乳児がこれらの必須製品を必要とするため、ベビー用おむつの需要に直接影響します。アジア太平洋地域の多くの国々では経済成長により、家庭の可処分所得が増加しています。都市化はライフスタイルの変化をもたらし、より多くの親が働き、育児用品に利便性を求めるようになっています。よりペースの速いライフスタイルへのシフトは、その利便性と時間節約機能により、おむつへの需要を増加させています。
The Global Baby Diaper Market size is expected to reach $99.7 billion by 2030, rising at a market growth of 5.2% CAGR during the forecast period. In the year 2022, the market attained a volume of 15,956.5 million units, experiencing a growth of 5.0% (2019-2022).
With increased incomes, parents have more financial capacity to afford premium diaper products. These higher-end options often have advanced features such as better absorption, softer materials, wetness indicators, and additional convenience elements. Therefore, the organic segment will capture 13.1% share in the market by 2030. Higher-income households are more likely to prioritize quality and comfort for their babies. They may be willing to spend more on diapers that offer superior absorption, reduced leakage, and a softer feel to ensure their baby's comfort and minimize the chances of diaper rash or discomfort. Additionally, premium diapers often offer added convenience features, such as wetness indicators or superior absorption, which align with the busy schedules of working parents. These features can justify a higher price point due to the time-saving benefits they provide. Some of the factors impacting the market are rise in birth rates in several nations, urbanizations and changing lifestyles, and increasing cost of raw materials.
Higher birth rates mean more babies being born. Each baby requires a substantial number of diapers throughout infancy and toddlerhood. Therefore, an increase in the number of births leads to a direct and immediate surge in the demand for diapers. Unlike other consumer products, the demand for diapers is relatively consistent and stable in response to birth rates. Babies require diapers from birth until they are potty trained, typically over several years. This means that as long as birth rates remain elevated, the demand for diapers is sustained over an extended period. Additionally, urbanization often brings about faster-paced, hectic lifestyles. With both parents working, time becomes a precious commodity. Disposable diapers offer convenience, reducing the time and effort needed for changing and cleaning, thus aligning well with the fast-paced urban lifestyle. Disposable diapers are user-friendly, easy to use, and hassle-free. For urban parents juggling various responsibilities, the convenience of disposables becomes essential, as they require less maintenance and are readily available for quick changes, fitting well into busy schedules. These aspects will pose lucrative growth prospects for the market in the coming years.
However, price fluctuations in key raw materials can create significant cost pressures for diaper manufacturers. Increasing the prices of absorbent polymers, pulp, or other essential components directly impacts production expenses, potentially squeezing profit margins. A rise in the costs of raw materials used in diaper manufacturing increases the overall production expenses. As a result, manufacturers may face challenges in maintaining their profit margins unless they increase the prices of their products or implement cost-saving measures elsewhere. These aspects will hinder the growth of the market in the future.
Type Outlook
On the basis of type, the market is divided into conventional and organic. The conventional segment procured the highest revenue share in the market in 2022. Conventional diapers have seen continuous improvements in terms of absorbency, leak protection, and overall performance. Innovations in materials and design have increased their efficiency, driving continued demand among parents seeking reliable products for their babies. Ongoing technological advancements have resulted in the development of diapers with enhanced features such as wetness indicators, improved elasticity for better fit, and hypoallergenic materials, providing added comfort and convenience.
Product Outlook
Based on product, the market is segmented into disposable and non-disposable. The non-disposable segment acquired a significant revenue share in the market in 2022. Non-disposable diapers, such as cloth diapers, are often considered cost-effective in the long run. While the initial investment might be higher, the ability to reuse these diapers for an extended period makes them a more economical choice over time, especially for families with multiple children. Non-disposable diaper options have improved in terms of design, comfort, and functionality. Modern cloth diapers come with features like adjustable sizes, absorbent materials, and user-friendly fastenings, making them more convenient and user-friendly for parents.
Distribution Channel Outlook
Based on distribution channel, the market is segmented into offline and online. In 2022, the offline segment garnered the largest revenue share in the market. Offline retail outlets provide tangible visibility for various brands, allowing customers to see, touch, and compare products physically. This hands-on experience often influences purchasing decisions. Many consumers, particularly parents, often prefer buying baby diapers from physical stores where they can see the product quality firsthand and engage with knowledgeable staff. This builds trust and confidence in the product, especially for first-time parents seeking advice and recommendations. These aspects will pose lucrative growth prospects for the segment.
Regional Outlook
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment procured the highest revenue share in the market in 2022. The Asia Pacific region is densely populated, and it has a considerable birth rate, contributing to a large and increasing infant population. This directly impacts the demand for baby diapers, as more infants require these essential products. Economic growth in many countries within the Asia Pacific region has led to an increase in disposable income for families. Urbanization has led to changes in lifestyle, with more parents working and seeking convenience in childcare products. This shift towards a more fast-paced lifestyle has increased the demand for disposable diapers due to their convenience and time-saving features.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter and Gamble Company, Kimberly-Clark Corporation, Hengan International Group Company Limited, Unicharm Corporation (DSG International (Thailand) PLC), Johnson & Johnson, Ontex BV, The Hain Celestial Group, Inc., The Honest Company, Inc., Essity AB, and Kao Corporation
Market Segments covered in the Report:
By Type (Volume, Million Units, USD Billion, 2019 to 2030)
By Product (Volume, Million Units, USD Billion, 2019 to 2030)
By Distribution Channel (Volume, Million Units, USD Billion, 2019 to 2030)
By Geography (Volume, Million Units, USD Billion, 2019 to 2030)
Companies Profiled
Unique Offerings from KBV Research